Ströer’s Connected TV offering already reaches 600,000 unique users and 7 million impressions per month in Switzerland. Ringier Advertising is further expanding its portfolio with this partnership.

Connected TVs are televisions that are connected to the internet, either via cable or WLAN. This allows users to access online services such as media libraries and streaming apps directly via their television in addition to the normal television programme. Ringier Advertising will include Ströer’s Connected TV offering in its portfolio from October on. As part of the collaboration, Ringier Advertising will also consolidate its CTV inventory on Ströer’s Ad-Stack Server platform, enabling advertisers to access a comprehensive CTV offering in Switzerland via the platform.

Thomas Passen, Managing Director at Ringier Advertising, adds: ‘Growth in the Connected TV sector has been constant in recent years. The consumption of video content has increasingly shifted from linear television to digital and on-demand platforms. Ströer’s Connected TV offering is an ideal addition to our existing marketing portfolio and we are very much looking forward to working together.’