An innovative concept for L’illustré: Maximum reach thanks to the integration of TV8.

Since April 2023, L’illustré is being published with a renewed concept, bringing it even closer to its readers. For this purpose, L’illustré will rely on proven content, focus even more on French-speaking Switzerland and integrate the content of TV8. As the new editor-in-chief, Laurence Desbordes implements the new concept.

Unique, dedicated and generous – the magazine that represents western Switzerland! L’illustré is a positive, benevolent and cross-generational weekly magazine that also offers spectacular photojournalism. The combination of information, entertainment and photography creates a unique position for the magazine, which has fostered close relations with its readers for over 100 years. This connection makes L’illustré the leading western Swiss news magazine in terms of readership figures.

illustre.ch

Facts

  • CharacteristicMagazine
  • Readership239 000
  • Reach13.3 %
  • Distributed circulation65 625
  • 1/1 page, gross rateCHF 20 900
  • FrequencyThursday
  • DistributionFrench-speaking
    Switzerland
  • Cost-per-thousandCHF 88

Sources for readership and reach in % for titles with distribution in French-speaking Switzerland = MACH Basic 2024-2, (basis: French-speaking language group of 1 800 000 people)
Source for distributed circulation: WEMF-Circulation Bulletin 2024

Media Facts

Media Facts

Readers (thousand)RangeStructureAffinity
Total23913.3100.0100
Gender
Male9110.338.178
Female14816.061.9121
Age
14 – 34 years254.510.534
35 – 54 years6510.927.482
55+ years14823.162.1174
Age
14 – 19 years74.92.837
20 – 29 years114.24.731
30 – 39 years175.67.243
40 – 49 years3010.012.576
50 – 59 years4815.620.1118
60+ years12625.852.7194
Household income in CHF
Up to 3 9995216.021.8121
4 000 – 7 99911115.146.4114
8 000+7610.331.877
Type of residential area
Metropolitan area: central core19012.679.795
Outside metropolitan areas4816.820.3127
Employment
Full time578.523.964
Part time4413.218.5100
In education/training95.43.941
Unemployed12820.653.7155
Education
Compulsory6216.426.1123
Medium10313.743.3104
High7310.930.783
Very strong/generally strong interest
Information for consumers15417.164.5129
Cosmetics, body care, beauty6915.829.1120
Living and furnishing10815.245.1114
Health and nutrition17415.172.8114
Family, children and partnership14014.858.7112
Source: MACH Basic 2024-2 / Base: French-speaking language group of 1 800 000 people

Publication and advertising deadlines

Publication and advertising deadlines

IssuePublicationAdvertising deadlineDeadline for print material
0103.01.202518.12.202418.12.2024
0209.01.202520.12.202420.12.2024
0316.01.202503.01.202503.01.2025
0423.01.202509.01.202509.01.2025
0530.01.202516.01.202516.01.2025
0606.02.202523.01.202523.01.2025
0713.02.202530.01.202530.01.2025
0820.02.202506.02.202506.02.2025
0927.02.202513.02.202513.02.2025
1006.03.202520.02.202520.02.2025
1113.03.202527.02.202527.02.2025
1220.03.202506.03.202506.03.2025
1327.03.202513.03.202513.03.2025
1403.04.202520.03.202520.03.2025
1510.04.202527.03.202527.03.2025
1617.04.202503.04.202503.04.2025
1724.04.202510.04.202510.04.2025
1830.04.202516.04.202516.04.2025
1908.05.202524.04.202524.04.2025
2015.05.202530.04.202530.04.2025
2122.05.202508.05.202508.05.2025
2228.05.202514.05.202514.05.2025
2305.06.202522.05.202522.05.2025
2412.06.202528.05.202528.05.2025
2519.06.202505.06.202505.06.2025
2626.06.202512.06.202512.06.2025
2703.07.202519.06.202519.06.2025
2810.07.202526.06.202526.06.2025
2917.07.202503.07.202503.07.2025
3024.07.202510.07.202510.07.2025
3131.07.202517.07.202517.07.2025
3207.08.202524.07.202524.07.2025
3314.08.202531.07.202531.07.2025
3421.08.202507.08.202507.08.2025
3528.08.202514.08.202514.08.2025
3604.09.202521.08.202521.08.2025
3711.09.202528.08.202528.08.2025
3818.09.202504.09.202504.09.2025
3925.09.202511.09.202511.09.2025
4002.10.202518.09.202518.09.2025
4109.10.202525.09.202525.09.2025
4216.10.202502.10.202502.10.2025
4323.10.202509.10.202509.10.2025
4430.10.202516.10.202516.10.2025
4506.11.202523.10.202523.10.2025
4613.11.202530.10.202530.10.2025
4720.11.202506.11.202506.11.2025
4827.11.202513.11.202513.11.2025
4904.12.202520.11.202520.11.2025
5011.12.202527.11.202527.11.2025
5118.12.202504.12.202504.12.2025
5224.12.202510.12.202510.12.2025

Rates

Rates

Standard formats

FormatsFull bleed in mm (W x H)Gross price in CHF
1/1 page210 x 28220,900
1/2 landscape210 x 14013,400
1/2 vertical104 x 28213,400
1/3 landscape210 x 969,800
1/3 vertical71 x 2829,800
1/4 corner104 x 1406,700
1/4 landscape210 x 746,700

Cover pages

FormatsPlacementFull bleed in mm (W x H)Gross price in CHF
2nd cover page–210 x 28223,500
4th cover page–210 x 28226,200
Opening2nd cover page and page 3420 x 28246,500

Double-page spreads

FormatsFull bleed in mm (W x H)Gross price in CHF
2/1 page420 x 28241,800
2 x 1/2 landscape420 x 14029,500
2 x 1/4 landscape420 x 7414,800

Advertorials

FormatsFull bleed in mm (W x H)Gross price in CHF
2/1 page420 x 28243,300
1/1 page210 x 28222,400
Advertorials delivery by customers

Production surcharges

The following production surcharges apply when print material (text and design) is produced by the Brand Studio*:

FormatsLayoutFull bleed in mm (W x H)Gross price in CHF**
2/1 pageMagazine or journal format420 x 2825,000
1/1 pageMagazine or journal format210 x 2823,300
*Exclusive shooting – further adaptations and translations on request
**Neither tiered discount nor entitled for Advisory commission or Annual turnover premium

Special formats in the TV program section

FormatsPlacementFull bleed in mm (W x H)Gross price in CHF
BandeauAt the foot of the daily start page210 x 35960
AdvertProgram column «centré»95 x 30636

Supplement

Weights in grammGross price in CHF
≤ 1518,360
16 – 2520,232
26 – 3522,320
36 – 5025,704

Tip-on

Weights in grammGross price in CHF
≤ 158,640
16 – 2510,656
26 – 3512,816
36 – 5015,624

Piggyback

Weights in grammGross price in CHF
≤ 1522,320
16 – 2524,336
26 – 3526,496
36 – 5030,096

Loose supplements

Weights in grammGross price in CHF
≤ 1519,440
16 – 2521,528
26 – 3523,616
36 – 5027,216

Product sample

  • Heavy specialities on request
Weights in grammGross price in CHF
≤ 1516,488
16 – 2516,488

General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1st January 2025.

Specifications & delivery

Specifications & delivery

Publishing title

Circulation
TitleCirculation 2025SubscriptionsKiosk sales
L’Illustré72,00059,00013,000
Technical conditions
Print processOffset
Magazine format210 x 282 mm
Bleed advertisements+5 mm trim on all sides. Text and image elements that may not be trimmed must be 8 mm away from the edge of the magazine
UCR300 % (sum C+M+Y+K)
ICC profileISO Coated_V2_300_eci
Print material coloursTo ensure optimum reproduction of the advert, the print shop requires a binding quality proof in accordance with the Iso Coated Standard by the deadline. There must be a fogra media wedge on the proof. If no colour proof is available as a reference, your order will be printed according to the PSO standard.
Colour compositionAll advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black)
Bitmap845 dpi, greyscale and colour: 300 dpi. Format: PDF. No RGB, DCS or OPI images
Panorama pagesIn the case of 2/1 pages with overflowing text, always take the gutter allowance into account or consult Ringier Advertising
Data formatDelivery as a PDF file is considered standard and is preferable to delivery in other file formats
DocumentsPDF/X-4 (other documents on request). For the settings, please see www.pdfx-ready.ch.
Datenübermittlung
AdresseRingier SA
Prépresse Annonces
Av. de Rumine 20
CP 1233
CH-1001 Lausanne

anzeigen-prod@ringier.ch

Requirements for the creation of advertorials

Publishing titleThe name and logo of the title and its categories may not be used
Typography & LayoutThe advertorial  must be clearly distinguishable from the editorial section in terms of typography and layout in order to be recognisable to the reader
ClientThe advertiser must be clearly recognisable
NoteThe advertorial must be labelled “PUBLIREPORTAGE” at the top left or right
AutorisationBefore publication, we request a layout for approval by the publisher

Supplement

Technical conditions
L’IllustréL’Illustré Specials
FormatsMinimum: 105 / 115 x 148 mm
Maximum: 210 / 210 x 330 mm		Minimum: 115 x 140 mm
Maximum: 210 x 282 mm
ScopeMinimum: 4 pages
Maximum: 32 pages (higher number of pages following the presentation of a dummy version)		Minimum: 2 pages
Maximum: 48 pages (higher number of pages following the presentation of a dummy version)
Paper4 pages: max. 300 gm2
4 – 8 pages: 90 gm2
From 8 pages: 54 gm2		2 pages: 100 – 240 gm2
4 – 8 pages: min. 60 gm2
From 8 pages: min. 40 gm2
TrimHeader trim: 3 mm
Footer trim: max. 10 mm		Header trim: 3 mm
Footer trim: max. 10 mm
Milled edge: 3 mm (left)
Packaging specifications
  • Quantities suitable for handling
  • A grip height of maximum 12 cm per layer
  • Not entwined or bound, cleanly palletised
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Stack inserts and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – Euro pallet (dimensions 800 x 1,200 mm):

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

L’Illustré

Delivery times & delivery address

Request at mediaserviceprint@ringier.ch

L’Illustré Specials

Delivery times & delivery address

Request at mediaserviceprint@ringier.ch

Tip-ons

Technical conditions
FormatsMinimum: 55 x 85 mm
Maximum: 175 x 210 mm
Scopemin. 2 pages
Weightmax. 20 g
Thicknessmax. 2 mm
QualityPostcards must comply with postal regulations. Paper weight for 2-page tip-ons: min. 120 gm2 and max. 300 gm2.
RestrictionsBound tip-ons on agreement only (stapling position)
LayoutMulti-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the tip-on must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the tip-on. Placement errors equating to 2 % of the total quantity provided are reserved (positional deviations, missing carrier or tip-on etc.).
Booking/Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time. In the event of deviating technical conditions, a blank sample must be submitted at least 10 working days before the actual delivery
Third-party adsThird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request
Glue strips3 mm from the left edge (glue strips on the item to be glued)
PositioningIn the front part of the magazine, on the right-hand advert page and on the top or bottom half of the page (according to the insertion scheme)
Positional deviations+/- 9 mm possible (horizontal/vertical) / 4° axial
Carrier adMin. format 1/1 page
Packaging specifications
  • Quantities suitable for handling
  • A grip height of maximum 12 cm per layer
  • Not entwined or bound, cleanly palletised
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Piggyback and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – Euro pallet (dimensions 800 x 1,200 mm):

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

L’Illustré

Delivery times & delivery address

Request at mediaserviceprint@ringier.ch

L’Illustré Specials

Delivery times & delivery address

Request at mediaserviceprint@ringier.ch

Piggyback

Technical conditions
FormatsMinimum: 148 x 210 mm
Maximum: 210 x 282 mm
ScopeMinimum: 2 pages
Maximum: 64 pages
PaperIndividual sheet(2-sided): 120 – 350 gm2
4 – 8 pages: 80 gm2 (higher on request)
Ab 8 pages: 60 gm2 (higher on request)
Weightmax. 100 g (higher weight following the presentation of a dummy
Thicknessmax. 3 mm (thicker product on request)
LayoutMulti-page piggyback inserts can only be processed if they have a cross, centre or wrap fold. Zigzag folds cannot be processed. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the piggyback insert.
Booking/Cancellation5 weeks prior to publication
Dummy versionThe final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time. In the event of deviating technical conditions, a blank sample must be submitted at least 10 working days before the actual delivery
DispositionSeveral piggyback inserts per issue are possible
Third-party adsThird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request.
PositioningPlaced on the back of the magazine. The magazine will be shrink-wrapped.
SplitSplit surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking.
Packaging specifications
  • Quantities suitable for handling
  • A grip height of maximum 12 cm per layer
  • Not entwined or bound, cleanly palletised
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Piggyback and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – Euro pallet (dimensions 800 x 1,200 mm):

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times & delivery address

Request at mediaserviceprint@ringier.ch

Loose supplements

Technical conditions
FormatsMinimum: 105 x 148 mm
Maximum: 195 x 262 mm
ScopeMinimum: 2 pages
Maximum: 32 pages (higher number of pages following the presentation of a dummy
PaperIndividual sheet (2-sided): max. 120 – 300 gm2
4 – 8 pages: 80 gm2 (higher on request)
From 8 pages: 60 gm2 (higher on request)
Weightmax. 49 g (higher weight following the presentation of a dummy
Thicknessmax. 2 mm (thicker product on request)
LayoutMulti-page supplements can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplement must point towards the binding.
In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement.
Booking/Cancellation5 weeks prior to publication
Dummy versionThe final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time. In the event of deviating technical conditions, a blank sample must be submitted at least 10 working days before the actual delivery
DispositionMultiple loose supplements are possible per issue.
Third-party adsThird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request.
PositioningAnywhere inside the magazine.
SplitSplit surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking.
Third-party logoLogos of Ringier Media Switzerland titles may only be used after consultation.
Packaging specifications
  • Quantities suitable for handling
  • A grip height of maximum 12 cm per layer
  • Not entwined or bound, cleanly palletised
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Stack inserts and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – Euro pallet (dimensions 800 x 1,200 mm):

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

L’Illustré

Delivery times & delivery address

Request at mediaserviceprint@ringier.ch

L’Illustré Specials

Delivery times & delivery address

Request at mediaserviceprint@ringier.ch

Product sample

Technical conditions
FormatsMinimum: 65 x 84 mm
Maximum: 110 x 170 mm
Weightmax. 20 g (higher weight following the presentation of a dummy version)
Thicknessmax. 2 mm
Glue strips3 mm
Booking & Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided. A test run may also have to be performed. To this end, the client must provide 300 original samples free of charge.
SchedulingOnly one product sample is possible per magazine and issue.
Positioning– On the right-hand ad page
– On the top or bottom half of the page (according to the tip-on diagram)
Carrier adMinimum format 1/1 page
Plastic bag properties
  • Bags must lie flat and contain as little air as possible. If a product comes glued in, the seal must not be positioned at the bottom (magazine baseline) or on the same side as the binding.
  • Plastic bags containing liquid: all sealed edges must be completely flat and at least 8 mm wide. They must not bulge out over the bag.
  • Plastic bags containing granules or powder: the top and right-hand sealed edges must be flat and at least 8 mm wide. The left-hand sealed edge (binding side) must be at least 20 mm wide and the lower sealed edge (magazine baseline) must be at least 12 mm wide. They must not bulge out over the bag. Bags containing granules or powder must be divided into 2 chambers.
Material

The bag material must generally be tailored to the contents and comply with specified load requirements. Samples must not have any hazardous content or impair the processing or dispatch of a printed magazine. The publishing house must be relieved of all liability in relation to third-party claims resulting from the provision of a product sample. The publishing house must furthermore be compensated for any damages it incurs due to non-observance of the technical requirements. In the event of any processing difficulties due to poor quality bag material, completion of the magazine print run will take priority over gluing in the bags.

Strain

Bags containing liquid must withstand the following weights:

Static pressure1,000 kg for 15 seconds or 600 kg for 8 hours
Dynamic pressure600 kg for 1 hour
Heat resistancemin. 200°C
Quality standards

95 % of the magazines in the print run contain correctly glued-in tip-ons. A maximum of 5 % can lie outside standard tolerances or have the following defects:

  • Positional deviations
    • horizontal/vertical: max. +/- 8 mm
    • axial: max. 5°
  • Missing tip-ons
  • Tip-ons glued in the wrong way round
Packaging of product samples for delivery

Bags that are delivered randomly mixed up or that stick to each other cannot be processed.

  • Plastic bags containing liquid: all bags must be packaged lined up, facing the same direction and upright! The individual rows and layers (max. 3 layers) must be separated by cardboard. Packaged on a longitudinal side, standing up in boxes. Do not package standing on the seal.
  • Plastic bags containing granules or powder: all bags packaged flat and lined up. To differentiate between the rows, the individual layers must be separated by solid cardboard and stabilised with diagonally positioned card (cross strips) at 15 cm intervals.
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – Euro pallet (dimensions 800 x 1,200 mm):

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 10 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

L’Illustré

Delivery times & delivery address

Request at mediaserviceprint@ringier.ch

L’Illustré Specials

Delivery times & delivery address

Request at mediaserviceprint@ringier.ch

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