«Homes» is published twice a year as a supplement to «BILANZ» and the «Handelszeitung». This high-end magazine covers all topics relating to real estate and tasteful living: we produce opulent photojournalism on stylish apartments, houses and gardens, shine a spotlight on designers, real estate experts and architects, and provide real, useful information on the topics of smart homes and the real estate market, as well as inspiration and tips for people who like to surround themselves with beautiful things and live in an attractive environment.

The second section of «Homes» presents the latest offerings from the real estate market, richly illustrated with all the relevant facts.

Facts

  • CharacteristicReal estate
  • Readership155 000
  • Reach3.0 %
  • Distributed circulation HZ31 969
  • Distributed circulation Bilanz31 599
  • 1/1 page, gross rateCHF 16 986
  • Frequency2x per year
  • DistributionGerman-speaking Switzerland

Supplement Bilanz and Handelszeitung
Source for readership and reach: MACH Basic 2024-1 (basis: German-speaking language group of 5 255 000 people)
Source for distributed circulation: WEMF Circulation Bulletin 2023

Media Facts

Media Facts

Readers (thousand)RangeStructureAffinity
Total1553 %100 %100
Gender
Male1234.7 %79.2 %159
Female321.2 %20.8 %41
Age
14 – 34 years302 %19.2 %67
35 – 54 years553.1 %35.4 %105
55+ years703.6 %45.3 %121
Age
14 – 19 years51.4 %3 %46
20 – 29 years152.1 %9.6 %70
30 – 39 years212.3 %13.3 %78
40 – 49 years263 %16.6 %103
50 – 59 years363.9 %23.4 %132
60+ years533.5 %34.1 %119
Household income in CHF
Up to 3,999131.8 %8.3 %62
4,000 – 7,999371.8 %23.6 %61
8,000+1064.2 %68.1 %142
Type of residential area
Metropolitan area: central core1313.2 %84.1 %107
Outside metropolitan areas252.2 %15.9 %75
Employment
Full time874.2 %56.3 %142
Part time201.7 %12.7 %58
In education/training41.3 %2.9 %45
Unemployed442.6 %28.1 %88
Education
Compulsory131.5 %8.5 %51
Medium522.2 %33.4 %74
High904.5 %58.1 %153
Very strong/generally strong interest
Stock market, investment, financial markets1098.8 %69.9 %298
Economy1376.5 %87.9 %221
Cars and motorbikes474.8 %30.5 %162
Computers and informatics694.2 %44.5 %142
Science and technology1074 %68.7 %136
Source: MACH Basic 2024-1 / Base: German-speaking language group of 5 255 000 people

Publication and advertising deadlines

Publication and advertising deadlines

IssueBilanzHandelszeitungAdvertising deadlineDeadline for print material
0126.04.202425.04.202408.04.202408.04.2024
0225.10.202424.10.202407.10.202408.10.2024

Rates

Rates

Standard formats/real estate prices

FormatsPlacementFull bleed in mm (W x H)Print space in mm (W x H)Gross price in CHF
1/1 pageinside210 x 282179 x 23816,985
1/2 landscape210 x 139179 x 11710,615
1/1 pageImage ad for real estate agent210 x 282179 x 23810,000

Cover pages

FormatsFull bleed in mm (W x H)Print space in mm (W x H)Gross price in CHF
2nd cover page210 x 282179 x 23822,081
4th cover page210 x 282179 x 23822,081

Double-page spreads

FormatsFull bleed in mm (W x H)Print space in mm (W x H)Gross price in CHF
2/1 page420 x 282390 x 23837,367

Advertorials

FormatsFull bleed in mm (W x H)Print space in mm (W x H)Gross price in CHF
2/1 page420 x 282390 x 23840,467
1/1 page210 x 282179 x 23820,085
1/2 landscape210 x 139   179 x 11713,715
Advertorials delivery by customers

Production surcharges

The following production surcharges apply when print material (text and design) is produced by the Brand Studio*:

FormatsLayoutFull bleed in mm (W x H)Gross price in CHF**
2/1 pageMagazine or journal format420 x 2825,000
1/1 pageMagazine or journal format210 x 2823,300
*Exclusive shooting – further adaptations and translations on request
**Neither tiered discount nor entitled for Advisory commission or Annual turnover premium

Bound supplement

  • Heavy supplements upon request
Weights in grammGross price in CHF
≤ 1533,600
16 – 2537,800
26 – 3540,600
36 – 5042,700

Tip-on

Weights in grammGross price in CHF
≤ 1517,500
16 – 2535,000
26 – 3541,300
36 – 5050,050

General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1st January 2024.

Real estate presentations

Real estate presentations

FormatsFull bleed in mm (W x H)Print space in mm (W x H)Gross price in CHF
1/1 page210 x 282179 x 2382,350
2/1 page420 x 282390 x 2385,170

Templates

We handle the design and layout of these pages in-house for you. We will be happy to send you the instructions and all available templates by e-mail – for enquiries please contact Sonam Pünkang (+41 58 259 60 92/sonam.puenkang@ringier.ch).

General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1st January 2024.

Specifications & delivery

Specifications & delivery

Publishing title

Circulation
TitleCirculation 2024SubscriptionsKiosk sales
Homes70,000*
*Only the entire circulation can be booked
Technical conditions
Print processOffset
Magazine format210 x 282 mm
Bleed advertisements+5 mm trim on all sides. Text and image elements that may not be trimmed must be 8 mm away from the edge of the magazine
UCR300 % (sum C+M+Y+K)
ICC profileISO Coated_V2_300_eci
Print material coloursTo ensure optimum reproduction of the advert, the print shop requires a binding quality proof in accordance with the Iso Coated Standard by the deadline. There must be a fogra media wedge on the proof. If no colour proof is available as a reference, your order will be printed according to the PSO standard.
Colour compositionAll advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black)
Bitmap845 dpi, greyscale and colour: 300 dpi. Format: PDF. No RGB, DCS or OPI images
Panorama pagesIn the case of 2/1 pages with overflowing text, always take the gutter allowance into account or consult Ringier Advertising
Data formatDelivery as a PDF file is considered standard and is preferable to delivery in other file formats
DocumentsPDF/X-4 (other documents on request). For the settings, please see www.pdfx-ready.ch.
Data transmission
AddressRingier AG
Ringier Advertising
Classifieds & Prepress
Flurstrasse 55
8021 Zürich

anzeigen-prod@ringier.ch

Requirements for the creation of advertorials

Publishing titleThe name and logo of the title and its categories may not be used
Typography & LayoutThe advertorial  must be clearly distinguishable from the editorial section in terms of typography and layout in order to be recognisable to the reader
ClientThe advertiser must be clearly recognisable
NoteThe advertorial must be labelled “PUBLIREPORTAGE” at the top left or right
AutorisationBefore publication, we request a layout for approval by the publisher

Bound supplement

Technical conditions
FormatsMinimum: 115 x 140 mm
Maximum: 210 x 282 mm
ScopeMinimum: 2 pages
Maximum: 48 pages (higher number of pages following the presentation of a dummy version)
Paper2 pages: max. 100 – 240 gm2
4 – 8 pages: max. 60 gm2
From 8 pages: max. 40 gm2
TrimHeader trim: 5 mm
Footer trim: min. 5 mm and max. 23 mm (ideal)
LayoutMulti-page supplements can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplements is stuck into the binding. Supplements with more than 4 pages should not be stapled. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement.
Booking & Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample to be provided on time.
SchedulingMultiple bound supplements per issue.
Third-party adsThird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request.
DesignFor bleed designs, texts and image elements that must not be cut must be 8 mm from the edge of the format (cut differences and fold rise).
PositioningBetween 2 printed sheets.
SplitSplit surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking. By postcode (subscribers) and cycle split (e.g. every 3rd subscriber)
Packaging specifications
  • Quantities suitable for handling
  • A grip height of maximum 12 cm per layer
  • Not entwined or bound, cleanly palletised
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Stack inserts and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – pallet dimensions 800 x 1,200 mm:

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times
Monday – Thursday07.00h – 11.30h or 13.30h – 15.30h
Friday07.00h – 11.30h
Before public holidays, the goods receiving department closes at 12.00 noon
Delivery times

Ringier Zeitschriften
Swissprinters AG
Rampe 1 – 3
Brühlstrasse 5
4800 Zofingen
+41 58 787 34 32 or +41 58 787 33 60

Delivery from outside Switzerland

The order must clearly indicate that the client and not the recipient is liable for any customs costs and import sales tax.

Tip-on

Technical conditions
FormatsMinimum: 60 x 80 mm
Maximum: 170 x 252 mm
Scopemin. 2 pages
Weightmax. 20 g
Thicknessmax. 2 mm
QualityPostcards must comply with postal regulations. Paper weight for 2-page tip-ons: minimum 120 gm2 and maximum 300 gm2.
RestrictionsBound tip-ons on agreement only (stapling position).
LayoutMulti-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the tip-on must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the tip-on. Placement errors equating to 2 % of the total quantity provided are reserved (positional deviations, missing carrier or tip-on etc.).
Booking & Cancellation5 weeks before publication.
Dummy versionThe final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time.
Third-party adsThird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request.
Glue strips3 mm from the left edge (glue strips on the item to be glued)
Positioning– On the right-hand ad page
– On the top or bottom half of the page (according to the tip-on diagram)
Positional deviations+/- 9 mm possible (horizontal/vertical) / 4° axial
Carrier adMinimum format 1/1 page
Packaging specifications
  • Quantities suitable for handling
  • A grip height of maximum 12 cm per layer
  • Not entwined or bound, cleanly palletised
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Stack inserts and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – pallet dimensions 800 x 1,200 mm:

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times
Monday – Thursday07.00h – 11.30h or 13.30h – 15.30h
Friday07.00h – 11.30h
Before public holidays, the goods receiving department closes at 12.00 noon
Delivery times

Ringier Zeitschriften
Swissprinters AG
Rampe 1 – 3
Brühlstrasse 5
4800 Zofingen
+41 58 787 34 32 or +41 58 787 33 60

Delivery from outside Switzerland

The order must clearly indicate that the client and not the recipient is liable for any customs costs and import sales tax.

PRINT

Conditions & Discounts

Benefit from special discounts, find out about our commissions and bonuses, use our dynamic pricing system for print bookings and find out more about our special deals.

homes

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