‘Homes’ is published twice a year as a supplement to BILANZ and the Handelszeitung. This high-end magazine covers all topics relating to real estate and tasteful living: we produce opulent photojournalism on stylish apartments, houses and gardens, shine a spotlight on designers, real estate experts and architects, and provide real, useful information on the topics of smart homes and the real estate market, as well as inspiration and tips for people who like to surround themselves with beautiful things and live in an attractive environment. The second section of ‘Homes’ presents the latest offerings from the real estate market, richly illustrated with all the relevant facts.

Facts

  • CharacteristicReal estate
  • Readership150’000
  • Distributed circulation32’259*
    31’607**
  • 1/1 page, gross rateCHF 16’986
  • DistributionGerman-speaking Switzerland
  • Cost-per-thousandCHF 113
  • Frequency2x per year
  • Reach D-CH3.0%

Source for readership and reach: MACH Basic 2022-2 (basis: German-speaking language group of 4,898,000 people)
Source for distributed circulation: WEMF-Auflagenbulletin 2022

*Bilanz / **Handelszeitung

Media Facts

Media Facts

The following values are based on those of the carrier titles “Bilanz” and “Handelszeitung”.

Readers (thousand)Range (%)Structure (%)Affinity
Total1503.0100.0100
Gender    
Male1134.675.2150
Female371.524.850
Age (years)    
14 to 34 years332.322.276
35 to 54 years543.236106
55+ 633.541.8113
Age (years)    
14 to 19 years51.43.247
20 to 29 years152.210.273
30 to 39 years273.318.1108
40 to 49 years243.016.099
50 to 59 years313.620.9117
60+473.431.6112
Household income in CHF    
Up to 3’99991.46.245
4’000 – 7’999382.025.766
8’000 +1024.468.1144
Type of residential area    
Metropolitan area: central core1263.384.2107
Outside metropolitan areas242.215.873
Employment    
Full time844.156.3135
Part time 222.014.567
in education/training51.73.654
Unemployed382.625.786
Education    
Compulsory121.67.951
Medium482.032.266
High905.160.0168
Very strong/generally strong interest    
Stock market, financial investments and financial markets999.065.9296
Economy1296.486.2211
Cars and motorbikes434.628.5150
Science and technology674.444.8145
Computers and computer science1084.372.0142

Source: MACH Basic 2023-1 – Base: German-speaking laguage group – 4’914’000 people

Publication and advertising deadlines

Publication and advertising deadlines

IssueBilanzHandelszeitungAdvertising deadline
0128.04.202327.04.202310.04.2023
0227.10.202326.10.202309.10.2023
Deadline for printing material

The deadline for print material is 13 working days before the publication date.

Advertising rates

Advertising rates

Standard formats
FormatsFull bleed (width x height in mm)Print space (width x height in mm)Gross price CHF
1/1 page – inside210 x 282179 x 23816’985
1/2 landscape210 x 139179 x 11710’615
1/1 page – Image ad for
Real estate agent
179 x 238210 x 28210’000
Cover page
Formats
Full bleed (width x height in mm)
Print space (width x height in mm)Gross price CHF
2nd cover page210 x 282179 x 23822’081
4th cover page210 x 282179 x 23822’081
Double-page spreads
FormatsFull bleed (width x height in mm)Print space (width x height in mm)Gross price CHF
2/1 page420 x 282390 x 23837’367
Advertorials
FormatsFull bleed (width x height in mm)Print space (width x height in mm)Gross price CHF*
2/1 page420 x 282   90 x 238 40’467
1/1 page210 x 282  179 x 238 20’085
1/2 landscape210 x 139   179 x 117 13’715

*Advertorials delivery by customers.

Production surcharges

The following production surcharges apply when creating print material via the Brand Studio:

Formats Flat rate CHF**
2/1 pageLayout and editing
– Tabloid
5’000
1/1 pageLayout and editing
– Tabloid
3’300
1/1 pageLayout and editing
– Broadsheet
5’000
1/2 pageLayout and editing
– Broadsheet
3’300

** Exclusive shooting – further adaptations and translations on request.

General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 7.7% VAT; prices are valid from 1 January 2023.

Real estate presentations

Real estate presentations

FormatsFull bleed (width x height in mm)
Print space (width x height in mm)
Gross price CHF
1/1 Page210 x 282179 x 2382’350
2/1 Page420 x 282390 x 2385’170
Templates

We handle the design and layout of these pages in-house for you. We will be happy to send you the instructions and all available templates by e-mail. For enquiries, please contact Sonam Pünkang (Tel. +41 58 259 60 92 / sonam.püenkang@ringier.ch).

Supplements and special advertising formats

Supplements and special advertising formats

Weights and prices
Weights (g)Gross price CHF
≤ 1533’600
16 – 2537’800
26 – 3540’600
36 – 5042’700

Heavy specialities on request.

Technical conditions
  • Formats:
    • Minimum: 115 x 140 mm
    • Maximum: 210 x 282 mm
  • Scope:
    • Minimum: 2 pages
    • Maximum: 48 pages (higher number of pages following the presentation of a dummy version)
  • Paper:
    • 2 pages: 100-240 gm2 (max.)
    • 4 – 8 pages: Maximum 60 gm2
    • From 8 pages: Maximum 40 gm2
  • Trim:
    • Header trim: 5 mm
    • Footer trim: minimum 5 mm and maximum 23 mm (ideal)
Layout

Multi-page supplements can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplements is stuck into the binding. Supplements with more than 4 pages should not be stapled. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement.

Further information
  • Booking/ Cancellation: 5 weeks before publication.
  • Dummy version: the final acceptance (good to go) requires a binding sample to be provided on time.
  • Scheduling: multiple bound supplements are possible per issue.
  • Third-party ads: third-party ads with up to 3 pages will be charged at +30% of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). 4 or more third-party ads on request.
  • Design: for bleed designs, texts and image elements that must not be cut must be 8 mm from the edge of the format (cut differences and fold rise).
  • Positioning: between 2 printed sheets.
  • Split: split surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking.
    • By postcode (subscribers)
    • Cycle split (e.g. every 3rd subscriber)
Weights and prices
Weights (g)Gross price CHF
≤ 1517’500
16 – 2535’000
26 – 3541’300
36 – 5050’050

Heavy specialities on request.

Technical conditions
  • Formats:
    • Minimum: 60 x 80 mm
    • Maximum: 170 x 252 mm
  • Scope (minimum): 2 pages
  • Weight (maximum weight): 20 g
  • Thickness (maximum): 2 mm
  • Quality: postcards must comply with postal regulations. Paper weight for 2-page tip-ons: minimum 120 gm2 and maximum 300 gm2
  • Restrictions: bound tip-ons on agreement only (stapling position)
Layout

Multi-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the tip-on must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the tip-on. Placement errors equating to 2% of the total quantity provided are reserved (positional deviations, missing carrier or tip-on etc.).

Further information
  • Booking/ Cancellation: 5 weeks before publication.
  • Dummy version: the final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time.
  • Third-party ads: third-party ads with up to 3 pages will be charged at +30% of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). 4 or more third-party ads on request.
  • Glue strips: 3 mm from the left edge (glue strips on the item to be glued)
  • Positioning:
    • 1st page on a sheet with header positioning
    • On the right-hand ad page
    • On the top or bottom half of the page (according to the tip-on diagram)
  • Positional deviations: +/- 9 mm possible (horizontal/vertical) / 4° axial
  • Carrier ad: minimum format 1/1 page
Weights and prices
Weights (g)Gross price CHF
≤ 1540’600
16 – 2546’200
26 – 3547’600
36 – 5049’000

Heavy specialities on request.

Bound supplements / loose supplements and piggybacks: insert with sample 30% surcharge.

Technical conditions
  • Formats:
    • Minimum: 148 x 210 mm
    • Maximum: 210 x 282 mm
  • Scope:
    • Minimum: 2 pages
    • Maximum: 64 pages
  • Paper:
    • Individual sheet, double-sided: 120 – 350 gm2
    • 4 – 8 pages: minimum 80 gm2 (higher on request)
    • From 8 pages: minimum 60 gm2 (higher on request)
  • Weight (maximum weight): 100 g (higher weight following the presentation of a dummy version)
  • Thickness (maximum): 3 mm (thicker product on request)
Layout

Multi-page inserts can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the insert.

Further information
  • Booking/ Cancellation: 5 weeks before publication.
  • Dummy version: the final acceptance (good to go) requires a binding sample to be provided on time.
  • Scheduling: multiple inserts are possible per issue.
  • Third-party ads: third-party ads with up to 3 pages will be charged at +30% of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). 4 or more third-party ads on request.
  • Positioning: placed on the back of the magazine. The magazine will be shrink-wrapped.
  • Split: split surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking.
    • By postcode (subscribers)
    • Cycle split (e.g. every 3rd subscriber)
Weights and prices
Weights (g)Gross price CHF
≤ 1540’600
16 – 2546’200
26 – 3547’600
36 – 5049’000

Heavy specialities on request.

Supplements, loose supplements and piggybacks: 30% surcharge for inserts with samples.

Technical conditions
  • Formats:
    • Minimum: 100 x 150 mm
    • Maximum: 195 x 267 mm
  • Scope:
    • Minimum: 2 pages
    • Maximum: 32 pages (higher number of pages following the presentation of a dummy version)
  • Paper:
    • Individual sheet, double-sided: 120 – 300 gm2 (maximum)
    • 4 – 8 pages: 80 gm2 (higher on request)
    • From 8 pages: 60 gm2 (higher on request)
  • Weight (maximum weight): 49 g (higher weight following the presentation of a dummy version)
  • Thickness (maximum): 2 mm (thicker product on request)
Layout

Multi-page supplements can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplement must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement.

Further information
  • Booking/ Cancellation: 5 weeks before publication.
  • Dummy version: the final acceptance (good to go) requires a binding sample and precise positional diagram to be provided on time.
  • Scheduling: multiple loose supplements are possible per issue.
  • Third-party ads: third-party ads with up to 3 pages will be charged at +30% of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). 4 or more third-party ads on request.
  • Positioning: anywhere inside the magazine.
  • Split: split surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking.
    • By postcode (subscribers)
    • Cycle split (e.g. every 3rd subscriber)
Packaging specifications
  • Quantities suitable for handling
  • A grip height of maximum 12 cm per layer
  • Not entwined or bound, cleanly palletised
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Stack inserts and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – pallet dimensions 800 x 1,200 mm:

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 10 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times

Warenannahme Swissprinters AG, Zofingen: Tel. +41 58 787 34 32 / 33 60
Monday – Thursday: 07.00h – 11.30h oder 13.30h – 15.30h
Friday: 07.00h – 11.30h

Delivery

Ringier Zeitschriften
Swissprinters AG
Rampe 1 – 3
Brühlstrasse 5
4800 Zofingen
Tel. +41 58 787 34 32 / 33 60

Delivery from outside Switzerland

The order must clearly indicate that the client and not the recipient is liable for any customs costs and import sales tax.

TitleIssue 2023SubcribersKiosk sale
Homes*70’00047’00023’000

*Only the total print run is bookable.

Discounts

Cumulative turnover

The annual gross turnover* in CHF (excl. VAT) in all Ringier print publications is cumulative

Cumulative turnover CHF (excl. VAT)*Discount in %
30’0002
50’0004
75’0005
100’0006
150’0007
200’0008
300’0009
400’00010
500’00011
750’00012
1’000’00013
1’500’00014
2’000’00015
2’500’00016
3’000’00017
3’500’00018
4’000’00019
4’500’00020
5’000’00021
5’500’00022
6’000’00023

* Gross according to the rate minus all special discounts and plus all additional costs (positioning surcharges).

Dynamic pricing offer
The following staggered contract discounts apply to all customers who use dynamic pricing:
Cumulative turnover CHF (excl. VAT)Discount in %
100’0002
200’0003
400’0005
500’0006
750’0007
1’000’0008
1’250’0009
1’500’00010
1’750’00011
2’000’00012
2’500’00013
3’000’00014
3’500’00015
Special discounts
Discount in %
Training and development ads12
Political ads15
Cultural and events ads30
ZEWO charitable discount 150

1 All ZEWO-listed organisations/companies can avail of this discount. The ads must not serve any commercial purposes. This discount may not be used as a basis for contract bonuses, agency commissions or annual sales bonuses.

Advisory commission

Media, advertising and communication agencies are entitled to an advisory commission.

Commission rate:

  • 15 % from net
  • 5% of net for inserts of all kinds as well as special forms of advertising
  • Those eligible for Annual turnover premium are not eligible for Advisory commission.
Annual turnover premium

With a minimum purchase of 3 pages per year in one or more titles of Ringier Axel Springer Medien Schweiz AG.

Premium amount:

  • 15% from net
  • Those eligible for Advisory commission are not eligible for Annual turnover premium

Technical conditions

Technical conditions

Printing process
  • Print process: offset
  • UCR: 300% (sum of C+M+Y+K)
  • ICC profile: ISO Coated_V2_300_eci
Print material colours

To optimally reproduce advertisements, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. The proof must have a Fogra media wedge on it. If no colour proof is available as a reference, your order will be printed in line with the PSO standard.

Data preparation
  • Data format: Delivery as a PDF file is considered standard and is preferable to delivery in other file formats
  • Documents: PDF/X-4. Other documents on request (for the settings, please see www.pdfx-ready.ch)
  • Bitmap: 845 dpi, greyscale and colour: 300 dpi. Format: PDF. No RGB, DCS or OPI images
  • Colour composition: All advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black)
  • Panorama pages: In the case of 2/1 pages with overflowing text, always take the gutter allowance into account or consult Ringier Advertising
Technical data
  • Magazine format: 210 x 282 mm
  • Bleed advertisements: +5 mm trim on all sides. Text and image elements that may not be trimmed must be 8 mm away from the edge of the magazine.
Address for data transfer
  • Email: anzeigen-prod@ringier.ch
  • Postal address: Ringier AG, Ringier Advertising, Classifieds & Prepress, Flurstrasse 55, 8021 Zürich

PRINT

Dynamic Pricing

All clients and agencies have the opportunity o benefit from Dynamic Pricing. Here, a discount is granted for each booking, which is based on the following five criteria: Seasonality, Sales Development, Placement, Timing and Flexibility. In addition to the dynamic discount, clients and agencies continue to receive a final discount, which is based on the gross annual turnover. For the calculation of this discount, a uniform print closing discount scale applies.

homes

Advertising formats

Loading…

Your Points of Contact