«Homes» is published twice a year as a supplement to «BILANZ» and the «Handelszeitung». This high-end magazine covers all topics relating to real estate and tasteful living: we produce opulent photojournalism on stylish apartments, houses and gardens, shine a spotlight on designers, real estate experts and architects, and provide real, useful information on the topics of smart homes and the real estate market, as well as inspiration and tips for people who like to surround themselves with beautiful things and live in an attractive environment.
The second section of «Homes» presents the latest offerings from the real estate market, richly illustrated with all the relevant facts.
Facts
- CharacteristicReal estate
- Readership155 000
- Reach3.0 %
- Distributed circulation HZ31 969
- Distributed circulation Bilanz31 599
- 1/1 page, gross rateCHF 16 986
- Frequency2x per year
- DistributionGerman-speaking Switzerland
Supplement Bilanz and Handelszeitung
Source for readership and reach: MACH Basic 2024-1 (basis: German-speaking language group of 5 255 000 people)
Source for distributed circulation: WEMF Circulation Bulletin 2023
Media Facts
Media Facts
| Readers (thousand) | Range | Structure | Affinity | |
|---|---|---|---|---|
| Total | 155 | 3 % | 100 % | 100 |
| Gender | ||||
| Male | 123 | 4.7 % | 79.2 % | 159 |
| Female | 32 | 1.2 % | 20.8 % | 41 |
| Age | ||||
| 14 – 34 years | 30 | 2 % | 19.2 % | 67 |
| 35 – 54 years | 55 | 3.1 % | 35.4 % | 105 |
| 55+ years | 70 | 3.6 % | 45.3 % | 121 |
| Age | ||||
| 14 – 19 years | 5 | 1.4 % | 3 % | 46 |
| 20 – 29 years | 15 | 2.1 % | 9.6 % | 70 |
| 30 – 39 years | 21 | 2.3 % | 13.3 % | 78 |
| 40 – 49 years | 26 | 3 % | 16.6 % | 103 |
| 50 – 59 years | 36 | 3.9 % | 23.4 % | 132 |
| 60+ years | 53 | 3.5 % | 34.1 % | 119 |
| Household income in CHF | ||||
| Up to 3,999 | 13 | 1.8 % | 8.3 % | 62 |
| 4,000 – 7,999 | 37 | 1.8 % | 23.6 % | 61 |
| 8,000+ | 106 | 4.2 % | 68.1 % | 142 |
| Type of residential area | ||||
| Metropolitan area: central core | 131 | 3.2 % | 84.1 % | 107 |
| Outside metropolitan areas | 25 | 2.2 % | 15.9 % | 75 |
| Employment | ||||
| Full time | 87 | 4.2 % | 56.3 % | 142 |
| Part time | 20 | 1.7 % | 12.7 % | 58 |
| In education/training | 4 | 1.3 % | 2.9 % | 45 |
| Unemployed | 44 | 2.6 % | 28.1 % | 88 |
| Education | ||||
| Compulsory | 13 | 1.5 % | 8.5 % | 51 |
| Medium | 52 | 2.2 % | 33.4 % | 74 |
| High | 90 | 4.5 % | 58.1 % | 153 |
| Very strong/generally strong interest | ||||
| Stock market, investment, financial markets | 109 | 8.8 % | 69.9 % | 298 |
| Economy | 137 | 6.5 % | 87.9 % | 221 |
| Cars and motorbikes | 47 | 4.8 % | 30.5 % | 162 |
| Computers and informatics | 69 | 4.2 % | 44.5 % | 142 |
| Science and technology | 107 | 4 % | 68.7 % | 136 |
Publication and advertising deadlines
Publication and advertising deadlines
| Issue | Bilanz | Handelszeitung | Advertising deadline | Deadline for print material |
|---|---|---|---|---|
| 01 | 26.04.2024 | 25.04.2024 | 08.04.2024 | 08.04.2024 |
| 02 | 25.10.2024 | 24.10.2024 | 07.10.2024 | 08.10.2024 |
Rates
Rates
Standard formats/real estate prices
| Formats | Placement | Full bleed in mm (W x H) | Print space in mm (W x H) | Gross price in CHF |
|---|---|---|---|---|
| 1/1 page | inside | 210 x 282 | 179 x 238 | 16,985 |
| 1/2 landscape | – | 210 x 139 | 179 x 117 | 10,615 |
| Image ad for real estate agent | 210 x 282 | 179 x 238 | 10,000 |
Cover pages
| Formats | Full bleed in mm (W x H) | Print space in mm (W x H) | Gross price in CHF |
|---|---|---|---|
| 2nd cover page | 210 x 282 | 179 x 238 | 22,081 |
| 4th cover page | 210 x 282 | 179 x 238 | 22,081 |
Double-page spreads
| Formats | Full bleed in mm (W x H) | Print space in mm (W x H) | Gross price in CHF |
|---|---|---|---|
| 2/1 page | 420 x 282 | 390 x 238 | 37,367 |
Advertorials
| Formats | Full bleed in mm (W x H) | Print space in mm (W x H) | Gross price in CHF |
|---|---|---|---|
| 2/1 page | 420 x 282 | 390 x 238 | 40,467 |
| 1/1 page | 210 x 282 | 179 x 238 | 20,085 |
| 1/2 landscape | 210 x 139 | 179 x 117 | 13,715 |
Production surcharges
The following production surcharges apply when creating print material (text and design) via the Brand Studio*:
| Formats | Layout | Full bleed in mm (W x H) | Gross price in CHF** |
|---|---|---|---|
| 2/1 page | Magazine or journal format | 420 x 282 | 5,000 |
| 1/1 page | Magazine or journal format | 210 x 282 | 3,300 |
**Neither tiered discount nor entitled for Advisory commission or Annual turnover premium
Bound supplement
- Heavy supplements upon request
| Weights in gramm | Gross price in CHF |
|---|---|
| ≤ 15 | 33,600 |
| 16 – 25 | 37,800 |
| 26 – 35 | 40,600 |
| 36 – 50 | 42,700 |
Tip-on
| Weights in gramm | Gross price in CHF |
|---|---|
| ≤ 15 | 17,500 |
| 16 – 25 | 35,000 |
| 26 – 35 | 41,300 |
| 36 – 50 | 50,050 |
General policies
The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1st January 2024.
Real estate presentations
Real estate presentations
| Formats | Full bleed in mm (W x H) | Print space in mm (W x H) | Gross price in CHF |
|---|---|---|---|
| 210 x 282 | 179 x 238 | 2,350 | |
| 2/1 page | 420 x 282 | 390 x 238 | 5,170 |
Templates
We handle the design and layout of these pages in-house for you. We will be happy to send you the instructions and all available templates by e-mail – for enquiries please contact Sonam Pünkang (+41 58 259 60 92/sonam.puenkang@ringier.ch).
General policies
The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1st January 2024.
Specifications & delivery
Specifications & delivery
Publishing title
Circulation
| Title | Circulation 2024 | Subscriptions | Kiosk sales |
|---|---|---|---|
| Homes | 70,000* | – | – |
Technical conditions
| Print process | Offset |
| Magazine format | 210 x 282 mm |
| Bleed advertisements | +5 mm trim on all sides. Text and image elements that may not be trimmed must be 8 mm away from the edge of the magazine |
| UCR | 300 % (sum C+M+Y+K) |
| ICC profile | ISO Coated_V2_300_eci |
| Print material colours | To optimally reproduce advertisements, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. The proof must have a Fogra media wedge on it. If no colour proof is available as a reference, your order will be printed in line with the PSO standard. |
| Colour composition | All advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black) |
| Bitmap | 845 dpi, greyscale and colour: 300 dpi. Format: PDF. No RGB, DCS or OPI images |
| Panorama pages | In the case of 2/1 pages with overflowing text, always take the gutter allowance into account or consult Ringier Advertising |
| Data format | Delivery as a PDF file is considered standard and is preferable to delivery in other file formats |
| Documents | PDF/X-4 (other documents on request). For the settings, please see www.pdfx-ready.ch. |
Data transmission
| Address | Ringier AG Ringier Advertising Classifieds & Prepress Flurstrasse 55 8021 Zürich anzeigen-prod@ringier.ch |
Requirements for the creation of advertorials
| Publishing title | The name and logo of the title and its sections may not be used |
| Typography & Layout | The advertorial must be clearly distinguishable from the editorial section in terms of typography and layout in order to be recognisable to the reader |
| Client | The advertiser must be clearly recognisable |
| Note | The advertorial must be labelled “PUBLIREPORTAGE” at the top left or right |
| Autorisation | Before publication, we request a layout for approval by the publisher |
Bound supplement
Technical conditions
| Formats | Minimum: 115 x 140 mm Maximum: 210 x 282 mm |
| Scope | Minimum: 2 pages Maximum: 48 pages (higher number of pages following the presentation of a dummy version) |
| Paper | 2 pages: max. 100 – 240 gm2 4 – 8 pages: max. 60 gm2 From 8 pages: max. 40 gm2 |
| Trim | Header trim: 5 mm Footer trim: min. 5 mm and max. 23 mm (ideal) |
| Layout | Multi-page supplements can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplements is stuck into the binding. Supplements with more than 4 pages should not be stapled. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement. |
| Booking & Cancellation | 5 weeks before publication |
| Dummy version | The final acceptance (good to go) requires a binding sample to be provided on time. |
| Scheduling | Multiple bound supplements per issue. |
| Third-party ads | Third-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request. |
| Design | For bleed designs, texts and image elements that must not be cut must be 8 mm from the edge of the format (cut differences and fold rise). |
| Positioning | Between 2 printed sheets. |
| Split | Split surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking. By postcode (subscribers) and cycle split (e.g. every 3rd subscriber) |
Packaging specifications
- Quantities suitable for handling
- A grip height of maximum 12 cm per layer
- Not entwined or bound, cleanly palletised
- Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
- The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
- Stack loose, glued-in and bound-in supplements cover-side up
- Stack inserts and tip-ons cover-side down
Pallet labelling
The pallets must be labelled with the following information by attaching a pallet label to at least two sides – pallet dimensions 800 x 1,200 mm:
- Supplement name, especially type description (code and similar)
- Item
- Issue/no.
- Product type
- Copies per pallet
- Pallet number
- Client
- Sender
- Production date
Delivery note
The following information must be provided:
- Customer
- Type of supplement
- Circulation
- Host magazine
- Issue number
Sample copies
Two loose sample copies must be provided for each product.
Delivery date
The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.
Delivery times
| Monday – Thursday | 07.00h – 11.30h or 13.30h – 15.30h |
| Friday | 07.00h – 11.30h |
Delivery times
Ringier Zeitschriften
Swissprinters AG
Rampe 1 – 3
Brühlstrasse 5
4800 Zofingen
+41 58 787 34 32 or +41 58 787 33 60
Delivery from outside Switzerland
The order must clearly indicate that the client and not the recipient is liable for any customs costs and import sales tax.
Tip-on
Technical conditions
| Formats | Minimum: 60 x 80 mm Maximum: 170 x 252 mm |
| Scope | min. 2 pages |
| Weight | max. 20 g |
| Thickness | max. 2 mm |
| Quality | Postcards must comply with postal regulations. Paper weight for 2-page tip-ons: minimum 120 gm2 and maximum 300 gm2. |
| Restrictions | Bound tip-ons on agreement only (stapling position). |
| Layout | Multi-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the tip-on must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the tip-on. Placement errors equating to 2 % of the total quantity provided are reserved (positional deviations, missing carrier or tip-on etc.). |
| Booking & Cancellation | 5 weeks before publication. |
| Dummy version | The final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time. |
| Third-party ads | Third-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request. |
| Glue strips | 3 mm from the left edge (glue strips on the item to be glued) |
| Positioning | – On the right-hand ad page – On the top or bottom half of the page (according to the tip-on diagram) |
| Positional deviations | +/- 9 mm possible (horizontal/vertical) / 4° axial |
| Carrier ad | Minimum format 1/1 page |
Packaging specifications
- Quantities suitable for handling
- A grip height of maximum 12 cm per layer
- Not entwined or bound, cleanly palletised
- Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
- The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
- Stack loose, glued-in and bound-in supplements cover-side up
- Stack inserts and tip-ons cover-side down
Pallet labelling
The pallets must be labelled with the following information by attaching a pallet label to at least two sides – pallet dimensions 800 x 1,200 mm:
- Supplement name, especially type description (code and similar)
- Item
- Issue/no.
- Product type
- Copies per pallet
- Pallet number
- Client
- Sender
- Production date
Delivery note
The following information must be provided:
- Customer
- Type of supplement
- Circulation
- Host magazine
- Issue number
Sample copies
Two loose sample copies must be provided for each product.
Delivery date
The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.
Delivery times
| Monday – Thursday | 07.00h – 11.30h or 13.30h – 15.30h |
| Friday | 07.00h – 11.30h |
Delivery times
Ringier Zeitschriften
Swissprinters AG
Rampe 1 – 3
Brühlstrasse 5
4800 Zofingen
+41 58 787 34 32 or +41 58 787 33 60
Delivery from outside Switzerland
The order must clearly indicate that the client and not the recipient is liable for any customs costs and import sales tax.
Conditions & Discounts
Benefit from special discounts, find out about our commissions and bonuses, use our dynamic pricing system for print bookings and find out more about our special deals.
homes
Advertising formats
Your Points of Contact
Thierry Hansen
Head of Sales Wirtschaftsmedien
Sales
+41 44 259 88 52
thierry.hansen@ringier.ch
Print Services
Media Service Print
Operations
+41 44 259 88 44
mediaserviceprint@ringier.ch
