Yaleo Advertising: innovative advertising formats for high-impact online campaigns in Switzerland

Yaleo Advertising is the digital advertising network of Ringier Advertising and audienzz. It enables native campaigns to be played on over 200 high-reach Swiss online media, including blick.ch, nzz.ch, watson.ch, letemps.ch and nau.ch. The expanded product portfolio includes a classic native ad and two innovative formats: Yaleo Video and Yaleo Story.

The Yaleo Story Ad brings the popular story format from social media to the open web. It is large-scale, brand-safe and interactive. In several customisable slides, the brand can be experienced through moving images, storytelling and direct user interaction.

The Yaleo Video Ad brings vertical video formats directly into the feed, where user attention is highest. In mobile full-screen mode, interactive elements and powerful moving images unfold their full effect and ensure an intense brand experience.

The Yaleo Native Ad, on the other hand, integrates seamlessly into editorial content. It is unobtrusive but powerful. The ad reaches the target group at the exact moment of attention – credible, contextually relevant and clickable.

​​«Yaleo Advertising combines the best of both worlds: the high impact of creative formats in a social media style, and the trustworthy environment of established media brands on the open web. This allows us to offer our customers unique online advertising formats for all campaign objectives», says Nora Chapero, Product Director at audienzz.

Yaleo ads are visually embedded in the editorial content of the respective online portal and benefit from maximum visibility within the reading flow, leading to high interaction rates. Existing advertising media can be easily adapted for Yaleo campaigns thanks to smart ad production services. The innovative technology with precise contextual targeting ensures optimum campaign efficiency.

«With Yaleo, we have been offering our customers access to the combined reach of Ringier Advertising and audienzz in a single product for almost two years. This extensive network is now being expanded with unique formats and services, making Yaleo the go-to solution for high-reach open web campaigns», says Thomas Passen, Managing Director of Ringier Advertising.

​ ​Further information and examples of current campaigns can be found at yaleo.ch.