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SonntagsBlick
 
A great Sunday read

SonntagsBlick offers entertainment on Sundays with exciting news, facts and articles from around the world – professionally edited by creative journalists in Switzerland and abroad. And all this in an appealing three-section concept: news, sport and the SonntagsBlick Magazin, reaching more than a half million readers. The stories that SonntagsBlick prints on Sunday are only published by other papers on Monday. It’s a compass. It’s life. It’s a trusted source for everyday life, politics, the economy, culture, entertainment and sport.

The handy format is also perfect for the bus, train or relaxing at home. Our creative layout sets new standards in the European media landscape.

In addition to the printed SonntagsBlick, the Blick Group also reaches people over the online portals Blick.ch, apps such as Blick News & Sport, Blick E-Paper, and social media channels such as Facebook, Twitter, Instagram, Youtube und LinkedIn. Blick and Blick TV round off the Blick Group portfolio.

Facts & Figures
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Characteristic:
Sunday paper
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Readership:
394 000 readers, German language group (Source: MACH Basic 2021-2)
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Distributed circulation:
107 963 copies (source: WEMF/authenticated 2021)
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1/1 page, gross rate:
4c CHF 23 100
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Frequency:
Sunday, morning
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Distribution:
German-speaking Switzerland
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Cost-per-thousand:
4c gross CHF 68
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Reach:
8,1% in the German language group (Source: MACH Basic 2021-2)
Gender
58 %
Male
42 %
Female
Age
20 %
between 14 and 34 years
31 %
between 35 and 54 years
49 %
older than 55 years
Household income
18 %
up to 4'000 CHF
44 %
between 4'001 and 8'000 CHF
38 %
more than 8'000 CHF
School education
22 %
compulsory
61 %
middle
18 %
high
Very strong affinities
125
Cosmetics, body care, beauty
121
Sports
119
Stock exchange, investments, financial markets
145
Cars and motorcycles
115
Entertainment and communication devices
Overview
 
Advertising rates
 
 
Basic Rates

General guidelines

Prices and data are subject to change without notice. All technical data and weight specifications are given without guarantee. All prices in CHF excl. 7.7% VAT; prices valid from January 1, 2022.

News/Sport/Magazine

All advertising formats placed adjoining text

 
 
 
Formats
Width x height
Gross rate in CHF
 
Page
in mm
b/w or 4c
 
 
icon
1/1 page
204 x 290
23 100
 
 
icon
1/2 portrait
100 x 290
17 200
 
 
icon
1/2 landscape
204 x 143
17 200
 
 
icon
3/8 landscape
204 x 107
13 670
 
 
icon
1/3 portrait
67 x 290
12 000
 
 
icon
1/3 landscape
204 x 96
12 000
 
 
icon
1/4 portrait
100 x 143
10 250
 
 
icon
1/4 landscape
204 x 70
10 250
 
 
icon
1/8 landscape
204 x 33
6 700
 
 
 
 
Double-page spreads

News/Sport/Magazine

 
 
 
Formats
Width x height
Gross rate in CHF
 
Page
in mm
b/w or 4c
 
 
icon
2/1 center
428 x 290
46 200
 
 
icon
2x 1/1 not centrefold
428 x 290
40 630
 
 
icon
2x 1/1 starting panorama page 2+3
428 x 290
56 900
 
 
icon
2/2 not centrefold
428 x 143
35 340
 
 
icon
2/4 not centrefold
428 x 70
21 500
 
 
icon
1/1 centered panorama not centrefold
204 x 290
32 340
 
 
icon
1/1 centered panorama not centrefold
204 x 143
27 000
 
 

1.5 mm margin to left and right of the printing gutter if the writing overlaps.

Prices valid from 1.1.2022, for dispositions from Switzerland, all prices in CHF plus value added tax.

 
 
Special placement/form

News/Sport/Magazine

 
 
 
Formats
Width x height
Gross rate in CHF
 
Page
in mm
b/w or 4c
 
 
icon
front page, footer
215 x 33
10 300
 
 
icon
mirrored ad, single column (2 x)
2 x 67 x 290
24 100
 
 
icon
mirrored ad, two columns (2 x)
2 x 100 x 290
34 500
 
 
icon
circle advertisement
100 x 100
10 300
 
 
icon
triangle at base, right or left margin
102 x 102 x 144
12 570
 
 
icon
consecutive ads, 4 pages
4 x 204 x 290
69 500
 
 
icon
1/2 landscape on page 3
204 x 143
25 750
 
 
icon
front page, footer A
215 x 33
10 300
 
 
icon
front page, footer S
215 x 33
7 460
 
 
icon
2nd cover M
204 x 290
24 290
 
 
icon
3rd cover M
204 x 290
21 300
 
 
icon
outside back voer A
204 x 290
28 900
 
 
icon
outside back voer S
204 x 290
26 570
 
 
icon
outside back voer M
204 x 290
26 570
 
 
icon
premium 1/1 page A (1st - 3rd advertising pages)
204 x 290
24 290
 
 

1.5 mm margin to left and right of the printing gutter if the writing overlaps.

Prices valid from 1.1.2022, for dispositions from Switzerland, all prices in CHF plus value added tax.

 
 
Display ad

News/Sport/Magazine

All advertising formats placed adjoining text

 
 
 
Formats
Width x height
Gross rate in CHF
 
Page
in mm
b/w or 4c
 
 
icon
1/4 portrait
100 x 143
13 000
 
 
icon
1/8 portrait
67 x 107
7 460
 
 
icon
1/8 landscape
100 x 70
7 460
 
 
 
 
Discounts
 
 
Discounts

Gross according to rate less special discouonts, plus additional costs (placement surcharges).

 
 
Turnover accumulated
Discount
 
 
30 000
2%
 
 
55 000
4%
 
 
85 000
6%
 
 
150 000
7%
 
 
250 000
8%
 
 
350 000
9%
 
 
450 000
10%
 
 
625 000
12%
 
 
775 000
13%
 
 
950 000
14%
 
 
1 100 000
15%
 
 
1 300 000
16%
 
 
1 500 000
17%
 
 
1 700 000
18%
 
 
1 900 000
19%
 
 
2 100 000
20%
 
 
2 400 000
22%
 
 
 
 
Dynamic Pricing

The following closing discount scale applies to all customers using Dynamic Pricing

 
 
Gross sales
General settlement discount
 
 
100 000
2%
 
 
200 000
3%
 
 
400 000
5%
 
 
500 000
6%
 
 
750 000
7%
 
 
1 000 000
8%
 
 
1 250 000
9%
 
 
1 500 000
10%
 
 
1 750 000
11%
 
 
2 000 000
12%
 
 
2 500 000
13%
 
 
3 000 000
14%
 
 
3 500 000
15%
 
 
Dynamic Pricing Guidelines
  • Bookings must be made dynamically for the entire period of a contract agreement; multiple changes between dynamic and classic pricing are not possible
  • All bookings must be made via the web-based Marketplace of Ringier Advertising
  • Unjustly granted discounts, e.g. due to cancellations, will be charged retroactively
  • The provisions of the advertising rate and the General Terms and Conditions of Insertion on ringier-advertising.ch continue to apply

     

 
 
Frequency discount
 
 
 
 

For SonntagsBlick only. No size changes, 1/4 page maximum. Change of subject/text for complete advertisements only.

 
 
Quantity
Discount
 
 
3x
2%
 
 
6x
5%
 
 
13x
10%
 
 
26x
13%
 
 
50x
18%
 
 
100x
20%
 
 
 
 
Agency commission AC

Authorised media and advertising agencies: 15% of net

 
 
Yearly turnover bonus YTP

At a minimum annual turnover of CHF 30 000 15% of net

 
 
Special discounts

Special discount over 20% excludes further discounts such as volume, frequency and combination discounts, etc. No AC/YTP
from 35%.

  • Education and further education 12%
  • Political notices 15%
  • Culture and events 30%
  • Advertorials 0%
 
 
Supplements
 
 
Basic rates

All rates in CHF gross plus 7.7% VAT

Circultation 135 000 Ex (subsrciption 82 000 copies / Kiosk 53 000 copies) + 3% surcharges

 
 
Weight
CHF
 
 
up to 15g
53 865
 
 
up to25g
53 865
 
 
up to35g
61 560
 
 
up to50g
61 560
 
 
up to 75g
68 580
 
 
up to100g
76 950
 
 

Authorised media and advertising agencies: 5% of net

 
 
Fixed insert

Add your insert to Blick as a fixed insert. The basic price for a insert and fixed insertion fee is CHF 4 000. We would be happy to send you detailed information.

 
 
Third-party ads

If a loose insert contains a third-party ad, +20% of the gross price of a 1/1 page will be charged per ad.

 
 
Exclusivity

If an exclusivity right is required for an loose insert on the date of publicaton, the loose insert fee will be increased by 50%.

 
 
Placement surcharge

20%

 
 
Advertorials

On request: advertorial production CHF 7 500 (net/net) per page.

 
 
Technical specifications

Format minimum A5, 4 pages, 235 x 320 mm maximum
Weight minimin: 8 g, 125 g maximum
Loose inserts weighing over 125 g on request only after clarification of the technical possibilities.
Folds No fanfolds or leporello folds, longer side closed.
Layout errors: max. 2%
Dummy: The final approval of every order depends on the due submission of a binding sample.

 
 
Delivery

Delivery address:

61 000 copies (+ 3% surcharges) to:

DZZ Druckzentrum Zürich AG
Anlieferung & Beschaffung Tor 18
Bubenbergstrasse 1
8045 Zürich

72 000 copies (+ 3% surcharges) to:

DZB Druckzentrum Bern AG
Warenumschlag Spedition
Zentweg 7
3006 Bern

*Guidelines on demand


Delivery: Only within the week of publication. Tuesday at the latest.
Containers:Loose inserts with title page on top in packs of up to at least 50 copies, unpackaged and unbound and
stacked on EUR pallets. In layers of 8 to 10 cm (grip height) in pallet frames.

 
 
Dates
 
 
Schedule

Publication date: sunday

Advertising deadline: Monday, 09.00

  • Published: weekly, Sunday
  • Delivery of data1): 5 working days before publication
  • Right to postpone: 7 days

1) Advertisements subject to approval (of an editorial nature, political advertisements) and advertisements with proofs by the Friday (9 a.m.) before the advertising deadline

The advertising deadline is the final date for schedulings, suspensions, corrections and delivery of print documents.

 
 
 
 
Specials
 
 
Overview
 
 
 
 
Name
Topic
Publication date
Advertising deadline
Downloads
 
 
Travel 4
18.12.2021
03.12.2021
 
 
Veganuary
09.01.2022
17.12.2021
 
 
Green 1
27.02.2022
11.02.2022
 
 
Travel 1
27.02.2022
11.02.2022
 
 
Car - Spring
24.04.2022
08.04.2022
 
 
Green 2
19.06.2022
03.06.2022
 
 
Travel 2
26.06.2022
10.06.2022
 
 
Equal Voice
11.09.2022
18.08.2022
 
 
Green 3
18.09.2022
02.09.2022
 
 
Travel 3
18.09.2022
02.09.2022
 
 
Car Extra - Autumn
09.10.2022
16.09.2022
 
 
Green 4
11.12.2022
25.11.2022
 
 
Christmas
18.12.2022
02.02.2022
 
 
Travel 4
18.12.2022
02.12.2022
 
 
26 Summits
Appearance in May
 
 
Digital Day
tbd
 
 
Football World Cup
Appearance in November
 
 
Technical specifications
 
 

Printing material b/w to 4-colour

Printing process Newspaper web offset
Tone valuation 3–98% (0% highlight = paper white)
UCR 240% (Sum of C+M+Y+K)
ICC profile ISO newspaper 26v4

Data medium (Mac and Windows)

Documents PDF/X-3. Other documents on request.
Images
resolution in Blick, SonntagsBlick and Blick am Abend: Bitmap 845 dpi, greyscale and multicolour 200 dpi
(for 48-line raster) Format: PDF, no RGB, DCS or OPI images
Fonts Smallest font sizes/reverse types: = 8 PT (bold, sans serif)
Colour composition All ads must be configured according to process colours (cyan, magenta, yellow, black).

Data transfer

Email blick-prod@ringier.ch
Important: prior information to be sent to salesservices@ringier.ch specifying file name, publication, publication date, subject,
contact details.

 
 
Media Data
 
 
 
 
SonntagsBlick
 
 
Category
Reader indicative
Reach
Structure
Affinity
 
 
Total
394 000
8.1 %
100.0 %
100
 
 
 
 
 
Gender:
 
 
Male
230 000
9.5 %
58.3 %
117
 
 
Female
164 000
6.7 %
41.7 %
83
 
 
 
 
 
Age:
 
 
Between 14 and 19 Years
18 000
5.4 %
4.7 %
66
 
 
Between 20 and 29 Years
38 000
5.4 %
9.7 %
67
 
 
Between 30 and 39 Years
48 000
5.9 %
12.1 %
73
 
 
Between 40 and 49 Years
59 000
7.3 %
14.9 %
90
 
 
Between 50 and 59 Years
80 000
9.3 %
20.3 %
114
 
 
60+ Years
151 000
11.3 %
38.3 %
140
 
 
 
 
 
Household income:
 
 
Up to 4'000 CHF
70 000
10.0 %
17.8 %
124
 
 
Between 4'001 and 8'000 CHF
174 000
9.4 %
44.1 %
116
 
 
More than 8'000 CHF
150 000
6.5 %
38.1 %
80
 
 
 
 
 
Type of settlement:
 
 
Main/Minor + belt agglomeration core
294 000
7.7 %
74.6 %
95
 
 
Outside agglomerations
100 000
9.5 %
25.4 %
118
 
 
 
 
 
Employment:
 
 
Full time
162 000
7.8 %
41.1 %
97
 
 
Part time
72 000
6.6 %
18.3 %
82
 
 
Training
13 000
4.3 %
3.4 %
53
 
 
Not working
146 000
10.5 %
37.1 %
130
 
 
 
 
 
Education and further training:
 
 
Compulsory
86 000
10.9 %
21.8 %
135
 
 
Middle
239 000
9.8 %
60.6 %
121
 
 
High
69 000
4.2 %
17.6 %
52
 
 
 
 
 
Strong and very strong interests:
 
 
Sport
274 000
9.7 %
69.6 %
121
 
 
Cosmetics, body care, beauty
136 000
10.1 %
34.4 %
125
 
 
Stock exchange, investments, financial markets
100 000
9.6 %
25.3 %
119
 
 
Cars and motorcycles
113 000
11.7 %
28.7 %
145
 
 
Entertainment and communication devices
184 000
9.3 %
46.8 %
115
 
 

Source: MACH Basic 2021-2 / Basis: german language group, 4'864'000 persons

 
Downloads
Advertising rates 2021
Good to know
 
Dynamic pricing – manage your discount in print media

Directly influence the price in print media and invest efficiently: thanks to dynamic pricing, you can dynamically determine and manage your discount according to five criteria.

Marketplace – the booking platform for print advertising

Marketplace gives you direct access to our entire print portfolio of 30 high-quality titles. From the quote through to the booking and invoicing: your campaign can be dynamically managed and your expenditure optimised as required with just a few clicks.

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Your Contacts
Diana
Ramunno
Consultant Media Service Print
Media Services Print & Digital
Frankie
Dietschi
Consultant Media Service Print
Media Services Print & Digital
Violetta
Sprung
Consultant Media Service Print
Media Services Print & Digital
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich
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