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PME
 
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PME, the leading business magazine in French-speaking Switzerland

For over 30 years, PME has been the point of reference for economic information on companies in French-speaking Switzerland.

It is aimed at all decision-makers looking for a business publication with quality journalism that focuses on the tangible challenges faced by SME owners and executives.

PME includes the experiences of business professionals from the French-speaking part of Switzerland who are fully committed to making their region even more dynamic. The magazine combines solution-oriented articles with useful decision-making tools and an overview of the latest trends in innovation, management, marketing and leadership.

PME's success since its launch in 1989 (under the media brand: PME Magazine) is reflected in a loyal audience that reinforces PME's positioning as the benchmark in French-speaking Switzerland.

As of June 2021, PME will appear in a new look and under the title PME instead of PME Magazine. While only three letters will remain, the magazine's content focus and values will be unchanged. New sections and a complete graphic overhaul with a fresher and more dynamic layout will strengthen PME's position as the leading magazine for decision makers.

Facts & Figures
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Characteristic:
business magazine
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Readership:
58'000 readers, French language group (Source: MACH Basic 2021-1)
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Distributed circulation:
18'972 copies (source: WEMF/authenticated 2020)
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1/1 page, gross rate:
4c CHF 8'550
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Frequency:
monthly, last Wednesday of the month
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Distribution:
french-speaking Switzerlande
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Cost-per-thousand:
4c gross CHF 148
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Reach:
3.5% in the French language group (Source: MACH Basic 2021-1)
Gender
69 %
Male
31 %
Female
Age
29 %
between 14 and 34 years
41 %
between 35 and 54 years
30 %
older than 55 years
Household income
9 %
up to 4'000 CHF
27 %
between 4'001 and 8'000 CHF
64 %
more than 8'000 CHF
School education
7 %
compulsory
36 %
middle
57 %
high
Very strong affinities
207
Economy
258
Stock exchange, investments, financial markets
135
Education and further training
Overview
 
Advertising rates 2021
 
 
Basic Rates
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
2/1 panorama
398 x 261
420 x 282
18 810*
 
 
icon
1/1 page
189 x 261
210 x 282
8 550
 
 
icon
2/2 panorama
398 x 129
420 x 140
14 520*
 
 
icon
1/2 portrait
93 x 261
104 x 282
6 600*
 
 
icon
1/2 landscape
189 x 129
210 x 140
6 600*
 
 
icon
1/3 portrait
61 x 261
71 x 282
5 640*
 
 
icon
1/3 landscape
189 x 85
210 x 96
5 640*
 
 
icon
1/4 landscape
189 x 63
210 x 74
5 160*
 
 
icon
1/4 corner
93 x 129
5 160
 
 
icon
2/3 Panorama
398 x 85
420 x 96
12 410*
 
 
icon
2/3 landscape
189 x 166
210 x 180
7 060
 
 
icon
2/4 panorama
398 x 63
420 x 74
11 350*
 
 
icon
1/1 vis-à-vis content
189 x 261
210 x 282
10 260
 
 
icon
vis-à-vis Index / Actualités / 1st right-hand-page Ressort
189 x 261
210 x 282
9 850
 
 

just in "actualités" / advertisement facing matter

  • For bleed-off, trim +5 mm applies on all 4 edges
  • Text and parts which may not be trimmed must be 8 mm from the edge
  • Pages with adverts that are smaller than 1/2 page can be filled
  • Colours: the colour is included in the gross prices
  • All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black)
  • Several colour advertisements can be placed on one page.

Advertising rates effective 01.01.2021; rates are subject to change; all rates in CHF gross plus 7.7% VAT; invoices in Euro on request.

 
 
Cover pages
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
2nd cover
189 x 261
210 x 282
11 120
 
 
icon
3rd cover
189 x 261
210 x 282
8 550
 
 
icon
outside back cover
189 x 261
210 x 282
11 120
 
 
icon
Coverspread
420 x 282
24 450
 
 
icon
Opening; 2nd. Cover page + 3rd page
398 x 261
420 x 282
22 110
 
 
 
 
Advertorial
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
1/1 page
189 x 261
210 x 282
9 550
 
 
icon
1/2 landscape
189 x 129
210 x 140
7 100
 
 
icon
1/2 portrait
93 x 261
104 x 282
7 100
 
 
icon
2/1 page
398 x 261
420 x 282
20 100
 
 

Advertorials are not eligible for volume discounts, agency commission or YTP.

Design guidelines:

  • Name and logo of the publication and its sections may not be used
  • The typography and layout must ensure that the reader can clearly distinguish between the advertorial and editorial content
  • The client must be clearly visible
  • The advertorial must feature the word ADVERTORIAL at the top right or top left
  • Prior to publication, we require a layout for approval by the publisher

 
 
Special Formats
 
 
 
 
Formats
Page
Width x height
in mm
Gross rate
in CHF
Notes
 
 
 
icon
Perforated costum cover (2 pages)
front: 210 x 227 / back: 210 x 28
43 500
excl. productoin costs Clientcover or possible refinement
 
 
icon
Gatefolder 2 pages (folded outwards)
bleed 404 x 282
30 900
 
 
icon
Cover with lid (1 page)
120 x 282
24 400
excl. productoin costs Clientcover or possible refinement
 
 
icon
Coverspread
420 x 282
24 450
 
 
icon
Papillon
a: 120 x 207 / b: 120 x 282
43 800
 
 
icon
Cover with lid
165 x 185
34 900
Prices excl. printing costs for bands and cost of banding. Separate invoicing from approx. 300 per day,
 
 
icon
Promotional island advertisement
1-column: 40 x 50 mm
4 000
only in Actualités or Trajectoires
 
 
icon
Advertising strip ad in
180 x 40 mm (centred)
4 600
 
 

Special formats and banderoles need to be registered at an early stage . Processes , reservations and testings are essential and must be delivered two weeks before DM - final . The bandrole must be previously submitted for consideration of the editors.

 
 
Columns / Classified ads
 
 
Sections
 
 
 
 
Formate
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
1/2 landscape
189 x 129
-
2 500
 
 
icon
1/2 portrait
93 x 261
-
2 500
 
 
icon
1/4 landscape
189 x 63
-
1 300
 
 
icon
1/4 corner
93 x 129
-
1 300
 
 
icon
1/8 corner
91 x 61
-
650
 
 

JOBS | TOURISM | REAL ESTATE | LEISURE | TRAINING AND DEVELOPMENT | CULTURE


Multiple ads possible, per page.

 
 
Discounts
 
 
Discounts

Turnover discounts in CHF can be accumulated with Bilanz, Homes, Guides, Bolero, Handelszeitung, Le Temps, PME and all their specials.

 
 
Turnover accumulated
Discount
 
 
40 000
3%
 
 
80 000
4%
 
 
120 000
5%
 
 
180 000
6%
 
 
240 000
7%
 
 
300 000
8%
 
 
400 000
9%
 
 
500 000
10%
 
 
600 000
11%
 
 
700 000
12%
 
 
800 000
13%
 
 
900 000
14%
 
 
1 000 000
15%
 
 
1 100 000
16%
 
 
1 200 000
17%
 
 
1 300 000
18%
 
 
1 400 000
20%
 
 
1 500 000
21%
 
 

*Gross according to rate less special discouonts, plus additional costs (placement surcharges)

 
 
Dynamic Pricing

The following closing discount scale applies to all customers using Dynamic Pricing

 
 
Gross sales
General settlement discount
 
 
100 000
2%
 
 
200 000
3%
 
 
400 000
5%
 
 
500 000
6%
 
 
750 000
7%
 
 
1 000 000
8%
 
 
1 250 000
9%
 
 
1 500 000
10%
 
 
1 750 000
11%
 
 
2 000 000
12%
 
 
2 500 000
13%
 
 
3 000 000
14%
 
 
3 500 000
15%
 
 
Dynamic Pricing Guidelines
  • Bookings must be made dynamically for the entire period of a contract agreement; multiple changes between dynamic and classic pricing are not possible
  • All bookings must be made via the web-based Marketplace of Ringier Advertising
  • Unjustly granted discounts, e.g. due to cancellations, will be charged retroactively
  • The provisions of the advertising rate and the General Terms and Conditions of Insertion on ringier-advertising.ch continue to apply

     

 
 
Frequency discount
 
 
 
 

Repeat advertising discount - classical advertisments

 
 
Quantity
Discount
 
 
3x
2%
 
 
6x
5%
 
 
12x
7%
 
 

Vailid up to and with 1/3 page, Without sizeable corrections, Subject change wirh the delivery of complete drafts. Cannot be accumulated with Franc discounts.

Repeat advertising discount - Classified columns
3x: 5%
6x: 10%
12x: 15%

No agency commission or JUP II on JUP II on classified adverts. Plus 7.7% Vat.

 
 
Agency commission AC

15%

 
 
Yearly turnover bonus YTP

Minimum volume of 3 pages per year in one or more titles of Ringier Axel Springer Medien Schweiz AG: 15% of net.

Discounts (Turnover or classical ads repetition) are not eligable for AC or YUP.

 
 
Special discounts

Charitable discount in accordance with the ZEWO Foundation list: 50% reduction on the gross price
Not eligible for contractual – and agency commission/JUP

 
 
Extra costs
 
 
Ad placement guarantee

1/2 page and larger: 10% of gross price
Smaller than 1/2 page: 20% of gross price
Minimum format: 1/4 page landscape or portrait
Box number fees: Switzerland: CHF 20 / International: CHF 25

 
 
Common campaign

Per third-party ad: 30% of the gross rate 1/1 page. Without turnover discount, AC or YTP. Template must be submitted to
the publisher

General terms and conditions apply

 
 
Specialities 2021
 
 
Prices of specialities

Circulation 19 000 copies (subscription circulation 14 000 / kiosk circulation 5 000 ). (+3% surcharge)

All prices in CHF gross, plus VAT.

 
 
Weight
Glued insert
Product sample
Bound insert
Loose insert
Piggyback
 
 
up to 15 g
5 244
6 650
9 481
11 856
11 856
 
 
16 to 25 g
5 244
6 650
11 058
13 433
13 433
 
 
26 to 35 g
8 892
12 654
15 010
15 010
 
 
36 to 50 g
10 773
14 231
16 986
16 986
 
 
51 to 75 g
18 183
18 183
18 183
 
 
76 to 100 g
19 760
19 760
19 760
 
 

More complex specialities upon request. Booking/cancellation 5 weeks before publication.

Supplement with product sample 30% surcharge
Piggyback: technical costs CHF 2'400
Loose inserts: Minimum format 140 x 90 mm / maximum format 148 x 210 mm
Bound Inserats: paper 250gm2, bound in the 1st half of the magazine

Agency Commission: 5%
YTP: 5%

 
 
smartFinishing
 
 
 
 
 
Advertisement
Glued insert
Bound insert
Loose insert
Piggyback
 
 
Split surcharge
3 000.–
3 000.–
3 000.–
3 000.–
3 000.–
 
 

Split on request

Split surcharge is not eligible for turnover discounts, AC or YTP

 
 
Formats / Weights
 
 
 
 
 
Glued insert
Product sample
Bound insert
Loose insert
Piggyback
 
 
Size min
2 Pages
-
2 Pages
2 Pages
2 Pages
 
 
Size max.
24 Pages
-
48 Pagesformatabhängig
32 Pages
64 Pages
 
 
Thickness max
2 mm
2 mm
-
2 mm
3 mm
 
 
Format min. width
60 mm
65 mm
115 mm
110 mm
148 mm
 
 
Format min. height
80 mm
84 mm
140 mm
150 mm
210 mm
 
 
Format max. width
170 mm
110 mm
Magazine format*
195 mm
Magazine format*
 
 
Format max. height
252 mm
170 mm
Magazine format*
267 mm
Magazine format*
 
 
Paper weight min. 2 pages
120 gm2
100 gm2
120 gm2
120 gm2
 
 
Paper weight min. 4–8 pages
60 gm2
80 gm2
80 gm2
 
 
Paper weight min. > 8 pages
40 gm2
50 gm2
50 gm2
 
 
Paper weight max. 2 pages
300 gm2
240 gm2
300 gm2
350 gm2
 
 
Total weight min.
2 g
2 g
2 g
2 g
2 g
 
 
Total weight max.
20 g
20 g
 
 
Grind-off margin
3 mm
 
 
Head trim (fixed inserts only)
5 mm
 
 
Foot trim max.
23 mm
 
 
Glue strips
3 mm from the left edge
3 mm from the left edge
-
-
-
 
 
Max allowances +/-
9 mm / axial 4°
9 mm / axial 4°
-
-
-
 
 
Split options
Kiosk/Subscription
Kiosk/Subscription
Kiosk/Subscription
Kiosk/Subscription
Kiosk/Subscription
 
 
Layout errors
2%
2%
2%
2%
2%
 
 

*For magazine format: Note trims in the format table. Deviations from these standards must always be clarified in advance.

Third-party advertisements of up to 3 pages are charged at 30% of the gross price of 1/1 page per advertisement and are neither eligible for a contract discount nor for a AC/YTP.

 
 
Technical specifications

Equipment
Multi-page fixed inserts, bound inserts, loose inserts, and piggybacks will only be processed if they are cross,
centre or z-folded. Zig-zag and 6-page gatefolds cannot be processed. The closed side of the loose inserts
must be pointed towards the gutter. Stapled and delivered fixed inserts may only be accepted upon
consultation (staple position). Bound inserts with more than 4 pages should not be stapled. The bound inserts
must not show any breakages of the coating application in the fold. In the event of any production problems,
completion of the print run shall have priority over special applications.

Packaging for delivery
Manageable amounts, grip height up to a maximum of 12 cm per layer, unfolded, uncrossed and neatly
palletised. Products must be delivered without creased corners, wrinkles or displaced spines. Such defects
diminish quality and result in additional costs. The pallet frame/straps must prevent deformation of the
products and protect them from moisture. The pallets must indicate the following information on at least two
pages per pallet slip: a) product name, particularly type designation (coding and similar information) b) object
c) issue d) product type e) copies per pallet f) pallet number g) client h) sender i) production date.

Dummies,sketches
The final approval of every order is dependent on the timely submission of a binding sample (product for
production) and a detailed sketch.

Delivery
10 working days before publication: Swissprinters AG Rampe 1 – 3, Brühlstrasse 5, 4800 Zofingen Delivery
conditions: DDP (Incoterm 2010)

 
 
Dates
 
 
 
 
 
 
Issue
Publication date
Advertising deadline
Topic
Dossier / Specials / Supplement
 
 
01/21
23.12.2020
02.12.2020
New business models for SMEs / Institutional investors / Afterwork
Indulgence* (Food & Drink) / Who's Who in the Swiss Economy**
 
 
02/21
27.01.2021
06.01.2021
Alternative plants - Transportation & Logistics
ICT in the age of COVID-19
 
 
03/21
24.02.2021
03.02.2021
Payment transactions - Health care
Finance I (Asset Management)
 
 
04/21
31.03.2021
10.03.2021
Pension funds - IT security
Commercial vehicles* I New cars*
 
 
05/21
28.04.2021
07.04.2021
Watches & Jewelry - Real Estate
The challenges for Swiss tourism
 
 
06/21
26.05.2021
05.05.2021
ETF & Funds - Sustainability
SME Advisor*
 
 
07+08/21
30.06.2021
09.06.2021
Auditing
Entrepreneur/ succession planning
 
 
09/21
25.08.2021
04.08.2021
Energy & Environment - Future of work
Finance II (Pension)
 
 
29.09.2021
05.08.2021
TOP 100 STARTUP
 
 
10/21
29.09.2021
08.09.2021
Financing: Credit & Leasing - Telecom Ranking - HR
Banks and SMEs
 
 
11/21
27.10.2021
06.10.2021
Investment strategies - HR Software
Fleet Management* / Business Insurance*
 
 
12/21
24.11.2021
03.11.2021
Financial Planning - Export - Big Data
Real Estate Commercial Vehicles II *
 
 
22.12.2021
21.11.2021
WHO IS WHO**
 
 
01/22
22.12.2021
01.12.2021
New Business Models for SMEs - Institutional Investors
Indulgence*
 
 

* = Released nationally with Handelszeitung
** = Released nationally with BILANZ


 
 
Specials
 
 
Overview
 
 
 
 
Name
Topic
Publication date
Advertising deadline
Downloads
 
 
ICT in the age of Covid-19
27.01.2021
06.01.2021
 
 
Finance I (Asset Management)
24.02.2021
03.02.2021
 
 
Commercial Vehicles I New Cars
31.03.2021
10.03.2021
 
 
The challenges for Swiss tourism
28.04.2021
07.04.2021
 
 
SME Advisor
26.05.2021
05.05.2021
 
 
Entrepreneur / Succession planning
30.06.2021
09.06.2021
 
 
Finance ll (Pension)
25.08.2021
04.08.2021
 
 
Banks and SMEs
29.09.2021
08.09.2021
 
 
TOP 100 Startup
29.09.2021
12.08.2021
 
 
Digital Shapers
27.10.2021
06.10.2021
 
 
Fleet Management / Corporate Insurance
27.10.2021
06.10.2021
 
 
Real Estate / Commercial Vehicles ll
24.11.2021
03.11.2021
 
 
Pleasure
22.12.2021
01.12.2021
 
 
Who's Who of the Swiss Economy
22.12.2021
21.11.2021
 
 
Technical specifications
 
 

Print material:
Colours
In order to guarantee the best possible reproduction of the advertisement, the printer must receive a
binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra
media wedge must be present on the proof. If no colour proof is available as a reference, your order will
be printed in line with our PSO standard
Print process Offset
UCR 300% (sum of C+M+Y+K)
ICC profile ISO Coated_V2_300_eci

Data preparation:
Data format Delivery as a PDF file is considered standard and is preferable to the delivery of other file formats. Documents PDF/X-3. Other documents on request
Images
Resolution: Bitmap 845 dpi, greyscale and colour 300 dpi. Format: PDF, Tiff. EPS or JPEG, no RGB, DCS
or OPI images
Colour composition
All advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan,
Magenta, Yellow, Black).
Panorama pages For 2/1 pages with overflowing text, take the gutter allowance into account or consult Ringier Advertising.

Data transfer:
E-Mail: prepresse@ringier.ch
Technical information: Ringier, Prépresse Annonces, Lise Schaeffler, Tél. +41 58 269 28 91 / Denis Jacquérioz, Tél. +41 58 269
28 95
Postal address: Ringier, Prépresse, Annonces, Pont Bessières 3, CP 7289, CH-1002 Lausanne

Technical data:
Magazine format 210 x 282 mm
Bleed advertisements +5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from the booklet edge

 
 
Media Data
 
 
 
 
PME
 
 
Category
Reader indicative
Reach
Structure
Affinity
 
 
Total
58 000
3.5 %
100.0 %
100
 
 
 
 
 
Gender:
 
 
Male
40 000
4.9 %
69.4 %
142
 
 
Female
18 000
2.1 %
30.6 %
60
 
 
 
 
 
Age:
 
 
Between 14 and 19 Years
2 000
1.5 %
3.6 %
44
 
 
Between 20 and 29 Years
8 000
3.1 %
13.7 %
88
 
 
Between 30 and 39 Years
11 000
3.9 %
18.6 %
113
 
 
Between 40 and 49 Years
13 000
4.6 %
22.4 %
131
 
 
Between 50 and 59 Years
12 000
4.3 %
20.7 %
123
 
 
60+ Years
12 000
2.8 %
21.0 %
81
 
 
 
 
 
Household income:
 
 
Up to 4'000 CHF
5 000
1.5 %
8.5 %
44
 
 
Between 4'001 and 8'000 CHF
16 000
2.3 %
27.4 %
67
 
 
More than 8'000 CHF
37 000
5.6 %
64.1 %
161
 
 
 
 
 
Type of settlement:
 
 
Main/Minor + belt agglomeration core
51 000
3.6 %
87.7 %
105
 
 
Outside agglomerations
7 000
2.7 %
12.3 %
76
 
 
 
 
 
Employment:
 
 
Full time
34 000
5.3 %
59.0 %
152
 
 
Part time
10 000
3.0 %
17.3 %
86
 
 
Training
2 000
1.4 %
4.1 %
41
 
 
Not working
11 000
2.2 %
19.6 %
63
 
 
 
 
 
Education and further training:
 
 
Compulsory
4 000
1.0 %
6.9 %
29
 
 
Middle
21 000
3.1 %
36.2 %
89
 
 
High
33 000
5.5 %
56.9 %
159
 
 
 
 
 
Strong and very strong interests:
 
 
Science and technology
38 000
4.5 %
66.6 %
130
 
 
Economy
44 000
7.2 %
80.5 %
207
 
 
Stock exchange, investments, financial markets
21 000
9.0 %
37.0 %
258
 
 
Cars and motorcycles
16 000
4.4 %
27.8 %
125
 
 
Education and further training
37 000
4.7 %
64.7 %
135
 
 

Source: MACH Basic 2021-1 / Basis: french-language group, 1'654'000 persons

 
Good to know
 
Dynamic pricing – manage your discount in print media

Directly influence the price in print media and invest efficiently: thanks to dynamic pricing, you can dynamically determine and manage your discount according to five criteria.

Marketplace – the booking platform for print advertising

Marketplace gives you direct access to our entire print portfolio of 30 high-quality titles. From the quote through to the booking and invoicing: your campaign can be dynamically managed and your expenditure optimised as required with just a few clicks.

 
Your Contacts
Antoine
Paillette
Consultant Media Service Print
Media Services Print & Digital
Lorris
Kennel
Consultant Media Service International & Allmedia
Sales International
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich