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PME
 
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PME, the leading magazine for economic players in French-speaking Switzerland

For over 30 years, PME has been the leading source for economic news focusing on the business landscape in French-speaking Switzerland. It is THE magazine to read if you want to keep abreast of current events in French-speaking Switzerland in all areas (news, management, start-ups, business transfers, innovation, cybercrime, investments, etc.)


Each month, PME is a source of inspiration, explaining and analysing economic trends and business strategies for leaders and players in the changing economy of French-speaking Switzerland. It is aimed at those who are looking for a business publication offering high-quality journalism focusing on the specific issues faced by SME directors and executives in general.

The magazine offers solution-oriented articles with real decision-making tools, as well as an overview of the latest trends in innovation, management, marketing and leadership. It also puts the spotlight on experiences, thanks to the many testimonies shared by entrepreneurs in French-speaking Switzerland.

The magazine’s loyal audience is testament to its success since its launch in 1989 (under the name: PME Magazine), positioning PME as a leading business magazine in French-speaking Switzerland.

In June 2021, as part of a successful redesign, PME dropped ‘Magazine’ from its name, keeping just the three letters. Its content and values remain unchanged, but new sections and a complete graphic overhaul with a fresher, more dynamic, more structured layout reaffirm PME’s position as the leading publication for decision-makers. The PME brand offers an integrated ecosystem of print, digital, social media and events to communicate with business leaders and influential economic networks, using the content of its magazine, website, newsletters, social media accounts and events, such as Les Matinales and the PME Academy.

 

PME is still THE source for business and economic news in French-speaking Switzerland. It is a recognised, respected and popular publication that sets the standard.

Facts & Figures
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Characteristic:
Business magazine
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Readership:
53 000 readers
French language group
Source: MACH Basic 2022-1
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Distributed circulation:
10 694 copies
Source: WEMF/authenticated 2021
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1/1 page, gross rate:
4c CHF 8 550
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Frequency:
Monthly, last Wednesday of the month
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Distribution:
French-speaking Switzerland
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Cost-per-thousand:
4c gross CHF 162
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Reach:
3,2%
in the French language group
Source: MACH Basic 2022-1
Gender
66 %
Male
34 %
Female
Age
27 %
between 14 and 34 years
40 %
between 35 and 54 years
33 %
older than 55 years
Household income
8 %
up to 4'000 CHF
29 %
between 4'001 and 8'000 CHF
64 %
more than 8'000 CHF
School education
9 %
compulsory
36 %
middle
55 %
high
Very strong affinities
133
Science and technology
-2
Background reports and analysis
202
Economy
215
Stock exchange, investments, financial markets
139
Cars and motorcycles
141
Education and further training
Overview
 
Advertising rates
 
 
Basic Rates

General guidelines
Prices and data are subject to change without notice. All technical data and weight specifications are given without guarantee. All prices in CHF excl. 7.7% VAT; prices valid from November 1, 2021.

 
 
 
 
Basic Rates
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
2/1 panorama
398 x 261
420 x 282
18 810
 
 
icon
1/1 page
189 x 261
210 x 282
8 550
 
 
icon
2/2 panorama
398 x 129
420 x 140
14 520
 
 
icon
1/2 portrait
93 x 261
104 x 282
6 600
 
 
icon
1/2 landscape
189 x 129
210 x 140
6 600
 
 
icon
1/3 portrait
61 x 261
71 x 282
5 640
 
 
icon
1/3 landscape
189 x 85
210 x 96
5 640
 
 
icon
1/4 landscape
189 x 63
210 x 74
5 160
 
 
icon
1/4 corner
93 x 129
5 160
 
 
icon
2/3 Panorama
398 x 85
420 x 96
12 410
 
 
icon
2/3 landscape
189 x 166
210 x 180
7 060
 
 
icon
2/4 panorama
398 x 63
420 x 74
11 350
 
 
icon
1/1 vis-à-vis content
189 x 261
210 x 282
10 260
 
 
icon
vis-à-vis Index / Actualités / 1st right-hand-page Ressort
189 x 261
210 x 282
9 850
 
 
  • For bleed-off, trim +5 mm applies on all 4 edges
  • Text and parts which may not be trimmed must be 8 mm from the edge
  • Pages with adverts that are smaller than 1/2 page can be filled
  • Colours: the colour is included in the gross prices
  • All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black)
  • Several colour advertisements can be placed on one page.

Advertising rates effective 01.11.2021; rates are subject to change; all rates in CHF gross plus 7.7% VAT; invoices in Euro on request.

 
 
Cover pages
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
2nd cover
189 x 261
210 x 282
11 120
 
 
icon
3rd cover
189 x 261
210 x 282
8 550
 
 
icon
outside back cover
189 x 261
210 x 282
11 120
 
 
icon
Coverspread
420 x 282
24 450
 
 
icon
Opening; 2nd. Cover page + 3rd page
398 x 261
420 x 282
22 110
 
 
 
 
Advertorial
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
1/1 page
189 x 261
210 x 282
9 550
 
 
icon
1/2 landscape
189 x 129
210 x 140
7 100
 
 
icon
1/2 portrait
93 x 261
104 x 282
7 100
 
 
icon
2/1 Page
398 x 261
420 x 282
20 100
 
 

Advertorials are not eligible for volume discounts, agency commission or YTP.

Design guidelines:

  • Name and logo of the publication and its sections may not be used
  • The typography and layout must ensure that the reader can clearly distinguish between the advertorial and editorial content
  • The client must be clearly visible
  • The advertorial must feature the word ADVERTORIAL at the top right or top left
  • Prior to publication, we require a layout for approval by the publisher

 
 
Special Formats
 
 
 
 
Formats
Page
Width x height
in mm
Gross rate
in CHF
Notes
 
 
 
icon
Perforated costum cover (2 pages)
front: 210 x 227 / back: 210 x 28
43 500
excl. productoin costs Clientcover or possible refinement
 
 
icon
Gatefolder 2 pages (folded outwards)
bleed 404 x 282
30 900
 
 
icon
Cover with lid (1 page)
120 x 282
24 400
excl. productoin costs Clientcover or possible refinement
 
 
icon
Coverspread
420 x 282
24 450
 
 
icon
Papillon
a: 120 x 207 / b: 120 x 282
43 800
 
 
icon
Cover with lid
165 x 185
34 900
Prices excl. printing costs for bands and cost of banding. Separate invoicing from approx. 300 per day,
 
 
icon
Promotional island advertisement
1-column: 40 x 50 mm
4 000
only in
 
 
icon
Advertising strip ad in
180 x 40 mm (centred)
4 600
only in
 
 

Special formats and banderoles need to be registered at an early stage . Processes , reservations and testings are essential and must be delivered two weeks before DM - final . The bandrole must be previously submitted for consideration of the editors.

 
 
Columns / Classified ads
 
 
Sections
 
 
 
 
Formate
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
1/2 landscape
189 x 129
-
2 500
 
 
icon
1/2 portrait
93 x 261
-
2 500
 
 
icon
1/4 landscape
189 x 63
-
1 300
 
 
icon
1/4 corner
93 x 129
-
1 300
 
 
icon
1/8 corner
91 x 61
-
650
 
 

JOBS | TOURISM | REAL ESTATE | LEISURE | TRAINING AND DEVELOPMENT | CULTURE


Multiple ads possible, per page.

 
 
Discounts
 
 
Discounts

Turnover discounts in CHF can be accumulated with Bilanz, Homes, Guides, Bolero, Handelszeitung, Le Temps, PME and all their specials.

 
 
Turnover accumulated
Discount
 
 
40 000
3%
 
 
80 000
4%
 
 
120 000
5%
 
 
180 000
6%
 
 
240 000
7%
 
 
300 000
8%
 
 
400 000
9%
 
 
500 000
10%
 
 
600 000
11%
 
 
700 000
12%
 
 
800 000
13%
 
 
900 000
14%
 
 
1 000 000
15%
 
 
1 100 000
16%
 
 
1 200 000
17%
 
 
1 300 000
18%
 
 
1 400 000
20%
 
 
1 500 000
21%
 
 

*Gross according to rate less special discouonts, plus additional costs (placement surcharges)

 
 
Dynamic Pricing

The following closing discount scale applies to all customers using Dynamic Pricing

 
 
Gross sales
General settlement discount
 
 
100 000
2%
 
 
200 000
3%
 
 
400 000
5%
 
 
500 000
6%
 
 
750 000
7%
 
 
1 000 000
8%
 
 
1 250 000
9%
 
 
1 500 000
10%
 
 
1 750 000
11%
 
 
2 000 000
12%
 
 
2 500 000
13%
 
 
3 000 000
14%
 
 
3 500 000
15%
 
 
Dynamic Pricing Guidelines
  • Bookings must be made dynamically for the entire period of a contract agreement; multiple changes between dynamic and classic pricing are not possible
  • All bookings must be made via the web-based Marketplace of Ringier Advertising
  • Unjustly granted discounts, e.g. due to cancellations, will be charged retroactively
  • The provisions of the advertising rate and the General Terms and Conditions of Insertion on ringier-advertising.ch continue to apply

     

 
 
Frequency discount
 
 
 
 

Repeat advertising discount - classical advertisments

 
 
Quantity
Discount
 
 
3x
2%
 
 
6x
5%
 
 
12x
7%
 
 

Vailid up to and with 1/3 page, Without sizeable corrections, Subject change wirh the delivery of complete drafts. Cannot be accumulated with Franc discounts.

Repeat advertising discount - Classified columns
3x: 5%
6x: 10%
12x: 15%

No agency commission or JUP II on JUP II on classified adverts. Plus 7.7% Vat.

 
 
Agency commission AC

15%

 
 
Yearly turnover bonus YTP

Minimum volume of 3 pages per year in one or more titles of Ringier Axel Springer Medien Schweiz AG: 15% of net.

Discounts (Turnover or classical ads repetition) are not eligable for AC or YUP.

 
 
Special discounts

Charitable discount in accordance with the ZEWO Foundation list: 50% reduction on the gross price
Not eligible for contractual – and agency commission/JUP

 
 
Extra costs
 
 
Ad placement guarantee

1/2 page and larger: 10% of gross price
Smaller than 1/2 page: 20% of gross price
Minimum format: 1/4 page landscape or portrait
Box number fees: Switzerland: CHF 20 / International: CHF 25

 
 
Common campaign

Per third-party ad: 30% of the gross rate 1/1 page. Without turnover discount, AC or YTP. Template must be submitted to
the publisher


General conditions

The general terms and conditions at www.ringier-advertising.ch apply.

 
 
Specialities
 
 
Prices of specialities

Circulation 16 000 copies (subscription circulation 11 000 / kiosk circulation 5 000 ). (+3% surcharge)

All prices in CHF gross, plus VAT.

 
 
Weight
Glued insert
Product sample
Bound insert
Loose insert
Piggyback
 
 
up to 15 g
4 416
5 600
7 984
9 984
9 984
 
 
16 to 25 g
4 416
5 600
9 312
11 312
11 312
 
 
26 to 35 g
7 488
10 656
12 640
12 640
 
 
36 to 50 g
9 072
11 984
14 304
14 304
 
 
51 to 75 g
15 312
15 312
15 312
 
 
76 to 100 g
16 640
16 640
16 640
 
 

More complex specialities upon request. Booking/cancellation 5 weeks before publication.

Supplement with product sample 30% surcharge
Piggyback: technical costs CHF 2'400
Loose inserts: Minimum format 140 x 90 mm / maximum format 148 x 210 mm

Agency Commission: 5%
YTP: 5%

 
 
smartFinishing
 
 
 
 
 
Advertisement
Glued insert
Bound insert
Loose insert
Piggyback
 
 
Split surcharge
3 000
3 000
3 000
3 000
3 000
 
 

Split on request

Split surcharge is not eligible for turnover discounts, AC or YTP

 
 
Formats / Weights
 
 
 
 
 
Glued insert
Product sample
Bound insert
Loose insert
Piggyback
 
 
Size min
2 Pages
-
2 Pages
2 Pages
2 Pages
 
 
Size max.
24 Pages
-
48 Pagesformatabhängig
32 Pages
64 Pages
 
 
Thickness max
2 mm
2 mm
-
2 mm
3 mm
 
 
Format min. width
60 mm
65 mm
115 mm
110 mm
148 mm
 
 
Format min. height
80 mm
84 mm
140 mm
150 mm
210 mm
 
 
Format max. width
170 mm
110 mm
Magazine format*
195 mm
Magazine format*
 
 
Format max. height
252 mm
170 mm
Magazine format*
267 mm
Magazine format*
 
 
Paper weight min. 2 pages
120 gm2
100 gm2
120 gm2
120 gm2
 
 
Paper weight min. 4–8 pages
60 gm2
80 gm2
80 gm2
 
 
Paper weight min. > 8 pages
40 gm2
50 gm2
50 gm2
 
 
Paper weight max. 2 pages
300 gm2
240 gm2
300 gm2
350 gm2
 
 
Total weight min.
2 g
2 g
2 g
2 g
2 g
 
 
Total weight max.
20 g
20 g
 
 
Grind-off margin
3 mm
 
 
Head trim (fixed inserts only)
5 mm
 
 
Foot trim max.
23 mm
 
 
Glue strips
3 mm from the left edge
3 mm from the left edge
-
-
-
 
 
Max allowances +/-
9 mm / axial 4°
9 mm / axial 4°
-
-
-
 
 
Split options
Kiosk/Subscription
Kiosk/Subscription
Kiosk/Subscription
Kiosk/Subscription
Kiosk/Subscription
 
 
Layout errors
2%
2%
2%
2%
2%
 
 

*For magazine format: Note trims in the format table. Deviations from these standards must always be clarified in advance.

Third-party advertisements of up to 3 pages are charged at 30% of the gross price of 1/1 page per advertisement and are neither eligible for a contract discount nor for a AC/YTP.

 
 
Technical specifications

Equipment
Multi-page fixed inserts, bound inserts, loose inserts, and piggybacks will only be processed if they are cross,
centre or z-folded. Zig-zag and 6-page window plat pages cannot be processed. The closed side of the loose inserts
must be pointed towards the gutter. Stapled and delivered fixed inserts may only be accepted upon
consultation (staple position). Bound inserts with more than 4 pages should not be stapled. The bound inserts
must not show any breakages of the coating application in the fold. In the event of any production problems,
completion of the print run shall have priority over special applications.

Packaging for delivery
Manageable amounts, grip height up to a maximum of 12 cm per layer, unfolded, uncrossed and neatly
palletised. Products must be delivered without creased corners, wrinkles or displaced spines. Such defects
diminish quality and result in additional costs. The pallet frame/straps must prevent deformation of the
products and protect them from moisture. The pallets must indicate the following information on at least two
sides per pallet slip: a) product name, particularly type designation (coding and similar information) b) object
c) issue d) product type e) copies per pallet f) pallet number g) client h) sender i) production date.

Dummies,sketches
The final approval of every order is dependent on the timely submission of a binding sample (product for
production) and a detailed sketch.

Delivery
10 working days before publication: Swissprinters AG Rampe 1 – 3, Brühlstrasse 5, 4800 Zofingen Delivery
conditions: DDP (Incoterm 2020)

 
 
Dates
 
 
 
 
 
 
Issue
Publication date
Advertising deadline
Topic
Dossier / Specials / Supplement
 
 
7 + 8
29.06.2022
08.06.2022
 
 
9
31.08.2022
10.08.2022
 
 
10
28.09.2022
07.09.2022
 
 
11
26.10.2022
05.10.2022
 
 
12
30.11.2022
09.11.2022
 
 
2023 - 1
21.12.2022
30.11.2022
 
 

* = Released nationally with Handelszeitung
** = Released nationally with BILANZ


 
 
Specials
 
 
Overview
 
 
 
 
Name
Topic
Publication date
Advertising deadline
Downloads
 
 
Investment strategies
26.10.0202
05.10.2022
 
 
Entrepreneur/Succession planning
29.06.2022
08.06.2022
 
 
Recruitment
29.06.2022
08.06.2022
 
 
Revision and consultation
29.06.2022
08.06.2022
 
 
Digital Shapers
Together with: HZ and BIL
31.08.2022
02.08.2022
 
 
Energy and environment
31.08.2022
10.08.2022
 
 
Finance 2 (Financial Planning)
31.08.2022
10.08.2022
 
 
Future of work
31.08.2022
10.08.2022
 
 
Banks and SMEs
28.09.2022
07.09.2022
 
 
Business Innovation
Together with: HZ
28.09.2022
07.09.2022
 
 
Financing:
Credit and leasing
28.09.2022
07.09.2022
 
 
Human Resources
28.09.2022
07.09.2022
 
 
Telecom Rating
Together with: BIL
28.09.2022
07.09.2022
 
 
Top 100 Startup
Together with: HZ
28.09.2022
14.07.2022
 
 
Corporate insurance
Together with: HZ
26.10.2022
05.10.2022
 
 
Fleet Management
Together with: HZ
26.10.2022
05.10.2022
 
 
HR Software
26.10.2022
05.10.2022
 
 
Big Data
30.11.2022
09.11.2022
 
 
Commercial Vehicles 2
Together with: HZ
30.11.2022
02.11.2022
 
 
Financial planning
30.11.2022
09.11.2022
 
 
Institutional investors
21.12.2022
30.11.2022
 
 
New ideas for new business
21.12.2022
30.11.2022
 
 
Pleasure
Together with: HZ
21.12.2022
30.11.2022
 
 
Who's Who of the Swiss Economy
Together with: BIL
21.12.2022
18.11.2022
 
 
Together with: HZ
 
 
BILANZ = BIL
 
 
Handelszeitung = HZ
 
 
Technical specifications
 
 

Print material:


Colours:

  • In order to guarantee the best possible reproduction of the advertisement, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra media wedge must be present on the proof. If no colour proof is available as a reference, your order will be printed in line with the PSO standard.

 

Print process Offset

  • UCR 300% (sum of C+M+Y+K)
  • ICC profile ISO Coated_V2_300_eci


Data preparation:

  • Data format: Delivery as a PDF file is considered standard and is preferable to the delivery of other file formats.
  • Documents: PDF/X-4. Other documents on request (settings at http://www.pdfx-ready.ch/en).
  • Image resolution: Bitmap 845 dpi, greyscale and colour 300 dpi. Format: PDF, Tiff. EPS or JPEG, no RGB, DCS or OPI images.
  • Colour composition: All advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan, Magenta, Yellow, Black).
  • Panorama pages: For 2/1 pages with overflowing text, take the gutter allowance into account or consult Ringier Advertising.


Data transfer:

  • E-Mail: prepresse@ringier.ch
  • Technical information: Ringier, Prépresse Annonces, Lise Schaeffler, Tél. +41 58 269 28 91 / Samantha Rudaz, Tél. +41 58 269 28 83
  • Postal address: Ringier, Prépresse, Annonces, Pont Bessières 3, CP 7289, CH-1002 Lausanne

Technical data:

  • Magazine format 210 x 282 mm
  • Bleed advertisements +5 mm trim on all sides. Text and image elements which may not be trimmed must be 8 mm away from the booklet edge.
 
 
Media Data
 
 
 
 
PME
 
 
Category
Reader indicative
Reach
Structure
Affinity
 
 
Total
53 000
3.2 %
100.0 %
100
 
 
 
 
 
Gender:
 
 
Male
35 000
4.3 %
66.1 %
135
 
 
Female
18 000
2.1 %
33.9 %
67
 
 
 
 
 
Age:
 
 
Between 14 and 19 Years
1 000
1.0 %
2.5 %
31
 
 
Between 20 and 29 Years
8 000
3.1 %
15.2 %
98
 
 
Between 30 and 39 Years
8 000
3.1 %
15.8 %
96
 
 
Between 40 and 49 Years
12 000
4.1 %
21.9 %
129
 
 
Between 50 and 59 Years
12 000
4.5 %
23.5 %
140
 
 
60+ Years
11 000
2.6 %
21.2 %
81
 
 
 
 
 
Household income:
 
 
Up to 4'000 CHF
4 000
1.3 %
7.6 %
40
 
 
Between 4'001 and 8'000 CHF
15 000
2.3 %
28.5 %
72
 
 
More than 8'000 CHF
34 000
4.9 %
63.9 %
155
 
 
 
 
 
Type of settlement:
 
 
Main/Minor + belt agglomeration core
45 000
3.3 %
85.7 %
102
 
 
Outside agglomerations
8 000
2.8 %
14.3 %
89
 
 
 
 
 
Employment:
 
 
Full time
33 000
5.1 %
62.4 %
160
 
 
Part time
10 000
3.1 %
18.8 %
98
 
 
Training
2 000
1.0 %
3.0 %
30
 
 
Not working
8 000
1.6 %
15.9 %
50
 
 
 
 
 
Education and further training:
 
 
Compulsory
5 000
1.2 %
8.8 %
38
 
 
Middle
19 000
2.8 %
35.9 %
88
 
 
High
29 000
4.9 %
55.3 %
155
 
 
 
 
 
Strong and very strong interests:
 
 
Science and technology
34 000
4.2 %
63.5 %
133
 
 
National and international politics and topics
43 000
4.3 %
82.4 %
136
 
 
Background reports and analysis
37 000
5.7 %
69.7 %
178
 
 
Economy
41 000
6.4 %
76.8 %
202
 
 
Stock exchange, investments, financial markets
17 000
6.8 %
32.8 %
215
 
 
Cars and motorcycles
15 000
4.4 %
28.8 %
139
 
 
Professional and working world, career
36 000
67.6 %
67.6 %
172
 
 
Education and further training
30 000
4.5 %
57.2 %
141
 
 

1 660 000 persons - base: French-language group

Source: MACH Basic 2022-1

 
Downloads
Good to know
 
Dynamic pricing – manage your discount in print media

Directly influence the price in print media and invest efficiently: thanks to dynamic pricing, you can dynamically determine and manage your discount according to five criteria.

Marketplace – the booking platform for print advertising

Marketplace gives you direct access to our entire print portfolio of 30 high-quality titles. From the quote through to the booking and invoicing: your campaign can be dynamically managed and your expenditure optimised as required with just a few clicks.

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Your Contacts
Antoine
Paillette
Consultant Media Service Print
Media Services Print & Digital
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich
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