For more than 35 years, PME has established itself as the reference point for managers, entrepreneurs, and executives seeking information about the economy in the french-speaking part of Switzerland. PME also serves as an inspiration source for these professionals, providing practical insights in areas such as management, entrepreneurship, business succession, retirement planning, and innovation. Going beyond just being a media platform, PME also facilitates encounters through numerous events, including “Les Matinales” or “Les Petits déjeuners PME & Startup”.
Facts
- CharacteristicEconomy
- Readership38 000
- Reach2.1 %
- Distributed circulation13 998
- 1/1 page, gross rateCHF 8 550
- Frequency1x per month
- DistributionFrench-speaking
Switzerland - Cost-per-thousandCHF 221
Sources for readership and reach in % for titles with distribution in French-speaking Switzerland = MACH Basic 2025-1, French-speaking language group
Source for distributed circulation: WEMF Circulation Bulletin 2024
Media Facts
Media Facts
| Readers (thousand) | Range | Structure | Affinity | |
|---|---|---|---|---|
| Total | 38 | 2.1 | 100.0 | 100 |
| Gender | ||||
| Male | 25 | 2.9 | 66.3 | 136 |
| Female | 13 | 1.4 | 33.7 | 66 |
| Age | ||||
| 14 – 34 years | 8 | 1.4 | 20.9 | 68 |
| 35 – 54 years | 17 | 2.9 | 44.8 | 134 |
| 55+ years | 13 | 2.0 | 34.3 | 96 |
| Age | ||||
| 14 – 19 years | 0 | 0.3 | 1.1 | 14 |
| 20 – 29 years | 5 | 1.7 | 11.8 | 79 |
| 30 – 39 years | 6 | 2.0 | 16.0 | 95 |
| 40 – 49 years | 8 | 2.8 | 21.9 | 132 |
| 50 – 59 years | 11 | 3.4 | 27.4 | 160 |
| 60+ years | 8 | 1.7 | 21.9 | 81 |
| Household income in CHF | ||||
| Up to 3 999 | 4 | 1.2 | 10.5 | 57 |
| 4 000 – 7 999 | 9 | 1.3 | 24.5 | 61 |
| 8 000+ | 25 | 3.3 | 65.0 | 156 |
| Type of residential area | ||||
| Metropolitan area: central core | 31 | 2.1 | 81.4 | 97 |
| Outside metropolitan areas | 7 | 2.5 | 18.6 | 117 |
| Employment | ||||
| Full time | 22 | 3.4 | 58.1 | 159 |
| Part time | 8 | 2.4 | 22.1 | 114 |
| In education/training | 1 | 0.3 | 1.4 | 14 |
| Unemployed | 7 | 1.1 | 18.4 | 53 |
| Education | ||||
| Compulsory | 3 | 0.7 | 7.2 | 34 |
| Medium | 14 | 1.9 | 36.4 | 87 |
| High | 22 | 3.2 | 56.4 | 152 |
| Very strong/generally strong interest | ||||
| Stock market, investment, financial markets | 15 | 4.8 | 39.3 | 225 |
| Economy | 28 | 4.2 | 72.6 | 197 |
| Working world, career | 24 | 3.6 | 61.9 | 167 |
| Cars and motorbikes | 13 | 3.3 | 34.0 | 156 |
| Training, further education | 21 | 3.0 | 54.7 | 140 |
Publication and advertising deadlines
Publication and advertising deadlines
| Issue | Publication | Advertising deadline | Deadline for print material |
|---|---|---|---|
| 01 | 18.12.2024 | 27.11.2024 | 04.12.2024 |
| 02 | 29.01.2025 | 08.01.2025 | 15.01.2025 |
| 03 | 28.02.2025 | 05.02.2025 | 12.02.2025 |
| 04 | 26.03.2025 | 05.03.2025 | 12.03.2025 |
| 05 | 30.04.2025 | 09.04.2025 | 16.04.2025 |
| 06 | 28.05.2025 | 07.05.2025 | 14.05.2025 |
| 07/08 | 25.06.2025 | 04.06.2025 | 11.06.2025 |
| 09 | 27.08.2025 | 06.08.2025 | 13.08.2025 |
| 10 | 24.09.2025 | 03.09.2025 | 10.09.2025 |
| 11 | 29.10.2025 | 08.10.2025 | 15.10.2025 |
| 12 | 26.11.2025 | 05.11.2025 | 12.11.2025 |
| 01 | 17.12.2025 | 26.11.2025 | 03.12.2025 |
Rates
Rates
Cover pages
| Formats | Placement | Full bleed in mm (W x H) | Gross price in CHF |
|---|---|---|---|
| 2nd cover page | – | 210 x 282 | 11,120 |
| 3rd cover page | – | 210 x 282 | 8,550 |
| 4th cover page | – | 210 x 282 | 11,120 |
| Opening | 2nd cover page and page 3 | 420 x 282 | 22,110 |
Double-page spreads
| Formats | Full bleed in mm (W x H) | Gross price in CHF |
|---|---|---|
| 2/1 page | 420 x 282 | 18,810 |
| 2 x 1/2 landscape | 420 x 140 | 14,520 |
| 2 x 1/3 landscape | 420 x 96 | 12,410 |
| 2 x 1/4 landscape | 420 x 74 | 11,350 |
Special formats
| Formats | Additional information | Full bleed in mm (W x H) | Gross price in CHF |
|---|---|---|---|
| Papillon | – | a) 120 x 207 b) 120 x 282 | 43,800 |
| – | Front page: 210 x 227 Back page: 210 x 282 | 43,500 | |
| Cover | With flap | 165 x 185 | 34,900 |
| Coverspread | – | 420 x 282 | 24,450 |
| 404 x 282 | 30,900 |
Advertorials
| Formats | Full bleed in mm (W x H) | Gross price in CHF |
|---|---|---|
| 2/1 page | 420 x 282 | 20,310 |
| 1/1 page | 210 x 282 | 10,050 |
Production surcharges
The following production surcharges apply when print material (text and design) is produced by the Brand Studio*:
| Formats | Layout | Full bleed in mm (W x H) | Gross price in CHF** |
|---|---|---|---|
| 2/1 page | Magazine or journal format | 420 x 282 | 5,000 |
| 1/1 page | Magazine or journal format | 210 x 282 | 3,300 |
**Neither tiered discount nor entitled for Advisory commission or Annual turnover premium
Bound supplement
- Heavy specialities on request
- 30 % surcharge for inserts with samples
| Weights in gramm | Gross price in CHF |
|---|---|
| ≤ 15 | 10,479 |
| 16 – 25 | 12,222 |
| 26 – 35 | 13,986 |
| 36 – 50 | 15,729 |
Tip-on
- Heavy specialities on request
| Weights in gramm | Gross price in CHF |
|---|---|
| ≤ 15 | 5,796 |
| 16 – 25 | 5,796 |
| 26 – 35 | 9,828 |
| 36 – 50 | 11,907 |
Piggyback
- Heavy specialities on request
- 30 % surcharge for inserts with samples
| Weights in gramm | Gross price in CHF |
|---|---|
| ≤ 15 | 13,104 |
| 16 – 25 | 14,847 |
| 26 – 35 | 16,590 |
| 36 – 50 | 18,774 |
Loose supplements
- Heavy specialities on request
- 30 % surcharge for inserts with samples
| Weights in gramm | Gross price in CHF |
|---|---|
| ≤ 15 | 13,104 |
| 16 – 25 | 14,847 |
| 26 – 35 | 16,590 |
| 36 – 50 | 18,774 |
Product sample
| Weights in gramm | Gross price in CHF |
|---|---|
| ≤ 15 | 7,350 |
| 16 – 25 | 7,350 |
General policies
The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1st January 2025.
Specials
Specifications & delivery
Specifications & delivery
Publishing title
Circulation
| Title | Circulation 2025 | Subscriptions | Kiosk sales |
|---|---|---|---|
| PME | 21,000* | 17,000 | 4,000 |
Technical conditions
| Print process | Offset |
| Magazine format | 210 x 282 mm |
| Bleed advertisements | +5 mm trim on all sides. Text and image elements that may not be trimmed must be 8 mm away from the edge of the magazine |
| UCR | 300 % (sum C+M+Y+K) |
| ICC profile | ISO Coated_V2_300_eci |
| Print material colours | To ensure optimum reproduction of the advert, the print shop requires a binding quality proof in accordance with the Iso Coated Standard by the deadline. There must be a fogra media wedge on the proof. If no colour proof is available as a reference, your order will be printed according to the PSO standard. |
| Colour composition | All advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black) |
| Bitmap | 845 dpi, greyscale and colour: 300 dpi. Format: PDF. No RGB, DCS or OPI images |
| Panorama pages | In the case of 2/1 pages with overflowing text, always take the gutter allowance into account or consult Ringier Advertising |
| Data format | Delivery as a PDF file is considered standard and is preferable to delivery in other file formats |
| Documents | PDF/X-4 (other documents on request). For the settings, please see www.pdfx-ready.ch. |
Data transmission
| Address | Ringier AG Ringier Advertising Classifieds & Prepress Flurstrasse 55 8021 Zurich anzeigen-prod@ringier.ch |
Advertorials
| Publishing title | The name and logo of the carrier title and its sections may not be used |
| Typography & Layout | The advertorial must be clearly distinguishable from the editorial section in terms of typography and layout in order to be recognisable to the reader |
| Client | The advertiser must be clearly recognisable |
| Note | The advertorial must be labelled “PUBLIREPORTAGE” at the top left or right |
| Authorisation | A font other than the one from “PME” must be used |
| Fonts | The “PME” fonts are: Title font: National 2 – ExtraBold Lead/legend/box: National 2 Narrow – Regular Base font: Georgia Pro – Regular |
Bound supplement
Technical conditions
| Formats | Minimum: 115 x 140 mm Maximum: 210 x 282 mm |
| Scope | Minimum: 2 pages Maximum: 48 pages (higher number of pages following the presentation of a dummy version) |
| Paper | 2 pages: max. 100 – 240 gm2 4 – 8 pages: max. 60 gm2 From 8 pages: max. 40 gm2 |
| Trim | Header trim: 3 mm Footer trim: min. 5mm and max. 10mm (ideal) |
| Layout | Multi-page supplements can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplements is stuck into the binding. Supplements with more than 4 pages should not be stapled. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement. |
| Booking & Cancellation | 5 weeks before publication. |
| Dummy version | The final acceptance (good to go) requires a binding sample to be provided on time. |
| Scheduling | Multiple bound supplements are possible per issue. |
| Third-party ads | Third-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). four or more third-party ads on request. |
| Design | For bleed designs, texts and image elements that must not be cut must be 8 mm from the edge of the format (cut differences and fold rise). |
| Positioning | Between 2 printed sheets. |
Packaging specifications
- Quantities suitable for handling
- A grip height of maximum 12 cm per layer
- Not entwined or bound, cleanly palletised
- Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
- The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
- Stack loose, glued-in and bound-in supplements cover-side up
- Stack inserts and tip-ons cover-side down
Pallet labelling
The pallets must be labelled with the following information by attaching a pallet label to at least two sides – Euro pallet (dimensions 800 x 1,200 mm):
- Supplement name, especially type description (code and similar)
- Item
- Issue/no.
- Product type
- Copies per pallet
- Pallet number
- Client
- Sender
- Production date
Delivery note
The following information must be provided:
- Customer
- Type of supplement
- Circulation
- Host magazine
- Issue number
Sample copies
Two loose sample copies must be provided for each product.
Delivery date
The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.
Tip-ons
Technical conditions
| Formats | Minimum: 60 x 80 mm Maximum: 170 x 252 mm |
| Scope | min. 2 pages |
| Weight | max. 20 g |
| Thickness | max. 2 mm |
| Quality | Postcards must comply with postal regulations. Paper weight for 2-page tip-ons: min. 120 gm2 and max. 300 gm2. |
| Restrictions | Bound tip-ons on agreement only (stapling position) |
| Layout | Multi-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the tip-on must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the tip-on. Placement errors equating to 2 % of the total quantity provided are reserved (positional deviations, missing carrier or tip-on etc.). |
| Booking/Cancellation | 5 weeks before publication |
| Dummy version | The final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time. In the event of deviating technical conditions, a blank sample must be submitted at least 10 working days before the actual delivery |
| Third-party ads | Third-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request |
| Glue strips | 3 mm from the left edge (glue strips on the item to be glued) |
| Positioning | In the front part of the magazine, on the right-hand advert page and on the top or bottom half of the page (according to the insertion scheme) |
| Positional deviations | +/- 9 mm possible (horizontal/vertical) / 4° axial |
| Carrier ad | Min. format 1/1 page |
Packaging specifications
- Quantities suitable for handling
- A grip height of maximum 12 cm per layer
- Not entwined or bound, cleanly palletised
- Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
- The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
- Stack loose, glued-in and bound-in supplements cover-side up
- Stack inserts and tip-ons cover-side down
Pallet labelling
The pallets must be labelled with the following information by attaching a pallet label to at least two sides – Euro pallet (dimensions 800 x 1,200 mm):
- Supplement name, especially type description (code and similar)
- Item
- Issue/no.
- Product type
- Copies per pallet
- Pallet number
- Client
- Sender
- Production date
Delivery note
The following information must be provided:
- Customer
- Type of supplement
- Circulation
- Host magazine
- Issue number
Sample copies
Two loose sample copies must be provided for each product.
Delivery date
The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.
Piggyback
Technische Bedingungen
| Formats | Minimum: 148 x 210 mm Maximum: 210 x 282 mm |
| Scope | Minimum: 2 pages Maximum: 64 pages |
| Paper | Individual sheet(2-sided): 120 – 350 gm2 4 – 8 pages: 80 gm2 (higher on request) Ab 8 pages: 60 gm2 (higher on request) |
| Weight | max. 100 g (higher weight following the presentation of a dummy |
| Thickness | max. 3 mm (thicker product on request) |
| Layout | Multi-page piggyback inserts can only be processed if they have a cross, centre or wrap fold. Zigzag folds cannot be processed. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the piggyback insert. |
| Booking/Cancellation | 5 weeks prior to publication |
| Dummy version | The final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time. In the event of deviating technical conditions, a blank sample must be submitted at least 10 working days before the actual delivery |
| Disposition | Several piggyback inserts per issue are possible |
| Third-party ads | Third-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request. |
| Positioning | Placed on the back of the magazine. The magazine will be shrink-wrapped. |
| Split | Split surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking. |
Packaging specifications
- Quantities suitable for handling
- A grip height of maximum 12 cm per layer
- Not entwined or bound, cleanly palletised
- Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
- The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
- Stack loose, glued-in and bound-in supplements cover-side up
- Stack inserts and tip-ons cover-side down
Pallet labelling
The pallets must be labelled with the following information by attaching a pallet label to at least two sides – Euro pallet (dimensions 800 x 1,200 mm):
- Supplement name, especially type description (code and similar)
- Item
- Issue/no.
- Product type
- Copies per pallet
- Pallet number
- Client
- Sender
- Production date
Delivery note
The following information must be provided:
- Customer
- Type of supplement
- Circulation
- Host magazine
- Issue number
Sample copies
Two loose sample copies must be provided for each product.
Delivery date
The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.
PME
Delivery times & delivery address
Request at mediaserviceprint@ringier.ch
Loose supplements
Technical conditions
| Formats | Minimum: 105 x 148 mm Maximum: 195 x 262 mm |
| Scope | Minimum: 2 pages Maximum: 32 pages (higher number of pages following the presentation of a dummy |
| Paper | Individual sheet (2-sided): max. 120 – 300 gm2 4 – 8 pages: 80 gm2 (higher on request) From 8 pages: 60 gm2 (higher on request) |
| Weight | max. 49 g (higher weight following the presentation of a dummy |
| Thickness | max. 2 mm (thicker product on request) |
| Layout | Multi-page supplements can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplement must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement. |
| Booking/Cancellation | 5 weeks prior to publication |
| Dummy version | The final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time. In the event of deviating technical conditions, a blank sample must be submitted at least 10 working days before the actual delivery |
| Disposition | Multiple loose supplements are possible per issue. |
| Third-party ads | Third-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request. |
| Positioning | Anywhere inside the magazine. |
| Split | Split surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking. |
| Third-party logo | Logos of Ringier Media Switzerland titles may only be used after consultation. |
Packaging specifications
- Quantities suitable for handling
- A grip height of maximum 12 cm per layer
- Not entwined or bound, cleanly palletised
- Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
- The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
- Stack loose, glued-in and bound-in supplements cover-side up
- Stack inserts and tip-ons cover-side down
Pallet labelling
The pallets must be labelled with the following information by attaching a pallet label to at least two sides – Euro pallet (dimensions 800 x 1,200 mm):
- Supplement name, especially type description (code and similar)
- Item
- Issue/no.
- Product type
- Copies per pallet
- Pallet number
- Client
- Sender
- Production date
Delivery note
The following information must be provided:
- Customer
- Type of supplement
- Circulation
- Host magazine
- Issue number
Sample copies
Two loose sample copies must be provided for each product.
Delivery date
The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.
Product sample
Technical conditions
| Formats | Minimum: 65 x 84 mm Maximum: 110 x 170 mm |
| Weight | max. 20 g (higher weight following the presentation of a dummy version) |
| Thickness | max. 2 mm |
| Glue strips | 3 mm |
| Booking & Cancellation | 5 weeks before publication |
| Dummy version | The final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided. A test run may also have to be performed. To this end, the client must provide 150 original samples free of charge. |
| Scheduling | Only one product sample is possible per magazine and issue. |
| Positioning | – On the right-hand ad page – On the top or bottom half of the page (according to the tip-on diagram) |
| Carrier ad | Minimum format 1/1 page |
Plastic bag properties
- Bags must lie flat and contain as little air as possible. If a product comes glued in, the seal must not be positioned at the bottom (magazine baseline) or on the same side as the binding.
- Plastic bags containing liquid: all sealed edges must be completely flat and at least 8 mm wide. They must not bulge out over the bag.
- Plastic bags containing granules or powder: the top and right-hand sealed edges must be flat and at least 8 mm wide. The left-hand sealed edge (binding side) must be at least 20 mm wide and the lower sealed edge (magazine baseline) must be at least 12 mm wide. They must not bulge out over the bag. Bags containing granules or powder must be divided into 2 chambers.
Material
The bag material must generally be tailored to the contents and comply with specified load requirements. Samples must not have any hazardous content or impair the processing or dispatch of a printed magazine. The publishing house must be relieved of all liability in relation to third-party claims resulting from the provision of a product sample. The publishing house must furthermore be compensated for any damages it incurs due to non-observance of the technical requirements. In the event of any processing difficulties due to poor quality bag material, completion of the magazine print run will take priority over gluing in the bags.
Strain
Bags containing liquid must withstand the following weights:
| Static pressure | 1,000 kg for 15 seconds or 600 kg for 8 hours |
| Dynamic pressure | 600 kg for 1 hour |
| Heat resistance | min. 200°C |
Quality standards
95 % of the magazines in the print run contain correctly glued-in tip-ons. A maximum of 5 % can lie outside standard tolerances or have the following defects:
- Positional deviations
- horizontal/vertical: max. +/- 8 mm
- axial: max. 5°
- Missing tip-ons
- Tip-ons glued in the wrong way round
Packaging of product samples for delivery
Bags that are delivered randomly mixed up or that stick to each other cannot be processed.
- Plastic bags containing liquid: all bags must be packaged lined up, facing the same direction and upright! The individual rows and layers (max. 3 layers) must be separated by cardboard. Packaged on a longitudinal side, standing up in boxes. Do not package standing on the seal.
- Plastic bags containing granules or powder: all bags packaged flat and lined up. To differentiate between the rows, the individual layers must be separated by solid cardboard and stabilised with diagonally positioned card (cross strips) at 15 cm intervals.
Pallet labelling
The pallets must be labelled with the following information by attaching a pallet label to at least two sides – Euro pallet (dimensions 800 x 1,200 mm):
- Supplement name, especially type description (code and similar)
- Item
- Issue/no.
- Product type
- Copies per pallet
- Pallet number
- Client
- Sender
- Production date
Delivery note
The following information must be provided:
- Customer
- Type of supplement
- Circulation
- Host magazine
- Issue number
Sample copies
Two loose sample copies must be provided for each product.
Delivery date
The latest delivery date is 10 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.
Conditions & Discounts
Benefit from special discounts, find out about our commissions and bonuses, use our dynamic pricing system for print bookings and find out more about our special deals.
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Advertising formats
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Your Points of Contact
Thierry Hansen
Head of Sales Wirtschaft, Lifestyle, Living und Luxus
+41 44 259 88 52
thierry.hansen@ringier.ch
Print Services
Media Service Print
+41 44 259 88 44
mediaserviceprint@ringier.ch
