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L’illustré
 
L'illustré thumbnail
The publication of reference for french-speaking Switzerland

It’s perfect for any setting, the most relevant and popular weekly magazine in French-speaking Switzerland. L’illustré brings readers closer to people achieving great things in Switzerland: successful women and men from the fields of sport, business, politics, culture and entertainment.

It features surprising stories and profiles, interviews with the country’s opinion leaders and behind-the-scenes insights into the world of politics. It spotlights successful entrepreneurs, visits artists in their studios, shares knowledge, provides entertaining and beautiful home stories, and celebrates our athletes. But L’illustré also focuses on people like you and me, thus displaying the diversity of our wonderful country. The photos are striking and unique – taken by the most talented photographers.

It covers topics that interest the people of French-speaking Switzerland and which help them to form their opinions.

Since the launch of the new format in 2019, L’illustré has worked together with its sister magazine Schweizer Illustrierte specifically on major interviews with well-known Swiss personalities.

And L’illustré has a long history behind it: it has been an institution of French-speaking Switzerland for almost a century.

Facts & Figures
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Characteristic:
glossy magazine, general-interest magazine
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Readership:
273'000 readers, French language group (Source: MACH Basic 2020-2)
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Distributed circulation:
54'885 copies (source: WEMF/authenticated 2020)
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1/1 page, gross rate:
4c CHF 18'700
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Frequency:
weekly on Wednesday
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Distribution:
french-speaking Switzerland
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Cost-per-thousand:
4c gross CHF 67
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Reach:
16.6% in the French language group
Gender
40 %
Male
60 %
Female
Age
18 %
between 14 and 34 years
31 %
between 35 and 54 years
51 %
older than 55 years
Household income
22 %
up to 4'000 CHF
44 %
between 4'001 and 8'000 CHF
34 %
more than 8'000 CHF
School education
29 %
compulsory
45 %
middle
26 %
high
Very strong affinities
117
Local and regional information and topics
125
Living and furnishing
154
Stories about celebrities
Overview
 
Advertising rates 2021
 
 
Basic Rates
 
 
 
Formats
Type area
Trim size
Gross rate in CHF
 
Page
Width x height in mm
Width x height in mm
b/w
 
 
icon
1/1 page
189 x 261
210 x 282
18 700
 
 
icon
2/1 panorama
398 x 261
420 x 282
33 740
 
 
icon
2/2 panorama
398 x 129
420 x 140
25 100
 
 
icon
2/4 panorama
398 x 63
420 x 74
13 400
 
 
icon
1/2 portrait
93 x 261
104 x 282
13 760
 
 
icon
1/2 landscape
189 x 129
210 x 140
13 760
 
 
icon
1/3 portrait
61 x 261
71 x 282
9 080
 
 
icon
1/3 landscape
189 x 85
210 x 96
9 080
 
 
icon
1/1 premium page, 1st + 2nd advertising pages
189 x 261
210 x 282
20 600
 
 
icon
1/4 landscape
189 x 63
210 x 74
7 280
 
 
icon
1/4 corner
93 x 129
104 x 140
7 280
 
 

Advertisements guidelines:

  • Advertisements taking up less than 1/4 of a page are framed for layouting purposes
  • For bleed-off, trim +5 mm applies on all 4 edges
  • Text and parts which may not be trimmed must be 5 mm from the edge
  • All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black).
  • Several colour advertisements can be placed on one page

Advertising rates effective 01.01.2021; rates are subject to change; all rates in CHF gross plus 7.7% VAT

 
 
Cover pages
 
 
 
Formats
Type area
Trim size
Gross rate in CHF
 
Page
Width x height in mm
Width x height in mm
b/w
 
 
icon
outside back cover
189 x 261
210 x 282
23 480
 
 
icon
Opening; 2nd. Cover page + 3rd page
398 x 261
420 x 282
39 320
 
 
 
 
Advertorial

Advertorials delivered

 
 
 
Formats
Type area
Trim size
Gross rate in CHF
 
Page
Width x height in mm
Width x height in mm
b/w
 
 
icon
1/1 page
189 x 261
210 x 282
18 700
 
 
icon
2/1 panorama
398 x 261
420 x 282
33 740
 
 

Design guidelines:

  • Name and logo of the carrier title and its classifieds may not be used.
  • The typography and layout must ensure that the reader can clearly distinguish between the advertorial and editorial content.
  • The client must be clearly visible.
  • The advertorial must feature the word ADVERTORIAL at the top right or top left.
  • Prior to publication, we require a layout for approval by the publisher.

Advertising rates effective 01.01.2021; rates are subject to change; all rates in CHF gross plus 7.7% VAT

 
 
Discounts
 
 
Discounts

Turnover discounts* in CHF can be accumulated with Beobachter, Bolero, GlücksPost, L’illustré, Schweizer LandLiebe, Schweizer
Illustrierte, Tele, TV Star, TV4, TV8 and all their specials.

 
 
Turnover accumulated
Discount
 
 
60 000
2%
 
 
100 000
3%
 
 
200 000
4%
 
 
300 000
5%
 
 
400 000
6%
 
 
500 000
7%
 
 
600 000
8%
 
 
750 000
9%
 
 
900 000
10%
 
 
1 050 000
11%
 
 
1 200 000
12%
 
 
1 400 000
13%
 
 
1 650 000
14%
 
 
1 900 000
15%
 
 
2 150 000
16%
 
 
2 400 000
17%
 
 
2 700 000
18%
 
 
3 000 000
19%
 
 
3 300 000
20%
 
 
3 600 000
21%
 
 
3 900 000
22%
 
 
4 200 000
23%
 
 
4 500 000
24%
 
 

Agency commission AC:
Authorised media and advertising agencies: 15% of net
Specialities (inserts, bound inserts, etc.): 5% of net

Yearly turnover premium YTP
Minimum volume of 3 pages per year in one or more titles of Ringier Axel Springer Medien Schweiz AG: 15% of net
Specialities (inserts, bound inserts, etc.): 5% of net

*Gross according to rate less special discounts, plus additional costs (placement surcharges)

 
 
Dynamic Pricing

The following closing discount scale applies to all customers using Dynamic Pricing.

 
 
Gross sales
General settlement discount
 
 
100 000
2%
 
 
200 000
3%
 
 
400 000
5%
 
 
500 000
6%
 
 
750 000
7%
 
 
1 000 000
8%
 
 
1 250 000
9%
 
 
1 500 000
10%
 
 
1 750 000
11%
 
 
2 000 000
12%
 
 
2 500 000
13%
 
 
3 000 000
14%
 
 
3 500 000
15%
 
 
Dynamic Pricing Guidelines
  • Bookings must be made dynamically for the entire period of a contract agreement; multiple changes between dynamic and classic pricing are not possible
  • All bookings must be made via the web-based Marketplace of Ringier Advertising
  • Unjustly granted discounts, e.g. due to cancellations, will be charged retroactively
  • The provisions of the advertising rate and the General Terms and Conditions of Insertion on ringier-advertising.ch continue to apply

     

 
 
Extra costs
 
 
Ad placement guarantee
  • 1/2 page and larger: 10% of gross rate
  • Smaller than 1/2 page: 20% of gross rate
  • Minimum format: 1/4 page portrait or landscape
 
 
Common campaign

Per third-party ad: 30% of the gross rate 1/1 page. Without turnover discount, AC or YTP. Template must be submitted to
the publisher

General terms and conditions apply

 
 
Specialities 2021
 
 
Prices of specialities

Printed circulation 57 000 copies (Subscription 46 000 copies / Newsstand 11 000 copies). (+3% Surcharges)

All prices in CHF gross, plus VAT.

 
 
Weight
Glued insert
Product sample
Bound insert
Loose insert
Piggyback
 
 
up to 15 g
6 840
13 053
14 535
15 390
17 670
 
 
16 to 25 g
8 436
13 053
16 017
17 043
19 266
 
 
26 to 35 g
10 146
17 670
18 696
20 976
 
 
36 to 50 g
12 369
20 349
21 546
23 826
 
 
51 to 75 g
27 303
25 992
28 272
 
 
76 to 100 g
33 915
30 837
33 117
 
 

Heavier specialities upon request. Reservation/cancellation 5 weeks before publication.

30% surcharge for insert with product sample
Minimum format 140 x 90 mm / maximum format 210 x 148 mm

 
 
smartFinishing
 
 
 
 
 
Advertisement
Glued insert
Bound insert
Loose insert
Piggyback
 
 
Split
-
Yes
Yes
Yes
Yes
 
 
Split surcharge
3 000
3 000
3 000
3 000
3 000
 
 

Split min. 15 000 copies (Cycle/newsagents/subscription (post code))
Split surcharge is not eligible for turnover discounts, AC or YTP

 
 
Formats / Weights
 
 
 
 
 
Glued insert
Product sample
Bound insert
Loose insert
Piggyback
 
 
Size min
2 Pages
-
4 Pages
2 Pages
2 Pages
 
 
Size max.
24 Pages
-
32 Pages
32 Pages
64 Pages
 
 
Thickness max
2 mm
2 mm
2 mm
2 mm
3 mm
 
 
Format min. width
60 mm
65 mm
105/115 mm
105 mm
148 mm
 
 
Format min. height
80 mm
84 mm
*148 mm
148 mm
210 mm
 
 
Format max. width
175 mm
110 mm
*Magazine format
195 mm
*Magazine format
 
 
Format max. height
210 mm
170 mm
*Magazine format
262 mm
*Magazine format
 
 
Paper weight min. 2 pages
120 gm2
115 gm2
115 gm2
 
 
Paper weight min. 4–8 pages
80 gm2
90 gm2
80 gm2
80 gm2
 
 
Paper weight min. > 8 pages
50 gm2
54 gm2
50 gm2
50 gm2
 
 
Paper weight max. 4 pages
300 gm2
300 gm2
300 gm2
300 gm2
 
 
Total weight min.
2 g
2 g
2 g
2 g
2 g
 
 
Total weight max.
20 g
20 g
49 g
49 g
99 g
 
 
Overfold on back half of sheet
10 mm
 
 
Head trim (fixed inserts only)
5 mm
 
 
Foot trim max.
23 mm
 
 
Glue strips
3 mm from left edge
3 mm from left edge
 
 
Max allowances +/-
9mm / axial 4°
9mm / axial 4°
 
 
Split options
Kiosk / Subscription
Kiosk / Subscription
 
 
Layout errors
2%
2%
2%
2%
2%
 
 

*Note the trimming in the format table. Deviations from these standards must be clarified in advance.
– Third-party adverts up to 3 pages will be billed with a 30% surcharge on the gross price of a full page and are not eligible for
turnover discounts, AC or YTP.
– Split: possible (postcode; WEMF zone/subscription). Insert with speciality (sample/CD/...) + 30%. Media/advertising agencies
consulting commission
5% / ASB I 5%.
– Specialities are eligible for turnover discounts

Fixed insert: in the front part of the magazine, top or bottom half, right-hand side
Product sample: in the front part or the artificial centre of the magazine
Bound insert: in the centre of the magazine
Loose insert: in an unspecified place in the magazine
Piggyback: on the back cover of the magazine

 
 
Technical specifications

Equipment
Multi-page fixed inserts, bound inserts, loose inserts, and piggybacks will only be processed if they are cross,
centre or z-folded. Zig-zag and 6-page gatefolds cannot be processed. The closed side of the loose inserts
must be pointed towards the gutter. Stapled and delivered fixed inserts may only be accepted upon
consultation (staple position). Bound inserts with more than 4 pages should not be stapled. The bound inserts
must not show any breakages of the coating application in the fold. In the event of any production problems,
completion of the print run shall have priority over special applications.

Packaging for delivery
Manageable amounts, grip height up to a maximum of 12 cm per layer, unfolded, uncrossed and neatly
palletised. Products must be delivered without creased corners, wrinkles or displaced spines. Such defects
diminish quality and result in additional costs. The pallet frame/straps must prevent deformation of the
products and protect them from moisture. The pallets must indicate the following information on at least two
pages per pallet slip: a) product name, particularly type designation (coding and similar information) b) object
c) issue d) product type e) copies per pallet f) pallet number g) client h) sender i) production date.

Dummies,sketches
The final approval of every order is dependent on the timely submission of a binding sample (product for
production) and a detailed sketch.

Delivery
10 working days before publication: Swissprinters AG Rampe 1 – 3, Brühlstrasse 5, 4800 Zofingen Delivery
conditions: DDP (Incoterm 2010)

 
 
Dates
 
 
 
 
Issue
Publication date
Advertising deadline
 
 
1
06.01.2021
18.12.2020
 
 
2
13.01.2021
04.01.2021
 
 
3
20.01.2021
11.01.2021
 
 
4
27.01.2021
18.01.2021
 
 
5
03.02.2021
25.01.2021
 
 
6
10.02.2021
01.02.2021
 
 
7
17.02.2021
08.02.2021
 
 
8
24.02.2021
15.02.2021
 
 
9
03.03.2021
22.02.2021
 
 
10
10.03.2021
01.03.2021
 
 
11
17.03.2021
08.03.2021
 
 
12
24.03.2021
15.03.2021
 
 
13
31.03.2021
22.03.2021
 
 
14
07.04.2021
29.03.2021
 
 
15
14.04.2021
01.04.2021
 
 
16
21.04.2021
13.04.2021
 
 
17
28.04.2021
19.04.2021
 
 
18
05.05.2021
26.04.2021
 
 
19
12.05.2021
03.05.2021
 
 
20
19.05.2021
10.05.2021
 
 
21
26.05.2021
17.05.2021
 
 
22
02.06.2021
21.05.2021
 
 
23
09.06.2021
31.05.2021
 
 
24
16.06.2021
07.06.2021
 
 
25
23.06.2021
14.06.2021
 
 
26
30.06.2021
21.06.2021
 
 
27
07.07.2021
28.06.2021
 
 
28
14.07.2021
05.07.2021
 
 
29
21.07.2021
12.07.2021
 
 
30
28.07.2021
19.07.2021
 
 
31
04.08.2021
26.07.2021
 
 
32
11.08.2021
02.08.2021
 
 
33
18.08.2021
09.08.2021
 
 
34
25.08.2021
16.08.2021
 
 
35
01.09.2021
23.08.2021
 
 
36
08.09.2021
30.08.2021
 
 
37
15.09.2021
06.09.2021
 
 
38
22.09.2021
13.09.2021
 
 
39
29.09.2021
20.09.2021
 
 
40
06.10.2021
27.09.2021
 
 
41
13.10.2021
04.10.2021
 
 
42
20.10.2021
11.10.2021
 
 
43
27.10.2021
18.10.2021
 
 
44
03.11.2021
25.10.2021
 
 
45
10.11.2021
01.11.2021
 
 
46
17.11.2021
08.11.2021
 
 
47
24.11.2021
15.11.2021
 
 
48
01.12.2021
22.11.2021
 
 
49
08.12.2021
29.11.2021
 
 
50
15.12.2021
06.12.2021
 
 
51
22.12.2021
13.12.2021
 
 

Published: Weekly
First day of sale: wednesday
Delivery of data: 5 working days before publication

 
 
Specials
 
 
Overview
 
 
 
 
Name
Topic
Publication date
Advertising deadline
Downloads
 
 
Spring
24.03.2021
15.03.2021
 
 
Car (Spring)
14.04.2021
24.03.2021
 
 
al dente
21.04.2021
31.03.2021
 
 
Sport 1
28.04.2021
14.04.2021
 
 
26 Summits
05.05.2021
19.04.2021
 
 
GREEN 1
19.05.2021
05.05.2021
 
 
Sport 2
09.06.2021
26.05.2021
 
 
Sport 3
28.07.2021
14.07.2021
 
 
back to school
11.08.2021
28.07.2021
 
 
al dente 2
06.10.2021
15.09.2021
 
 
Car (Fall)
13.10.2021
22.09.2021
 
 
GREEN 2
20.10.2021
06.10.2021
 
 
Christmas
24.11.2021
10.11.2021
 
 
Technical specifications
 
 

Print material

Colours
In order to guarantee the best possible reproduction of the advertisement, the printer must receive a
binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra
media wedge must be present on the proof. If no colour proof is available as a reference, your order will
be printed in line with our PSO standard
Print process Offset
UCR 300% (sum of C+M+Y+K)
ICC profile ISO Coated_V2_300_eci

Data preparation

Data format Delivery as a PDF file is considered standard and is preferable to the delivery of other file formats.
Documents PDF/X-3. Other documents on request
Images
Resolution: Bitmap 845 dpi, greyscale and colour 300 dpi. Format: PDF, Tiff. EPS or JPEG, no RGB, DCS
or OPI images
Colour composition
All advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan,
Magenta, Yellow, Black).
Panorama pages For 2/1 pages with overflowing text, take the gutter allowance into account or consult Ringier Advertising.

Data transfer
E-Mail: anzeigen-prod@ringier.ch

Postal address Ringier AG, Ringier Advertising, Classifieds & Prepress, Flurstrasse 55, 8021 Zurich


Technical data
Magazine format 210 x 282 mm
Bleed advertisements
+5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from
the booklet edge

Additional costs will be charged in the event of delivery of non-compliant printed documents. To ensure the advert is reproduced as accurately as possible, we require a colour-consistent quality proof according to the ISO Coated v2 standard with measuring range (adjusted to the corresponding paper format) in good time. No requests/claims can be made if we do not receive this quality proof.

 
 
Media Data
 
 
 
 
L'illustré
 
 
Category
Reader indicative
Reach
Structure
Affinity
 
 
Total
273 000
16.6 %
100.0 %
100
 
 
 
 
 
Gender:
 
 
Male
118 000
14.7 %
43.3 %
88
 
 
Female
155 000
18.5 %
56.7 %
111
 
 
 
 
 
Age:
 
 
Between 14 and 19 Years
14 000
10.1 %
5.0 %
61
 
 
Between 20 and 29 Years
22 000
8.6 %
8.1 %
52
 
 
Between 30 and 39 Years
26 000
9.5 %
9.4 %
57
 
 
Between 40 and 49 Years
42 000
14.8 %
15.4 %
89
 
 
Between 50 and 59 Years
54 000
19.6 %
19.7 %
118
 
 
60+ Years
116 000
27.5 %
42.4 %
166
 
 
 
 
 
Household income:
 
 
Up to 4'000 CHF
66 000
20.4 %
24.0 %
123
 
 
Between 4'001 and 8'000 CHF
112 000
16.9 %
41.1 %
102
 
 
More than 8'000 CHF
95 000
14.5 %
34.9 %
87
 
 
 
 
 
Type of settlement:
 
 
Main/Minor + belt agglomeration core
223 000
16.2 %
81.7 %
97
 
 
Outside agglomerations
50 000
18.8 %
18.3 %
113
 
 
 
 
 
Employment:
 
 
Full time
83 000
13.1 %
30.5 %
79
 
 
Part time
55 000
16.4 %
20.1 %
99
 
 
Training
17 000
11.0 %
6.3 %
66
 
 
Not working
118 000
22.9 %
43.1 %
138
 
 
 
 
 
Education and further training:
 
 
Compulsory
78 000
19.31 %
28.4 %
116
 
 
Middle
118 000
17.9 %
43.2 %
108
 
 
High
77 000
13.3 %
28.4 %
80
 
 
 
 
 
Strong and very strong interests:
 
 
Health and nutrition
211 000
18.0 %
77.3 %
108
 
 
Animals and nature
202 000
18.0 %
73.9 %
108
 
 
Family, children and partnership
201 000
18.5 %
73.5 %
111
 
 
Cosmetics, body care, beauty
78 000
18.7 %
28.6 %
112
 
 
Living and furnishing
128 000
18.8 %
46.7 %
113
 
 

Source: MACH Basic 2020-2 / Basis: french-language group, 1'644'000 Persons

 

 
Good to know
 
Dynamic pricing – manage your discount in print media

Directly influence the price in print media and invest efficiently: thanks to dynamic pricing, you can dynamically determine and manage your discount according to five criteria.

Marketplace – the booking platform for print advertising

Marketplace gives you direct access to our entire print portfolio of 30 high-quality titles. From the quote through to the booking and invoicing: your campaign can be dynamically managed and your expenditure optimised as required with just a few clicks.

 
Your Contacts
Antoine
Paillette
Consultant Media Service Print
Media Services Print & Digital
Esther
Staub
Consultant Media Service Print
Media Services Print & Digital
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich