Source: MACH Basic 2020-2 / Basis: french-language group, 1'644'000 Persons
It’s perfect for any setting, the most relevant and popular weekly magazine in French-speaking Switzerland. L’illustré brings readers closer to people achieving great things in Switzerland: successful women and men from the fields of sport, business, politics, culture and entertainment.
It features surprising stories and profiles, interviews with the country’s opinion leaders and behind-the-scenes insights into the world of politics. It spotlights successful entrepreneurs, visits artists in their studios, shares knowledge, provides entertaining and beautiful home stories, and celebrates our athletes. But L’illustré also focuses on people like you and me, thus displaying the diversity of our wonderful country. The photos are striking and unique – taken by the most talented photographers.
It covers topics that interest the people of French-speaking Switzerland and which help them to form their opinions.
Since the launch of the new format in 2019, L’illustré has worked together with its sister magazine Schweizer Illustrierte specifically on major interviews with well-known Swiss personalities.
And L’illustré has a long history behind it: it has been an institution of French-speaking Switzerland for almost a century.
Advertisements guidelines:
Advertising rates effective 01.01.2021; rates are subject to change; all rates in CHF gross plus 7.7% VAT
Advertorials delivered
Design guidelines:
Advertising rates effective 01.01.2021; rates are subject to change; all rates in CHF gross plus 7.7% VAT
Turnover discounts* in CHF can be accumulated with Beobachter, Bolero, GlücksPost, L’illustré, Schweizer LandLiebe, Schweizer
Illustrierte, Tele, TV Star, TV4, TV8 and all their specials.
Agency commission AC:
Authorised media and advertising agencies: 15% of net
Specialities (inserts, bound inserts, etc.): 5% of net
Yearly turnover premium YTP
Minimum volume of 3 pages per year in one or more titles of Ringier Axel Springer Medien Schweiz AG: 15% of net
Specialities (inserts, bound inserts, etc.): 5% of net
*Gross according to rate less special discounts, plus additional costs (placement surcharges)
The following closing discount scale applies to all customers using Dynamic Pricing.
Per third-party ad: 30% of the gross rate 1/1 page. Without turnover discount, AC or YTP. Template must be submitted to
the publisher
General terms and conditions apply
Printed circulation 57 000 copies (Subscription 46 000 copies / Newsstand 11 000 copies). (+3% Surcharges)
All prices in CHF gross, plus VAT.
Heavier specialities upon request. Reservation/cancellation 5 weeks before publication.
30% surcharge for insert with product sample
Minimum format 140 x 90 mm / maximum format 210 x 148 mm
Split min. 15 000 copies (Cycle/newsagents/subscription (post code))
Split surcharge is not eligible for turnover discounts, AC or YTP
*Note the trimming in the format table. Deviations from these standards must be clarified in advance.
– Third-party adverts up to 3 pages will be billed with a 30% surcharge on the gross price of a full page and are not eligible for
turnover discounts, AC or YTP.
– Split: possible (postcode; WEMF zone/subscription). Insert with speciality (sample/CD/...) + 30%. Media/advertising agencies
consulting commission
5% / ASB I 5%.
– Specialities are eligible for turnover discounts
Fixed insert: in the front part of the magazine, top or bottom half, right-hand side
Product sample: in the front part or the artificial centre of the magazine
Bound insert: in the centre of the magazine
Loose insert: in an unspecified place in the magazine
Piggyback: on the back cover of the magazine
Equipment
Multi-page fixed inserts, bound inserts, loose inserts, and piggybacks will only be processed if they are cross,
centre or z-folded. Zig-zag and 6-page gatefolds cannot be processed. The closed side of the loose inserts
must be pointed towards the gutter. Stapled and delivered fixed inserts may only be accepted upon
consultation (staple position). Bound inserts with more than 4 pages should not be stapled. The bound inserts
must not show any breakages of the coating application in the fold. In the event of any production problems,
completion of the print run shall have priority over special applications.
Packaging for delivery
Manageable amounts, grip height up to a maximum of 12 cm per layer, unfolded, uncrossed and neatly
palletised. Products must be delivered without creased corners, wrinkles or displaced spines. Such defects
diminish quality and result in additional costs. The pallet frame/straps must prevent deformation of the
products and protect them from moisture. The pallets must indicate the following information on at least two
pages per pallet slip: a) product name, particularly type designation (coding and similar information) b) object
c) issue d) product type e) copies per pallet f) pallet number g) client h) sender i) production date.
Dummies,sketches
The final approval of every order is dependent on the timely submission of a binding sample (product for
production) and a detailed sketch.
Delivery
10 working days before publication: Swissprinters AG Rampe 1 – 3, Brühlstrasse 5, 4800 Zofingen Delivery
conditions: DDP (Incoterm 2010)
Published: Weekly
First day of sale: wednesday
Delivery of data: 5 working days before publication
Print material
Colours
In order to guarantee the best possible reproduction of the advertisement, the printer must receive a
binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra
media wedge must be present on the proof. If no colour proof is available as a reference, your order will
be printed in line with our PSO standard
Print process Offset
UCR 300% (sum of C+M+Y+K)
ICC profile ISO Coated_V2_300_eci
Data preparation
Data format Delivery as a PDF file is considered standard and is preferable to the delivery of other file formats.
Documents PDF/X-3. Other documents on request
Images
Resolution: Bitmap 845 dpi, greyscale and colour 300 dpi. Format: PDF, Tiff. EPS or JPEG, no RGB, DCS
or OPI images
Colour composition
All advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan,
Magenta, Yellow, Black).
Panorama pages For 2/1 pages with overflowing text, take the gutter allowance into account or consult Ringier Advertising.
Data transfer
E-Mail: anzeigen-prod@ringier.ch
Postal address Ringier AG, Ringier Advertising, Classifieds & Prepress, Flurstrasse 55, 8021 Zurich
Technical data
Magazine format 210 x 282 mm
Bleed advertisements
+5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from
the booklet edge
Additional costs will be charged in the event of delivery of non-compliant printed documents. To ensure the advert is reproduced as accurately as possible, we require a colour-consistent quality proof according to the ISO Coated v2 standard with measuring range (adjusted to the corresponding paper format) in good time. No requests/claims can be made if we do not receive this quality proof.
Source: MACH Basic 2020-2 / Basis: french-language group, 1'644'000 Persons
Directly influence the price in print media and invest efficiently: thanks to dynamic pricing, you can dynamically determine and manage your discount according to five criteria.
Marketplace gives you direct access to our entire print portfolio of 30 high-quality titles. From the quote through to the booking and invoicing: your campaign can be dynamically managed and your expenditure optimised as required with just a few clicks.