Portfolio   bread crumb separator   Print   bread crumb separator   Handelszeitung
Handelszeitung
 
Handelszeitung thumbnail
The Swiss weekly business newspaper – since 1861

Switzerland's largest business newspaper provides its readers every week with valuable and useful information on the stock market, careers, investments and leadership. In addition, the editorial team offers relevant primeurs from the world of business as well as researched industry and company stories. Their opinion articles are a liberal compass in everyday economic policy. For decision-makers in business and politics, the Handelszeitung is and remains a weekly information package that gets to the point.

Facts & Figures
dropdwon menu icon
Characteristic:
weekly newspaper
dropdwon menu icon
Readership:
78'000 readers, German language group (Source: MACH Basic 2020-2)
dropdwon menu icon
Distributed circulation:
37'700 copies (source: WEMF/authenticated 2020)
dropdwon menu icon
1/1 page, gross rate:
4c CHF 13'500
dropdwon menu icon
Frequency:
weekly Thursday
dropdwon menu icon
Distribution:
German-speaking Switzerland
dropdwon menu icon
Cost-per-thousand:
4c gross CHF 170
dropdwon menu icon
Reach:
1.6% in the German language group (Source: MACH Basic 2021-1)
Gender
73 %
Male
27 %
Female
Age
22 %
between 14 and 34 years
38 %
between 35 and 54 years
40 %
older than 55 years
Household income
8 %
up to 4'000 CHF
29 %
between 4'001 and 8'000 CHF
63 %
more than 8'000 CHF
School education
10 %
compulsory
33 %
middle
57 %
high
Very strong affinities
149
Science and technology
218
Economy
313
Stock exchange, investments, financial markets
147
Cars and motorcycles
160
Computer and IT
Overview
 
Advertising rates 2021
 
 
Basic Rates
 
 
 
 
Formats
Page
Width x height in mm
 
Bruttoprice in CHF
b/w
Gross rate in CHF
2c
Gross rate in CHF
4c
 
 
icon
1/1 page
291 x 438
9 500
10 900
13 500
 
 
icon
2nd cover
291 x 438
16 200
 
 
icon
Junior Page Mini
173 x 250
4 893
5 614
6 954
 
 
icon
Junior Page Maxi
232 x 300
7 159
8 214
10 173
 
 
icon
1/2 landscape
291 x 219
5 985
6 867
8 505
 
 
icon
2/5 Page
114 x 438
4 689
5 380
6 664
 
 
icon
1/3 landscape
291 x 145
3 963
4 547
5 631
 
 
icon
1/4 landscape
291 x 110
3 006
3 449
4 272
 
 
icon
1/5 portrait
114 x 219
3 484
3 996
4 950
 
 
 
 
Double-page spreads
 
 
 
 
Formats
Page
Width x height in mm
 
Bruttoprice in CHF
b/w
Gross rate in CHF
2c
Gross rate in CHF
4c
 
 
icon
2/1 panorama
610 x 438
20 900
23 980
29 700
 
 
icon
1/2 panorama
610 x 219
12 546
14 395
17 828
 
 
icon
Center- Pano 1
375 x 438
15 384
17 651
21 862
 
 
icon
Center- Pano 2
257 x 438
10 530
12 082
14 964
 
 
icon
Center- Pano 3
257 x 219
6 318
7 249
8 978
 
 
icon
Center- Pano 4
375 x 270
9 483
10 881
13 476
 
 
 
 
Advertorial

 

 

 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
1/1 page
291 x 438
13 500
 
 
icon
1/2 landscape
291 x 219
8 505
 
 
icon
2/1 page
610 x 219
29 700
 
 

An interesting addition to classic advertisements: With an advertorial you can present your company, your production or your offer strategy in the form of a journalistically written article.
You determine the publication date, content, scope and design. You can choose whether you would like to provide us with ready-to-print artwork or whether we should produce the design and/ or layout.

Regarding the production of advertorials, we can, offer the design and layout from A to Z and guarantee a professional realisation
– Placement costs: identical to advertisement prices.
– Layout costs: from CHF 600.00 per page, depending on complexity (if print material not supplied by advertiser.)

Advertorials are not eligible for volume discounts, agency commission or YTP.

 
 
Advert-Site / Ad panels
 
 
Title
 
Width x height
in mm
Gross rate in CHF
4c
Gross rate in CHF
2c
Gross rate in CHF
b/w
 
 
Advertisements, individual mm price
3.78
2.70
2.18
 
 
Advertisements, individual mm price
facing matter
4.91
3.51
2.86
 
 
Advertisements, individual mm price
Publicity
19.32
13.80
11.04
 
 
Advertising strips front page fixed forma
291 x 45
6 000
4 500
3 500
 
 
Advertising strips front page 2nd sectio
291 x 45
5 300
3 800
2 900
 
 
Ad panels «sesselwechsel»
291 x 40
5 023
3 588
2 870
 
 
Ad panels «style»
291 x 45
4 347
3 105
2 484
 
 
 
 
Column Width (mm)
 
 
Columns
Ad
Display ad
 
 
1
-
55
 
 
2
55
114
 
 
3
85
173
 
 
4
114
232
 
 
5
144
291
 
 
6
173
 
 
7
203
 
 
8
232
 
 
9
-
 
 
10
291
 
 
 
 
Discounts
 
 
Discounts

Turnover discounts in CHF can be accumulated with Bilanz, Homes, Guides, Bolero, Handelszeitung, Le Temps, PME Magazine and all their specials.

 
 
Turnover accumulated
Discount
 
 
40 000
3%
 
 
80 000
4%
 
 
120 000
5%
 
 
180 000
6%
 
 
240 000
7%
 
 
300 000
8%
 
 
400 000
9%
 
 
500 000
10%
 
 
600 000
11%
 
 
700 000
12%
 
 
800 000
13%
 
 
900 000
14%
 
 
1 000 000
15%
 
 
1 100 000
16%
 
 
1 200 000
17%
 
 
1 300 000
18%
 
 
1 400 000
20%
 
 
1 500 000
21%
 
 

*Gross according to rate less special discouonts, plus additional costs (placement surcharges)

 
 
Dynamic Pricing

The following closing discount scale applies to all customers using Dynamic Pricing

 
 
Gross sales
General settlement discount
 
 
100 000
2%
 
 
200 000
3%
 
 
400 000
5%
 
 
500 000
6%
 
 
750 000
7%
 
 
1 000 000
8%
 
 
1 250 000
9%
 
 
1 500 000
10%
 
 
1 750 000
11%
 
 
2 000 000
12%
 
 
2 500 000
13%
 
 
3 000 000
14%
 
 
3 500 000
15%
 
 
Dynamic Pricing Guidelines

Bookings must be made dynamically for the entire period of a contract agreement; multiple changes between dynamic and classic pricing are not possible.
All bookings must be made via the web-based Marketplace of Ringier Advertising.
Unjustly granted discounts, e.g. due to cancellations, will be charged retroactively.
The provisions of the advertising rate and the General Terms and Conditions of Insertion on ringier-advertising.ch continue to apply.

 
 
Frequency discount
 
 
 
 
 
 
Quantity
Discount
 
 
3x
5%
 
 
6x
8%
 
 
13x
10%
 
 
26x
15%
 
 
52x
20%
 
 

Valid up to 1/3 pages
- No size changes permitted
- Change of motif with delivery of full templates
- May not be accumulated with franc discounts

 
 
Agency commission AC

Advertisements: 15%
Brochure inserts: 5%

 
 
Supplements
 
 
Basic rates

All rates in CHF gross

Print Circulation: 40 000 copies (subsricption 30 000 copies / kiosk 10 000 copies) + 3% Surchages
Format: max. 235 × 320 mm, min. 150 × 200

 
 
Weight
CHF
 
 
up to 15g
19 440
 
 
up to 25g
19 440
 
 
up to 35g
19 440
 
 
up to 50g
19 440
 
 
up to 75g
20 280
 
 
up to 100g
21 560
 
 

Loose inserts:

  • Split editions and other formats available on request
  • Binding samples are required
  • Prices per 1000 copies incl. technical costs and postage
  • Eligible for AC discount on brochure inserts: 5%
  • Split Surcharge for Inserts: CHF 2000.–

Brochures with third-party advertising: a surcharge of 30% of the gross price of a page of advertising in Handelszeitung(or corresponding format) will be made per ad.

 
 
Dates
 
 
 
 
Issue
Publication date
Advertising deadline
 
 
1
07.01.2021
23.12.2020
 
 
2
07.01.2021
23.12.2020
 
 
3
14.01.2021
30.12.2020
 
 
4
21.01.2021
07.01.2021
 
 
5
28.01.2021
14.01.2021
 
 
6
04.02.2021
21.01.2021
 
 
7
11.02.2021
28.01.2021
 
 
8
18.02.2021
04.02.2021
 
 
9
25.02.2021
11.02.2021
 
 
10
04.03.2021
18.02.2021
 
 
11
11.03.2021
25.02.2021
 
 
12
18.03.2021
04.03.2021
 
 
13
25.03.2021
11.03.2021
 
 
14
01.04.2021
18.03.2021
 
 
15
08.04.2021
25.03.2021
 
 
16
15.04.2021
01.04.2021
 
 
17
22.04.2021
08.04.2021
 
 
18
29.04.2021
15.04.2021
 
 
19
06.05.2021
22.04.2021
 
 
20
13.05.2021
29.04.2021
 
 
21
20.05.2021
06.05.2021
 
 
22
27.05.2021
13.05.2021
 
 
23
03.06.2021
20.05.2021
 
 
24
10.06.2021
27.05.2021
 
 
25
17.06.2021
03.06.2021
 
 
26
24.06.2021
10.06.2021
 
 
27
01.07.2021
17.06.2021
 
 
28
08.07.2021
24.06.2021
 
 
29
15.07.2021
01.07.2021
 
 
30
22.07.2021
08.07.2021
 
 
31
22.07.2021
08.07.2021
 
 
32
05.08.2021
22.07.2021
 
 
33
12.08.2021
29.07.2021
 
 
34
19.08.2021
05.08.2021
 
 
35
26.08.2021
12.08.2021
 
 
36
02.09.2021
19.08.2021
 
 
37
09.09.2021
26.08.2021
 
 
38
16.09.2021
02.09.2021
 
 
39
23.09.2021
09.09.2021
 
 
40
30.09.2021
16.09.2021
 
 
41
07.10.2021
23.09.2021
 
 
42
14.10.2021
30.09.2021
 
 
43
21.10.2021
07.10.2021
 
 
44
28.10.2021
14.10.2021
 
 
45
04.11.2021
21.10.2021
 
 
46
11.11.2021
28.10.2021
 
 
47
18.11.2021
04.11.2021
 
 
48
25.11.2021
11.11.2021
 
 
49
02.12.2021
18.11.2021
 
 
50
09.12.2021
25.11.2021
 
 
51
16.12.2021
02.12.2021
 
 
52
23.12.2021
09.12.2021
 
 

Published: Weekly
First day of sale: Thursday
Delivery of data: 3 working days before publication

 
 
Specials
 
 
Overview
 
 
 
 
Name
Topic
Publication date
Advertising deadline
Downloads
 
 
Further Education
21.01.2021
07.01.2021
 
 
Digital Business Transformation
28.01.2021
13.01.2021
 
 
Invest 2021
28.01.2021
07.01.2021
 
 
Audit / Consulting
04.02.2021
21.01.2021
 
 
MBA
18.02.2021
04.02.2021
 
 
BOLERO
25.02.2021
28.01.2021
 
 
Commercial Vehicles
25.02.2021
11.02.2021
 
 
Best Employers
04.03.2021
18.02.2021
 
 
Digital Innovation
04.03.2021
18.02.2021
 
 
Education + Career
18.03.2021
04.03.2021
 
 
MILLIONÄR
18.03.2021
25.02.2021
 
 
BOLERO
25.03.2021
25.02.2021
 
 
New Cars
25.03.2021
11.03.2021
 
 
Security
25.03.2021
10.03.2021
 
 
Smart Logistics
25.03.2021
11.03.2021
 
 
Best Recruitment Agencies
01.04.2021
18.03.2021
 
 
Green Economy
01.04.2021
18.03.2021
 
 
Watches & Jewellery
08.04.2021
18.03.2021
 
 
Business Travel
15.04.2021
01.04.2021
 
 
Business Insurances
22.04.2021
08.04.2021
 
 
Rail Freight Transport
22.04.2021
08.04.2021
 
 
Green Mobility
29.04.2021
12.04.2021
 
 
HOMES
29.04.2021
08.04.2021
 
 
Top Law Firms
29.04.2021
08.04.2021
 
 
Experience Switzerland
06.05.2021
22.04.2021
 
 
Investments / Financial Products
12.05.2021
28.04.2021
 
 
University of Applied Sciences Graduates (FH Switzerland)
12.05.2021
28.04.2021
 
 
Smart Logistics
20.05.2021
06.05.2021
 
 
BOLERO
27.05.2021
29.04.2021
 
 
SME Guide
27.05.2021
12.05.2021
 
 
Energy
03.06.2021
14.05.2021
 
 
Brands
10.06.2021
27.05.2021
 
 
MILLIONÄR
10.06.2021
20.05.2021
 
 
Real Estate Assets
17.06.2021
09.06.2021
 
 
Commercial Vehicles
24.06.2021
10.06.2021
 
 
MAGAZINE 25
24.06.2021
03.06.2021
 
 
Life Sciences
01.07.2021
17.06.2021
 
 
Succession Planning
01.07.2021
17.06.2021
 
 
Swiss Pension Fund
01.07.2021
17.06.2021
 
 
Japan
08.07.2021
24.06.2021
 
 
Location Zurich Airport
08.07.2021
24.06.2021
 
 
Green Economy
12.08.2021
29.07.2021
 
 
Further Education
19.08.2021
05.08.2021
 
 
Tidy Switzerland
19.08.2021
05.08.2021
 
 
BOLERO
26.08.2021
22.07.2021
 
 
Digital Business
26.08.2021
11.08.2021
 
 
Financial Products
02.09.2021
19.08.2021
 
 
New Leadership
02.09.2021
19.08.2021
 
 
Digital Commerce
09.09.2021
26.08.2021
 
 
Equal Voice
09.09.2021
20.08.2021
 
 
MBA
09.09.2021
26.08.2021
 
 
START UP
09.09.2021
26.08.2021
 
 
Art
16.09.2021
26.08.2021
 
 
Business Innovation
16.09.2021
30.09.2021
 
 
Dubai
16.09.2021
02.09.2021
 
 
FINANCIAL PLANNING GUIDE
16.09.2021
26.08.2021
 
 
Corporate Insurances
23.09.2021
08.09.2021
 
 
DIGITAL SHAPERS
23.09.2021
02.09.2021
 
 
Procurement
23.09.2021
09.09.2021
 
 
Real Estate Industry
23.09.2021
09.09.2021
 
 
BOLERO
30.09.2021
22.08.2021
 
 
Consulting
30.09.2021
16.09.2021
 
 
Digital Business Transformation
30.09.2021
16.09.2021
 
 
Foreign Trade
30.09.2021
16.09.2021
 
 
MILLIONÄR
07.10.2021
16.09.2021
 
 
Education + Career
14.10.2021
30.09.2021
 
 
MICE
14.10.2021
30.09.2021
 
 
Investments (Funds and Structured Products)
21.10.2021
07.10.2021
 
 
Smart Cities & Sustainability
21.10.2021
07.10.2021
 
 
Finanzplanung / Vorsorge
28.10.2021
13.10.2021
 
 
Flottenmanagement
28.10.2021
14.10.2021
 
 
HOMES
28.10.2021
07.10.2021
 
 
Metalle
28.10.2021
14.10.2021
 
 
Digital Day
04.11.2021
15.10.2021
 
 
Location Central Switzerland
04.11.2021
21.10.2021
 
 
Marketing (GfM)
04.11.2021
14.10.2021
 
 
Master degree courses
04.11.2021
21.10.2021
 
 
SME
11.11.2021
28.10.2021
 
 
Winter Experience
11.11.2021
28.10.2021
 
 
Commercial Vehicles
18.11.2021
04.11.2021
 
 
Watches & Jewellery
18.11.2021
28.10.2021
 
 
BOLERO
25.11.2021
21.10.2021
 
 
Digitale Innovation
25.11.2021
11.11.2021
 
 
Smart Logistics
25.11.2021
11.11.2021
 
 
Luxury
02.12.2021
11.11.2021
 
 
Corporate Social Responsibility
09.12.2021
25.11.2021
 
 
Indulgence (Food & Beverages)
09.12.2021
18.11.2021
 
 
MILLIONÄR
09.12.2021
18.11.2021
 
 
Perspectives 2022
16.12.2021
02.12.2021
 
 
Technical specifications
 
 

Newspaper

Format: 320 x 470mm
Text area: 291 x 438 mm (advertisements only possible in the text area)
Tone value: 3-98% (highlight 0% = paper-white)
UCR: 240% (sum of C+M+Y+K)
Colours: Must be resolved in CMYK
Resolution: 243dpi
ICC profile: ISO Newspaper 26v4
By e-mail to anzeigen-prod@ringier.ch

Specials on gloss paper

Format: 320 x 470mm
Text area: 291 x 438 mm (advertisements only possible in the text area)
Colours: Must be resolved in CMYK
Resolution: 300dpi
ICC profile: ISO Coated_V2_300_eci
By e-mail to anzeigen-prod@ringier.ch

Specials in magazine format

Format: 210 x 282mm
Bleed advertisements: +5 mm trim on all sides
Colours: Must be resolved in CMYK
Resolution: 300dpi
ICC profile: ISO Coated_V2_300_eci
By e-mail to anzeigen-prod@ringier.ch

 
 
Media Data
 
 
 
 
Handelszeitung
 
 
Category
Reader indicative
Reach
Structure
Affinity
 
 
Total
78 000
1.6 %
100.0 %
100
 
 
 
 
 
Gender:
 
 
Male
57 000
2.4 %
73.3 %
147
 
 
Female
21 000
0.9 %
26.7 %
53
 
 
 
 
 
Age:
 
 
Between 14 and 19 Years
2 000
0.5 %
2.4 %
34
 
 
Between 20 and 29 Years
8 000
1.1 %
9.7 %
67
 
 
Between 30 and 39 Years
16 000
2.0 %
20.4 %
123
 
 
Between 40 and 49 Years
13 000
1.5 %
16.0 %
96
 
 
Between 50 and 59 Years
19 000
2.2 %
24.5 %
138
 
 
60+ Years
21 000
1.6 %
27.0 %
99
 
 
 
 
 
Household income:
 
 
Up to 4'000 CHF
6 000
0.9 %
8.0 %
54
 
 
Between 4'001 and 8'000 CHF
23 000
1.2 %
28.9 %
75
 
 
More than 8'000 CHF
49 000
2.2 %
63.1 %
135
 
 
 
 
 
Type of settlement:
 
 
Main/Minor + belt agglomeration core
66 000
1.7 %
85.1 %
108
 
 
Outside agglomerations
12 000
1.1 %
14.9 %
69
 
 
 
 
 
Employment:
 
 
Full time
48 000
2.3 %
61.5 %
145
 
 
Part time
13 000
1.2 %
16.6 %
74
 
 
Training
1 000
0.2 %
0.9 %
14
 
 
Not working
16 000
1.2 %
21.0 %
74
 
 
 
 
 
Education and further training:
 
 
Compulsory
8 000
1.0 %
9.9 %
61
 
 
Middle
26 000
1.1 %
33.2 %
66
 
 
High
44 000
2.7 %
56.9 %
168
 
 
 
 
 
Strong and very strong interests:
 
 
Science and technology
60 000
2.4 %
76.4 %
149
 
 
Economy
70 000
3.5 %
89.8 %
218
 
 
Stock exchange, investments, financial markets
51 000
5.0 %
65.3 %
313
 
 
Cars and motorcycles
24 000
2.4 %
30.5 %
147
 
 
Computer and IT
41 000
2.6 %
52.0 %
160
 
 

Source: MACH Basic 2021-1 / Basis: german-language group, 4'875'000 Persons

 
Good to know
 
Dynamic pricing – manage your discount in print media

Directly influence the price in print media and invest efficiently: thanks to dynamic pricing, you can dynamically determine and manage your discount according to five criteria.

Marketplace – the booking platform for print advertising

Marketplace gives you direct access to our entire print portfolio of 30 high-quality titles. From the quote through to the booking and invoicing: your campaign can be dynamically managed and your expenditure optimised as required with just a few clicks.

 
Your Contacts
Lorris
Kennel
Consultant Media Service International & Allmedia
Sales International
Michael
Germann
Consultant Media Service Print
Media Services Print & Digital
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich