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teletext.ch
 
TELETEXT on TV has been firmly established in the living rooms of Swiss households for many years

The TV version of TELETEXT has been a fixture in Swiss living rooms for many years. teletext.ch has also become indispensable in the digital world, with its factual and concise content and high degree of topicality and credibility.

Sport news and results are the most popular feature. TELETEXT has relevant information on almost everything that is going on in the world of sport. Text news on economic and political events at home and abroad is also very popular. The medium regularly enjoys top ratings for its reports on national elections and referenda. Service content on flights, stock market prices, winter sport information, weather forecasts and much more besides completes the information on offer.

The digital teletext channels are visited by around 328,000 people a month, with a high affinity for cars, sport, IT and consumer electronics (source: Net-Metrix profiles 2020-2).

Facts & Figures
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Reach:
5.1 %
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Monthly Unique Users:
328'000
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Desktop:
93%
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Smartphone:
95%
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Tablet:
50%
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Source:
NET-Metrix-Profile 2020-2
Gender
61 %
Male
39 %
Female
Age
15 %
between 14 and 34 years
51 %
between 35 and 54 years
34 %
older than 55 years
Household income
8 %
up to 4'000 CHF
21 %
between 4'001 and 8'000 CHF
40 %
more than 8'000 CHF
School education
12 %
compulsory
45 %
middle
43 %
high
Overview
 
Display Advertising
 
 
Desktop Advertising
Run of site

Achieve both maximum reach and plenty of contacts with run-of-site placements. Your ad will be displayed to every user across the entire website, without any restrictions – with a predefined number of contacts if required.

 
 
Placement
Format
Viewability
CPM Brut
CPM Net
 
 
 
 
 
Premium:
 
 
icon
Billboard
25 CHF
17.5 CHF
 
 
icon
Halfpage Ad
75.3%
25 CHF
17.5 CHF
 
 
 
 
 
Basic:
 
 
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Universal Ad Package
79.3%
10 CHF
7 CHF
 
 

 Universal Ad Package:

  • Combination of leaderboard, skyscraper & medium rectangle. At least two formats must be delivered and one must be the medium rectangle.

     

Cost surcharge First Impression & Channel Targeting:

  • Universal Ad Package, Leaderboard, Skyscraper, Medium Rectangle: surcharge CPM, gross CHF 3.50
  • All other formats: surcharge CPM, Gross CHF 7.00

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Programmatic Advertising
 
 

Ringier Advertising’s entire inventory can also be conveniently booked programmatically.

Read more

 
 
Targetings
 
 

We offer a variety of targeting options on this brand website as part of the Ringier Digital Network. Reach your target group efficiently with one of our qualitative targeting options

Read more

 
 
Specifications
 
 
The following applies:
  • Advertising material delivery deadlines:
    • Standard formats: three working days
    • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
  • A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
  • Delivery address for display and newsletter advertising material: digitaladops@ringier.ch
  • Delivery address for advertorial & brand report advertising material: contentadvertising@ringier.ch 
  • Advertising material must be in delivered in https
  • Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). 
  • Audio for instream video formats should be switched to ‘sound on’.
  • For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
  • Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
  • The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

 

 
 
 
 
Media Facts
 
 
Category
Unique users per month
Range
Structure
Affinity
 
 
Total  
328'000  
5.1 %  
100 %  
100  
 
 
 
 
 
Gender:
 
 
Male  
201'000  
6.2 %  
61.3 %  
120  
 
 
Female  
127'000  
4.1 %  
38.7 %  
79  
 
 
 
 
 
Age:
 
 
Between 14 and 59 Years  
258'000  
5.2 %  
78.6 %  
100  
 
 
Between 14 and 19 Years  
12'000  
2.6 %  
4.1 %  
50  
 
 
Between 20 and 29 Years  
22'000  
2.1 %  
6.7 %  
42  
 
 
Between 30 and 39 Years  
56'000  
4.9 %  
17 %  
95  
 
 
Between 40 and 49 Years  
81'000  
6.9 %  
24.8 %  
135  
 
 
Between 50 and 59 Years  
86'000  
7.5 %  
26.1 %  
145  
 
 
60+ Years  
70'000  
5.1 %  
21.4 %  
98  
 
 
Between 14 and 34 Years  
50'000  
2.4 %  
15.2 %  
46  
 
 
Between 35 and 54 Years  
168'000  
7.1 %  
51.4 %  
139  
 
 
55+ Years  
110'000  
5.7 %  
33.4 %  
112  
 
 
 
 
 
School Education:
 
 
Compulsory  
40'000  
3.8 %  
12.1 %  
75  
 
 
Middle  
147'000  
4.8 %  
44.9 %  
94  
 
 
High  
141'000  
6.2 %  
43 %  
120  
 
 
 
 
 
Household Income:
 
 
Up to 4'000 CHF  
26'000  
4.1 %  
8 %  
80  
 
 
Between 4'001 and 8'000 CHF  
68'000  
5.0 %  
20.8 %  
97  
 
 
Between 8'001 and 10'000 CHF  
42'000  
5.4 %  
12.7 %  
106  
 
 
Between 10'001 and 15'000 CHF  
56'000  
6.8 %  
17.2 %  
131  
 
 
Between 15'001 and 20'000 CHF  
20'000  
6.2 %  
6.2 %  
120  
 
 
More than 8'000 CHF  
131'000  
6.1 %  
39.9 %  
119  
 
 
No information / refused  
103'000  
4.6 %  
31.3 %  
89  
 
 
 
 
 
Household Management:
 
 
Yes, alone  
96'000  
4.8 %  
29.3 %  
93  
 
 
Yes, together  
192'000  
5.8 %  
58.7 %  
112  
 
 
No / not specified  
39'000  
3.8 %  
12 %  
75  
 
 
 
 
 
Regions / Languages:
 
 
German  
220'000  
4.8 %  
67.3 %  
94  
 
 
French  
96'000  
6.3 %  
29.2 %  
122  
 
 
Italian  
12'000  
4.2 %  
3.5 %  
82  
 
 
 
 
 
Type of habitat:
 
 
City / Agglomeration  
270'000  
5.3 %  
82.5 %  
104  
 
 
Countryside  
57'000  
4.4 %  
17.5 %  
86  
 
 
 
 
 
Strong and very strong interests:
 
 
Science and technology  
265'000  
5.3 %  
80.8 %  
103  
 
 
Sport  
199'000  
5.5 %  
60.6 %  
106  
 
 
Local and regional information and topics  
395'000  
7.3 %  
88.2 %  
103  
 
 
National and international politics and topics  
245'000  
5.3 %  
74.7 %  
104  
 
 
Economy  
217'000  
5.4 %  
66.1 %  
105  
 
 
Cars and motorcycles  
128'000  
5.7 %  
39 %  
112  
 
 
Computer and IT  
209'000  
5.5 %  
63.9 %  
106  
 
 
Entertainment and communication devices  
182'000  
5.3 %  
55.5 %  
103  
 
 
 
 
 
Internet usage, device usage:
 
 
Desktop computer OR Laptop, Notebook, Netbook  
306'000  
5.3 %  
93.4 %  
103  
 
 
Web-enabled mobile phone, smartphone  
314'000  
6.4 %  
95.7 %  
124  
 
 
Tablet PC (e.g. iPad), eBook reader  
166'000  
6.0 %  
50.6 %  
117  
 
 

Source: NET-Metrix-Profile 2020-2 / Basis: Total, 6'367'000 Unique User

 

 

 
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Good to know
 
Targeting – reach your target group accurately
We offer a variety of top-quality targeting and target-group segments for your digital campaign. From socio-demographics and interests through to contextual targeting – thanks to high-quality data, we ensure that your message reaches your desired target group.
Updates – discover the latest news or browse through the archive

Here, you can read about what’s been going on in our world over the last few months. We publish new products, offers and services on a regular basis so that you’re always kept up to date. And if you happen to miss something, you can also find old updates in our archive.

 
Your Contacts
Anna Sylwia
Eppert
Consultant Media Services Digital
Media Services Print & Digital
Lorris
Kennel
Consultant Media Service International & Allmedia
Sales International
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich