«Teletext» remains indispensable in the digital world, with its concise, matter-of-fact content that is extremely up-to-date and credible.

Sports news and results see the highest use on «teletext.ch», and text news on business and political activities at home and abroad is also popular. The service also provides content on the weather, TV programmes and much more.

Media Facts

Media Facts

Total

CategroyUnique users per monthRangeStructureAffinity
Total328’0005.1 %100 %100

Gender

CategroyUnique users per monthRangeStructureAffinity
Male201’0006.2 %61.3 %120
Female127’0004.1 %38.7 %79

Age

CategroyUnique users per monthRangeStructureAffinity
Aged 14 to 1912’0002.6 %4.1 %50
Aged 14 to 3450’0002.4 %15.2 %46
Aged 14 to 59258’0005.2 %78.6 %100
Aged 20 to 2922’0002.1 %6.7 %42
Aged 30 to 3956’0004.9 %17 %95
Aged 35 to 54168’0007.1 %51.4 %139
Aged 40 to 4981’0006.9 %24.8 %135
Aged 50 to 5986’0007.5 %26.1 %145
55+ years110’0005.7 %33.4 %112
60+ years70’0005.1 %21.4 %98

Training & education

CategroyUnique users per monthRangeStructureAffinity
Compulsory40’0003.8 %12.1 %75
Medium147’000  4.8 %44.9 %94
High141’0006.2 %43 %120

Household income

CategroyUnique users per monthRangeStructureAffinity
Up to CHF 4’00026’0004.1 %8 %80
Between CHF 4’001 and CHF 8’00068’0005.0 %20.8 %97
Between CHF 8’001 and CHF 10’00042’0005.4 %12.7 %106
Between CHF 10’001 and CHF 15’00056’0006.8 %17.2 %131
Between CHF 15’001 and CHF 20’00020’0006.2 %6.2 %120
More than CHF 8’000131’0006.1 %39.9 %119
No information / withheld103’0004.6 %31.3 %89

Household management

CategroyUnique users per monthRangeStructureAffinity
Yes, alone96’0004.8 %29.3 %93
Yes, together192’0005.8 %58.7 %112
No / not specified39’0003.8 %12 %75

Region / language

CategroyUnique users per monthRangeStructureAffinity
German220’0004.8 %67.3 %94
French96’0006.3 %29.2 %122
Italian12’0004.2 %3.5 %82

Residential area type

CategroyUnique users per monthRangeStructureAffinity
Town / city / metropolitan area270’0005.3 %82.5 %104
Rural area57’0004.4 %17.5 %86

Strong & very strong interest

CategroyUnique users per monthRangeStructureAffinity
Science & technology265’0005.3 %80.8 %103
Sport199’0005.5 %60.6 %106
Local & regional information & topics395’0007.3 %88.2 %103
National & international politics & topics245’0005.3 %74.7 %104
Economy217’0005.4 %66.1 %105
Cars & motorcycles128’0005.7 %39 %112
Computers & IT209’0005.5 %63.9 %106
Entertainment & communication devices182’0005.3 %55.5 %103

Internet & device usage

CategroyUnique users per monthRangeStructureAffinity
Desktop PC or laptop, notebook, netbook306’0005.3 %93.4 %103
Internet-enabled mobile phone, smartphone314’0006.4 %95.7 %124
Tablet PC (e.g. iPad), eBook reader166’0006.0 %50.6 %117

Source: NET-Metrix-Profile 2020-2 / Base: Gesamt, 6’367’000 Unique User

Data Solutions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.

Delivery

Advertising material delivery deadlines

  • Standard formats: three working days
  • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days

A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.

Delivery address for ad formats material

  • Delivery address for display, newsletter, advertorial & brand report advertising material: digitalservices@ringier.ch
  • Advertising material must be in delivered in https

Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). Audio for instream video formats should be switched to ‘sound on’.

For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.

Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).

The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

Digital

Programmatic

Ringier Advertising’s entire inventory can also be booked programmatically.

In the first-price auctions, in addition to total price transparency, we also offer comprehensive information about VPAID (where technically possible), viewability and publisher URLs. Private deals can include all segments.

teletext.ch

Werbeformate

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