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handelszeitung.ch
 
The leading swiss online business magazine

handelszeitung.ch – getting to the heart of business The online editors at Handelszeitung provide facts, figures, opinions and backgrounds – from the early morning through to late evening, during the week and at weekends.

  • THE Swiss business portal
  • All the business news you need, from a Swiss perspective
  • Classification of current financial figures, economic data and financial-political developments
  • Personnel changes in Swiss business at a glance
Facts & Figures
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Reach:
20%
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Monthly Unique Users:
913'000
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Language:
German
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Facebook:
10'000
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Instagram:
2'200
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LinkedIn:
26'400
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Desktop:
92%
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Smartphone:
94%
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Tablet:
46%
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Source:
NET-Metrix-Profile 2020-2
Gender
51 %
Male
49 %
Female
Age
36 %
between 14 and 34 years
36 %
between 35 and 54 years
29 %
older than 55 years
Household income
7 %
up to 4'000 CHF
20 %
between 4'001 and 8'000 CHF
37 %
more than 8'000 CHF
School education
12 %
compulsory
49 %
middle
39 %
high
Very strong affinities
104
National and international politics and topics
104
Economy
105
Education and further training
Overview
 
Display Advertising
 
 
Desktop Advertising
Run of site

Achieve both maximum reach and plenty of contacts with run-of-site placements. Your ad will be displayed to every user across the entire website, without any restrictions – with a predefined number of contacts if required.

 
 
Placement
Format
Viewability
CPM Brut
CPM Net
 
 
 
 
 
Premium:
 
 
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Maxiboard
120 CHF
84 CHF
 
 
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Billboard
120 CHF
84 CHF
 
 
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Halfpage Ad
53.3%
120 CHF
84 CHF
 
 
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Wideboard
57.6%
120 CHF
84 CHF
 
 
 
 
 
Basic:
 
 
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Universal Ad Package
79.8%
90 CHF
63 CHF
 
 
 
 
 
Special:
 
 
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Sitebar Ad
44.0%
140 CHF
98 CHF
 
 
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Video Branding Wall
140 CHF
98 CHF
 
 

Halfpage Ad:

  • Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Sitebar Ad:

  • Additional costs: Hosting without video: + CPM 1.90/hosting with video: + CPM 2.90
  • Additional production costs: + CHF 700 / for every additional language: + CHF 50

Ad Reload

  • Ad Reload is activated on desktop for Halfpage Ad and Skyscraper formats
    Setup 1 x 60sec

Cost surcharge First Impression & Channel Targeting:

  • Universal Ad Package, Leaderboard, Skyscraper, Medium Rectangle: surcharge CPM, gross CHF 10.00
  • All other formats: surcharge CPM, Gross CHF 21.00

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Mobile Advertising
Run of site

Achieve maximum reach with run-of-mobile placements. Your ad will be displayed to every user across all mobile applications, without any restrictions – with a predefined number of contacts if required.

 
 
Placement
Format
Viewability
CPM Brut
CPM Net
 
 
 
 
 
Premium
 
 
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Mobile Halfpage Ad
67.4%
110 CHF
77 CHF
 
 
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Mobile Poster Ad
71.7%
95 CHF
66.5 CHF
 
 
 
 
 
Basic
 
 
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Mobile Rectangle
66.6%
85 CHF
59.5 CHF
 
 
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Mobile Wideboard
44.4%
75 CHF
52.5 CHF
 
 
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Mobile Banner
30 CHF
21 CHF
 
 

Mobile half-page ad:

  • Benefit from multi-device placements now. If your half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Cost surcharge First Impression & Channel Targeting:

  • Universal Ad Package, Leaderboard, Skyscraper, Medium Rectangle: surcharge CPM, gross CHF 10.00
  • All other formats: surcharge CPM, Gross CHF 21.00

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
 
Special Ads
 
 
Welcome Ad

The large-format and high-performance welcome ad offers advertisers an exclusive premium placement, which can only be booked once a week or 52 times a year for mobile and desktop. This innovative ad reaches users at every access point and guarantees high visibility on all screen sizes – an important consideration in the development of this format.

Read more

 
 
Placement
Format
Performance indicative
Flat rate Brut
Flat rate Net
 
 
 
 
 
1 day per week:
 
 
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Welcome Ad
30 000
9 000 CHF
 
 
 
 
Native Flex

Native Flex is a responsive multidevice ad that automatically adapts to the display of the website depending on the device. As a result, it fits seamlessly into the Site environment.

Read more

 
 
Placement
Format
Viewability
CPM Brut
CPM Net
 
 
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Native Flex L
90 CHF
63 CHF
 
 
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Native Flex XL
120 CHF
84 CHF
 
 
 
 
Video Advertising
 
 
Video Advertising
Run of site

Your spot will be displayed across the entire website without any restrictions.

 
 
Placement
Format
CPM Brut
CPM Net
 
 
 
 
 
Special:
 
 
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In-Article Video  
130 CHF  
91 CHF  
 
 
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In-Article Bumper (Video: max. 6 sec.)  
115 CHF  
80.5 CHF  
 
 
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In-Article Interactive Video  
95 CHF  
66.5 CHF  
 
 

In-Article Interactive Video:

  • Studio costs: additional CPM of CHF 1

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Programmatic Advertising
 
 

Ringier Advertising’s entire inventory can also be conveniently booked programmatically.

Read more

 
 
Branding Day
 
 
Formats

Use Branding Day as an opportunity for your big, exclusive and unique appearance on the homepage. During Branding Day, you and your message are the stars of the homepage, occupying large-format ad placements exclusively for 24 hours. This prominent day-long placement is ideal for image campaigns and product launches.

 
 
Placement
Format
Performance indicative
Flat rate Brut
Flat rate Net
 
 
 
 
 
Period: 1 day:
 
 
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Branding Day Kombi Bilanz + Handelszeitung
10'000 PI
3'000 CHF
2'100 CHF
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Social Media
 
 
Our channels

Reach your target group via our social channels.

 
 
Placement
Format
Follower
Reach
Price Brut
Price Net
 
 
 
 
 
1x Post within feed:
 
 
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LinkedIn
24'400
20 000
2'900 CHF
2'900 CHF
 
 
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Facebook
10'200
40 000
2'900 CHF
2'900 CHF
 
 
 
 
 
1x Post within story:
 
 
icon
Instagram
1'800
20 000
1'400 CHF
1'400 CHF
 
 
 
 
Targetings
 
 

We offer a variety of targeting options on this brand website as part of the Ringier Digital Network. Reach your target group efficiently with one of our qualitative targeting options

Read more

 
 
Content Advertising
 
 
Advertorial

With your articles, images, videos and more published on your own page on our media platform, you can convey the character of your product or service. We implement your creative ideas uniquely in the look and feel of our well-known media brand and use teasers to draw readers’ attention away from the page and towards your content.

 
 
Placement
Format
Performance indicative
Flat rate Brut
Flat rate Net
 
 
 
 
 
2 weeks teaser on home:
 
 
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Teaser + article page
100'000 AI
6'429 CHF
4'500 CHF
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Brand Report

The Brand Report provides companies with a platform for sharing high-quality content with their readership. By conveying exciting background information and demonstrating industry expertise, you position yourself as a partner exclusively in your specialist field.

 
 
Placement
Format
Performance indicative
Flat rate Brut
Flat rate Net
 
 
 
 
 
1 x month on home:
 
 
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Brand Report Handelszeitung
220'000 AI
12'000 CHF
8'400 CHF
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Newsletter
 
 
Newsletter

With your ad message incorporated in the newsletter content of our well-known media brand, you attract maximum attention and gain a high number of potential subscribers.

 
 
Placement
Format
Subscribers
Flat rate Brut
Flat rate Net
 
 
 
 
 
Broadcasts 1x per week on Thursday:
 
 
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Newsletter HZ Insurance by Schweizer Versicherung image/text
2'200
1'500 CHF
1'050 CHF
 
 
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Newsletter HZ Insurance by Schweizer Versicherung Banner
2'200
1'500 CHF
1'050 CHF
 
 
 
 
 
Broadcasts 1x per week on Tuesday:
 
 
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Newsletter HZ Invest image/text
15'000
1'500 CHF
1'050 CHF
 
 
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Newsletter HZ Invest Banner
15'000
1'500 CHF
1'050 CHF
 
 
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Newsletter HZ Invest Medium Rectangle
15'000
1'500 CHF
1'050 CHF
 
 
 
 
 
Broadcasts from Monday to Friday:
 
 
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Newsletter HZ Lunch Topics image/text
70'000
8'000 CHF
5'600 CHF
 
 
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Newsletter HZ Lunch Topics Banner
70'000
8'000 CHF
5'600 CHF
 
 
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Newsletter HZ Lunch Topics Medium Rectangle
70'000
8'000 CHF
5'600 CHF
 
 
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Newsletter HZ Lunch Topics Logo
70'000
10'000 CHF
7'000 CHF
 
 
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Newsletter HZ Lunch Topics Link
70'000
10'000 CHF
7'000 CHF
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Specifications
 
 
The following applies:

It applies as follows:

  • Advertising material delivery deadlines:
    • Standard formats: three working days
    • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
  • A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
  • Delivery address for display and newsletter advertising material: digitaladops@ringier.ch
  • Delivery address for advertorial & brand report advertising material: contentadvertising@ringier.ch 
  • Advertising material must be in delivered in https
  • Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). 
  • Audio for instream video formats should be switched to ‘sound on’.
  • For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
  • Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
  • The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

 

 

 
 
 
 
Media Facts
 
 
Category
Unique users per month
Range
Structure
Affinity
 
 
Total  
913'000  
20.0 %  
100 %  
100  
 
 
 
 
 
Gender:
 
 
Male  
467'000  
20.1 %  
51.2 %  
101  
 
 
Female  
445'000  
19.8 %  
48.8 %  
99  
 
 
 
 
 
Age:
 
 
Between 14 and 59 Years  
734'000  
20.8 %  
80.4 %  
104  
 
 
Between 14 and 19 Years  
77'000  
20.7 %  
8.4 %  
104  
 
 
Between 20 and 29 Years  
157'000  
21.9 %  
17.2 %  
110  
 
 
Between 30 and 39 Years  
172'000  
21.4 %  
18.8 %  
107  
 
 
Between 40 and 49 Years  
165'000  
20.3 %  
18.1 %  
101  
 
 
Between 50 and 59 Years  
163'000  
19.6 %  
17.8 %  
98  
 
 
60+ Years  
179'000  
17.3 %  
19.6 %  
87  
 
 
Between 14 and 34 Years  
324'000  
21.7 %  
35.5 %  
109  
 
 
Between 35 and 54 Years  
326'000  
19.7 %  
35.7 %  
99  
 
 
55+ Years  
263'000  
18.5 %  
28.8 %  
92  
 
 
 
 
 
School Education:
 
 
Compulsory  
112'000  
16.6 %  
12.2 %  
83  
 
 
Middle  
445'000  
19.3 %  
48.8 %  
96  
 
 
High  
356'000  
22.5 %  
39 %  
112  
 
 
 
 
 
Household Income:
 
 
Up to 4'000 CHF  
68'000  
15.7 %  
7.4 %  
79  
 
 
Between 4'001 and 8'000 CHF  
180'000  
19.5 %  
19.7 %  
98  
 
 
Between 8'001 and 10'000 CHF  
110'000  
20.3 %  
12 %  
102  
 
 
Between 10'001 and 15'000 CHF  
132'000  
21.7 %  
14.4 %  
108  
 
 
Between 15'001 and 20'000 CHF  
58'000  
23.4 %  
6.4 %  
117  
 
 
More than 8'000 CHF  
337'000  
21.7 %  
36.9 %  
109  
 
 
No information / refused  
328'000  
19.7 %  
36 %  
99  
 
 
 
 
 
Household Management:
 
 
Yes, alone  
262'000  
18.8 %  
28.7 %  
94  
 
 
Yes, together  
504'000  
20.7 %  
55.2 %  
104  
 
 
No / not specified  
147'000  
19.7 %  
16.1 %  
99  
 
 
 
 
 
Type of habitat:
 
 
City / Agglomeration  
736'000  
20.5 %  
80.7 %  
102  
 
 
Countryside  
176'000  
18.2 %  
19.3 %  
91  
 
 
 
 
 
Strong and very strong interests:
 
 
Travel  
720'000  
20.4 %  
55.5 %  
102  
 
 
National and international politics and topics  
705'000  
20.7 %  
77.3 %  
104  
 
 
Economy  
622'000  
20.9 %  
68.1 %  
104  
 
 
Living and furnishing  
497'000  
20.6 %  
54.4 %  
103  
 
 
Arts and Culture  
506'000  
20.4 %  
55.5 %  
102  
 
 
Professional and working world, career  
642'000  
20.7 %  
70.4 %  
103  
 
 
Education and further training  
651'000  
20.9 %  
71.3 %  
105  
 
 
Film, cinema  
588'000  
20.5 %  
64.4 %  
102  
 
 
 
 
 
Internet usage, device usage:
 
 
Desktop computer OR Laptop, Notebook, Netbook  
840'000  
20.4 %  
92 %  
102  
 
 
Web-enabled mobile phone, smartphone  
860'000  
24.8 %  
94.2 %  
124  
 
 
Tablet PC (e.g. iPad), eBook reader  
420'000  
21 %  
46 %  
105  
 
 

Source: NET-Metrix-Profile 2020-2 / Basis: german-language group, 4'567'000 Unique User

 

 

 
Downloads
Good to know
 
Targeting – reach your target group accurately
We offer a variety of top-quality targeting and target-group segments for your digital campaign. From socio-demographics and interests through to contextual targeting – thanks to high-quality data, we ensure that your message reaches your desired target group.
Updates – discover the latest news or browse through the archive

Here, you can read about what’s been going on in our world over the last few months. We publish new products, offers and services on a regular basis so that you’re always kept up to date. And if you happen to miss something, you can also find old updates in our archive.

 
Your Contacts
Lorris
Kennel
Consultant Media Service International & Allmedia
Sales International
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich