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handelszeitung.ch

handelszeitung.ch

The leading swiss online business magazine

handelszeitung.ch – getting to the heart of business The online editors at Handelszeitung provide facts, figures, opinions and backgrounds – from the early morning through to late evening, during the week and at weekends.

THE Swiss business portal
All the business news you need, from a Swiss perspective
Classification of current financial figures, economic data and financial-political developments
Personnel changes in Swiss business at a glance

Facts & Figures

Reach:

20%

Monthly Unique Users:

913'000

Language:

German

Website:

https://www.handelszeitung.ch/

Facebook:

10'000

Instagram:

2'200

LinkedIn:

26'400

Desktop:

92%

Smartphone:

94%

Tablet:

46%

Source:

NET-Metrix-Profile 2020-2

Gender

51 %

Male

49 %

Female

Age

36 %

between 14 and 34 years

36 %

between 35 and 54 years

29 %

older than 55 years

Household income

7 %

up to 4'000 CHF

20 %

between 4'001 and 8'000 CHF

37 %

more than 8'000 CHF

School education

12 %

compulsory

49 %

middle

39 %

high

Very strong affinities

104

National and international politics and topics

104

Economy

105

Education and further training

Overview

Display Advertising

Desktop Advertising

Run of site

Achieve both maximum reach and plenty of contacts with run-of-site placements. Your ad will be displayed to every user across the entire website, without any restrictions – with a predefined number of contacts if required.

Placement

Format

Viewability

CPM Brut

CPM Net

Premium:

Maxiboard

—

120 CHF

84 CHF

Billboard

—

120 CHF

84 CHF

Halfpage Ad

53.3%

120 CHF

84 CHF

Wideboard

57.6%

120 CHF

84 CHF

Basic:

Universal Ad Package

79.8%

90 CHF

63 CHF

Special:

Sitebar Ad

44.0%

140 CHF

98 CHF

Video Branding Wall

—

140 CHF

98 CHF

Halfpage Ad:

Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Sitebar Ad:

Additional costs: Hosting without video: + CPM 1.90/hosting with video: + CPM 2.90
Additional production costs: + CHF 700 / for every additional language: + CHF 50

Ad Reload

Ad Reload is activated on desktop for Halfpage Ad and Skyscraper formats
Setup 1 x 60sec

Cost surcharge First Impression & Channel Targeting:

Universal Ad Package, Leaderboard, Skyscraper, Medium Rectangle: surcharge CPM, gross CHF 10.00
All other formats: surcharge CPM, Gross CHF 21.00

All prices are in CHF and exclude VAT
Net rate: includes 30% discount; before AC
AC: 5%
View GTCs here

Mobile Advertising

Run of site

Achieve maximum reach with run-of-mobile placements. Your ad will be displayed to every user across all mobile applications, without any restrictions – with a predefined number of contacts if required.

Placement

Format

Viewability

CPM Brut

CPM Net

Premium

Mobile Halfpage Ad

67.4%

110 CHF

77 CHF

Mobile Poster Ad

71.7%

95 CHF

66.5 CHF

Basic

Mobile Rectangle

66.6%

85 CHF

59.5 CHF

Mobile Wideboard

44.4%

75 CHF

52.5 CHF

Mobile Banner

—

30 CHF

21 CHF

Mobile half-page ad:

Benefit from multi-device placements now. If your half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Cost surcharge First Impression & Channel Targeting:

Universal Ad Package, Leaderboard, Skyscraper, Medium Rectangle: surcharge CPM, gross CHF 10.00
All other formats: surcharge CPM, Gross CHF 21.00

All prices are in CHF and exclude VAT
Net rate: includes 30% discount; before AC
AC: 5%
View GTCs here

Special Ads

Welcome Ad

The large-format and high-performance welcome ad offers advertisers an exclusive premium placement, which can only be booked once a week or 52 times a year for mobile and desktop. This innovative ad reaches users at every access point and guarantees high visibility on all screen sizes – an important consideration in the development of this format.

Placement

Format

Performance indicative

Flat rate Brut

Flat rate Net

1 day per week:

Welcome Ad

30 000

9 000 CHF

—

All prices are in CHF and exclude VAT
AC: 5%
View GTCs here

Native Flex

Native Flex is a responsive multidevice ad that automatically adapts to the display of the website depending on the device. As a result, it fits seamlessly into the Site environment.

Placement

Format

Viewability

CPM Brut

CPM Net

Native Flex L

—

90 CHF

63 CHF

Native Flex XL

—

120 CHF

84 CHF

All prices are in CHF and exclude VAT
AC: 5%
View GTCs here

Video Advertising

Video Advertising

Run of site

Your spot will be displayed across the entire website without any restrictions.

Placement

Format

CPM Brut

CPM Net

Special:

In-Article Video

130 CHF

91 CHF

In-Article Bumper (Video: max. 6 sec.)

115 CHF

80.5 CHF

In-Article Interactive Video

95 CHF

66.5 CHF

In-Article Interactive Video:

Studio costs: additional CPM of CHF 1

All prices are in CHF and exclude VAT
Net rate: includes 30% discount; before AC
AC: 5%
View GTCs here

Programmatic Advertising

Ringier Advertising’s entire inventory can also be conveniently booked programmatically.

Read more

Branding Day

Formats

Use Branding Day as an opportunity for your big, exclusive and unique appearance on the homepage. During Branding Day, you and your message are the stars of the homepage, occupying large-format ad placements exclusively for 24 hours. This prominent day-long placement is ideal for image campaigns and product launches.

Placement

Format

Performance indicative

Flat rate Brut

Flat rate Net

Period: 1 day:

Branding Day Kombi Bilanz + Handelszeitung

10'000 PI

3'000 CHF

2'100 CHF

All prices are in CHF and exclude VAT
Net rate: includes 30% discount; before AC
AC: 5%
View GTCs here

Social Media

Our channels

Reach your target group via our social channels.

Placement

Format

Follower

Reach

Price Brut

Price Net

1x Post within feed:

LinkedIn

24'400

20 000

2'900 CHF

2'900 CHF

Facebook

10'200

40 000

2'900 CHF

2'900 CHF

1x Post within story:

Instagram

1'800

20 000

1'400 CHF

1'400 CHF

All prices are in CHF and exclude VAT
View GTCs here

Targetings

We offer a variety of targeting options on this brand website as part of the Ringier Digital Network. Reach your target group efficiently with one of our qualitative targeting options

Content Advertising

Advertorial

With your articles, images, videos and more published on your own page on our media platform, you can convey the character of your product or service. We implement your creative ideas uniquely in the look and feel of our well-known media brand and use teasers to draw readers’ attention away from the page and towards your content.

Placement

Format

Performance indicative

Flat rate Brut

Flat rate Net

2 weeks teaser on home:

Teaser + article page

100'000 AI

6'429 CHF

4'500 CHF

All prices are in CHF and exclude VAT
Net rate: includes 30% discount; before AC
AC: 5%
View GTCs here

Brand Report

The Brand Report provides companies with a platform for sharing high-quality content with their readership. By conveying exciting background information and demonstrating industry expertise, you position yourself as a partner exclusively in your specialist field.

Placement

Format

Performance indicative

Flat rate Brut

Flat rate Net

1 x month on home:

Brand Report Handelszeitung

220'000 AI

12'000 CHF

8'400 CHF

All prices are in CHF and exclude VAT
Net rate: includes 30% discount; before AC
AC: 5%
View GTCs here

Newsletter

Newsletter

With your ad message incorporated in the newsletter content of our well-known media brand, you attract maximum attention and gain a high number of potential subscribers.

Placement

Format

Subscribers

Flat rate Brut

Flat rate Net

Broadcasts 1x per week on Thursday:

Newsletter HZ Insurance by Schweizer Versicherung image/text

2'200

1'500 CHF

1'050 CHF

Newsletter HZ Insurance by Schweizer Versicherung Banner

2'200

1'500 CHF

1'050 CHF

Broadcasts 1x per week on Tuesday:

Newsletter HZ Invest image/text

15'000

1'500 CHF

1'050 CHF

Newsletter HZ Invest Banner

15'000

1'500 CHF

1'050 CHF

Newsletter HZ Invest Medium Rectangle

15'000

1'500 CHF

1'050 CHF

Broadcasts from Monday to Friday:

Newsletter HZ Lunch Topics image/text

70'000

8'000 CHF

5'600 CHF

Newsletter HZ Lunch Topics Banner

70'000

8'000 CHF

5'600 CHF

Newsletter HZ Lunch Topics Medium Rectangle

70'000

8'000 CHF

5'600 CHF

Newsletter HZ Lunch Topics Logo

70'000

10'000 CHF

7'000 CHF

Newsletter HZ Lunch Topics Link

70'000

10'000 CHF

7'000 CHF

All prices are in CHF and exclude VAT
Net rate: includes 30% discount; before AC
AC: 5%
View GTCs here

Specifications

The following applies:

It applies as follows:

Advertising material delivery deadlines:
- Standard formats: three working days
- Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
Delivery address for display and newsletter advertising material: digitaladops@ringier.ch
Delivery address for advertorial & brand report advertising material: contentadvertising@ringier.ch
Advertising material must be in delivered in https
Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material).
Audio for instream video formats should be switched to ‘sound on’.
For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

Media Facts

Category

Unique users per month

Range

Structure

Affinity

Total

913'000

20.0 %

100 %

100

Gender:

Male

467'000

20.1 %

51.2 %

101

Female

445'000

19.8 %

48.8 %

99

Age:

Between 14 and 59 Years

734'000

20.8 %

80.4 %

104

Between 14 and 19 Years

77'000

20.7 %

8.4 %

104

Between 20 and 29 Years

157'000

21.9 %

17.2 %

110

Between 30 and 39 Years

172'000

21.4 %

18.8 %

107

Between 40 and 49 Years

165'000

20.3 %

18.1 %

101

Between 50 and 59 Years

163'000

19.6 %

17.8 %

98

60+ Years

179'000

17.3 %

19.6 %

87

Between 14 and 34 Years

324'000

21.7 %

35.5 %

109

Between 35 and 54 Years

326'000

19.7 %

35.7 %

99

55+ Years

263'000

18.5 %

28.8 %

92

School Education:

Compulsory

112'000

16.6 %

12.2 %

83

Middle

445'000

19.3 %

48.8 %

96

High

356'000

22.5 %

39 %

112

Household Income:

Up to 4'000 CHF

68'000

15.7 %

7.4 %

79

Between 4'001 and 8'000 CHF

180'000

19.5 %

19.7 %

98

Between 8'001 and 10'000 CHF

110'000

20.3 %

12 %

102

Between 10'001 and 15'000 CHF

132'000

21.7 %

14.4 %

108

Between 15'001 and 20'000 CHF

58'000

23.4 %

6.4 %

117

More than 8'000 CHF

337'000

21.7 %

36.9 %

109

No information / refused

328'000

19.7 %

36 %

99

Household Management:

Yes, alone

262'000

18.8 %

28.7 %

94

Yes, together

504'000

20.7 %

55.2 %

104

No / not specified

147'000

19.7 %

16.1 %

99

Type of habitat:

City / Agglomeration

736'000

20.5 %

80.7 %

102

Countryside

176'000

18.2 %

19.3 %

91

Strong and very strong interests:

Travel

720'000

20.4 %

55.5 %

102

National and international politics and topics

705'000

20.7 %

77.3 %

104

Economy

622'000

20.9 %

68.1 %

104

Living and furnishing

497'000

20.6 %

54.4 %

103

Arts and Culture

506'000

20.4 %

55.5 %

102

Professional and working world, career

642'000

20.7 %

70.4 %

103

Education and further training

651'000

20.9 %

71.3 %

105

Film, cinema

588'000

20.5 %

64.4 %

102

Internet usage, device usage:

Desktop computer OR Laptop, Notebook, Netbook

840'000

20.4 %

92 %

102

Web-enabled mobile phone, smartphone

860'000

24.8 %

94.2 %

124

Tablet PC (e.g. iPad), eBook reader

420'000

21 %

46 %

105

Source: NET-Metrix-Profile 2020-2 / Basis: german-language group, 4'567'000 Unique User

Downloads

Specifications Content Specifications Guideline HTML5

Good to know

Targeting – reach your target group accurately

We offer a variety of top-quality targeting and target-group segments for your digital campaign. From socio-demographics and interests through to contextual targeting – thanks to high-quality data, we ensure that your message reaches your desired target group.

Read more

Updates – discover the latest news or browse through the archive

Here, you can read about what’s been going on in our world over the last few months. We publish new products, offers and services on a regular basis so that you’re always kept up to date. And if you happen to miss something, you can also find old updates in our archive.

Read more

Your Contacts

Lorris

Kennel

Consultant Media Service International & Allmedia

Sales International

+41 44 259 89 92

lorris.kennel@ringier.ch

Ringier Advertising

Flurstrasse 55
Post Office Box
8021 Zurich

+ 41 44 259 88 44

advertising@ringier.ch