How we use Google’s Privacy Sandbox

We use a variety of alternative solutions to provide our customers with targeted digital advertising campaigns without third-party cookies. With Google Ad Manager as our primary ad server, we can also access solutions provided by Google’s Privacy Sandbox.

The Privacy Sandbox is an initiative by Google aiming to reduce the number of third-party cookies and instead offer methods of processing user data with better data protection. This is how we use Google’s Privacy Sandbox:

  • By using the Privacy Sandbox’s Topics API, we can reach users based on their interests in our inventory without creating individual user profiles
  • We’re ready to test the Privacy Sandbox’s Protected Audience API with selected customers. This will make it possible to carry out campaigns with cross-site retargeting in our network without third-party cookies

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