
The two established and successful editions of the Uhren & Schmuck Special by Handelszeitung have been presented since 2023 in a modern and high-quality magazine format. The editorial team sheds light on the world of watches and jewelry from all angles, emphasizing the importance of compelling storytelling and contemporary visuals. In addition to featuring remarkable innovations, the magazine reports on industry trends, visual tendencies, and economic developments. It explores brand heritage and showcases best practices. Interviews with intriguing figures in the industry and a specially produced photo spread for each edition complete the Special.
Facts
- CharacteristicLuxus
- Readership57 000
- Reach1.1 %
- Distributed circulation31 734
- 1/1 page, gross rateCHF 13 500
- Frequency2x per year
- DistributionGerman-speaking
Switzerland - Cost-per-thousandCHF 238
The values correspond to those of the Handelszeitung
Source for readership and reach in % for titles with distribution in German-speaking Switzerland = MACH Basic 2024-2, (basis: German-speaking language group of 5 305 000 people)
Source for distributed circulation: WEMF-Auflagenbulletin 2024
Media Facts
Media Facts
Readers (thousand) | Range | Structure | Affinity | |
---|---|---|---|---|
Total | 57 | 1.1 | 100.0 | 100 |
Gender | ||||
Male | 45 | 1.7 | 78.5 | 158 |
Female | 12 | 0.5 | 21.5 | 43 |
Age | ||||
14 – 34 years | 10 | 0.6 | 17.1 | 60 |
35 – 54 years | 20 | 1.1 | 35.5 | 106 |
55+ years | 27 | 1.3 | 47.4 | 125 |
Age | ||||
14 – 19 years | 2 | 0.6 | 3.8 | 57 |
20 – 29 years | 4 | 0.6 | 7.7 | 58 |
30 – 39 years | 7 | 0.8 | 12.4 | 73 |
40 – 49 years | 10 | 1.2 | 18.2 | 112 |
50 – 59 years | 12 | 1.3 | 22.0 | 125 |
60+ years | 20 | 1.3 | 36.0 | 123 |
Household income in CHF | ||||
Up to 3 999 | 3 | 0.5 | 5.8 | 45 |
4 000 – 7 999 | 15 | 0.7 | 26.1 | 69 |
8 000+ | 39 | 1.5 | 68.1 | 138 |
Type of residential area | ||||
Metropolitan area: central core | 47 | 1.1 | 82.7 | 105 |
Outside metropolitan areas | 10 | 0.9 | 17.3 | 82 |
Employment | ||||
Full time | 31 | 1.5 | 55.4 | 141 |
Part time | 8 | 0.6 | 13.4 | 60 |
In education/training | 2 | 0.7 | 3.9 | 61 |
Unemployed | 16 | 0.9 | 27.4 | 86 |
Education | ||||
Compulsory | 5 | 0.6 | 8.4 | 52 |
Medium | 16 | 0.7 | 28.3 | 65 |
High | 36 | 1.7 | 63.3 | 158 |
Very strong/generally strong interest | ||||
Stock market, investment, financial markets | 43 | 3.3 | 74.8 | 308 |
Economy | 51 | 2.4 | 90.6 | 224 |
Working world, career | 33 | 1.6 | 58.3 | 151 |
Cars and motorbikes | 16 | 1.6 | 27.9 | 145 |
Computers and informatics | 26 | 1.5 | 46.1 | 144 |
Publication and advertising deadlines
Publication and advertising deadlines
Issue | Publication | Advertising deadline | Deadline for print material |
---|---|---|---|
01 | 30.04.2025 | 02.04.2025 | 09.04.2025 |
02 | 13.11.2025 | 16.10.2025 | 23.10.2025 |
Rates
Rates
Panoramaseiten
Formats | Placement | Full bleed in mm (W x H) | Gross price in CHF |
---|---|---|---|
2/1 panorama | 1st position | 420 x 282 | 35,640 |
2/1 panorama | 2nd position | 420 x 282 | 34,155 |
2/1 panorama | 3rd position | 420 x 282 | 29,700 |
Publireportagen
Formats | Full bleed in mm (W x H) | Gross price in CHF |
---|---|---|
2/1 page | 610 x 219 | 29,700 |
1/1 page | 291 x 438 | 13,500 |
1/2 landscape | 291 x 219 | 8,505 |
Production surcharges
The following production surcharges apply when print material (text and design) is produced by the Brand Studio*:
Formats | Layout | Full bleed in mm (W x H) | Gross price in CHF** |
---|---|---|---|
2/1 page | Magazine or journal format | 420 x 282 | 5,000 |
1/1 page | Magazine or journal format | 210 x 282 | 3,300 |
**Neither tiered discount nor entitled for Advisory commission or Annual turnover premium
General policies
The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1st January 2025.
Specifications & delivery
Specifications & delivery
Publishing title
Circulation
Titel | Circulation 2025 | Subscriptions | Kiosk sales |
---|---|---|---|
Uhren & Schmuck | 35,000* | 28,000 | 7,000 |
Technical conditions
Print process | Offset |
Magazine format | 210 x 282 mm |
Bleed advertisements | +5 mm trim on all sides. Text and image elements that may not be trimmed must be 8 mm away from the edge of the magazine |
UCR | 300 % (sum C+M+Y+K) |
ICC profile | ISO Coated_V2_300_eci |
Print material colours | To ensure optimum reproduction of the advert, the print shop requires a binding quality proof in accordance with the Iso Coated Standard by the deadline. There must be a fogra media wedge on the proof. If no colour proof is available as a reference, your order will be printed according to the PSO standard. |
Colour composition | All advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black) |
Bitmap | 845 dpi, greyscale and colour: 300 dpi. Format: PDF. No RGB, DCS or OPI images |
Panorama pages | In the case of 2/1 pages with overflowing text, always take the gutter allowance into account or consult Ringier Advertising |
Data format | Delivery as a PDF file is considered standard and is preferable to delivery in other file formats |
Documents | PDF/X-4 (other documents on request). For the settings, please see www.pdfx-ready.ch. |
Data transmission
Address | Ringier AG Ringier Advertising Classifieds & Prepress Flurstrasse 55 8021 Zürich anzeigen-prod@ringier.ch |
Requirements for the creation of advertorials
Frame | The page(s) are framed with a border at least 0.5 point thick. A line “PUBLIREPORTAGE” is placed above the frame in capital letters (font: Helvetica, 12 point) (left page – top left, right page – top right). The frame and the line must be at least 5 mm away from the trim. |
Fonts | Serif fonts in particular are tricky, as the balance sheet itself uses serif fonts. The following fonts may not be used: Publico Text, Publico Headline, Whitman, Antenna |
Overall image | Title and text fonts must stand out clearly from the “BILANZ”. Type area and layout grid must not be identical to the “BILANZ”. |