The two established and successful editions of the “Uhren & Schmuck” Special by “Handelszeitung” have been presented since 2023 in a modern and high-quality magazine format. The editorial team sheds light on the world of watches and jewelry from all angles, emphasizing the importance of compelling storytelling and contemporary visuals. In addition to featuring remarkable innovations, the magazine reports on industry trends, visual tendencies, and economic developments. It explores brand heritage and showcases best practices. Interviews with intriguing figures in the industry and a specially produced photo spread for each edition complete the Special.
Facts
- CharacteristicLuxus
- Readership58 000
- Reach1.1 %
- 1/1 page, gross rateCHF 13 500
- Frequency2x per year
- DistributionGerman-speaking Switzerland
The values correspond to those of the Handelszeitung
Source for readership and reach: MACH Basic 2024-1 (basis: German-speaking language group of 5 255 000 people)
Source for distributed circulation: WEMF-Auflagenbulletin 2023
Media Facts
Media Facts
| Readers (thousand) | Range | Structure | Affinity | |
|---|---|---|---|---|
| Total | 58 | 1.1 % | 100 % | 100 |
| Gender | ||||
| Male | 46 | 1.8 % | 80 % | 161 |
| Female | 12 | 0.4 % | 20 % | 40 |
| Age | ||||
| 14 – 34 years | 9 | 0.6 % | 14.9 % | 52 |
| 35 – 54 years | 21 | 1.2 % | 35.6 % | 106 |
| 55+ years | 29 | 1.4 % | 49.4 % | 132 |
| Age | ||||
| 14 – 19 years | 2 | 0.5 % | 2.9 % | 44 |
| 20 – 29 years | 4 | 0.6 % | 7.6 % | 56 |
| 30 – 39 years | 5 | 0.6 % | 9.1 % | 53 |
| 40 – 49 years | 10 | 1.2 % | 18 % | 111 |
| 50 – 59 years | 15 | 1.6 % | 25.5 % | 144 |
| 60+ years | 21 | 1.4 % | 36.8 % | 128 |
| Household income in CHF | ||||
| Up to 3,999 | 5 | 0.7 % | 8.7 % | 65 |
| 4,000 – 7,999 | 14 | 0.7 % | 25.1 % | 65 |
| 8,000+ | 38 | 1.5 % | 66.2 % | 138 |
| Type of residential area | ||||
| Metropolitan area: central core | 48 | 1.2 % | 83.7 % | 106 |
| Outside metropolitan areas | 9 | 0.8 % | 16.3 % | 77 |
| Employment | ||||
| Full time | 33 | 1.6 % | 56.5 % | 142 |
| Part time | 8 | 0.7 % | 13.2 % | 60 |
| In education/training | 2 | 0.5 % | 2.8 % | 45 |
| Unemployed | 16 | 0.9 % | 27.5 % | 86 |
| Education | ||||
| Compulsory | 5 | 0.6 % | 8.8 % | 53 |
| Medium | 16 | 0.7 % | 26.9 % | 59 |
| High | 37 | 1.9 % | 64.3 % | 169 |
| Very strong/generally strong interest | ||||
| Stock market. investment. financial markets | 40 | 3.2 % | 69.1 % | 295 |
| Economy | 51 | 2.5 % | 89.2 % | 224 |
| Cars and motorbikes | 17 | 1.7 % | 29.9 % | 158 |
| Computers and informatics | 27 | 1.7 % | 47.2 % | 151 |
| Science and technology | 41 | 1.5 % | 70.2 % | 139 |
Publication and advertising deadlines
Publication and advertising deadlines
| Issue | Publication | Advertising deadline | Deadline for print material |
|---|---|---|---|
| 01 | 02.05.2024 | 11.04.2024 | 18.04.2023 |
| 02 | 14.11.2024 | 24.10.2024 | 31.10.2024 |
Rates
Rates
Panoramaseiten
| Formats | Placement | Full bleed in mm (W x H) | Print space in mm (W x H) | Gross price in CHF |
|---|---|---|---|---|
| 2/1 panorama | 1st position | 420 x 282 | 378 x 261 | 35,640 |
| 2/1 panorama | 2nd position | 420 x 282 | 378 x 261 | 34,155 |
| 2/1 panorama | 3rd position | 420 x 282 | 378 x 261 | 29,700 |
Publireportagen
| Formats | Full bleed in mm (W x H) | Gross price in CHF |
|---|---|---|
| 2/1 page | 610 x 219 | 29,700 |
| 1/1 page | 291 x 438 | 13,500 |
| 1/2 landscape | 291 x 219 | 8,505 |
Production surcharges
The following production surcharges apply when print material (text and design) is produced by the Brand Studio*:
| Formats | Layout | Full bleed in mm (W x H) | Gross price in CHF** |
|---|---|---|---|
| 2/1 page | Magazine or journal format | 420 x 282 | 5,000 |
| 1/1 page | Magazine or journal format | 210 x 282 | 3,300 |
**Neither tiered discount nor entitled for Advisory commission or Annual turnover premium
General policies
The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1st January 2024.
Specifications & delivery
Specifications & delivery
Publishing title
Circulation
| Titel | Circulation 2024 | Subscriptions | Kiosk sales |
|---|---|---|---|
| Uhren & Schmuck | 39,000* | 30,000 | 9,000 |
Technical conditions
| Print process | Offset |
| Magazine format | 210 x 282 mm |
| Bleed advertisements | +5 mm trim on all sides. Text and image elements that may not be trimmed must be 8 mm away from the edge of the magazine |
| UCR | 300 % (sum C+M+Y+K) |
| ICC profile | ISO Coated_V2_300_eci |
| Print material colours | To ensure optimum reproduction of the advert, the print shop requires a binding quality proof in accordance with the Iso Coated Standard by the deadline. There must be a fogra media wedge on the proof. If no colour proof is available as a reference, your order will be printed according to the PSO standard. |
| Colour composition | All advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black) |
| Bitmap | 845 dpi, greyscale and colour: 300 dpi. Format: PDF. No RGB, DCS or OPI images |
| Panorama pages | In the case of 2/1 pages with overflowing text, always take the gutter allowance into account or consult Ringier Advertising |
| Data format | Delivery as a PDF file is considered standard and is preferable to delivery in other file formats |
| Documents | PDF/X-4 (other documents on request). For the settings, please see www.pdfx-ready.ch. |
Data transmission
| Address | Ringier AG Ringier Advertising Classifieds & Prepress Flurstrasse 55 8021 Zürich anzeigen-prod@ringier.ch |
Requirements for the creation of advertorials
| Frame | The page(s) are framed with a border at least 0.5 point thick. A line “PUBLIREPORTAGE” is placed above the frame in capital letters (font: Helvetica, 12 point) (left page – top left, right page – top right). The frame and the line must be at least 5 mm away from the trim. |
| Fonts | Serif fonts in particular are tricky, as the balance sheet itself uses serif fonts. The following fonts may not be used: Publico Text, Publico Headline, Whitman, Antenna |
| Overall image | Title and text fonts must stand out clearly from the “BILANZ”. Type area and layout grid must not be identical to the “BILANZ”. |
Conditions & Discounts
Benefit from special discounts, find out about our commissions and bonuses, use our dynamic pricing system for print bookings and find out more about our special deals.
Your Points of Contact
Thierry Hansen
Head of Sales Wirtschaft, Lifestyle, Living und Luxus
+41 44 259 88 52
thierry.hansen@ringier.ch
Print Services
Media Service Print
+41 44 259 88 44
mediaserviceprint@ringier.ch
