The TV magazine with clear listings for the next four weeks, an extensive magazine section on the topics of Switzerland, nature, land and people, and a large puzzle corner.

The magazine offers numerous tips on the top nature shows of the month and weekly TV tips, presents the listings for more than 50 channels across two double pages, and offers new monthly ‘farmhouse kitchen’ recipes to try.

tele.ch

Facts

  • CharacteristicTV-Magazine
  • Distributed circulation12’311
  • 1/1 page, gross rateCHF 2’500
  • DistributionGerman-speaking Switzerland
  • Frequency1x monthly

Source for circulations distributed: WEMF Circulation Bulletin 2022

Publication and advertising deadlines

Publication and advertising deadlines

IssuePublicationAdvertising deadline
0106.01.202323.12.2023
0203.02.202320.01.2023
0303.02.202320.01.2023
0403.03.202317.02.2023
0531.03.202317.03.2023
0628.04.202314.04.2023
0726.05.202312.05.2023
0823.06.202309.06.2023
0921.07.202307.07.2023
1018.08.202304.08.2023
1115.09.202301.09.2023
1213.10.202329.09.2023
1310.11.202327.10.2023
0108.12.202324.11.2023
Deadline for printing material

The deadline for print material is 10 working days before the publication date, similar to the advertising deadline.

Advertising rates

Advertising rates

Standard formats
FormatFull bleed
(width x height in mm)		Print space
(width x height in mm)		Gross price CHF*
1/1 page210 x 282189 x 2612’500
Additional costs
Surcharge additional costs*
2nd cover page 1/1 page15 %
4th cover page 1/1 page20 %
Placement guarantee20 %

* Base gross price in CHF

Advertorials
FormatFull bleed
(width x height in mm)		Print space
(width x height in mm)		Gross price CHF*
1/1 page210 x 282189 x 2615’600

* Publicity reports Delivery by customers.

Production surcharges

The following production surcharges apply when creating print material via the Brand Studio:

Formats All-inclusive price CHF**
1/1 pageLayout and Editorial – Tabloid3’300
1/1 pageLayout and Editorial – Broadsheet5’000

** Exclusive shooting – further adaptations and translations on request.

General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 7.7% VAT; prices are valid from 1 January 2023.

Discounts

Discounts

Cumulative turnover

The annual gross turnover* in CHF (excl. VAT) in all Ringier print publications is cumulative

Cumulative turnover CHF (excl. VAT)*Discount in %
30’0002
50’0004
75’0005
100’0006
150’0007
200’0008
300’0009
400’00010
500’00011
750’00012
1’000’00013
1’500’00014
2’000’00015
2’500’00016
3’000’00017
3’500’00018
4’000’00019
4’500’00020
5’000’00021
5’500’00022
6’000’00023

* Gross according to the rate minus all special discounts and plus all additional costs (positioning surcharges).

Dynamic pricing offer
The following staggered contract discounts apply to all customers who use dynamic pricing:
Cumulative turnover CHF (excl. VAT)Discount in %
100’0002
200’0003
400’0005
500’0006
750’0007
1’000’0008
1’250’0009
1’500’00010
1’750’00011
2’000’00012
2’500’00013
3’000’00014
3’500’00015
Special discounts
Discount in %
Training and development ads12
Political ads15
Cultural and events ads30
ZEWO charitable discount 150

1 All ZEWO-listed organisations/companies can avail of this discount. The ads must not serve any commercial purposes. This discount may not be used as a basis for contract bonuses, agency commissions or annual sales bonuses.

Advisory commission

Media, advertising and communication agencies are entitled to an advisory commission.

Commission rate

  • 15 % from net
    • 5% of net for inserts of all kinds as well as special forms of advertising
    • Those eligible for Advisory commission are not eligible for Annual turnover premium
    Annual turnover premium

    With a minimum purchase of 3 pages per year in one or more titles of Ringier Axel Springer Medien Schweiz AG.

    Premium amount:

    • 15 % from net
    • Those eligible for Annual turnover premium are not eligible for Advisory commission

    Technical conditions

    Technical conditions

    Printing process
    • Print process: offset
    • UCR: 300% (sum of C+M+Y+K)
    • ICC profile: ISO Coated_V2_300_eci
    Print material colours

    To optimally reproduce advertisements, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. The proof must have a Fogra media wedge on it. If no colour proof is available as a reference, your order will be printed in line with the PSO standard.

    Data preparation
    • Data format: Delivery as a PDF file is considered standard and is preferable to delivery in other file formats
    • Documents: PDF/X-4. Other documents on request (for the settings, please see www.pdfx-ready.ch)
    • Bitmap: 845 dpi, greyscale and colour: 300 dpi. Format: PDF. No RGB, DCS or OPI images
    • Colour composition: All advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black)
    • Panorama pages: In the case of 2/1 pages with overflowing text, always take the gutter allowance into account or consult Ringier Advertising
    Technical data
    • Magazine format: 210 x 282 mm
    • Bleed advertisements: +5 mm trim on all sides. Text and image elements that may not be trimmed must be 8 mm away from the edge of the magazine.
    Address for data transfer
    • Email: anzeigen-prod@ringier.ch
    • Postal address: Ringier AG, Ringier Advertising, Classifieds & Prepress, Flurstrasse 55, 8021 Zürich

    PRINT

    Dynamic Pricing

    All clients and agencies have the opportunity o benefit from Dynamic Pricing. Here, a discount is granted for each booking, which is based on the following five criteria: Seasonality, Sales Development, Placement, Timing and Flexibility. In addition to the dynamic discount, clients and agencies continue to receive a final discount, which is based on the gross annual turnover. For the calculation of this discount, a uniform print closing discount scale applies.

    Read more

    tv land & lüt

    Advertising formats

    Loading…

    Your Points of Contact