
«The TV magazine for the heart»
With the clear TV program for the next four weeks, an extensive magazine section on Switzerland, nature, the country and its people, and a large puzzle section. The magazine also offers numerous tips on the most worthwhile nature formats of the month and the most beautiful programs on the subject of romance.
Facts
- CharacteristicTV-Magazine
- Distributed circulation12’311
- 1/1 page, gross rateCHF 2’500
- DistributionGerman-speaking Switzerland
- Frequency1x monthly
Source for circulations distributed: WEMF Circulation Bulletin 2022
Publication and advertising deadlines
Publication and advertising deadlines
Issue | Publication | Advertising deadline |
01 | 06.01.2023 | 23.12.2023 |
02 | 03.02.2023 | 20.01.2023 |
03 | 03.02.2023 | 20.01.2023 |
04 | 03.03.2023 | 17.02.2023 |
05 | 31.03.2023 | 17.03.2023 |
06 | 28.04.2023 | 14.04.2023 |
07 | 26.05.2023 | 12.05.2023 |
08 | 23.06.2023 | 09.06.2023 |
09 | 21.07.2023 | 07.07.2023 |
10 | 18.08.2023 | 04.08.2023 |
11 | 15.09.2023 | 01.09.2023 |
12 | 13.10.2023 | 29.09.2023 |
13 | 10.11.2023 | 27.10.2023 |
01 | 08.12.2023 | 24.11.2023 |
Deadline for printing material
The deadline for print material is 10 working days before the publication date, similar to the advertising deadline.
Advertising rates
Advertising rates
Standard formats
Format | Full bleed (width x height in mm) | Print space (width x height in mm) | Gross price CHF* |
1/1 page | 210 x 282 | 189 x 261 | 2’500 |
Additional costs
Surcharge additional costs* | |
2nd cover page 1/1 page | 15 % |
4th cover page 1/1 page | 20 % |
Placement guarantee | 20 % |
* Base gross price in CHF
Advertorials
Format | Full bleed (width x height in mm) | Print space (width x height in mm) | Gross price CHF* |
1/1 page | 210 x 282 | 189 x 261 | 5’600 |
* Publicity reports Delivery by customers.
Production surcharges
The following production surcharges apply when creating print material via the Brand Studio:
Formats | All-inclusive price CHF** | ||
1/1 page | Layout and Editorial – Tabloid | 3’300 | |
1/1 page | Layout and Editorial – Broadsheet | 5’000 |
** Exclusive shooting – further adaptations and translations on request.
General policies
The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 7.7% VAT; prices are valid from 1 January 2023.
Discounts
Discounts
Cumulative turnover
The annual gross turnover* in CHF (excl. VAT) in all Ringier print publications is cumulative
Cumulative turnover CHF (excl. VAT)* | Discount in % |
30’000 | 2 |
50’000 | 4 |
75’000 | 5 |
100’000 | 6 |
150’000 | 7 |
200’000 | 8 |
300’000 | 9 |
400’000 | 10 |
500’000 | 11 |
750’000 | 12 |
1’000’000 | 13 |
1’500’000 | 14 |
2’000’000 | 15 |
2’500’000 | 16 |
3’000’000 | 17 |
3’500’000 | 18 |
4’000’000 | 19 |
4’500’000 | 20 |
5’000’000 | 21 |
5’500’000 | 22 |
6’000’000 | 23 |
* Gross according to the rate minus all special discounts and plus all additional costs (positioning surcharges).
Dynamic pricing offer
- With «Dynamic Pricing», all bookings defined in the final agreements must occur dynamically in the predetermined period.
- It is not possible to switch back and forth between dynamic and classic pricing.
- All bookings must occur via the web-based marketplace.
- The following staggered contract discounts apply to all customers who use dynamic pricing.
- Discounts granted unjustifiably, for example due to cancellations, will be charged retrospectively.
- The advertising rates and general insertion conditions found at ringier-advertising.ch continue to apply.
- Further information: https://www.ringier-advertising.ch/de/print/dynamic-pricing/
The following staggered contract discounts apply to all customers who use dynamic pricing:
Cumulative turnover CHF (excl. VAT) | Discount in % |
100’000 | 2 |
200’000 | 3 |
400’000 | 5 |
500’000 | 6 |
750’000 | 7 |
1’000’000 | 8 |
1’250’000 | 9 |
1’500’000 | 10 |
1’750’000 | 11 |
2’000’000 | 12 |
2’500’000 | 13 |
3’000’000 | 14 |
3’500’000 | 15 |
Special discounts
Discount in % | |
12 | |
Political ads | 15 |
30 | |
ZEWO charitable discount 1 | 50 |
1 All ZEWO-listed organisations/companies can avail of this discount. The ads must not serve any commercial purposes. This discount may not be used as a basis for contract bonuses, agency commissions or annual sales bonuses.
Technical conditions
Technical conditions
Printing process
- Print process: offset
- UCR: 300% (sum of C+M+Y+K)
- ICC profile: ISO Coated_V2_300_eci
Print material colours
To optimally reproduce advertisements, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. The proof must have a Fogra media wedge on it. If no colour proof is available as a reference, your order will be printed in line with the PSO standard.
Data preparation
- Data format: Delivery as a PDF file is considered standard and is preferable to delivery in other file formats
- Documents: PDF/X-4. Other documents on request (for the settings, please see www.pdfx-ready.ch)
- Bitmap: 845 dpi, greyscale and colour: 300 dpi. Format: PDF. No RGB, DCS or OPI images
- Colour composition: All advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black)
- Panorama pages: In the case of 2/1 pages with overflowing text, always take the gutter allowance into account or consult Ringier Advertising
Technical data
- Magazine format: 210 x 282 mm
- Bleed advertisements: +5 mm trim on all sides. Text and image elements that may not be trimmed must be 8 mm away from the edge of the magazine.
Address for data transfer
- Email: anzeigen-prod@ringier.ch
- Postal address: Ringier AG, Ringier Advertising, Classifieds & Prepress, Flurstrasse 55, 8021 Zürich
Dynamic Pricing
All clients and agencies have the opportunity o benefit from Dynamic Pricing. Here, a discount is granted for each booking, which is based on the following five criteria: Seasonality, Sales Development, Placement, Timing and Flexibility. In addition to the dynamic discount, clients and agencies continue to receive a final discount, which is based on the gross annual turnover. For the calculation of this discount, a uniform print closing discount scale applies.
