«The TV magazine for the heart»

With the clear TV program for the next four weeks, an extensive magazine section on Switzerland, nature, the country and its people, and a large puzzle section. The magazine also offers numerous tips on the most worthwhile nature formats of the month and the most beautiful programs on the subject of romance.


  • CharacteristicTV-Magazine
  • Distributed circulation10 026
  • 1/1 page, gross rateCHF 2 500
  • Frequency1x per month
  • DistributionGerman-speaking Switzerland

Source for circulations distributed: WEMF Circulation Bulletin 2022

Publication and advertising deadlines

Publication and advertising deadlines

IssuePublicationAdvertising deadlineDeadline for print material



Standard formats

FormatsFull bleed in mm (W x H)Print space in mm (W x H)Gross price CHF*
1/1 page210 x 282189 x 2612,500

Additional costs

Additional costsSurcharge additional costs*
2nd cover page 1/1 page15 %
4th cover page 1/1 page20 %
Placement guarantee20 %
*Base gross price in CHF


FormatsFull bleed in mm (W x H)Print space in mm (W x H)Gross price CHF
1/1 page210 x 282189 x 2615,600
Advetorials delivery by customers

Production surcharges

The following production surcharges apply when creating print material (text and design) via the Brand Studio*:

FormatsLayoutFull bleed in mm (W x H)Gross price in CHF**
2/1 pageMagazine or journal format420 x 2825,000
1/1 pageMagazine or journal format210 x 2823,300
*Exclusive shooting – further adaptations and translations on request
**Neither tiered discount nor entitled for Advisory commission or Annual turnover premium

General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1st January 2024.

Specifications & delivery

Specifications & delivery

Publishing title

TitleCirculation 2024SubscriptionsKiosk sales
TV Land & Lüt14,0007,0007,000
Technical conditions
Print processOffset
Magazine format210 x 282 mm
Bleed advertisements+5 mm trim on all sides. Text and image elements that may not be trimmed must be 8 mm away from the edge of the magazine
UCR300 % (sum C+M+Y+K)
ICC profileISO Coated_V2_300_eci
Print material coloursTo ensure optimum reproduction of the advert, the print shop requires a binding quality proof in accordance with the Iso Coated Standard by the deadline. There must be a fogra media wedge on the proof. If no colour proof is available as a reference, your order will be printed according to the PSO standard.
Colour compositionAll advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black)
Bitmap845 dpi, greyscale and colour: 300 dpi. Format: PDF. No RGB, DCS or OPI images
Panorama pagesIn the case of 2/1 pages with overflowing text, always take the gutter allowance into account or consult Ringier Advertising
Data formatDelivery as a PDF file is considered standard and is preferable to delivery in other file formats
DocumentsPDF/X-4 (other documents on request). For the settings, please see www.pdfx-ready.ch.
Data transmission
AddressRingier AG
Ringier Advertising
Classifieds & Prepress
Flurstrasse 55
8021 Zürich


Requirements for the creation of advertorials

Publishing titleThe name and logo of the title and its categories may not be used
Typography & LayoutThe advertorial  must be clearly distinguishable from the editorial section in terms of typography and layout in order to be recognisable to the reader
ClientThe advertiser must be clearly recognisable
NoteThe advertorial must be labelled “PUBLIREPORTAGE” at the top left or right
AutorisationBefore publication, we request a layout for approval by the publisher


Conditions & Discounts

Benefit from special discounts, find out about our commissions and bonuses, use our dynamic pricing system for print bookings and find out more about our special deals.

TV Land & Lüt

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