«The TV magazine for the heart»

With the clear TV program for the next four weeks, an extensive magazine section on Switzerland, nature, the country and its people, and a large puzzle section. The magazine also offers numerous tips on the most worthwhile nature formats of the month and the most beautiful programs on the subject of romance.

Facts

  • CharacteristicTV-Magazine
  • Distributed circulation10 026
  • 1/1 page, gross rateCHF 2 500
  • DistributionGerman-speaking Switzerland
  • Frequency1x monthly

Source for circulations distributed: WEMF Circulation Bulletin 2022

Publication and advertising deadlines

Publication and advertising deadlines

IssuePublicationAdvertising deadline
0108.12.202324.11.2023
0205.01.202422.12.2023
0302.02.202419.01.2024
0406.03.202421.02.2024
0503.04.202420.03.2024
0602.05.202418.04.2024
0729.05.202415.05.2024
0826.06.202412.06.2024
0924.07.202410.07.2024
1021.08.202407.08.2024
1118.09.202404.09.2024
1216.10.202402.20.2024
1313.11.202430.10.2024
01/2511.12.202427.11.2024
Deadline for printing material

The deadline for print material is 10 working days before the publication date, similar to the advertising deadline.

Advertising rates

Advertising rates

Standard formats
FormatFull bleed
(width x height in mm)
Print space
(width x height in mm)
Gross price CHF*
1/1 page210 x 282189 x 2612,500
Additional costs
Surcharge additional costs*
2nd cover page 1/1 page15 %
4th cover page 1/1 page20 %
Placement guarantee20 %

* Base gross price in CHF

Advertorials
FormatFull bleed
(width x height in mm)
Print space
(width x height in mm)
Gross price CHF*
1/1 page210 x 282189 x 2615,600

* Publicity reports Delivery by customers.

Production surcharges

The following production surcharges apply when creating print material via the Brand Studio:

FormatsLayout and EditorialAll-inclusive price CHF**
1/1 pageTabloid3,300
1/1 pageBroadsheet5,000

** Exclusive shooting – further adaptations and translations on request.

Requirements for the creation of advertorials
  • The name and logo of the title and its sections may not be used.
  • The advertorial  must be clearly distinguishable from the editorial section in terms of typography and layout in order to be recognisable to the reader.
  • The advertiser must be clearly recognisable.
  • The advertorial must be labelled “PUBLIREPORTAGE” at the top left or right.
  • Before publication, we request a layout for approval by the publisher
General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1 January 2024.

Discounts

Discounts

Cumulative turnover

The annual gross turnover* in CHF (excl. VAT) in all Ringier print publications is cumulative.

Cumulative turnover CHF (excl. VAT)*Discount in %
30,0002
50,0004
75,0005
100,0006
150,0007
200,0008
300,0009
400,00010
500,00011
750,00012
1,000,00013
1,500,00014
2,000,00015
2,500,00016
3,000,00017
3,500,00018
4,000,00019
4,500,00020
5,000,00021
5,500,00022
6,000,00023
* Gross according to the rate minus all special discounts and plus all additional costs (positioning surcharges)
Dynamic pricing offer
  • With ‘Dynamic Pricing’, all bookings defined in the final agreements must occur dynamically in the predetermined period.
  • It is not possible to switch back and forth between dynamic and classic pricing.
  • All bookings must occur via the web-based marketplace.
  • The following staggered contract discounts apply to all customers who use dynamic pricing.
  • Discounts granted unjustifiably, for example due to cancellations, will be charged retrospectively.
  • The advertising rates and general insertion conditions found at ringier-advertising.ch/en/legal continue to apply.
  • Further information: Dynamic Pricing
The following staggered contract discounts apply to all customers who use dynamic pricing:
Cumulative turnover CHF (excl. VAT)Discount in %
100,0002
200,0003
400,0005
500,0006
750,0007
1,000,0008
1,250,0009
1,500,00010
1,750,00011
2,000,00012
2,500,00013
3,000,00014
3,500,00015
Special discounts
Discount in %
Training and development ads12
Political ads15
Cultural and events ads30
ZEWO charitable discount 150
1 All ZEWO-listed organisations/companies can avail of this discount. The ads must not serve any commercial purposes. This discount may not be used as a basis for contract bonuses, agency commissions or annual sales bonuses.
Advisory commission

Media, advertising and communication agencies are entitled to an advisory commission.

Commission rate

  • 15 % from net
  • 5 % of net for inserts of all kinds as well as special forms of advertising
  • Those eligible for Advisory commission are not eligible for Annual turnover premium
Annual turnover premium

The annual turnover bonus is linked to a minimum turnover of CHF 30,000 (excluding VAT).

Premium amount
  • 15 % from net
  • Those eligible for Annual turnover premium are not eligible for Advisory commission

Technical conditions

Technical conditions

Printing process
Print processOffset
UCR300 % (sum of C+M+Y+K)
ICC profileISO Coated_V2_300_eci
Print material colours

To optimally reproduce advertisements, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. The proof must have a Fogra media wedge on it. If no colour proof is available as a reference, your order will be printed in line with the PSO standard.

Data preparation
Data formatDelivery as a PDF file is considered standard and is preferable to delivery in other file formats
DocumentsPDF/X-4. Other documents on request (for the settings, please see www.pdfx-ready.ch)
Bitmap845 dpi, greyscale and colour: 300 dpi. Format: PDF. No RGB, DCS or OPI images
Colour compositionAll advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black)
Panorama pagesIn the case of 2/1 pages with overflowing text, always take the gutter allowance into account or consult Ringier Advertising
Technical data
Magazine format210 x 282 mm
Bleed advertisements+5 mm trim on all sides. Text and image elements that may not be trimmed must be 8 mm away from the edge of the magazine.
Address for data transfer

Ringier AG
Ringier Advertising
Classifieds & Prepress
Flurstrasse 55
8021 Zürich

anzeigen-prod@ringier.ch

PRINT

Dynamic Pricing

All clients and agencies have the opportunity o benefit from Dynamic Pricing. Here, a discount is granted for each booking, which is based on the following five criteria: Seasonality, Sales Development, Placement, Timing and Flexibility. In addition to the dynamic discount, clients and agencies continue to receive a final discount, which is based on the gross annual turnover. For the calculation of this discount, a uniform print closing discount scale applies.

tv land & lüt

Advertising formats

Loading…

Your Points of Contact