
The TV magazine with clear listings for the next four weeks, an extensive magazine section on the topics of Switzerland, nature, land and people, and a large puzzle corner.
The magazine offers numerous tips on the top nature shows of the month and weekly TV tips, presents the listings for more than 50 channels across two double pages, and offers new monthly ‘farmhouse kitchen’ recipes to try.
Facts
- CharacteristicTV-Magazine
- Distributed circulation12’311
- 1/1 page, gross rateCHF 2’500
- DistributionGerman-speaking Switzerland
- Frequency1x monthly
Source for circulations distributed: WEMF Circulation Bulletin 2022
Publication and advertising deadlines
Publication and advertising deadlines
Issue | Publication | Advertising deadline |
01 | 06.01.2023 | 23.12.2023 |
02 | 03.02.2023 | 20.01.2023 |
03 | 03.02.2023 | 20.01.2023 |
04 | 03.03.2023 | 17.02.2023 |
05 | 31.03.2023 | 17.03.2023 |
06 | 28.04.2023 | 14.04.2023 |
07 | 26.05.2023 | 12.05.2023 |
08 | 23.06.2023 | 09.06.2023 |
09 | 21.07.2023 | 07.07.2023 |
10 | 18.08.2023 | 04.08.2023 |
11 | 15.09.2023 | 01.09.2023 |
12 | 13.10.2023 | 29.09.2023 |
13 | 10.11.2023 | 27.10.2023 |
01 | 08.12.2023 | 24.11.2023 |
Deadline for printing material
The deadline for print material is 10 working days before the publication date, similar to the advertising deadline.
Advertising rates
Advertising rates
Standard formats
Format | Full bleed (width x height in mm) | Print space (width x height in mm) | Gross price CHF* |
1/1 page | 210 x 282 | 189 x 261 | 2’500 |
Additional costs
Surcharge additional costs* | |
2nd cover page 1/1 page | 15 % |
4th cover page 1/1 page | 20 % |
Placement guarantee | 20 % |
* Base gross price in CHF
Advertorials
Format | Full bleed (width x height in mm) | Print space (width x height in mm) | Gross price CHF* |
1/1 page | 210 x 282 | 189 x 261 | 5’600 |
* Publicity reports Delivery by customers.
Production surcharges
The following production surcharges apply when creating print material via the Brand Studio:
Formats | All-inclusive price CHF** | ||
1/1 page | Layout and Editorial – Tabloid | 3’300 | |
1/1 page | Layout and Editorial – Broadsheet | 5’000 |
** Exclusive shooting – further adaptations and translations on request.
General policies
The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 7.7% VAT; prices are valid from 1 January 2023.
Discounts
Discounts
Cumulative turnover
The annual gross turnover* in CHF (excl. VAT) in all Ringier print publications is cumulative
Cumulative turnover CHF (excl. VAT)* | Discount in % |
30’000 | 2 |
50’000 | 4 |
75’000 | 5 |
100’000 | 6 |
150’000 | 7 |
200’000 | 8 |
300’000 | 9 |
400’000 | 10 |
500’000 | 11 |
750’000 | 12 |
1’000’000 | 13 |
1’500’000 | 14 |
2’000’000 | 15 |
2’500’000 | 16 |
3’000’000 | 17 |
3’500’000 | 18 |
4’000’000 | 19 |
4’500’000 | 20 |
5’000’000 | 21 |
5’500’000 | 22 |
6’000’000 | 23 |
* Gross according to the rate minus all special discounts and plus all additional costs (positioning surcharges).
Dynamic pricing offer
- With «Dynamic Pricing», all bookings defined in the final agreements must occur dynamically in the predetermined period.
- It is not possible to switch back and forth between dynamic and classic pricing.
- All bookings must occur via the web-based marketplace.
- The following staggered contract discounts apply to all customers who use dynamic pricing.
- Discounts granted unjustifiably, for example due to cancellations, will be charged retrospectively.
- The advertising rates and general insertion conditions found at ringier-advertising.ch continue to apply.
- Further information: https://www.ringier-advertising.ch/de/print/dynamic-pricing/
The following staggered contract discounts apply to all customers who use dynamic pricing:
Cumulative turnover CHF (excl. VAT) | Discount in % |
100’000 | 2 |
200’000 | 3 |
400’000 | 5 |
500’000 | 6 |
750’000 | 7 |
1’000’000 | 8 |
1’250’000 | 9 |
1’500’000 | 10 |
1’750’000 | 11 |
2’000’000 | 12 |
2’500’000 | 13 |
3’000’000 | 14 |
3’500’000 | 15 |
Special discounts
Discount in % | |
12 | |
Political ads | 15 |
30 | |
ZEWO charitable discount 1 | 50 |
1 All ZEWO-listed organisations/companies can avail of this discount. The ads must not serve any commercial purposes. This discount may not be used as a basis for contract bonuses, agency commissions or annual sales bonuses.
Technical conditions
Technical conditions
Printing process
- Print process: offset
- UCR: 300% (sum of C+M+Y+K)
- ICC profile: ISO Coated_V2_300_eci
Print material colours
To optimally reproduce advertisements, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. The proof must have a Fogra media wedge on it. If no colour proof is available as a reference, your order will be printed in line with the PSO standard.
Data preparation
- Data format: Delivery as a PDF file is considered standard and is preferable to delivery in other file formats
- Documents: PDF/X-4. Other documents on request (for the settings, please see www.pdfx-ready.ch)
- Bitmap: 845 dpi, greyscale and colour: 300 dpi. Format: PDF. No RGB, DCS or OPI images
- Colour composition: All advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black)
- Panorama pages: In the case of 2/1 pages with overflowing text, always take the gutter allowance into account or consult Ringier Advertising
Technical data
- Magazine format: 210 x 282 mm
- Bleed advertisements: +5 mm trim on all sides. Text and image elements that may not be trimmed must be 8 mm away from the edge of the magazine.
Address for data transfer
- Email: anzeigen-prod@ringier.ch
- Postal address: Ringier AG, Ringier Advertising, Classifieds & Prepress, Flurstrasse 55, 8021 Zürich
Dynamic Pricing
All clients and agencies have the opportunity o benefit from Dynamic Pricing. Here, a discount is granted for each booking, which is based on the following five criteria: Seasonality, Sales Development, Placement, Timing and Flexibility. In addition to the dynamic discount, clients and agencies continue to receive a final discount, which is based on the gross annual turnover. For the calculation of this discount, a uniform print closing discount scale applies.
