‘Millionär’ is aimed at investors who view investment as meaning more than just shares, bonds and gold. Art, collection areas such as vintage watches, mid-century furniture, vintage cars and real estate are all given equal attention. The topics are approached not just from an intellectual angle, but also with a human, emotional touch. Prominent figures featured are not limited to Swiss personalities, with many interviewees enjoying an international reputation. Service aspects relating to financial investments round out the content on offer. Following the discontinuation of ‘Cash Value’ magazine, the two editorial teams of Handelszeitung and cash.ch are working more closely together. The service aspects found Cash Value have been continued in investment magazine ‘Millionär’ – now featuring the familiar ‘Millionär’ tone and layout.

Learn more on handelszeitung.ch

Facts

  • CharacteristicInvestor Magazine
  • Readership64’000
  • Distributed circulation31’607
  • 1/1 page, gross rateCHF 13’500
  • DistributionGerman-speaking Switzerland
  • Frequency4 x per year
  • Reach D-CH1.3%

Source for readership and reach: MACH Basic 2022-2 (basis: German-speaking language group of 4,898,000 people) Source for distributed circulation: WEMF-Auflagenbulletin 2022
The values correspond to those of the Handelszeitung

Media Facts

Media Facts

The following values correspond to those of the carrier title “Handelszeitung”.

 Readers (thousands)Range (%)Structure (%)Affinity
Total641.3100.0100
Gender    
Male431.867.1134
Female210.932.966
Age (years)    
14 to 34130.920.770
35 to 54251.538.3112
55+261.541.0113
Age (years)    
14 to 1920.73.854
20 to 2971.010.372
30 to 39111.316.599
40 to 49101.215.494
50 to 59161.824.2135
60+191.429.8107
Household income in CHF    
Up to 3’99940.66.243
4’000 – 7’999170.927.170
8’000 +431.966.7141
Type of residential area    
Metropolitan area: central core341.452.9107
Metropolitan area: secondary core and fringe181.328.598
Outside metropolitan areas121.118.686
Employment    
Full time361.755.6131
Part time111.117.781
In education/ training20.73.351
Unemployed151.123.480
Education    
Compulsory40.55.937
Medium241.036.673
High372.257.5170
Very strong/generally strong interest    
Stock market, financial investments and financial markets393.860.9288
Economy562.886.6213
Science and technology471.972.6145
Computers and computer science281.943.3142
Cars and motorbikes161.725.3133

Source: MACH Basic 2022-2 – Base: German-speaking language group – 4’898’000 people

Publication and advertising deadlines

Publication and advertising deadlines
IssuePublicationAdvertising deadline
0115.03.202323.02.2023
0208.06.202318.05.2023
0305.10.202314.09.2023
0407.12.202316.11.2023
Deadline for printing material

The deadline for print material is 15 working days before the publication date.

Advertising rates

Advertising rates

Standard formats
FormatsFull bleed (width x height in mm)Print space (width x height in mm)Gross price CHF
1/1 page210 x 282189 x 26113’500
1/2 landscape210 x 140189 x 1298’505
1/2 landscape with bordering text210 x 140189 x 2618’505
1/3 landscape with bordering text210 x 96189 x 855’631
1/3 hight with bordering text71 x 28261 x 2615’631
1/4 landscape210 x 74189 x 634’272
1/4 hight mit Textanschluss56 x 28245 x 2614’272
Cover pages
FormatsFull bleed (width x height in mm)Print space (width x height)Gross price CHF
2nd cover page210 x 282189 x 26116’200
4th cover page210 x 282189 x 26116’200
General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 7.7% VAT; prices are valid from 1 January 2023.

Supplements and special advertising formats

Supplements and special advertising formats as well as print run

Weights and prices
Weights (g)Gross price CHF
(total circulation)
≤ 1519’200
16 – 2521’600
26 – 3523’200
36 – 5024’400

Heavy specialities on request.

Bound supplements / loose supplements and piggybacks: insert with sample 30% surcharge.

Technical conditions
  • Formats:
    • Minimum: 105/115 x 148 mm
    • Maximum: 210/ 210 x 282 mm
  • Scope:
    • Minimum: 4 pages
    • Maximum: 32 pages (higher number of pages following the presentation of a dummy version)
  • Paper:
    • 4 pages: 300 gm2 (max.)
    • 4 – 8 pages: 90 gm2
    • From 8 pages: 54 gm2
  • Weight (maximum weight): 49 g (higher weight following the presentation of a dummy version)
  • Thickness (maximum): 2 mm (thicker product on request)
  • Trim:
    • Header trim: 5 mm
    • Footer trim: maximum 23 mm
  • Overfold: 10 mm overfold on the back half of the sheet. (The supplement can also be delivered without an overfold, but it must be ‘closed at the top’).
Layout

Multi-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplement must point towards the binding. Supplements with more than 4 pages should not be stapled. The coating on the supplement must not be damaged along the fold. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement.

Further information
  • Booking/ Cancellation: 5 weeks before publication.
  • Dummy version: the final acceptance (good to go) requires a binding sample to be provided on time.
  • Scheduling: only one supplement is possible per magazine and issue.
  • Third-party ads: third-party ads with up to 3 pages will be charged at +30% of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). 4 or more third-party ads on request.
  • Design: for bleed designs, texts and image elements that must not be cut must be 8 mm from the edge of the format (cut differences and fold rise).
  • Positioning: in the centre of the magazine.
  • Split: split surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking.
    • By postcode (subscribers)
    • Cycle split (e.g. every 3rd subscriber)
Weights and prices
Weight (g)Gross price CHF
≤ 1510’000
16 – 2520’000
26 – 3523’600
36 – 5028’600

Heavy specialities on request.

Technical conditions
  • Formats:
    • Minimum: 60 x 80 mm
    • Maximum: 175 x 210 mm
  • Scope (minimum): 2 pages
  • Weight (maximum weight): 20 g
  • Thickness (maximum): 2 mm
  • Quality: postcards must comply with postal regulations. Paper weight for 2-page tip-ons: minimum 120 gm2 and maximum 300 gm2
  • Restrictions: bound tip-ons on agreement only (stapling position)
Layout

Multi-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the tip-on must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the tip-on. Placement errors equating to 2% of the total quantity provided are reserved (positional deviations, missing carrier or tip-on etc.).

Further information
  • Booking/ Cancellation: 5 weeks before publication.
  • Dummy version: the final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time.
  • Third-party ads: third-party ads with up to 3 pages will be charged at +30% of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). 4 or more third-party ads on request.
  • Glue strips: 3 mm from the left edge (glue strips on the item to be glued)
  • Positioning:
    • In the front part of the magazine
    • On the right-hand ad page
    • On the top or bottom half of the page (according to the tip-on diagram)
  • Positional deviations: +/- 9 mm possible (horizontal/vertical) / 4° axial
  • Carrier ad: minimum format 1/1 page
Packaging specifications
  • Quantities suitable for handling
  • A grip height of maximum 12 cm per layer
  • Not entwined or bound, cleanly palletised
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Stack inserts and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – pallet dimensions 800 x 1,200 mm:

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 10 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times

Warenannahme Swissprinters AG, Zofingen: Tel. +41 58 787 34 32 / 33 60
Monday – Thursday: 07.00h – 11.30h oder 13.30h – 15.30h
Friday: 07.00h – 11.30h

Delivery

Ringier Zeitschriften
Swissprinters AG
Rampe 1 – 3
Brühlstrasse 5
4800 Zofingen
Tel. +41 58 787 34 32 / 33 60

Delivery from outside Switzerland

The order must clearly indicate that the client and not the recipient is liable for any customs costs and import sales tax.

TitleCirculation 2023Subscriptions

Kiosk sales

Millionär40’00030’00010’000

Discounts

Cumulative turnover

The annual gross turnover* in CHF (excl. VAT) in all Ringier print publications is cumulative.

Cumulative turnover (excl. VAT)*Discount in %
30’0002
50’0004
75’0005
100’0006
150’0007
200’0008
300’0009
400’00010
500’00011
750’00012
1’000’00013
1’500’00014
2’000’00015
2’500’00016
3’000’00017
3’500’00018
4’000’00019
4’500’00020
5’000’00021
5’500’00022
6’000’00023

* Gross according to the rate minus all special discounts and plus all additional costs (positioning surcharges).

Dynamic pricing offer
  • With ‘dynamic pricing’, all bookings defined in the final agreements must occur dynamically in the predetermined period.
  • It is not possible to switch back and forth between dynamic and classic pricing.
  • All bookings must occur via the web-based marketplace.
  • The following staggered contract discounts apply to all customers who use dynamic pricing.
  • Discounts granted unjustifiably, for example due to cancellations, will be charged retrospectively.
  • The advertising rates and general insertion conditions found at ringier-advertising.ch continue to apply.
The following staggered contract discounts apply to all customers who use dynamic pricing:
Cumulative turnover CHF (excl. VAT)Discount (%)
100’0002
200’0003
400’0005
500’0006
750’0007
1’000’0008
1’250’0009
1’500’00010
1’750’00011
2’000’00012
2’500’00013
3’000’00014
3’500’00015
Special discounts
Discount (%)
Training and development ads12
Political ads15
Cultural and events ads30
ZEWO charitable discount 150

1 All ZEWO-listed organisations/companies can avail of this discount. The ads must not serve any commercial purposes. This discount may not be used as a basis for contract bonuses, agency commissions or annual sales bonuses.

Advisory commission

Media, advertising and communication agencies are entitled to an advisory commission.

Commission rate:

  • 15 % from net
  • 5% of net for inserts of all kinds and special forms of advertising
  • Those eligible for Advisory commission are not eligible for Annual turnover premium
Annual turnover premium

Die Jahresumsatzprämie ist an einen Mindestumsatz von CHF 60’000.- (exkl. MwSt) gekoppelt.

Premium amount

  • 15% from net
  • The annual turnover premium is linked to a minimum turnover of CHF 60,000 (excl. VAT)

Technical conditions

Technical conditions

Printing process
  • Print process: offset
  • UCR: 300% (sum of C+M+Y+K)
  • ICC profile: ISO Coated_V2_300_eci
Print material colours

To optimally reproduce advertisements, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. The proof must have a Fogra media wedge on it. If no colour proof is available as a reference, your order will be printed in line with the PSO standard.

Data preparation
  • Data format: Delivery as a PDF file is considered standard and is preferable to delivery in other file formats
  • Documents: PDF/X-4. Other documents on request (for the settings, please see www.pdfx-ready.ch)
  • Bitmap: 845 dpi, greyscale and colour: 300 dpi. Format: PDF. No RGB, DCS or OPI images
  • Colour composition: All advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black)
  • Panorama pages: In the case of 2/1 pages with overflowing text, always take the gutter allowance into account or consult Ringier Advertising
Technical data
  • Magazine format: 210 x 282 mm
  • Bleed advertisements: +5 mm trim on all sides. Text and image elements that may not be trimmed must be 8 mm away from the edge of the magazine.
Address for data transfer
  • Email: anzeigen-prod@ringier.ch
  • Postal address: Ringier AG, Ringier Advertising, Classifieds & Prepress, Flurstrasse 55, 8021 Zürich

PRINT

Dynamic Pricing

All clients and agencies have the opportunity o benefit from Dynamic Pricing. Here, a discount is granted for each booking, which is based on the following five criteria: Seasonality, Sales Development, Placement, Timing and Flexibility. In addition to the dynamic discount, clients and agencies continue to receive a final discount, which is based on the gross annual turnover. For the calculation of this discount, a uniform print closing discount scale applies.

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