Millionär is aimed at investors who view investment as meaning more than just shares, bonds and gold. Art, collection areas such as vintage watches, mid-century furniture, vintage cars and real estate are all given equal attention. The topics are approached not just from an intellectual angle, but also with a human, emotional touch. Prominent figures featured are not limited to Swiss personalities, with many interviewees enjoying an international reputation. Service aspects relating to financial investments round out the content on offer. Following the discontinuation of Cash Value magazine, the two editorial teams of Handelszeitung and cash.ch are working more closely together. The service aspects found Cash Value have been continued in investment magazine Millionär – now featuring the familiar Millionär tone and layout.
Print (DE)
46’000
Readership
27.3 % F
72.7 % M
Gender
0.9 %
Print Reach
Higher education
High affinity
Sources for readership and reach (in %) for titles distributed in German-speaking Switzerland = MACH Basic 2026-1, German-speaking group, analysis based on the title Handelszeitung
CHF 13’500
1/1 page, gross rate
4x per year
Frequency
23’612
Distributed circulation
Source for distributed circulation = WEMF Circulation Bulletin 2025
Publication formats
Media Facts
| Readers (thousand) | Range | Structure | Affinity | |
|---|---|---|---|---|
| Total | 46 | 0,9 | 100,0 | 100 |
| Gender | ||||
| Male | 34 | 1,3 | 72,7 | 146 |
| Female | 13 | 0,5 | 27,3 | 54 |
| Age | ||||
| 14 – 34 years | 8 | 0,5 | 16,6 | 59 |
| 35 – 54 years | 17 | 1,0 | 37,9 | 114 |
| 55+ years | 21 | 1,0 | 45,5 | 119 |
| Age | ||||
| 14 – 19 years | 2 | 0,4 | 3,4 | 51 |
| 20 – 29 years | 4 | 0,5 | 7,6 | 58 |
| 30 – 39 years | 7 | 0,8 | 15,1 | 88 |
| 40 – 49 years | 7 | 0,8 | 14,9 | 92 |
| 50 – 59 years | 11 | 1,2 | 23,4 | 136 |
| 60+ years | 16 | 1,0 | 35,7 | 121 |
| Household income in CHF | ||||
| Up to 3,999 | 2 | 0,3 | 4,8 | 38 |
| 4,000 – 7,999 | 12 | 0,6 | 26,1 | 74 |
| 8,000+ | 32 | 1,1 | 69,1 | 134 |
| Type of residential area | ||||
| Metropolitan area: central core | 39 | 0,9 | 84,7 | 107 |
| Outside metropolitan areas | 7 | 0,6 | 15,3 | 72 |
| Employment | ||||
| Full time | 25 | 1,2 | 55,2 | 137 |
| Part time | 7 | 0,6 | 14,3 | 65 |
| In education/training | 2 | 0,5 | 3,4 | 55 |
| Unemployed | 13 | 0,7 | 27,1 | 86 |
| Education | ||||
| Compulsory | 3 | 0,3 | 6,0 | 38 |
| Medium | 17 | 0,7 | 35,8 | 83 |
| High | 27 | 1,2 | 58,2 | 143 |
| Very strong/generally strong interest | ||||
| Stock market, investment, financial markets | 36 | 2,7 | 77,7 | 310 |
| Economy | 41 | 1,8 | 87,7 | 215 |
| Cars and motorbikes | 15 | 1,3 | 31,9 | 157 |
| Working world, career | 27 | 1,3 | 58,2 | 154 |
| Computers and informatics | 20 | 1,2 | 42,8 | 142 |
Publication and advertising deadlines
| Issue | Publication | Advertising deadline | Deadline for print material |
| 01 | 09.04.2026 | 12.03.2026 | 19.03.2026 |
| 02 | 18.06.2026 | 21.05.2026 | 28.05.2026 |
| 03 | 08.10.2026 | 10.09.2026 | 17.09.2026 |
| 04 | 17.12.2026 | 19.11.2026 | 26.11.2026 |
Advertising formats & rates
Standard formats
| Formats | Bordering text | Full bleed in mm (W x H) | Gross price in CHF |
|---|---|---|---|
| 1/1 page | – | 210 x 282 | 13,500 |
| Yes | 210 x 140 | 8,505 | |
| Yes | 210 x 96 | 5,631 | |
| Yes | 71 x 282 | 5,631 | |
| 1/4 landscape | – | 210 x 74 | 4,272 |
| Yes | 56 x 282 | 4,272 |
Cover pages
| Formats | Full bleed in mm (W x H) | Gross price in CHF |
|---|---|---|
| 2nd cover page | 210 x 282 | 16,200 |
| 4th cover page | 210 x 282 | 16,200 |
Supplement
| Weights in gramm | Gross price in CHF |
|---|---|
| ≤ 15 | 16,320 |
| 16 – 25 | 18,360 |
| 26 – 35 | 19,720 |
| 36 – 50 | 20,740 |
Tip-on
| Weights in gramm | Gross price in CHF |
|---|---|
| ≤ 15 | 8,500 |
| 16 – 25 | 17,000 |
| 26 – 35 | 20,060 |
| 36 – 50 | 24,310 |
General policies
The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1st January 2026.
Specifications & delivery
Publishing title
Cirulation
| Title | Circulation 2026 | Subscriptions | Single-copy sales |
|---|---|---|---|
| Millionär | 34,000 | 26,000 | 8,000 |
Technical conditions
| Print process | Offset |
| Magazine format | 210 x 282 mm |
| Bleed advertisements | +5 mm trim on all sides. Text and image elements that may not be trimmed must be 8 mm away from the edge of the magazine |
| UCR | 300 % (sum C+M+Y+K) |
| ICC profile | ISO Coated_V2_300_eci |
| Print material colours | To ensure optimum reproduction of the advert, the print shop requires a binding quality proof in accordance with the Iso Coated Standard by the deadline. There must be a fogra media wedge on the proof. If no colour proof is available as a reference, your order will be printed according to the PSO standard. |
| Colour composition | All advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black) |
| Bitmap | 845 dpi, greyscale and colour: 300 dpi. Format: PDF. No RGB, DCS or OPI images |
| Panorama pages | In the case of 2/1 pages with overflowing text, always take the gutter allowance into account or consult Ringier Advertising |
| Data format | Delivery as a PDF file is considered standard and is preferable to delivery in other file formats |
| Documents | PDF/X-4 (other documents on request). For the settings, please see www.pdfx-ready.ch. |
Data transmission
| Address | Ringier AG Ringier Advertising Classifieds & Prepress Flurstrasse 55 8021 Zürich anzeigen-prod@ringier.ch |
Supplement
Technical conditions
| Formats | Minimum: 105/115 x 148 mm Maximum: 210/210 x 282 mm |
| Scope | Minimum: 4 pages Maximum: 32 pages (higher number of pages following the presentation of a dummy version) |
| Paper | 4 pages: max. 300 gm2 4 – 8 pages: 90 gm2 From 8 pages: 54 gm2 |
| Weight | max. 49 g (higher weight following the presentation of a dummy version) |
| Thickness | max. 2 mm (thicker product on request) |
| Trim | Header trim: 5 mm Footer trim: max. 23 mm |
| Overfold | 10 mm overfold on the back half of the sheet. (The supplement can also be delivered without an overfold, but it must be ‘closed at the top’). |
| Layout | Multi-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplement must point towards the binding. Supplements with more than 4 pages should not be stapled. The coating on the supplement must not be damaged along the fold. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement. |
| Booking & Cancellation | 5 weeks before publication |
| Dummy version | The final acceptance (good to go) requires a binding sample to be provided on time |
| Scheduling | Only one supplement is possible per magazine and issue. |
| Third-party ads | Third-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request. |
| Design | For bleed designs, texts and image elements that must not be cut must be 8mm from the edge of the format (cut differences and fold rise). |
| Positioning | In the centre of the magazine |
| Split | Split surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking. By postcode (subscribers) and cycle split (e.g. every 3rd subscriber) |
Packaging specifications
- By-products: By-products must be delivered without bent corners, creases, or displaced backs.
- Pallet securing: Ensure protection against deformation and moisture.
- Grip height: Maximum 12 cm per layer, manageable quantities, uncrossed and not banded.
- Pallet weight: Maximum 650 kg
- Pallet loading height: Maximum 120 cm
- Materials: Reusable exchange pallets (Euro pallets, 800 x 1200 mm) → Avoid untreated solid wood; avoid pallets made from other materials.
Stacking
- Stack loose, glued-in and bound-in supplements cover-side up
- Piggyback and tip-ons cover-side down
Pallet labelling
The pallets must be labelled with the following information by attaching a pallet label to at least two sides:
- Delivery address
- Supplier & delivery date
- Client with contact person
- Item number (item code including issue number)
- Item description (type of specialty, publication title, publication date including calendar week)
- Number of items per pallet
- Number of items per type
- Number of pallets per type
- Weight of the pallet
Delivery note
The following information must be provided:
- Customer
- Type of supplement
- Circulation
- Host magazine
- Issue number
Sample copies
Two loose sample copies must be provided for each product.
Delivery date
Delivery dates are specified in the order confirmation In all events, the confirmed delivery deadlines must be observed.
Delivery times & delivery address
Request to mediaserviceprint@ringier.ch
Delivery from abroad
The order must clearly state that customs duties and import sales tax are to be charged to the customer and not to the recipient.
Tip-on
Technical conditions
| Formats | Minimum: 60 x 80 mm Maximum: 175 x 210 mm |
| Scope | min. 2 pages |
| Weight | max. 20 g |
| Thickness | max. 2 mm |
| Quality | Postcards must comply with postal regulations. Paper weight for 2-page tip-ons: min. 120 gm2 and max. 300 gm2. |
| Restrictions | Bound tip-ons on agreement only (stapling position) |
| Layout | Multi-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the tip-on must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the tip-on. Placement errors equating to 2 % of the total quantity provided are reserved (positional deviations, missing carrier or tip-on etc.). |
| Booking/Cancellation | 5 weeks before publication |
| Dummy version | The final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time |
| Third-party ads | Third-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request |
| Glue strips | 3 mm from the left edge (glue strips on the item to be glued) |
| Positioning | In the front part of the magazine, on the right-hand advert page and on the top or bottom half of the page (according to the insertion scheme) |
| Positional deviations | +/- 9 mm possible (horizontal/vertical) / 4° axial |
| Carrier ad | Min. format 1/1 page |
Packaging specifications
- By-products: By-products must be delivered without bent corners, creases, or displaced backs.
- Pallet securing: Ensure protection against deformation and moisture.
- Grip height: Maximum 12 cm per layer, manageable quantities, uncrossed and not banded.
- Pallet weight: Maximum 650 kg
- Pallet loading height: Maximum 120 cm
- Materials: Reusable exchange pallets (Euro pallets, 800 x 1200 mm) → Avoid untreated solid wood; avoid pallets made from other materials.
Stacking
- Stack loose, glued-in and bound-in supplements cover-side up
- Piggyback and tip-ons cover-side down
Pallet labelling
The pallets must be labelled with the following information by attaching a pallet label to at least two sides:
- Delivery address
- Supplier & delivery date
- Client with contact person
- Item number (item code including issue number)
- Item description (type of specialty, publication title, publication date including calendar week)
- Number of items per pallet
- Number of items per type
- Number of pallets per type
- Weight of the pallet
Delivery note
The following information must be provided:
- Customer
- Type of supplement
- Circulation
- Host magazine
- Issue number
Sample copies
Two loose sample copies must be provided for each product.
Delivery date
Delivery dates are specified in the order confirmation In all events, the confirmed delivery deadlines must be observed.
Delivery times & delivery address
Request to mediaserviceprint@ringier.ch
Delivery from abroad
The order must clearly state that customs duties and import sales tax are to be charged to the customer and not to the recipient.
Conditions & Discounts
Benefit from special discounts, find out about our commissions and bonuses, use our dynamic pricing system for print bookings and find out more about our special deals.
Your Points of Contact
Thierry Hansen
Head of Sales Wirtschaft, Lifestyle, Living und Luxus
+41 44 259 88 52
thierry.hansen@ringier.ch
Print Services
Media Service Print
+41 44 259 88 44
mediaserviceprint@ringier.ch
