An innovative concept for L’illustré: Maximum reach thanks to the integration of TV8.

Since April 2023, L’illustré is being published with a renewed concept, bringing it even closer to its readers. For this purpose, L’illustré will rely on proven content, focus even more on French-speaking Switzerland and integrate the content of TV8. As the new editor-in-chief, Laurence Desbordes implements the new concept.

Unique, dedicated and generous – the magazine that represents western Switzerland! L’illustré is a positive, benevolent and cross-generational weekly magazine that also offers spectacular photojournalism. The combination of information, entertainment and photography creates a unique position for the magazine, which has fostered close relations with its readers for over 100 years. This connection makes L’illustré the leading western Swiss news magazine in terms of readership figures.

Facts

  • CharacteristicMagazine
  • Readership223 000
  • Reach12.2 %
  • Distributed circulation57 145
  • 1/1 page, gross rateCHF 20 900
  • FrequencyThursday
  • DistributionFrench-speaking
    Switzerland
  • Cost-per-thousandCHF 94

Sources for readership and reach in % for titles with distribution in French-speaking Switzerland = MACH Basic 2025-2, French-speaking language group
Source for distributed circulation: WEMF-Circulation Bulletin 2025

Media Facts

Media Facts

Readers (thousand)RangeStructureAffinity
Total22312.2100.0100
Gender
Male859.437.978
Female13914.862.1121
Age
14 – 34 years213.69.230
35 – 54 years538.723.972
55+ years15022.766.9187
Household income in CHF
Up to 3 9995315.823.8130
4 000 – 7 99910514.647.0120
8 000+658.429.269
Source: MACH Basic 2025-2 / Base: French-speaking language group of 1 835 000 people

Publication and advertising deadlines

Publication and advertising deadlines

IssuePublicationAdvertising deadlineDeadline for print material
5224.12.202510.12.202510.12.2025
0131.12.202517.12.202517.12.2025
0208.01.202624.12.202524.12.2025
0315.01.202630.12.202530.12.2025
0422.01.202608.01.202608.01.2026
0529.01.202615.01.202615.01.2026
0605.02.202622.01.202622.01.2026
0712.02.202629.01.202629.01.2026
0819.02.202605.02.202605.02.2026
0926.02.202612.02.202612.02.2026
1005.03.202619.02.202619.02.2026
1112.03.202626.02.202626.02.2026
1219.03.202605.03.202605.03.2026
1326.03.202612.03.202612.03.2026
1402.04.202619.03.202619.03.2026
1509.04.202626.03.202626.03.2026
1616.04.202602.04.202602.04.2026
1723.04.202609.04.202609.04.2026
1830.04.202616.04.202616.04.2026
1907.05.202623.04.202623.04.2026
2013.05.202629.04.202629.04.2026
2121.05.202607.05.202607.05.2026
2228.05.202613.05.202613.05.2026
2304.06.202621.05.202621.05.2026
2411.06.202628.05.202628.05.2026
2518.06.202604.06.202604.06.2026
2625.06.202611.06.202611.06.2026
2702.07.202618.06.202618.06.2026
2809.07.202625.06.202625.06.2026
2916.07.202602.07.202602.07.2026
3023.07.202609.07.202609.07.2026
3130.07.202616.07.202616.07.2026
3206.08.202623.07.202623.07.2026
3313.08.202630.07.202630.07.2026
3420.08.202606.08.202606.08.2026
3527.08.202613.08.202613.08.2026
3603.09.202620.08.202620.08.2026
3709.09.202626.08.202626.08.2026
3817.09.202603.09.202603.09.2026
3924.09.202610.09.202610.09.2026
4001.10.202617.09.202617.09.2026
4108.10.202624.09.202624.09.2026
4215.10.202601.10.202601.10.2026
4322.10.202608.10.202608.10.2026
4429.10.202615.10.202615.10.2026
4505.11.202622.10.202622.10.2026
4612.11.202629.10.202629.10.2026
4719.11.202605.11.202605.11.2026
4826.11.202612.11.202612.11.2026
4903.12.202619.11.202619.11.2026
5010.12.202626.11.202626.11.2026
5117.12.202603.12.202603.12.2026
5224.12.202610.12.202610.12.2026
5331.12.202617.12.202617.12.2026

Rates

Rates

Standard formats

FormatsFull bleed in mm (W x H)Gross price in CHF
1/1 page210 x 28220,900
1/2 landscape210 x 14013,400
1/2 vertical104 x 28213,400
1/3 landscape210 x 969,800
1/3 vertical71 x 2829,800
1/4 vertical56 x 2826,700
1/4 corner104 x 1406,700
1/4 landscape210 x 746,700

Cover pages

FormatsPlacementFull bleed in mm (W x H)Gross price in CHF
2nd cover page210 x 28223,500
4th cover page210 x 28226,200
Opening2nd cover page and page 3420 x 28246,500

Double-page spreads

FormatsFull bleed in mm (W x H)Gross price in CHF
2/1 page420 x 28241,800
2 x 1/2 landscape420 x 14026,000
2 x 1/4 landscape420 x 7414,800

Advertorials

FormatsFull bleed in mm (W x H)Gross price in CHF
2/1 page420 x 28243,300
1/1 page210 x 28222,400
Advertorials delivery by customers

Production surcharges

The following production surcharges apply when print material (text and design) is produced by the Brand Studio*:

FormatsLayoutFull bleed in mm (W x H)Gross price in CHF**
2/1 pageMagazine or journal format420 x 2825,000
1/1 pageMagazine or journal format210 x 2823,300
*Exclusive shooting – further adaptations and translations on request
**Neither tiered discount nor entitled for Advisory commission or Annual turnover premium

Special formats in the TV program section

FormatsPlacementFull bleed in mm (W x H)Gross price in CHF
BandeauAt the foot of the daily start page210 x 35960
AdvertProgram column «centré»95 x 30636

Supplement

Weights in grammGross price in CHF
≤ 1516,575
16 – 2518,265
26 – 3520,150
36 – 5023,205

Tip-on

Weights in grammGross price in CHF
≤ 157,800
16 – 259,620
26 – 3511,570
36 – 5014,105

Piggyback

Weights in grammGross price in CHF
≤ 1520,150
16 – 2521,970
26 – 3523,920
36 – 5027,170

Loose supplements

Weights in grammGross price in CHF
≤ 1517,550
16 – 2519,435
26 – 3521,320
36 – 5024,570

Product sample

  • Heavy specialities on request
Weights in grammGross price in CHF
≤ 1514,885
16 – 2514,885

General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1st January 2026.

Specifications & delivery

Specifications & delivery

Publishing title

Circulation
TitleCirculation 2026SubscriptionsKiosk sales
L’Illustré65,00053,00012,000
Technical conditions
Print processOffset
Magazine format210 x 282 mm
Bleed advertisements+5 mm trim on all sides. Text and image elements that may not be trimmed must be 8 mm away from the edge of the magazine
UCR300 % (sum C+M+Y+K)
ICC profileISO Coated_V2_300_eci
Print material coloursTo ensure optimum reproduction of the advert, the print shop requires a binding quality proof in accordance with the Iso Coated Standard by the deadline. There must be a fogra media wedge on the proof. If no colour proof is available as a reference, your order will be printed according to the PSO standard.
Colour compositionAll advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black)
Bitmap845 dpi, greyscale and colour: 300 dpi. Format: PDF. No RGB, DCS or OPI images
Panorama pagesIn the case of 2/1 pages with overflowing text, always take the gutter allowance into account or consult Ringier Advertising
Data formatDelivery as a PDF file is considered standard and is preferable to delivery in other file formats
DocumentsPDF/X-4 (other documents on request). For the settings, please see www.pdfx-ready.ch.
Data transmission
AddressRingier AG
Ringier Advertising
Classifieds & Prepress
Flurstrasse 55
8021 Zurich

anzeigen-prod@ringier.ch

Requirements for the creation of advertorials

Publishing titleThe name and logo of the title and its categories may not be used
Typography & LayoutThe advertorial  must be clearly distinguishable from the editorial section in terms of typography and layout in order to be recognisable to the reader
ClientThe advertiser must be clearly recognisable
NoteThe advertorial must be labelled “PUBLIREPORTAGE” at the top left or right
AutorisationBefore publication, we request a layout for approval by the publisher

Supplement

Technical conditions
L’IllustréL’Illustré Specials
FormatsMinimum: 105 / 115 x 148 mm
Maximum: 210 / 210 x 330 mm
Minimum: 115 x 140 mm
Maximum: 210 x 282 mm
ScopeMinimum: 4 pages
Maximum: 32 pages (higher number of pages following the presentation of a dummy version)
Minimum: 2 pages
Maximum: 48 pages (higher number of pages following the presentation of a dummy version)
Paper4 pages: max. 300 gm2
4 – 8 pages: 90 gm2
From 8 pages: 54 gm2
2 pages: 100 – 240 gm2
4 – 8 pages: min. 60 gm2
From 8 pages: min. 40 gm2
TrimHeader trim: 3 mm
Footer trim: max. 10 mm
Header trim: 3 mm
Footer trim: max. 10 mm
Milled edge: 3 mm (left)
Packaging specifications
  • By-products: By-products must be delivered without bent corners, creases, or displaced backs.
  • Pallet securing: Ensure protection against deformation and moisture.
  • Grip height: Maximum 12 cm per layer, manageable quantities, uncrossed and not banded.
  • Pallet weight: Maximum 650 kg
  • Pallet loading height: Maximum 120 cm
  • Materials: Reusable exchange pallets (Euro pallets, 800 x 1200 mm) → Avoid untreated solid wood; avoid pallets made from other materials.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Piggyback and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides:

  1. Delivery address
  2. Supplier & delivery date
  3. Client with contact person
  4. Item number (item code including issue number)
  5. Item description (type of specialty, publication title, publication date including calendar week)
  6. Number of items per pallet
  7. Number of items per type
  8. Number of pallets per type
  9. Weight of the pallet
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

Delivery dates are specified in the order confirmation In all events, the confirmed delivery deadlines must be observed.

Delivery times & delivery address

Request to mediaserviceprint@ringier.ch

Delivery from abroad

The order must clearly state that customs duties and import sales tax are to be charged to the customer and not to the recipient.

Tip-on

Technical conditions
FormatsMinimum: 60 x 80 mm
Maximum: 175 x 210 mm
Scopemin. 2 pages
Weightmax. 20 g
Thicknessmax. 2 mm
QualityPostcards must comply with postal regulations. Paper weight for 2-page tip-ons: min. 120 gm2 and max. 300 gm2.
RestrictionsBound tip-ons on agreement only (stapling position)
LayoutMulti-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the tip-on must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the tip-on. Placement errors equating to 2 % of the total quantity provided are reserved (positional deviations, missing carrier or tip-on etc.).
Booking/Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time
Third-party adsThird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request
Glue strips3 mm from the left edge (glue strips on the item to be glued)
PositioningIn the front part of the magazine, on the right-hand advert page and on the top or bottom half of the page (according to the insertion scheme)
Positional deviations+/- 9 mm possible (horizontal/vertical) / 4° axial
Carrier adMin. format 1/1 page
Packaging specifications
  • By-products: By-products must be delivered without bent corners, creases, or displaced backs.
  • Pallet securing: Ensure protection against deformation and moisture.
  • Grip height: Maximum 12 cm per layer, manageable quantities, uncrossed and not banded.
  • Pallet weight: Maximum 650 kg
  • Pallet loading height: Maximum 120 cm
  • Materials: Reusable exchange pallets (Euro pallets, 800 x 1200 mm) → Avoid untreated solid wood; avoid pallets made from other materials.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Piggyback and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides:

  1. Delivery address
  2. Supplier & delivery date
  3. Client with contact person
  4. Item number (item code including issue number)
  5. Item description (type of specialty, publication title, publication date including calendar week)
  6. Number of items per pallet
  7. Number of items per type
  8. Number of pallets per type
  9. Weight of the pallet
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

Delivery dates are specified in the order confirmation In all events, the confirmed delivery deadlines must be observed.

Delivery times & delivery address

Request to mediaserviceprint@ringier.ch

Delivery from abroad

The order must clearly state that customs duties and import sales tax are to be charged to the customer and not to the recipient.

Insert

Technical conditions
FormatsMinimum: 148 x 210 mm
Maximum: 210 x 282 mm
ScopeMinimum: 2 pages
Maximum: 64 pages
PaperIndividual sheet, double-sided: 120 – 350 gm2
4 – 8 pages: min. 80 gm2 (higher on request)
From 8 pages: min. 60g m2 (higher on request)
Weightmax. 100 g (higher weight following the presentation of a dummy version)
Thicknessmax. 3 mm (thicker product on request)
LayoutMulti-page inserts can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the insert.
Booking/Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample to be provided on time
SchedulingMultiple inserts are possible per issue
Third-party adsThird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request.
PlacementPlaced on the back of the magazine. The magazine will be shrink-wrapped.
SplitSplit surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking by postcode (subscribers) and cycle split (e.g. every 3rd subscriber).
Packaging specifications
  • By-products: By-products must be delivered without bent corners, creases, or displaced backs.
  • Pallet securing: Ensure protection against deformation and moisture.
  • Grip height: Maximum 12 cm per layer, manageable quantities, uncrossed and not banded.
  • Pallet weight: Maximum 650 kg
  • Pallet loading height: Maximum 120 cm
  • Materials: Reusable exchange pallets (Euro pallets, 800 x 1200 mm) → Avoid untreated solid wood; avoid pallets made from other materials.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Piggyback and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides:

  1. Delivery address
  2. Supplier & delivery date
  3. Client with contact person
  4. Item number (item code including issue number)
  5. Item description (type of specialty, publication title, publication date including calendar week)
  6. Number of items per pallet
  7. Number of items per type
  8. Number of pallets per type
  9. Weight of the pallet
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

Delivery dates are specified in the order confirmation In all events, the confirmed delivery deadlines must be observed.

Delivery times & delivery address

Request to mediaserviceprint@ringier.ch

Delivery from abroad

The order must clearly state that customs duties and import sales tax are to be charged to the customer and not to the recipient.

Loose supplements

Technical conditions
FormatsMinimum: 105 x 148 mm
Maximum: 195 x 262 mm
ScopeMinimum: 2 pages
Maximum: 32 pages (higher number of pages following the presentation of a dummy version)
PaperIndividual sheet, double-sided: max. 120 – 300 gm2
4 – 8 pages: 80 gm2 (higher on request)
From 8 pages: 60 gm2 (higher on request)
Weightmax. 49 g (higher weight following the presentation of a dummy version)
Thicknessmax. 2 mm (thicker product on request)
LayoutMulti-page supplements can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplement must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement.
Booking/Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample and precise positional diagram to be provided on time
SchedulingMultiple loose supplements are possible per issue
Third-party adsthird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request.
PlacementAnywhere inside the magazine
SplitSplit surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking by postcode (subscribers) and cycle split (e.g. every 3rd subscriber).
Third party logoLogos of Ringier Media Switzerland titles may only be used after consultation.
Packaging specifications
  • By-products: By-products must be delivered without bent corners, creases, or displaced backs.
  • Pallet securing: Ensure protection against deformation and moisture.
  • Grip height: Maximum 12 cm per layer, manageable quantities, uncrossed and not banded.
  • Pallet weight: Maximum 650 kg
  • Pallet loading height: Maximum 120 cm
  • Materials: Reusable exchange pallets (Euro pallets, 800 x 1200 mm) → Avoid untreated solid wood; avoid pallets made from other materials.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Piggyback and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides:

  1. Delivery address
  2. Supplier & delivery date
  3. Client with contact person
  4. Item number (item code including issue number)
  5. Item description (type of specialty, publication title, publication date including calendar week)
  6. Number of items per pallet
  7. Number of items per type
  8. Number of pallets per type
  9. Weight of the pallet
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

Delivery dates are specified in the order confirmation In all events, the confirmed delivery deadlines must be observed.

Delivery times & delivery address

Request to mediaserviceprint@ringier.ch

Delivery from abroad

The order must clearly state that customs duties and import sales tax are to be charged to the customer and not to the recipient.

Product sample

Technical conditions
FormatsMinimum: 65 x 84 mm
Maximum: 110 x 170 mm
Weightmax. 20 g (higher weight following the presentation of a dummy version)
Thicknessmax. 2 mm
Glue strips3 mm
Booking & Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided. A test run may also have to be performed. To this end, the client must provide 150 original samples free of charge.
SchedulingOnly one product sample is possible per magazine and issue.
PositioningIn the front part of the magazine, on the right-hand ad page and on the top or bottom half of the page (according to the tip-on diagram)
Carrier adMinimum format 1/1 page
Packaging of product samples for delivery
  • Bags must lie flat and contain as little air as possible. If a product comes glued in, the seal must not be positioned at the bottom (magazine baseline) or on the same side as the binding.
  • Plastic bags containing liquid: All sealed edges must be completely flat and at least 8 mm wide. They must not bulge out over the bag.
  • Plastic bags containing granules or powder: The top and right-hand sealed edges must be flat and at least 8 mm wide. The left-hand sealed edge (binding side) must be at least 20 mm wide and the lower sealed edge (magazine baseline) must be at least 12 mm wide. They must not bulge out over the bag. Bags containing granules or powder must be divided into 2 chambers.
Material

The bag material must generally be tailored to the contents and comply with specified load requirements. Samples must not have any hazardous content or impair the processing or dispatch of a printed magazine. The publishing house must be relieved of all liability in relation to third-party claims resulting from the provision of a product sample. The publishing house must furthermore be compensated for any damages it incurs due to non-observance of the technical requirements. In the event of any processing difficulties due to poor quality bag material, completion of the magazine print run will take priority over gluing in the bags.

Strain

Bags containing liquid must withstand the following weights:

Static pressure1,000 kg for 15 seconds or 600 kg for 8 hours
Dynamic pressure600 kg for 1 hour
Heat resistanceminimum 200°C
Quality standards

95 % of the magazines in the print run contain correctly glued-in tip-ons. A maximum of 5 % can lie outside standard tolerances or have the following defects:

  • Positional deviations: horizontal/vertical: maximum +/- 8 mm, axial: maximum 5°
  • Missing tip-ons
  • Tip-ons glued in the wrong way round
Packaging of product samples for delivery

Bags that are delivered randomly mixed up or that stick to each other cannot be processed.

  • Plastic bags containing liquid: all bags must be packaged lined up, facing the same direction and upright! The individual rows and layers (max. 3 layers) must be separated by cardboard. Packaged on a longitudinal side, standing up in boxes. Do not package standing on the seal.
  • Plastic bags containing granules or powder: all bags packaged flat and lined up. To differentiate between the rows, the individual layers must be separated by solid cardboard and stabilised with diagonally positioned card (cross strips) at 15 cm intervals.
Packaging specifications
  • By-products: By-products must be delivered without bent corners, creases, or displaced backs.
  • Pallet securing: Ensure protection against deformation and moisture.
  • Grip height: Maximum 12 cm per layer, manageable quantities, uncrossed and not banded.
  • Pallet weight: Maximum 650 kg
  • Pallet loading height: Maximum 120 cm
  • Materials: Reusable exchange pallets (Euro pallets, 800 x 1200 mm) → Avoid untreated solid wood; avoid pallets made from other materials.
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides:

  1. Delivery address
  2. Supplier & delivery date
  3. Client with contact person
  4. Item number (item code including issue number)
  5. Item description (type of specialty, publication title, publication date including calendar week)
  6. Number of items per pallet
  7. Number of items per type
  8. Number of pallets per type
  9. Weight of the pallet
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

Delivery dates are specified in the order confirmation In all events, the confirmed delivery deadlines must be observed.

Delivery times & delivery address

Request to mediaserviceprint@ringier.ch

Delivery from abroad

The order must clearly state that customs duties and import sales tax are to be charged to the customer and not to the recipient.

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