Switzerland’s business magazine. BILANZ reaches a regular readership of 109,000.

Advertising clients thus have even more reasons to aim their advertising message at the high-end, loyal, constantly increasing reader base in BILANZ. Since 2019, readers and advertisers have also enjoyed an additional BILANZ benefit: BOLERO, the renowned luxury and lifestyle magazine, is now published as a supplement six times a year. Both titles complement each other exceptionally well in reaching a demanding readership.

Facts

  • CharacteristicEconomy
  • Readership109 000
  • 1/1 page, gross rateCHF 14 900
  • DistributionGerman-speaking Switzerland
  • FrequencyMonthly
  • Reach D-CH2.1 %

Source for readership and reach: MACH Basic 2023-2 (basis: German-speaking language group of 5,255,000 people)
Source for distributed circulation: WEMF-Auflagenbulletin 2023

Media Facts

Media Facts

Readers (thousand)Range (%)Structure (%)Affinity
Total1092.1100.0100
Gender
Male843.277.3155
Female250.922.745
Age (years)
14 – 34 years231.521.575
35 – 54 years372.134.0101
55+ years482.544.6119
Age (years)
14 – 19 years41.03.249
20 – 29 years111.510.174
30 – 39 years182.016.596
40 – 49 years161.914.791
50 – 59 years242.521.7122
60+ years372.433.8117
Household income in CHF
Up to 3,99981.17.252
4,00 – 7,999291.427.069
8,000+712.965.7140
Type of residential area
Metropolitan area: central core932.285.6109
Outside metropolitan areas161.414.468
Employment
Full time592.854.1134
Part time141.212.658
in education/training41.23.657
Unemployed321.929.793
Education
Compulsory101.19.155
Medium371.533.774
High623.157.2151
Very strong/generally strong interest
Stock exchange, investment, financial markets73666.9292
Economy944.486.1212
Cars and Motorcycles343.430.8164
Computers and Information Technology49345.2144
Science and Technology772.971140
Source
Source: MACH Basic 2023-2 / Base: German-speaking language group of 5,255,000 people

Publication and advertising deadlines

Publication and advertising deadlines

IssuePublicationAdvertising deadline
0122.12.202306.12.2023
0226.01.202410.01.2024
0323.02.202407.02.2024
0428.03.202412.03.2024
0526.04.202410.04.2024
0631.05.202415.05.2024
0728.06.202412.06.2024
0826.07.202410.07.2024
0930.08.202414.08.2024
1027.09.202411.09.2024
1125.10.202409.10.2024
12*29.11.202413.11.2024
0120.12.202404.12.2024

*”The 300 Richest”

Deadline for printing material

The deadline for print material is 12 working days before the publication date.

Advertising rates

Advertising rates

Premium formats
FormatsFull bleed (width x height in mm)Print space (width x height in mm)Gross price CHF
Regular issue
Gross price CHF
“The 300 Richest”
1/1 page – Content I (right side)210 x 282   179 x 238   21,60524,845
1/1 page – Content II (right side)210 x 282   179 x 238   21,60524,845
1/1 page – vis-à-vis Editorial (left side)210 x 282   179 x 238   20,11523,540
1/1 page – Index 210 x 282   179 x 238   19,37022,275
1/1 page – Starters (left side)210 x 282   179 x 238   18,62521,418
Standard formats
FormatsFull bleed (width x height in mm)Print space (width x height in mm)Gross price CHF
Regular issue
Gross price CHF
“The 300 Richest”
1/1 page210 x 282179 x 23814,90017,135
1/2 landscape210 x 139179 x 1179,32310,720
1/2 vertical102 x 28288 x 2389,32310,720
1/3 landscape210 x 99179 x 776,6757,675
1/3 vertical72 x 28257 x 2386,6757,675
1/4 landscape210 x 79179 x 574,8855,620
2/3 landscape210 x 179179 x 15712,41514,275
2/3 vertical133 x 282118 x 23812,41514,275
Additional costs
Surcharge additional costs*
Placement guarantee for 1/4 page and larger25 %
Per third-party advertisement (neither conclusion discount, nor entitled for Annual turnover premium and Advisory commission)30 %

*Based on gross price in CHF

Cover pages
FormatsFull bleed (width x height in mm)Gross price CHF
Regular issue
Gross price CHF
“Die 300 Reichsten”
2nd cover page210 x 28223,09527,111
3rd cover page210 x 28221,82525,210
4th cover page210 x 28223,09527,111
Double-page spreads
FormatsFull bleed (width x height in mm)Print space (width x height in mm)Gross price CHF
Regular issue
Gross price CHF
“Die 300 Reichsten”
2/1 Premium
after Bonjour 1st position
420 x 282390 x 23845,88552,012
2/1 Premium
after Bonjour 2nd position
420 x 282390 x 23844,25049,750
2/1 Premium
after Bonjour 3rd position
420 x 282390 x 23842,60747,941
2/1 page420 x 282390 x 23837,69043,344
2 x 1/2 landscape420 x 139390 x 11721,44524,660
2 x 1/3 landscape420 x 99390 x 7715,35517,658
2 x 1/4 landscape420 x 79390 x 5711,24012,926
Special formats
FormatsPrint space (width x height in mm)Full bleed (width x height in mm)Gross price CHF
Regular issue
Gross price CHF
“Die 300 Reichsten”
2-page gate fold ad (folded outwards)396 x 28259,40068,310
Papillon(125 + 207 + 125) x 28259,00067,850
Cover with flap165 x 19058,00066,700
Coverspread420 x 28248,87556,206
Perforated client cover210 x 28254,50060,625
BanderoleMin. 30/ Max. 10058,00060,100
Advert – Inside Bahnhofstrasse48 x 743,9054,490
Advert – Invest57 x 873,0103,460
Advertorials
FormatsFull bleed (width x height in mm)Gross price CHF*
Regular issue
Gross price CHF*
“Die 300 Reichsten”
2/1 page420 x 28240,79046,444
1/1 page210 x 28218,00020,235

*Advertorials: delivery by customers.

Production surcharges

The following production surcharges apply when creating print material via the Brand Studio:

Formats All-inclusive price CHF**
2/1 pageLayout and Editing
– Tabloid
5,000
1/1 pageLayout and Editing
– Tabloid
3,300
1/1 pageLayout and Editing
– Broadsheet
5,000

** Exclusive shooting – further adaptations and translations on request.

Requirements for the creation of advertorials
  • Frame: The page(s) are framed with a border at least 0.5 point thick. A line “PUBLIREPORTAGE” is placed above the frame in capital letters (font: Helvetica, 12 point) (left page – top left, right page – top right). The frame and the line must be at least 5 mm away from the trim.
  • Fonts: The following fonts may not be used:
    • Publico Text
    • Publico Headline
    • Whitman
    • Antenna
    • Serif fonts in particular are tricky, as the Bilanz itself uses serif fonts.
  • Overall image
    • Title and text fonts must stand out clearly from the Bilanz.
    • Type area and layout grid must not be identical to the Bilanz.
General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1 January 2024.

Supplements and special advertising formats

Supplements and special advertising formats

Weights and prices
Weights (g)Gross price CHF
Regular issue
Gross price CHF
“The 300 Richest”
≤ 1522,08033,410
16 – 2524,84037,635
26 – 3526,68040,365
36 – 5028,06042,510

Heavy specialities on request.

Technical conditions
FormatsMinimum: 115 x 140 mm
Maximum: 210 x 282 mm
ScopeMinimum: 2 pages
Maximum: 48 pages (higher number of pages following the presentation of a dummy version)
Paper2 pages: 100-240 gm2 (max.)
4 – 8 pages: Maximum 60 gm2
From 8 pages: Maximum 40 gm2
TrimHeader trim: 5 mm
Footer trim: minimum 5 mm and maximum 23 mm (ideal)
LayoutMulti-page supplements can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplements is stuck into the binding. Supplements with more than 4 pages should not be stapled. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement.
Further information
Booking/ Cancellation5 weeks before publication.
Dummy versionThe final acceptance (good to go) requires a binding sample to be provided on time.
SchedulingMultiple bound supplements are possible per issue.
Third-party adsThird-party ads with up to 3 pages will be charged at +30 % of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). 4 or more third-party ads on request.
DesignFor bleed designs, texts and image elements that must not be cut must be 8 mm from the edge of the format (cut differences and fold rise).
PositioningBetween 2 printed sheets.
SplitSplit surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking.
– By postcode (subscribers)
– Cycle split (e.g. every 3rd subscriber)
Weights and prices
Weights (g)Gross price CHF
Regular issue
Gross price CHF
“The 300 Richest”
≤ 1511,50017’420
16 – 2523,00034’840
26 – 3527,14041’080
36 – 5032 890

Heavy specialities on request.

Technical conditions
  • Formats:
    • Minimum: 60 x 80 mm
    • Maximum: 170 x 252 mm
  • Scope (minimum): 2 pages
  • Weight (maximum weight): 20 g
  • Thickness (maximum): 2 mm
  • Quality: postcards must comply with postal regulations. Paper weight for 2-page tip-ons: minimum 120 gm2 and maximum 300 gm2
  • Restrictions: bound tip-ons on agreement only (stapling position)
Layout

Multi-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the tip-on must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the tip-on. Placement errors equating to 2 % of the total quantity provided are reserved (positional deviations, missing carrier or tip-on etc.).

Further information
  • Booking/ Cancellation: 5 weeks before publication.
  • Dummy version: the final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time.
  • Third-party ads: third-party ads with up to 3 pages will be charged at +30% of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). 4 or more third-party ads on request.
  • Glue strips: 3 mm from the left edge (glue strips on the item to be glued)
  • Positioning:
    • 1st page on a sheet with header positioning
    • On the right-hand ad page
    • On the top or bottom half of the page (according to the tip-on diagram)
  • Positional deviations: +/- 9 mm possible (horizontal/vertical) / 4° axial
  • Carrier ad: minimum format 1/1 page
Weights and prices
Weights (g)Gross price CHF
Regular issue
Gross price CHF
“The 300 Richest”
≤ 1526,68040,365
16 – 2530,36045,955
26 – 3531,28047,385
36 – 5032,20048,750

Heavy specialities on request.

Bound supplements / loose supplements and piggybacks: insert with sample 30% surcharge.

Technical conditions
  • Formats:
    • Minimum: 148 x 210 mm
    • Maximum: 210 x 282 mm
  • Scope:
    • Minimum: 2 pages
    • Maximum: 64 pages
  • Paper:
    • Individual sheet, double-sided: 120 – 350 gm2
    • 4 – 8 pages: minimum 80 gm2 (higher on request)
    • From 8 pages: minimum 60 gm2 (higher on request)
  • Weight (maximum weight): 100 g (higher weight following the presentation of a dummy version)
  • Thickness (maximum): 3 mm (thicker product on request)
Layout

Multi-page inserts can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the insert.

Further information
  • Booking/ Cancellation: 5 weeks before publication.
  • Dummy version: the final acceptance (good to go) requires a binding sample to be provided on time.
  • Scheduling: multiple inserts are possible per issue.
  • Third-party ads: third-party ads with up to 3 pages will be charged at +30% of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). 4 or more third-party ads on request.
  • Positioning: placed on the back of the magazine. The magazine will be shrink-wrapped.
  • Split: split surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking.
    • By postcode (subscribers)
    • Cycle split (e.g. every 3rd subscriber)
Weights and prices
Weights (g)Gross pirce CHF
Regular issue
Gross price CHF
“The 300 Richest”
≤ 1526,68040,365
16 – 2530,36045,955
26 – 3531,28047,385
36 – 5032,20048,750

Heavy specialities on request.

Supplements, loose supplements and piggybacks: 30% surcharge for inserts with samples.

Technical conditions
FormatsMinimum: 100 x 150 mm
Maximum: 195 x 267 mm
ScopeMinimum: 2 pages
Maximum: 32 pages (higher number of pages following the presentation of a dummy version)
PaperIndividual sheet, double-sided: 120 – 300 gm2 (maximum)
4 – 8 pages: 80 gm2 (higher on request)
From 8 pages: 60 gm2 (higher on request)
Weight (maximum weight)49 g (higher weight following the presentation of a dummy version)
Thickness (maximum)2 mm (thicker product on request)
LayoutMulti-page supplements can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplement must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement.
Further information
Booking/ Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample and precise positional diagram to be provided on time.
SchedulingMultiple loose supplements are possible per issue.
Third-party adsThird-party ads with up to 3 pages will be charged at +30% of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). 4 or more third-party ads on request.
PositioningAnywhere inside the magazine.
SplitSplit surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking.
– By postcode (subscribers)
– Cycle split (e.g. every 3rd subscriber)
Packaging specifications
  • Quantities suitable for handling
  • A grip height of maximum 12 cm per layer
  • Not entwined or bound, cleanly palletised
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Stack inserts and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – pallet dimensions 800 x 1,200 mm:

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 10 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times

Warenannahme Swissprinters AG, Zofingen: Tel. +41 58 787 34 32 / 33 60
Monday – Thursday: 07.00h – 11.30h oder 13.30h – 15.30h
Friday: 07.00h – 11.30h

Delivery

Ringier Zeitschriften
Swissprinters AG
Rampe 1 – 3
Brühlstrasse 5
4800 Zofingen
Tel. +41 58 787 34 32 / 33 60

Delivery from outside Switzerland

The order must clearly indicate that the client and not the recipient is liable for any customs costs and import sales tax.

TitleCirculation 2024SubscriptionsKiosk sales
Bilanz46,000*28,00018,000
Bilanz Richest**65,000

* Supplements within a special can only be booked as a total print run.

** Only the total print run is bookable.

General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1 January 2024.

Discounts

Discounts

Cumulative turnover

The annual gross turnover* in CHF (excl. VAT) in all Ringier print publications is cumulative.

Cumulative turnover CHF (excl. VAT)*Discount in %
30,0002
50,0004
75,0005
100,0006
150,0007
200,0008
300,0009
400,00010
500,00011
750,00012
1,000,00013
1,500,00014
2,000,00015
2,500,00016
3,000,00017
3,500,00018
4,000,00019
4,500,00020
5,000,00021
5,500,00022
6,000,00023
* Gross according to the rate minus all special discounts and plus all additional costs (positioning surcharges)
Dynamic pricing offer
  • With ‘Dynamic Pricing’, all bookings defined in the final agreements must occur dynamically in the predetermined period.
  • It is not possible to switch back and forth between dynamic and classic pricing.
  • All bookings must occur via the web-based marketplace.
  • The following staggered contract discounts apply to all customers who use dynamic pricing.
  • Discounts granted unjustifiably, for example due to cancellations, will be charged retrospectively.
  • The advertising rates and general insertion conditions found at ringier-advertising.ch/en/legal continue to apply.
  • Further information: Dynamic Pricing
The following staggered contract discounts apply to all customers who use dynamic pricing:
Cumulative turnover CHF (excl. VAT)Discount in %
100,0002
200,0003
400,0005
500,0006
750,0007
1,000,0008
1,250,0009
1,500,00010
1,750,00011
2,000,00012
2,500,00013
3,000,00014
3,500,00015
Special discounts
Discount in %
Training and development ads12
Political ads15
Cultural and events ads30
ZEWO charitable discount 150
1 All ZEWO-listed organisations/companies can avail of this discount. The ads must not serve any commercial purposes. This discount may not be used as a basis for contract bonuses, agency commissions or annual sales bonuses.
Advisory commission

Media, advertising and communication agencies are entitled to an advisory commission.

Commission rates:

  • 15 % from net
  • 5 % of net for inserts of all kinds as well as special forms of advertising
  • Those eligible for Advisory commission are not eligible for Annual turnover premium
Annual turnover premium

The annual turnover bonus is linked to a minimum turnover of CHF 30,000 (excluding classified ads and VAT).

Premium amount:

  • 15 % from net
  • Those eligible for Annual turnover premium are not eligible for Advisory commission.

Specials

Specials

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Events

BILANZ Business Talk

Dirk Schütz, editor-in-chief of “Bilanz”, invites a panel of top-class guests to the “BILANZ Business Talk” several times a year.

The panel discussion has taken place several times a year at the Zurich Kunsthaus since 2007. Around 150 participants from politics and business accept the invitation to each event. The event is followed by the traditional aperitif and the participants engage in lively exchanges and networking.

In addition, and as part of “Presse TV”, the programmes are broadcast 11 times on SRF under the title “BILANZ Standpunkte”, each time with the name of the sponsor. The current and exclusive sponsor of the event is VOLVO. Following the talks, the contents of the talks will be distributed in the printed edition of “BILANZ” as well as online.

For further information and enquiries, please contact Thierry Hansen (+41 44 259 88 52, thierry.hansen@ringier.ch).

Technical conditions

Technical conditions

Printing process
Print processOffset
UCR300 % (sum of C+M+Y+K)
ICC profileISO Coated_V2_300_eci
Print material colours

To optimally reproduce advertisements, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. The proof must have a Fogra media wedge on it. If no colour proof is available as a reference, your order will be printed in line with the PSO standard.

Data preparation
Data formatDelivery as a PDF file is considered standard and is preferable to delivery in other file formats
DocumentsPDF/X-4. Other documents on request (for the settings, please see www.pdfx-ready.ch)
Bitmap845 dpi, greyscale and colour: 300 dpi. Format: PDF. No RGB, DCS or OPI images
Colour compositionAll advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black)
Panorama pagesIn the case of 2/1 pages with overflowing text, always take the gutter allowance into account or consult Ringier Advertising
Technical data
Magazine format210 x 282 mm
Bleed advertisements+5 mm trim on all sides. Text and image elements that may not be trimmed must be 8 mm away from the edge of the magazine.
Address for data transfer

Ringier AG
Ringier Advertising
Classifieds & Prepress
Flurstrasse 55
8021 Zürich

anzeigen-prod@ringier.ch

PRINT

Dynamic Pricing

All clients and agencies have the opportunity o benefit from Dynamic Pricing. Here, a discount is granted for each booking, which is based on the following five criteria: Seasonality, Sales Development, Placement, Timing and Flexibility. In addition to the dynamic discount, clients and agencies continue to receive a final discount, which is based on the gross annual turnover. For the calculation of this discount, a uniform print closing discount scale applies.

bilanz

Advertising formats

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