Various BOLERO magazines placed next to each other on a blue background.

35 years of BOLERO

Exclusive anniversary offers in September 2025

BOLERO, the Swiss magazine for culture, design, fashion, travel and beauty, is celebrating its 35th anniversary this September – join us in the celebration! The entire month of September will be dedicated to the BOLERO anniversary. In addition to a spectacular anniversary issue, the celebration will feature an exclusive VIP event, followed by a month-long pop-up exhibition at a prime location right at Paradeplatz. Present your brand effectively and take advantage of our diverse event sponsorship opportunities.

Impressionen des Thryve Concept Stores.

BOLERO exhibition

Directly at Paradeplatz

With the Thryve Concept Store at Paradeplatz in Zurich, we have a location that serves as a cultural epicentre for innovation and design. Throughout September, a freely accessible BOLERO photo exhibition invites the public to immerse themselves in the world of BOLERO: old covers, 90s photo shoots and the best adverts from 35 years of BOLERO.

The kickoff will be marked by an exclusive opening party, accompanied by extensive media coverage.

Bring your brand to life

A megaphone pictogram

Event sponsorship

  • Integration in editorial coverage, including logo presence.
  • Logo integration on all communication media, e.g. on invitations and in the media release.
  • Presence at the point of sale through striking shop window design and additional measures.
  • Communication via an advertising contingent (classic or as branded stories) before and after the event. Production of customised content, e.g. videos, on request.
  • Ticket contingent for the BOLERO anniversary event.
A price tag pictogram

Product presence

  • Integration in shelves: Your products are placed prominently in the pop-up store. Products can be handed out or sold.
  • Staging on the forecourt possible from 18:00.
  • Interaction with guests on site.
  • Communication via an advertising contingent (classic or as branded stories) before and after the event. Production of customised content, e.g. videos, on request.
  • Ticket contingent for the BOLERO anniversary event.
A diamond pictogram

Tailored event

  • Host your own pop-up event at Thryve –whether it’s a social gathering, pop-up workshop, or talk – you decide and help shape the experience.
  • Communication via an advertising contingent (classic or as branded stories) before and after the event. Production of customised content, e.g. videos, on request.
A picture from Bolero magazine
A picture from Bolero magazine

The BOLERO anniversary issue in autumn

For over 30 years, BOLERO has stood for culture, design, fashion, travel and beauty. The magazine celebrates the finer things in life and reports on the most fascinating personalities, developments and influences from around the world with background information and intellectual claim. Look forward to an extended edition for the anniversary issue in autumn. Take the opportunity for congratulatory ads and exclusive special formats. Let’s celebrate this special anniversary together!

« The exhibition not only tells the story of BOLERO but also offers a fascinating glimpse into the trends of the ’90s and 2000s. We look forward to taking our visitors on a stylish journey through time into the world of fashion and design!»

Sara Allerstorfer, Editor-in-Chief

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