Handelszeitung provides readers with valuable information on the stock market, careers, investments and management. In addition, the editorial team offers relevant primeurs from the world of business as well as researched industry and company stories. Their opinion articles are a liberal compass in everyday economic policy. For decision-makers in business and politics, the Handelszeitung is and remains a weekly information package that gets to the heart of the matter.
Print (DE)
46’000
Readership
27.3 % F
72.7 % M
Gender
0.9 %
Print Reach
Higher education
High affinity
Sources for readership and reach (in %) for titles distributed in German-speaking Switzerland = MACH Basic 2026-1, German-speaking group
digital
Publication formats
Delivery
Advertising material delivery deadlines
- Standard formats: three working days
- Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
Delivery address for ad formats material
- Delivery address for display, newsletter, advertorial & brand report advertising material: digitalservices@ringier.ch
- Advertising material must be in delivered in https
Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). Audio for instream video formats should be switched to ‘sound on’.
For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog
Downloads
DIGITAL
Programmatic
Ringier Advertising’s entire inventory can also be booked programmatically.
In the first-price auctions, in addition to total price transparency, we also offer comprehensive information about VPAID (where technically possible), viewability and publisher URLs. Private deals can include all segments.
CHF 13’500
1/1 page, gross rate
Every 14 days
Frequency
23’612
Distributed circulation
Source for distributed circulation = WEMF Circulation Bulletin 2025
Publication formats
Media Facts
| Readers (thousand) | Range | Structure | Affinity | |
|---|---|---|---|---|
| Total | 46 | 0,9 | 100,0 | 100 |
| Gender | ||||
| Male | 34 | 1,3 | 72,7 | 146 |
| Female | 13 | 0,5 | 27,3 | 54 |
| Age | ||||
| 14 – 34 years | 8 | 0,5 | 16,6 | 59 |
| 35 – 54 years | 17 | 1,0 | 37,9 | 114 |
| 55+ years | 21 | 1,0 | 45,5 | 119 |
| Age | ||||
| 14 – 19 years | 2 | 0,4 | 3,4 | 51 |
| 20 – 29 years | 4 | 0,5 | 7,6 | 58 |
| 30 – 39 years | 7 | 0,8 | 15,1 | 88 |
| 40 – 49 years | 7 | 0,8 | 14,9 | 92 |
| 50 – 59 years | 11 | 1,2 | 23,4 | 136 |
| 60+ years | 16 | 1,0 | 35,7 | 121 |
| Household income in CHF | ||||
| Up to 3,999 | 2 | 0,3 | 4,8 | 38 |
| 4,000 – 7,999 | 12 | 0,6 | 26,1 | 74 |
| 8,000+ | 32 | 1,1 | 69,1 | 134 |
| Type of residential area | ||||
| Metropolitan area: central core | 39 | 0,9 | 84,7 | 107 |
| Outside metropolitan areas | 7 | 0,6 | 15,3 | 72 |
| Employment | ||||
| Full time | 25 | 1,2 | 55,2 | 137 |
| Part time | 7 | 0,6 | 14,3 | 65 |
| In education/training | 2 | 0,5 | 3,4 | 55 |
| Unemployed | 13 | 0,7 | 27,1 | 86 |
| Education | ||||
| Compulsory | 3 | 0,3 | 6,0 | 38 |
| Medium | 17 | 0,7 | 35,8 | 83 |
| High | 27 | 1,2 | 58,2 | 143 |
| Very strong/generally strong interest | ||||
| Stock market, investment, financial markets | 36 | 2,7 | 77,7 | 310 |
| Economy | 41 | 1,8 | 87,7 | 215 |
| Cars and motorbikes | 15 | 1,3 | 31,9 | 157 |
| Working world, career | 27 | 1,3 | 58,2 | 154 |
| Computers and informatics | 20 | 1,2 | 42,8 | 142 |
Publication and advertising deadlines
| Issue | Publication | Advertising deadline | Deadline for print material |
| 01 | 15.01.2026 | 30.12.2025 | 09.01.2026 |
| 02 | 29.01.2026 | 15.01.2026 | 23.01.2026 |
| 03 | 12.02.2026 | 29.01.2026 | 06.02.2026 |
| 04 | 26.02.2026 | 12.02.2026 | 20.02.2026 |
| 05 | 12.03.2026 | 26.02.2026 | 06.03.2026 |
| 06 | 26.03.2026 | 12.03.2026 | 20.03.2026 |
| 07 | 09.04.2026 | 26.03.2026 | 02.04.2026 |
| 08 | 23.04.2026 | 09.04.2026 | 17.04.2026 |
| 09 | 07.05.2026 | 23.04.2026 | 30.04.2026 |
| 10 | 21.05.2026 | 07.05.2026 | 15.05.2026 |
| 11 | 04.06.2026 | 21.05.2026 | 29.05.2026 |
| 12 | 18.06.2026 | 04.06.2026 | 12.06.2026 |
| 13 | 02.07.2026 | 18.06.2026 | 26.06.2026 |
| 14 | 16.07.2026 | 02.07.2026 | 10.07.2026 |
| 15 | 30.07.2026 | 16.07.2026 | 24.07.2026 |
| 16 | 13.08.2026 | 30.07.2026 | 07.08.2026 |
| 17 | 27.08.2026 | 13.08.2026 | 21.08.2026 |
| 18 | 10.09.2026 | 27.08.2026 | 04.09.2026 |
| 19 | 24.09.2026 | 10.09.2026 | 18.09.2026 |
| 20 | 08.10.2026 | 24.09.2026 | 02.10.2026 |
| 21 | 22.10.2026 | 08.10.2026 | 16.10.2026 |
| 22 | 05.11.2026 | 22.10.2026 | 30.10.2026 |
| 23 | 19.11.2026 | 05.11.2026 | 13.11.2026 |
| 24 | 03.12.2026 | 19.11.2026 | 27.11.2026 |
| 25 | 17.12.2026 | 03.12.2026 | 11.12.2026 |
| 26 | 31.12.2026 | 17.12.2026 | 23.12.2026 |
Publication Formats & Rates
Standard formats
| Formats | Print space in mm (W x H) | Gross price in CHF |
|---|---|---|
| 1/1 page | 291 x 438 | 13,500 |
| 1/2 landscape | 291 x 219 | 8,505 |
| 1/3 landscape | 291 x 145 | 5,631 |
| 1/4 landscape | 291 x 110 | 4,272 |
| 1/5 vertical | 114 x 219 | 4,950 |
| 2/5 vertical | 114 x 438 | 6,664 |
| Junior page Maxi | 232 x 300 | 10,173 |
| Junior page Mini | 173 x 250 | 6,954 |
Additional costs
| Additional costs | Surcharge additional costs* |
|---|---|
| Placement guarantee | 25 % |
Cover pages
| Formats | Print space in mm (W x H) | Gross price in CHF |
|---|---|---|
| 2nd cover page | 291 x 438 | 16,200 |
Double-page spreads
| Formats | Print space in mm (W x H) | Gross price in CHF |
|---|---|---|
| 2/1 page | 610 x 438 | 29,700 |
| 2 x 1/2 landscape | 610 x 219 | 17,828 |
| Center Panorama 1 | 375 x 438 | 21,862 |
| Center Panorama 2 | 257 x 438 | 14,964 |
| Center Panorama 3 | 257 x 219 | 8,978 |
| Center Panorama 4 | 375 x 270 | 13,476 |
Special formats
| Formats | Placement | Print space in mm (W x H) | Gross price in CHF |
|---|---|---|---|
| 291 x 45 | 6,000 | ||
| 291 x 45 | 5,300 | ||
| 291 x 40 | 5,023 | ||
| 291 x 45 | 4,347 |
Advertorials
| Formats | Print space in mm (W x H) | Gross price in CHF |
|---|---|---|
| 2/1 page | 610 x 219 | 29,700 |
| 1/1 page | 291 x 438 | 13,500 |
| 1/2 landscape | 291 x 219 | 8,505 |
Production surcharges
The following production surcharges apply when print material (text and design) is produced by the Brand Studio:
| Formats | Layout | Print space in mm (W x H) | Gross price in CHF |
|---|---|---|---|
| 2/1 page | Broadsheet | 610 x 438 | 5,000 |
| 1/1 page | Broadsheet | 291 x 438 | 3,300 |
| 1/2 page | Broadsheet | 291 x 219 | 3,300 |
Ads
| Formats | Additional information | Per mm 4-coloured |
|---|---|---|
| Ad page | Individual | 3.78 |
| Ad page | Individual with text connection | 4.91 |
| Ad page | Individual advert | 19.32 |
Ad column width
| Columns | Width in mm |
|---|---|
| 01 | – |
| 02 | 55 |
| 03 | 85 |
| 04 | 114 |
| 05 | 144 |
| 06 | 173 |
| 07 | 203 |
| 08 | 232 |
| 09 | – |
| 10 | 291 |
Advert column width
| Spalten | Width in mm |
|---|---|
| 01 | 55 |
| 02 | 114 |
| 03 | 173 |
| 04 | 232 |
| 05 | 291 |
Loose supplements
| Weights in gramm | Gross price in CHF |
|---|---|
| ≤ 15 | 16,524 |
| 16 – 25 | 16,524 |
| 26 – 35 | 16,728 |
| 36 – 50 | 17,034 |
General policies
The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1st January 2026.
Print-Specials
Specifications & delivery
Publishing title
Circulation
| Title | Circulation 2026 | Subscriptions | Single-copy sales |
|---|---|---|---|
| Handelszeitung | 34,000* | 26,000 | 8,000 |
Technical conditions
| Print space | 291 x 438 mm (advertisements only possible in the print space) |
| Tone rating | 3 – 98 % (highlight 0 % = paper white) |
| UCR | 240 % (sum of C+M+Y+K) |
| Colours | Must be in CMYK resolution |
| Resolution | 243 dpi |
| ICC-Profil | ISO Newspaper 26v4 |
| Documents | PDF/X-4 (other documents on request). For the settings, please see www.pdfx-ready.ch. |
Data transmission
| Address | Ringier AG Ringier Advertising Classifieds & Prepress Flurstrasse 55 8021 Zürich anzeigen-prod@ringier.ch |
Requirements for the creation of advertorials
| Column spacing | 4 or 6 columns |
| Note | The words “PUBLIREPORTAGE” must be clearly visible at the top |
| Deposited grid | 10 % |
| Logo | The advertiser logo must be clearly visible |
| Border | A black frame must be used |
| Guidelines for fonts | A font other than that of the “Handelszeitung” must be used |
| Fonts of HZ | Title font: Chronicle Display Semibold Lead/legend/box: Gotham Narrow Book (Black colour) Basic font: Utopia Standard Regular |
Specials
On newsprint paper
| Print space | 291 x 438 mm (advertisements only possible in the print space) |
| Colours | Must be in CMYK resolution |
| Resolution | 243 dpi |
| ICC profile | ISO Newspaper 26v4 |
On glossy paper
| Print space | 291 x 438 mm (advertisements only possible in the print space) |
| Colours | Must be in CMYK resolution |
| Resolution | 300 dpi |
| ICC profile | ISO Coated_V2_300_eci |
In magazine format
| Magazine format | 210 x 282 mm |
| Bleed advertisements | +5 mm trim on all sides |
| Colours | Must be in CMYK resolution |
| Resolution | 300 dpi |
| ICC profile | ISO Coated_V2_300_eci |
Loose supplements
Technical conditions
| Format | Minimum: 200 x 105 mm Maximum: 310 x 230 mm |
| Quality | The supplements must be easy to machine process and must not stick to one another, whether due to moisture or static charge. For special finishes, samples must be used to check the technical feasibility in advance. |
| Cover wrap/flap | The design of cover wraps with a shortened flap has to be based on the supplement format. The flap must only be shortened on one side, have a minimum width of 50 mm and be no more than 80 mm shorter than the overall product width. If the cover page is shortened, the product is positioned the other way round in the carrier product for technical reasons. |
| Layout | Supplements can only be processed if they have a parallel, roll, closed gate or cross fold. Zig-zag and open gate folds cannot be processed. All supplements must have a closed edge. Mistargeting and placement errors of 2 – 3 % are standard within the industry. |
| Booking/Cancellation | 5 weeks before publication |
| Dummy version | The final acceptance (good to go) requires a binding sample to be provided on time |
| Scheduling | For very thin supplements, duplicate placements cannot be precluded |
| Third-party ads | For brochures containing third-party ads, +20 % of the gross price for a 1/1 page will be charged per ad |
| Positioning | Positioning requests will be considered insofar as possible depending on the magazine structure and the properties of the supplement. However, there is no entitlement to mandatory insertion points. It is only possible to insert supplements in specific places on agreement. |
| Good for printing | The final version (good for printing) of the supplement must be submitted in advance to the publisher for review. Logos of Ringier Media Switzerland titles may only be used after consultation. |
Packaging specifications
- The supplements must be stacked cover-side down
- The stacked layers must each be of a size that is suitable for handling (grip height of 8 – 10 cm)
- The supplements must be placed on a pallet loose, not bound or entwined
- The layers must be separated by cardboard inlays
- Maximum pallet height: 1.10 m
- The pallets should each be cross strapped with two straps, especially for longer journeys
- Euro pallets will be exchanged
- If supplements are not processed and packaged as stipulated, this may affect the insertion deadline and result in additional costs. These will be passed on.
- Packaging options:
- With a lid and steel strapping
- Securely shrink wrapped
- Firmly stacked in a pallet frame
Pallet labelling
Pallets must be clearly labelled with the following information:
- Precise description or title of the supplement
- Name or title of the carrier product (split/region)
- Publication date
- Delivery quantity, including the number of copies per pallet and the number of pallets
- Each pallet must be labelled and sequentially numbered
- Different types must be labelled accordingly
- Supplier and delivery date
Delivery note
The following information must be provided for each supplement:
- Sender
- Name/Description
- Title
- Circulation
- Publication date
Delivery date
The supplements must be delivered no more than one week and no less than four working days prior to the publication date. The binding supplement registration form in the supplement tool must be completed prior to the delivery date, otherwise the delivery cannot be accepted.
Delivery times & delivery address
Request at mediaserviceprint@ringier.ch
Invoicing
Postage paid (without tax charges, e.g. VAT, customs). DZZ Druckzentrum Zürich AG is neither an importer nor an orderer but solely the recipient of the supplements (or front labels) and will not accept any costs for this.
Conditions & Discounts
Benefit from special discounts, find out about our commissions and bonuses, use our dynamic pricing system for print bookings and find out more about our special deals.
Your brand, heard loud and clear across Switzerland
Our podcasts create a unique connection between your brand and an engaged community. Place your message within a credible context of compelling stories and expert insight, and benefit from an advertising impact that sticks in people’s minds.
Podcast
Our formats
Upbeat
The Upbeat podcast features weekly interviews with innovative entrepreneurs from Switzerland. In engaging conversations, they share their experiences regarding ideas, risks and the challenges of everyday life in a start-up – always speaking openly and honestly, and offering practical tips for anyone looking to get off to a successful start in the start-up world.
You can find out more about the companies featured at: handelszeitung.ch/upbeat.
HZ Insurance
The HZ Insurance Podcast explores the latest trends and developments in the insurance industry. Topics such as insurtech, brokers and the award-winning projects from the Swiss Insurance Innovation Award are examined and discussed with experts. The current series offers fascinating insights into the challenges and opportunities facing the brokerage sector.
Elektrogeflüster
Sustainable, electric, straightforward. The expert duo Andreas Engel (automotive expert at the Blick Group) and Wilma Fasola (business and consumer affairs journalist) examine e-mobility in Switzerland from both a technical and a consumer perspective. From the latest trends to in-depth analyses: they engage in an entertaining discussion on everything driving the mobility transition.
Offers
Our sponsorship opportunities
Brand presence & audio integration
Mention in the podcast (intro or mid-roll, max. 30 seconds) with an optional video pre-roll. Ensures an authentic brand experience directly within the audio or video content.
Customised content & special formats
Option for a special episode featuring a selected guest or focusing on a specific topic. Add-on: Fully branded content, including banners, for increased reach and brand engagement.
Visibility across all channels
Logo placement on banners, article teasers and social media posts, as well as a CTA box on the article pages.
Case
UBS x Upbeat
Every week, the Upbeat podcast features innovative entrepreneurs from Switzerland in engaging conversations. In open and honest discussions, they share their ideas, experiences and valuable tips for anyone looking to make their mark in the start-up world.
The podcast is presented by UBS and forms part of a comprehensive 360-degree content series. In addition to the studio audio production, this series also includes a video interview for the web, in-depth profiles in print and online, and social media teasers.
Tap into the power of the Handelszeitung community
On our social media channels, your brand will find a direct and authentic connection to Switzerland. We integrate your message creatively and in an eye-catching way into our established thematic worlds and ensure maximum engagement.
Social media
Channels & Reach
Handelszeitung
As Switzerland’s leading business newspaper, the Handelszeitung is packed with news, interviews and career advice as well as information about changing jobs and start-ups. Topics that move the business world in Switzerland and beyond.
| Account Link | Platform | Subscribers | Age | Reach | Prices |
| @handelszeitung |  | 44 000 | 25 – 54 years | 30 000 | CHF 2 900 |
| @handelszeitung |  | 23 700 | 35 – 54 years | 80 000 | CHF 2 900 |
| @handelszeitung |  | 3 800 | 35 – 54 years | 40 000 | Story: CHF 1 400 |
Social Media
Werbeformate
Experiences with a lasting impact
Events bring people together and create moments that will be remembered for a long time to come. As a sponsor, you have the opportunity to bring your brand to life at the event and leave a lasting impression on attendees.
Offers
Our sponsorship opportunities
Logo integration & reporting
Benefit from maximum visibility through logo placement across all channels – from the invitation to the photo wall at the venue.
On-site presence & ticket allocation
Benefit from maximum visibility through logo placement across all channels – from the invitation to the photo wall at the venue.
Panel participation & expertise
Depending on the event format, you will be given the opportunity to host your own panel discussion, allowing you to showcase your expertise to a wide audience and firmly establish your brand through the content you present.
Events
Our platforms
HZ Insurance Forum
At the HZ Insurance Forum, leading experts share the latest insights and practical perspectives from the insurance industry. The topics are drawn directly from real-world experience and are specifically tailored to the needs of the participants. Networking also plays a central role. Whether during breaks, at lunch or over drinks – there are plenty of opportunities to have valuable conversations and make new contacts.
Swiss Insurance Innovation Award
For over 25 years, the Swiss Insurance Innovation Award has recognised innovative insurance products, services and processes that set the standard for the industry. The award promotes innovation, strengthens customer focus and shares best practices to enhance the competitiveness of the insurance sector. Its aim is to recognise creative solutions and drive the sustainable development of the industry.
HZ Focus Day
HZ Focus Day offers an exciting platform for industry professionals to engage in-depth with selected topics. Organised by the Handelszeitung, the event promotes professional exchange and in-depth discussion of relevant issues and developments within the industry.
Your Points of Contact
Print Services
Media Service Print
+41 44 259 88 44
mediaserviceprint@ringier.ch
Digital Services
Media Service Digital
+41 58 909 99 63
digitalservices@ringier.ch
