Handelszeitung.ch – constantly getting to the heart of business: the Handelszeitung online editorial staff provide data, facts, opinions and background – from early in the morning to late at night. During the week and at weekends.

Facts

Average Visits per Day (DE)23 600
Average IDs per Day (DE)21 600
Facebook20 067
Instagram3 634
LinkedIn42 236

Source: Online Content Traffic Data – Brand Ranking Traffic – next level / copyright@WEMF / average January to June 2025

Source: Facebook, Instagram – 30.06.25

Media Facts

Total	Users	Structure	Reach	Affinity
Basis	38 000	100.0 %	0.7 %	100

Gender
Male	34 000	89.6 %	1.3 %	180
Female	4 000	10.4 %	0.1 %	21

Age
14 – 34 years	14 000	36.0 %	0.9 %	126
35 – 54 years	13 000	33.8 %	0.7 %	101
55+ years	11 000	30.3 %	0.6 %	80

Household income in CHF
Up to 5 999	6 000	15.6 %	0.5 %	67
6 000 – 9 999	7 000	17.4 %	0.4 %	54
10 000+	23 000	60.4 %	1.7 %	236
No information / Refused	2 000	6.5 %	0.2 %	34

Source: MACH Strategy Consumer 2024 / Base: Switzerland, 30,328 cases = 7,428 thousand = 100%

Delivery

Advertising material delivery deadlines

Standard formats: three working days
Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days

A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.

Delivery address for ad formats material

Delivery address for display, newsletter, advertorial & brand report advertising material: digitalservices@ringier.ch
Advertising material must be in delivered in https

Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). Audio for instream video formats should be switched to ‘sound on’.

For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.

Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).

The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

Downloads

Guideline HTML Download

Digital specifications Download

Unterstützte Werbeformate

Display
Content
Video
Branding
Newsletter

DIGITAL

Programmatic

Ringier Advertising’s entire inventory can also be booked programmatically.

In the first-price auctions, in addition to total price transparency, we also offer comprehensive information about VPAID (where technically possible), viewability and publisher URLs. Private deals can include all segments.