izzy Projects : Entertainment with relevance
Since 2017, the award-winning team led by Cedric Schild has been creating buzz among a young audience—and beyond—through entertaining videos, documentaries, and stunts. izzy Projects is one of Switzerland’s most popular entertainment brands, offering advertising opportunities that truly make an impact.
With over 400 million views on YouTube, Instagram, TikTok, and more, izzy Projects is the country’s most far-reaching entertainment brand. Combining comedy and journalism, the izzy team consistently captures the zeitgeist, making their humorous investigations go viral. izzy Projects focuses on cool, creative content that stands out from conventional formats. Brand messages can be integrated cleverly and credibly, achieving maximum attention.
target audience
The izzy ecosystem
izzy Projects is active on all major social media platforms, reaching over 500,000 views per episode. Episodes, lasting 10 to 20 minutes, are published on Instagram, Facebook, TikTok, blick.ch, and YouTube. In addition, izzy Projects regularly produces film highlights (“The Grandparent Scam” 2024, “Guide to Casino Fraud” 2025), which receive significant attention from both audiences and the media.
izzy’s advertising formats
izzy not only impresses with its massive reach but also with outstanding advertising effectiveness. Various studies confirm that izzy Projects provides an exceptional advertising environment. Ad recall for the content placed within the videos is excellent, well above benchmark levels. The ad formats also enjoy high credibility, as the high entertainment value makes the advertising feel much less intrusive compared to other formats. Additionally, watch time is above average—ideal for delivering strong or even complex brand messages.
Sponsoring-Break
Maximum duration 6 seconds, displayed within the first 20 seconds of the video.
Content-Break
Approx. 30 seconds, integrated natively during the first half of the video.
Product Placement
The product appears for 30 seconds, in one or multiple segments at izzy’s discretion.
The Samsung Case
For the launch of the Galaxy S25 Ultra, Samsung is running a high-impact campaign with izzy Projects. The goals: to raise awareness for the launch of the “Galaxy S25” series and to communicate Samsung’s position as a market leader in AI and smartphones through the cross-app “Galaxy AI.” We measure, via an online survey of our audience, whether the messages are perceived positively, remembered sustainably, and truly understood.
*Comparative data from the study “Screenforce DACH, Track The Success – Basic Study on Perception and Reactions to Video Platforms,” 2021
