Our Christmas Environments
Christmas is the season for major campaigns that are particularly moving and bring joy. We understand the importance of this environment for your campaign and want to help ensure your message achieves its full impact and reaches your target audience.
The Ringier Christmas Environment
The Blick Advent Calendar
- Daily Competition
on Blick.ch (de/fr) - Appealing Presentation
Editorially designed advent door with an image or video of the daily prize and information about the product/company (DE/FR) - 12h Teaser on Home
Your article will be prominently placed as a teaser on the Blick.ch homepage for 12 hours and seen by thousands of potential customers
13’412
registered users in the calendar
10’681
Ø daily participations in the calendar
2’375’189
Ø daily impressions
Quelle: Google Analytics, CMS, Sailthru, Auswertungszeitraum: 01.12. – 24.12.2025
*Blick Competition, as of July 2025.
Blick, SonntagsBlick, L’illustre & Schweizer Illustrierte
The Ringier Christmas Magazine
In December 2026, a special print edition will be published, creating an emotional anchor for the Advent season. This issue is much more than just a magazine: it provides inspiration for less perfection, more presence, and genuine connection. A perfect opportunity to highlight moments of calm and present your brand in an exclusive, brand-safe environment, embedded in high-quality content that builds trust.
1’086’000
Gross contacts print
12.9 %
Reach D-CH
12.2 %
Reach W-CH
263’414
Distributed circulation
Quellen: WEMF-Auflagenbulletin 2025, MACH Basic 2026-1, Deutsch- und Westschweiz
Digital Extension
The Christmas special edition will, of course, also have a digital presence. And it will be featured prominently in its own Digital Special Zone on the *Blick* homepage. Integration possibilities:
- Wideboard placement above and below the Digital Special Zone
- Sponsoring articles within the zone
- Extending Branded Stories from the magazine into the zone
- Also bookable as a supplement
Our Other Print Christmas Environments for 2026
19.11.2026
26.11.2026
ILLE/Style: 26.11.2026
SI: 04.12.2026
Blick: 05.12.2026
SoBli: 06.12.2026
PME: 16.12.2025 (HiH)
Christmas environment in Style
Our exclusive Christmas special invites our readers to experience the festive magic of the season, with elegant decoration ideas, gourmet recommendations, original gift ideas, and much more, to ensure they have an unforgettable and reflective Christmas.
Performance Metrics
- 518,000 readers
- 5.5% reach in German-speaking Switzerland
- 12.2% reach in Romandie
- 125,225 (SI +L’illustré)
Multichannel Presence
Benefit from wide reach, both digitally and in print. We would be happy to show you how you can extend your print advertising digitally.
*Topics are subject to change
Christmas environment in Beobachter
At Christmas, more and more people are looking for meaningful gifts. Whether it’s a bee sponsorship, a scholarship, or a tree: meaningful presents create real impact. Our special supplement, Impact Christmas, provides the perfect stage for these alternatives and brings your donation projects directly to an attentive readership.
Performance Metrics*
- 484,000 readers nationwide
- 9% reach in German-speaking Switzerland
- 125,950 copies
Multichannel Presence
Benefit from wide reach, both digitally and in print. We would be happy to show you how you can extend your print advertising digitally.
*Quelle: MACH Basic 2026-1, German-speaking audience, WEMF-Auflagenbulletin 2026
Christmas environment in Schweizer LandLiebe & CôtéNature
In November, the issues of Schweizer LandLiebe and CôtéNature are all about festive magic and the wonderful Christmas season. Wintry photo spreads, festive cuisine, creative ideas for crafts and projects, and much more make both issues atmospheric companions through the Advent period.
Performance Metrics Schweizer LandLiebe*
- 516,000 readers
- 9% reach in German-speaking Switzerland
Performance Metrics CôtéNature*
- 227,000 readers
- 12.4% reach in Romandie
*Quelle: MACH Basic 2026-1, German-speaking audience, WEMF-Auflagenbulletin 2026
Branded Content
Tell Your Story
Tell an emotional story with a Branded Story or provide practical tips for the Christmas season. After all, who doesn’t want to get through the holidays stress-free?
And to save customers from racking their brains over the perfect gift: inspiring gift ideas that cater to every taste.
A Schweizer LandLiebe cover with an advent door
Are you looking for a supplementary measure or want to implement something completely individual? We are happy to support you and develop a tailor-made Christmas campaign together with you.
Your Points of Contact
Chiara Rusch
Head of Sales
+41 58 269 26 16
chiara.rusch@ringier.ch
Annick Cochard
Head of Sports Sales & Strategic Partnerships
+41 58 269 24 63
annick.cochard@ringier.chThierry Hansen
Head of Sales Wirtschaft, Lifestyle, Living und Luxus
+41 44 259 88 52
thierry.hansen@ringier.chClaudia Dippel
Special & Initiative Sales
+41 44 259 89 43
claudia.dippel@ringier.ch
