«Style» is the high-quality lifestyle magazine published with the magazines «Schweizer Illustrierte» and «L’illustré». Decorating, eating, travelling, sustainable thinking, looking after yourself and choosing high-quality products. In Switzerland, there is hardly any other title that covers these needs in a broad and appreciative way. The «Style» magazine takes over this role.

Facts

  • CharacteristicLifestyle
  • Frequency4x per year
  • Readership546 000
  • Circulation (Schweizer Illustrierte)85 345
  • Circulation (L’illustré/TV8)66 193
  • 1/1 page, gross rateCHF 28 350
  • Cost-per-thousandCHF 52
  • Reach7.8 %

The values correspond to those of Schweizer Illustrierte and L’Illustré/TV8 combined, as they serve as a main medium
Source for readership and reach: MACH Basic 2024-1 (basis: German- and French-speaking language group of 7 040 000 people)
Source for distributed circulation: WEMF Circulation Bulletin 2023

Media Facts

Media Facts

Readers (thousand)RangeStructureAffinity
Total5467.8 %100 %100
Gender
Male2086 %38.1 %77
Female3389.5 %61.9 %122
Age
14 – 34 years653.1 %11.9 %40
35 – 54 years1466.2 %26.8 %80
55+ years33512.9 %61.3 %166
Age
14 – 19 years163.3 %2.9 %43
20 – 29 years303 %5.4 %39
30 – 39 years453.7 %8.2 %48
40 – 49 years726.3 %13.2 %81
50 – 59 years1088.7 %19.8 %112
60+ years27513.8 %50.4 %178
Household income in CHF
Up to 3,99911110.7 %20.4 %138
4,000 – 7,9992368.5 %43.1 %110
8,000+1996.1 %36.4 %79
Type of residential area
Metropolitan area: central core4187.4 %76.5 %95
Outside metropolitan areas1289.2 %23.5 %118
Employment
Full time1385 %25.2 %65
Part time1167.7 %21.2 %100
In education/training204 %3.7 %52
Unemployed27211.9 %49.9 %153
Education
Compulsory1209.4 %21.9 %122
Medium2748.8 %50.2 %113
High1525.8 %27.9 %74
Very strong/generally strong interest
Stories about celebrities15113.2 %27.6 %171
Cosmetics. body care. beauty17610.5 %32.2 %135
Clothes and fashion20110.2 %36.9 %132
Family. children and partnership3539.1 %64.7 %117
Living and furnishing2499 %45.6 %116
Source: MACH Basic 2024-1 / Base: German- and French-speaking language group of 7 040 000 people

Publication and advertising deadlines

Publication and advertising deadlines

IssuePublication
Style (D-CH)
Publication
Style (F-CH)
Advertising deadline
Style (D-CH)
Deadline for print material Style (D-CH)Advertising deadline
Style (F-CH)
Deadline for print material
Syle (F-CH)
0128.03.202403.04.202408.03.202408.03.202413.03.202413.03.2024
0224.05.202429.05.202403.05.202403.05.202408.05.202408.05.2024
0327.09.202402.10.202406.09.202406.09.202411.09.202411.09.2024
0422.11.202427.11.202401.11.202401.11.202406.11.202406.11.2024

Rates

Rates

Premium formats

FormatsPlacementFull bleed in mm (W x H)Print space in mm (W x H)Gross price in CHF
Schweizer Illustrierte & L’illustré (Combi National)
Coverspread420 x 282398 x 26866,790
Vis-à-vis EditorialLeft side210 x 282189 x 26132,130
Imprint210 x 282189 x 26131,180
Content 1210 x 282189 x 26130,240
4th Coverpage210 x 282189 x 26142,291

Standard formats

FormatsFull bleed
in mm (W x H)
Print space
in mm (W x H)
Gross price in CHF
Schweizer Illustrierte
(D-CH)
Gross price in CHF
L’illustré
(F-CH)
Gross price in CHF
Schweizer Illustrierte & L’illustré
(Combi National)
1/1 page210 x 282189 x 26121,90020,90028,350
1/2 landscape210 x 140189 x 12913,51013,40024,200
1/2 vertical104 x 28293 x 26113,51013,40024,200

Double-page spreads

FormatsPlacementFull bleed
in mm (W x H)
Print space
in mm (W x H)
Gross price in CHF
Schweizer Illustrierte
(D-CH)
Gross price in CHF
L’illustré
(F-CH)
Gross price in CHF
Schweizer Illustrierte & L’illustré
(Combi National)
2/1 premium1st position420 x 282398 x 26162,790
2/1 premium2nd position420 x 282398 x 26160,027
2/1 premium3rd position420 x 282398 x 26160,027
2/1 page420 x 282398 x 26143,80041,80054,600

Advertorials

FormatsFull bleed in mm (W x H)Print space in mm (W x H)Gross price in CHF
Schweizer Illustrierte
(D-CH)
Gross price in CHF
L’illustré
(F-CH)
Gross price in CHF
Schweizer Illustrierte & L’illustré
(Combi National)
2/1 page420 x 282398 x 26146,90043,30058,050
1/1 page210 x 282189 x 26125,00022,40031,800
Advertorial delivery by customers

Production surcharges

The following production surcharges apply when creating print material (text and design) via the Brand Studio*:

FormatsLayoutFull bleed in mm (W x H)Gross price in CHF**
2/1 pageMagazine or journal format420 x 2825,000
1/1 pageMagazine or journal format210 x 2823,300
*Exclusive shooting – further adaptations and translations on request
**Neither tiered discount nor entitled for Advisory commission or Annual turnover premium

Bound supplement

  • Heavy specialities on request
Weights in grammGross price in CHF
Schweizer Illustrierte (D-CH)
Gross price in CHF
L’illustré (F-CH)
Gross price in CHF
Schweizer Illustrierte & L’illustré (Combi National)
≤ 1545,01221,930On request
16 – 2547,86424,166On request
26 – 3551,08826,660On request
36 – 5054,18830,702On request

Tip-on

  • Heavy specialities on request
Weights in grammGross price in CHF
Schweizer Illustrierte (D-CH)
Gross price in CHF
L’illustré (F-CH)
Gross price in CHF
Schweizer Illustrierte & L’illustré (Combi National)
≤ 1515,74810,320On request
16 – 2517,60812,728On request
26 – 3520,95615,308On request
36 – 5025,17218,662On request

Loose supplement

Weights in grammGross price in CHF
Schweizer Illustrierte (D-CH)
Gross price in CHF
L’illustré (F-CH)
Gross price in CHF
Schweizer Illustrierte & L’illustré (Combi National)
≤ 1545,01223,220On request
16 – 2547,86425,714On request
26 – 3551,08828,208On request
36 – 5054,18832,508On request
  • Heavy specialities on request
  • 30 % surcharge for inserts with samples

Product sample

  • Heavy specialities on request
Weights in grammGross price in CHF
Schweizer Illustrierte (D-CH)
Gross price in CHF
L’illustré (F-CH)
Gross price in CHF
Schweizer Illustrierte & L’illustré (Combi National)
≤ 1528,02419,694On request
16 – 2528,02419,694On request

General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1st January 2024.

Specifications & delivery

Specifications & delivery

Publishing title

Circulation
TitleCirculation 2024SubscriptionsKiosk sales
Style D-CH124,000*101,00023,000
Style F-CH86,000*69,00017,000
*Only the total print run is bookable
Technical conditions
Print processOffset
Magazine format210 x 282 mm
Bleed advertisements+5 mm trim on all sides. Text and image elements that may not be trimmed must be 8 mm away from the edge of the magazine
UCR300 % (sum C+M+Y+K)
ICC profileISO Coated_V2_300_eci
Print material coloursTo ensure optimum reproduction of the advert, the print shop requires a binding quality proof in accordance with the Iso Coated Standard by the deadline. There must be a fogra media wedge on the proof. If no colour proof is available as a reference, your order will be printed according to the PSO standard.
Colour compositionAll advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black)
Bitmap845 dpi, greyscale and colour: 300 dpi. Format: PDF. No RGB, DCS or OPI images
Panorama pagesIn the case of 2/1 pages with overflowing text, always take the gutter allowance into account or consult Ringier Advertising
Data formatDelivery as a PDF file is considered standard and is preferable to delivery in other file formats
DocumentsPDF/X-4 (other documents on request). For the settings, please see www.pdfx-ready.ch.
Data transmission
AddressRingier AG
Ringier Advertising
Classifieds & Prepress
Flurstrasse 55
8021 Zürich

anzeigen-prod@ringier.ch

Requirements for the creation of advertorials

Publishing titleThe name and logo of the title and its categories may not be used
Typography & LayoutThe advertorial  must be clearly distinguishable from the editorial section in terms of typography and layout in order to be recognisable to the reader
ClientThe advertiser must be clearly recognisable
NoteThe advertorial must be labelled “PUBLIREPORTAGE” at the top left or right
AutorisationBefore publication, we request a layout for approval by the publisher

Bound supplement

Technical conditions
FormateMinimum: 115 x 140 mm
Maximum: 210 x 282 mm
ScopeMinimum: 2 pages
Maximum: 48 pages (higher number of pages following the presentation of a dummy version)
Paper2 pages: max. 100 – 240 gm2
4 – 8 pages: max. 60 gm2
From 8 pages: max. 40 gm2
TrimHeader trim: 5mm
Footer trim: min. 5mm and max. 23mm (ideal)
LayoutMulti-page supplements can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplements is stuck into the binding. Supplements with more than 4 pages should not be stapled. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement.
Booking & Cancellation5 weeks before publication.
Dummy versionThe final acceptance (good to go) requires a binding sample to be provided on time.
SchedulingMultiple bound supplements are possible per issue.
Third-party adsThird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). four or more third-party ads on request.
DesignFor bleed designs, texts and image elements that must not be cut must be 8 mm from the edge of the format (cut differences and fold rise).
PositioningBetween 2 printed sheets.
Packaging specifications
  • Quantities suitable for handling
  • A grip height of maximum 12 cm per layer
  • Not entwined or bound, cleanly palletised
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Stack inserts and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – pallet dimensions 800 x 1,200 mm:

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times
Monday – Thursday07.00h – 11.30h or 13.30h – 15.30h
Friday07.00h – 11.30h
Before public holidays, the goods receiving department closes at 12.00 noon
Delivery times

Ringier Zeitschriften
Swissprinters AG
Rampe 1 – 3
Brühlstrasse 5
4800 Zofingen
+41 58 787 34 32 or +41 58 787 33 60

Delivery from outside Switzerland

The order must clearly indicate that the client and not the recipient is liable for any customs costs and import sales tax.

Tip-on

Technical conditions
FormatsMinimum: 60 x 80 mm
Maximum: 170 x 252 mm
Scopemin. 2 pages
Weightmax. 20 g
Thicknessmax. 2 mm
QualityPostcards must comply with postal regulations. Paper weight for 2-page tip-ons: minimum 120 gm2 and maximum 300 gm2.
RestrictionsBound tip-ons on agreement only (stapling position).
LayoutMulti-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the tip-on must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the tip-on. Placement errors equating to 2 % of the total quantity provided are reserved (positional deviations, missing carrier or tip-on etc.).
Booking & Cancellation5 weeks before publication.
Dummy versionThe final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time.
Third-party adsThird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request.
Glue strips3 mm from the left edge (glue strips on the item to be glued)
Positioning– On the right-hand ad page
– On the top or bottom half of the page (according to the tip-on diagram)
Positional deviations+/- 9 mm possible (horizontal/vertical) / 4° axial
Carrier adMinimum format 1/1 page
Packaging specifications
  • Quantities suitable for handling
  • A grip height of maximum 12 cm per layer
  • Not entwined or bound, cleanly palletised
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Stack inserts and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – pallet dimensions 800 x 1,200 mm:

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times
Monday – Thursday07.00h – 11.30h or 13.30h – 15.30h
Friday07.00h – 11.30h
Before public holidays, the goods receiving department closes at 12.00 noon
Delivery times

Ringier Zeitschriften
Swissprinters AG
Rampe 1 – 3
Brühlstrasse 5
4800 Zofingen
+41 58 787 34 32 or +41 58 787 33 60

Delivery from outside Switzerland

The order must clearly indicate that the client and not the recipient is liable for any customs costs and import sales tax.

Loose supplement

Technical conditions
FormatsMinimum: 100 x 150 mm
Maximum: 195 x 267 mm
ScopeMinimum: 2 pages
Maximum: 32 pages (higher number of pages following the presentation of a dummy version)
PaperIndividual sheet, double-sided: max. 120 – 300 gm2
4 – 8 pages: 80 gm2 (higher on request)
From 8 pages: 60 gm2 (higher on request)
Weightmax. 49 g (higher weight following the presentation of a dummy version)
Thicknessmax. 2 mm (thicker product on request)
LayoutMulti-page supplements can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplement must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement.
Booking & Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample and precise positional diagram to be provided on time
SchedulingMultiple loose supplements are possible per issue
Third-party adsThird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request.
PositioningAnywhere inside the magazine
Packaging specifications
  • Quantities suitable for handling
  • A grip height of maximum 12 cm per layer
  • Not entwined or bound, cleanly palletised
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Stack inserts and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – pallet dimensions 800 x 1,200 mm:

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times
Monday – Thursday07.00h – 11.30h or 13.30h – 15.30h
Friday07.00h – 11.30h
Before public holidays, the goods receiving department closes at 12.00 noon
Delivery times

Ringier Zeitschriften
Swissprinters AG
Rampe 1 – 3
Brühlstrasse 5
4800 Zofingen
+41 58 787 34 32 or +41 58 787 33 60

Delivery from outside Switzerland

The order must clearly indicate that the client and not the recipient is liable for any customs costs and import sales tax.

Product sample

Technical conditions
FormatsMinimum: 65 x 84 mm
Maximum: 110 x 170 mm
Weightmax. 20 g (higher weight following the presentation of a dummy version)
Thicknessmax. 2 mm
Glue strips3 mm
Booking & Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided. A test run may also have to be performed. To this end, the client must provide 150 original samples free of charge.
SchedulingOnly one product sample is possible per magazine and issue.
Positioning– On the right-hand ad page
– On the top or bottom half of the page (according to the tip-on diagram)
Carrier adMinimum format 1/1 page
Plastic bag properties
  • Bags must lie flat and contain as little air as possible. If a product comes glued in, the seal must not be positioned at the bottom (magazine baseline) or on the same side as the binding.
  • Plastic bags containing liquid: all sealed edges must be completely flat and at least 8 mm wide. They must not bulge out over the bag.
  • Plastic bags containing granules or powder: the top and right-hand sealed edges must be flat and at least 8 mm wide. The left-hand sealed edge (binding side) must be at least 20 mm wide and the lower sealed edge (magazine baseline) must be at least 12 mm wide. They must not bulge out over the bag. Bags containing granules or powder must be divided into 2 chambers.
Material

The bag material must generally be tailored to the contents and comply with specified load requirements. Samples must not have any hazardous content or impair the processing or dispatch of a printed magazine. The publishing house must be relieved of all liability in relation to third-party claims resulting from the provision of a product sample. The publishing house must furthermore be compensated for any damages it incurs due to non-observance of the technical requirements. In the event of any processing difficulties due to poor quality bag material, completion of the magazine print run will take priority over gluing in the bags.

Strain

Bags containing liquid must withstand the following weights:

Static pressure1,000 kg for 15 seconds or 600 kg for 8 hours
Dynamic pressure600 kg for 1 hour
Heat resistancemin. 200°C
Quality standards

95 % of the magazines in the print run contain correctly glued-in tip-ons. A maximum of 5 % can lie outside standard tolerances or have the following defects:

  • Positional deviations
    • horizontal/vertical: max. +/- 8 mm
    • axial: max. 5°
  • Missing tip-ons
  • Tip-ons glued in the wrong way round
Packaging of product samples for delivery

Bags that are delivered randomly mixed up or that stick to each other cannot be processed.

  • Plastic bags containing liquid: all bags must be packaged lined up, facing the same direction and upright! The individual rows and layers (max. 3 layers) must be separated by cardboard. Packaged on a longitudinal side, standing up in boxes. Do not package standing on the seal.
  • Plastic bags containing granules or powder: all bags packaged flat and lined up. To differentiate between the rows, the individual layers must be separated by solid cardboard and stabilised with diagonally positioned card (cross strips) at 15 cm intervals.
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – pallet dimensions 800 x 1,200 mm:

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 10 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times
Monday – Thursday07.00h – 11.30h or 13.30h – 15.30h
Friday07.00h – 11.30h
Before public holidays, the goods receiving department closes at 12.00 noon
Delivery times

Ringier Zeitschriften
Swissprinters AG
Rampe 1 – 3
Brühlstrasse 5
4800 Zofingen
+41 58 787 34 32 or +41 58 787 33 60

Delivery from outside Switzerland

The order must clearly indicate that the client and not the recipient is liable for any customs costs and import sales tax.

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