Back to nature: «Schweizer LandLiebe», the high-end magazine from Ringier Media Switzerland, is embracing this trend. We show Switzerland from a truly authentic perspective. We move with the seasons. Instead of seeking out celebrities, we look for people who are rooted in their living environment and have stories to tell.

Facts

  • CharacteristicPublic
  • Readership549 000
  • Reach10.4 %
  • Distributed circulation129 917
  • 1/1 page, gross rateCHF 21 900
  • Frequency7x per year
  • DistributionGerman-speaking Switzerland
  • Cost-per-thousandCHF 40

Source for readership and reach: MACH Basic 2024-1 (basis: German-speaking language group of 5 255 000 people)
Source for distributed circulation: WEMF Circulation Bulletin 2023

Media Facts

Media Facts

Readers (thousand)RangeStructureAffinity
Total54910.4 %100 %100
Gender
Male1485.7 %27 %54
Female40115.2 %73 %145
Age
14 – 34 years583.8 %10.5 %36
35 – 54 years1478.3 %26.8 %79
55+ years34417.4 %62.7 %167
Age
14 – 19 years144.1 %2.6 %39
20 – 29 years243.3 %4.4 %32
30 – 39 years475.2 %8.5 %50
40 – 49 years718.3 %12.9 %79
50 – 59 years11011.9 %20.1 %113
60+ years28318.7 %51.6 %179
Household income in CHF
Up to 3,99910214.5 %18.6 %139
4,000 – 7,99925212.5 %45.9 %119
8,000+1957.7 %35.4 %74
Type of residential area
Metropolitan area: central core3999.6 %72.7 %92
Outside metropolitan areas15013.5 %27.3 %129
Employment
Full time1135.4 %20.6 %52
Part time14712.7 %26.8 %121
In education/training103.1 %1.9 %30
Unemployed27916.6 %50.8 %159
Education
Compulsory10512.1 %19.2 %115
Medium29312.3 %53.5 %118
High1507.5 %27.4 %72
Very strong/generally strong interest
Living and furnishing27213.2 %49.5 %126
Cosmetics. body care. beauty15712.7 %28.6 %122
Animals and nature44812.7 %81.6 %121
Gastronomy. food and cooking39312.4 %71.5 %119
Family. children and partnership36212.4 %65.9 %118
Source: MACH Basic 2024-1 / Base: German-speaking language group of 5 255 000 people

Publication and advertising deadlines

Publication and advertising deadlines

IssueFocusPublicationAdvertising deadlineDeadline for print material
01Garden01.02.20249.1.202409.01.2024
02Spring awakening21.03.202427.02.202427.02.2024
03In may02.05.202409.04.202409.04.2024
04 / 05Summer edition13.06.202421.05.202421.05.2024
06Beginning of autumn05.09.202413.08.202413.08.2024
07Autumn magic10.10.202417.09.202417.09.2024
08Holiday magic21.11.202429.10.202429.10.2024

Rates

Rates

Premium formats

FormatsPlacementFull bleed in mm (W x H)Print space in mm (W x H)Gross price in CHF
1/1 pageopposite the imprint210 x 282189 x 26124,000

Standard formats

FormatsFull bleed in mm (W x H)Print space in mm (W x H)Gross price in CHF
1/1 page210 x 282189 x 26121,900
1/2 landscape*210 x 140189 x 12916,600
1/2 portrait*104 x 28293 x 26116,600
1/3 vertical*71 x 28261 x 26110,800
1/3 landscape*210 x 96189 x 8510,800
1/4 vertical*56 x 28245 x 2618,900
1/4 landscape*210 x 74189 x 638,900
1/4 corner*104 x 1408,900
1/6 vertical*61 x 1296,600
with text connection

Additional costs

Additional costsSurcharge additional costs*
Placement guarantee for 1/2 page and larger10 %
Placement guarantee for 1/4 page to 1/3 page20 %
*Based on gross price in CHF

Cover pages

FormatsFull bleed in mm (W x H)Print space in mm (W x H)Gross price in CHF
2nd cover page210 x 282189 x 26127,500
4th cover page210 x 282189 x 26127,500

Double-page spreads

FormatsFull bleed in mm (W x H)Print space in mm (W x H)Gross price in CHF
2/1 page420 x 282398 x 26143,800
2 x 1/2 landscape420 x 140398 x 12933,200

Special formats

FormatsPagesFull bleed in mm (W x H)Gross price in CHF
Gatefolder3 pages – folded inwards630 x 28292,000

Advertorials

FormatsFull bleed in mm (W x H)Print space in mm (W x H)Gross price in CHF
2/1 page420 x 282398 x 26146,900
1/1 page210 x 282189 x 26125,000
Advertorials delivery by customers

Production surcharges

The following production surcharges apply when creating print material (text and design) via the Brand Studio*:

FormatsLayoutFull bleed in mm (W x H)Gross price in CHF**
2/1 pageMagazine or journal format420 x 2825,000
1/1 pageMagazine or journal format210 x 2823,300
*Exclusive shooting – further adaptations and translations on request
**Neither tiered discount nor entitled for Advisory commission or Annual turnover premium

Bound supplement

  • Heavy specialities on request
Weights in grammGross price in CHF
≤ 1547,012
16 – 2550,078
26 – 3553,290
36 – 5056,502

Tip-on

  • Heavy specialities on request
Weights in grammGross price in CHF
≤ 1516,498
16 – 2518,396
26 – 3521,900
36 – 5026,280

Insert

Weights in grammGross price in CHF
≤ 1554,458
16 – 2557,378
26 – 3560,444
36 – 5063,510

Loose supplement

  • Heavy specialities on request
  • 30 % surcharge for inserts with samples.
Weights in grammGross price in CHF
≤ 1547,012
16 – 2550,078
26 – 3553,290
36 – 5056,502

Product sample

Weights in grammGross price in CHF
≤ 1531,536
16 – 2531,536

General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1st January 2024.

Specials

Specials

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Specifications & delivery

Specifications & delivery

Publishing title

Circulation
TitleCirculation 2024SubscriptionsKiosk sales
Schweizer LandLiebe146,000*108,00038,000
*Supplements within a special can only be booked as a total print run.
Technical conditions
Print processOffset
Magazine format210 x 282 mm
Bleed advertisements+5 mm trim on all sides. Text and image elements that may not be trimmed must be 8 mm away from the edge of the magazine
UCR300 % (sum C+M+Y+K)
ICC profileISO Coated_V2_300_eci
Print material coloursTo optimally reproduce advertisements, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. The proof must have a Fogra media wedge on it. If no colour proof is available as a reference, your order will be printed in line with the PSO standard.
Colour compositionAll advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black)
Bitmap845 dpi, greyscale and colour: 300 dpi. Format: PDF. No RGB, DCS or OPI images
Panorama pagesIn the case of 2/1 pages with overflowing text, always take the gutter allowance into account or consult Ringier Advertising
Data formatDelivery as a PDF file is considered standard and is preferable to delivery in other file formats
DocumentsPDF/X-4 (other documents on request). For the settings, please see www.pdfx-ready.ch.
Data transmission
AddressRingier AG
Ringier Advertising
Classifieds & Prepress
Flurstrasse 55
8021 Zürich

anzeigen-prod@ringier.ch

Requirements for the creation of advertorials

Publishing titleThe name and logo of the title and its sections may not be used
Typography & LayoutThe advertorial  must be clearly distinguishable from the editorial section in terms of typography and layout in order to be recognisable to the reader
ClientThe advertiser must be clearly recognisable
NoteThe advertorial must be labelled “PUBLIREPORTAGE” at the top left or right
AutorisationBefore publication, we request a layout for approval by the publisher

Bound supplement

Technical conditions
FormatsMinimum: 115 x 140 mm
Maximum: 210 x 282 mm
ScopeMinimum: 2 pages
Maximum: 48 pages (higher number of pages following the presentation of a dummy version)
Paper2 pages: max. 100 – 240 gm2
4 – 8 pages: max. 60 gm2
From 8 pages: max. 40 gm2
TrimHeader trim: 5 mm
Footer trim: min. 5 mm and max. 23 mm (ideal)
LayoutMulti-page supplements can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplements is stuck into the binding. Supplements with more than 4 pages should not be stapled. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement.
Booking & Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample to be provided on time.
SchedulingMultiple bound supplements are possible per issue.
Third-party adsThird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request.
DesignFor bleed designs, texts and image elements that must not be cut must be 8 mm from the edge of the format (cut differences and fold rise).
PositioningBetween 2 printed sheets.
SplitSplit surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking. By postcode (subscribers) and cycle split (e.g. every 3rd subscriber)
Packaging specifications
  • Quantities suitable for handling
  • A grip height of maximum 12 cm per layer
  • Not entwined or bound, cleanly palletised
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Stack inserts and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – pallet dimensions 800 x 1,200 mm:

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 10 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times
Monday – Thursday07.00h – 11.30h or 13.30h – 15.30h
Friday07.00h – 11.30h
Before public holidays, the goods receiving department closes at 12.00 noon
Delivery times

Ringier Zeitschriften
Swissprinters AG
Rampe 1 – 3
Brühlstrasse 5
4800 Zofingen
+41 58 787 34 32 or +41 58 787 33 60

Delivery from outside Switzerland

The order must clearly indicate that the client and not the recipient is liable for any customs costs and import sales tax.

Tip-on

Technical conditions
FormatsMinimum: 60 x 80 mm
Maximum: 170 x 252 mm
Scopemin. 2 pages
Weightmax. 20 g
Thicknessmax. 2 mm
QualityPostcards must comply with postal regulations. Paper weight for 2-page tip-ons: minimum 120 gm2 and maximum 300 gm2.
RestrictionsBound tip-ons on agreement only (stapling position).
LayoutMulti-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the tip-on must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the tip-on. Placement errors equating to 2 % of the total quantity provided are reserved (positional deviations, missing carrier or tip-on etc.).
Booking & Cancellation5 weeks before publication.
Dummy versionThe final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time.
Third-party adsThird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request.
Glue strips3 mm from the left edge (glue strips on the item to be glued)
Positioning– On the right-hand ad page
– On the top or bottom half of the page (according to the tip-on diagram)
Positional deviations+/- 9 mm possible (horizontal/vertical) / 4° axial
Carrier adMinimum format 1/1 page
Packaging specifications
  • Quantities suitable for handling
  • A grip height of maximum 12 cm per layer
  • Not entwined or bound, cleanly palletised
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Stack inserts and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – pallet dimensions 800 x 1,200 mm:

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 10 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times
Monday – Thursday07.00h – 11.30h or 13.30h – 15.30h
Friday07.00h – 11.30h
Before public holidays, the goods receiving department closes at 12.00 noon
Delivery times

Ringier Zeitschriften
Swissprinters AG
Rampe 1 – 3
Brühlstrasse 5
4800 Zofingen
+41 58 787 34 32 or +41 58 787 33 60

Delivery from outside Switzerland

The order must clearly indicate that the client and not the recipient is liable for any customs costs and import sales tax.

Insert

Technical conditions
FormatsMinimum: 148 x 210 mm
Maximum: 210 x 282 mm
ScopeMinimum: 2 pages
Maximum: 64 pages
PaperIndividual sheet, double-sided: 120 – 350 gm2
4 – 8 pages: min. 80 gm2 (higher on request)
From 8 pages: min. 60g m2 (higher on request)
Weightmax. 100 g (higher weight following the presentation of a dummy version)
Thicknessmax. 3 mm (thicker product on request)
LayoutMulti-page inserts can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the insert.
Booking/Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample to be provided on time
SchedulingMultiple inserts are possible per issue
Third-party adsThird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request.
PlacementPlaced on the back of the magazine. The magazine will be shrink-wrapped.
SplitSplit surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking by postcode (subscribers) and cycle split (e.g. every 3rd subscriber).
Packaging specifications
  • Quantities suitable for handling
  • A grip height of maximum 12 cm per layer
  • Not entwined or bound, cleanly palletised
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Stack inserts and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – pallet dimensions 800 x 1,200 mm:

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 10 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times
Monday – Thursday07.00h – 11.30h or 13.30h – 15.30h
Friday07.00h – 11.30h
Before public holidays, the goods receiving department closes at 12.00 noon
Delivery times

Ringier Zeitschriften
Swissprinters AG
Rampe 1 – 3
Brühlstrasse 5
4800 Zofingen
+41 58 787 34 32 or +41 58 787 33 60

Delivery from outside Switzerland

The order must clearly indicate that the client and not the recipient is liable for any customs costs and import sales tax.

Loose supplement

Technical conditions
FormatsMinimum: 100 x 150 mm
Maximum: 195 x 267 mm
ScopeMinimum: 2 pages
Maximum: 32 pages (higher number of pages following the presentation of a dummy version)
PaperIndividual sheet, double-sided: max. 120 – 300 gm2
4 – 8 pages: 80 gm2 (higher on request)
From 8 pages: 60 gm2 (higher on request)
Weight (maximum weight)49 g (higher weight following the presentation of a dummy version)
Thickness (maximum)2 mm (thicker product on request)
LayoutMulti-page supplements can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplement must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement.
Booking & Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample and precise positional diagram to be provided on time.
SchedulingMultiple loose supplements are possible per issue.
Third-party adsThird-party ads with up to 3 pages will be charged at +30% of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). 4 or more third-party ads on request.
PositioningAnywhere inside the magazine.
SplitSplit surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking. By postcode (subscribers) and cycle split (e.g. every 3rd subscriber)
Packaging specifications
  • Quantities suitable for handling
  • A grip height of maximum 12 cm per layer
  • Not entwined or bound, cleanly palletised
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Stack inserts and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – pallet dimensions 800 x 1,200 mm:

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 10 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times
Monday – Thursday07.00h – 11.30h or 13.30h – 15.30h
Friday07.00h – 11.30h
Before public holidays, the goods receiving department closes at 12.00 noon
Delivery times

Ringier Zeitschriften
Swissprinters AG
Rampe 1 – 3
Brühlstrasse 5
4800 Zofingen
+41 58 787 34 32 or +41 58 787 33 60

Delivery from outside Switzerland

The order must clearly indicate that the client and not the recipient is liable for any customs costs and import sales tax.

Product sample

Technical conditions
FormatsMinimum: 65 x 84 mm
Maximum: 110 x 170 mm
Weightmax. 20 g (higher weight following the presentation of a dummy version)
Thicknessmax. 2 mm
Glue strips3 mm
Booking & Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided. A test run may also have to be performed. To this end, the client must provide 150 original samples free of charge.
SchedulingOnly one product sample is possible per magazine and issue.
PositioningIn the front part of the magazine, on the right-hand ad page and on the top or bottom half of the page (according to the tip-on diagram)
Carrier adMinimum format 1/1 page
Packaging of product samples for delivery
  • The closure seal should not be at the bottom (magazine base line) or on the bundle side of the finished product.
  • Plastic bags containing liquid: all bags must be packaged lined up, facing the same direction and upright! The individual rows and layers (max. 3 layers) must be separated by cardboard. Packaged on a longitudinal side, standing up in boxes. Do not package standing on the seal.
  • Plastic bags containing granules or powder: all bags packaged flat and lined up. To differentiate between the rows, the individual layers must be separated by solid cardboard and stabilised with diagonally positioned card (cross strips) at 15 cm intervals.
Material

The bag material must generally be tailored to the contents and comply with specified load requirements. Samples must not have any hazardous content or impair the processing or dispatch of a printed magazine. The publishing house must be relieved of all liability in relation to third-party claims resulting from the provision of a product sample. The publishing house must furthermore be compensated for any damages it incurs due to non-observance of the technical requirements. In the event of any processing difficulties due to poor quality bag material, completion of the magazine print run will take priority over gluing in the bags.

Strain

Bags containing liquid must withstand the following weights:

Static pressure1,000 kg for 15 seconds or 600 kg for 8 hours
Dynamic pressure600 kg for 1 hour
Heat resistanceminimum 200°C
Quality standards

95 % of the magazines in the print run contain correctly glued-in tip-ons. A maximum of 5 % can lie outside standard tolerances or have the following defects:

  • Positional deviations: horizontal/vertical: maximum +/- 8 mm, axial: maximum 5°
  • Missing tip-ons
  • Tip-ons glued in the wrong way round
Packaging of product samples for delivery

Bags that are delivered randomly mixed up or that stick to each other cannot be processed.

  • Plastic bags containing liquid: all bags must be packaged lined up, facing the same direction and upright! The individual rows and layers (max. 3 layers) must be separated by cardboard. Packaged on a longitudinal side, standing up in boxes. Do not package standing on the seal.
  • Plastic bags containing granules or powder: all bags packaged flat and lined up. To differentiate between the rows, the individual layers must be separated by solid cardboard and stabilised with diagonally positioned card (cross strips) at 15 cm intervals.
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – pallet dimensions 800 x 1,200 mm:

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 10 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times
Monday – Thursday07.00h – 11.30h or 13.30h – 15.30h
Friday07.00h – 11.30h
Before public holidays, the goods receiving department closes at 12.00 noon
Delivery times

Ringier Zeitschriften
Swissprinters AG
Rampe 1 – 3
Brühlstrasse 5
4800 Zofingen
+41 58 787 34 32 or +41 58 787 33 60

Delivery from outside Switzerland

The order must clearly indicate that the client and not the recipient is liable for any customs costs and import sales tax.

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