Back to nature: Schweizer LandLiebe, the high-end magazine from Ringier Media Switzerland, is embracing this trend. We show Switzerland from a truly authentic perspective. We move with the seasons. Instead of seeking out celebrities, we look for people who are rooted in their living environment and have stories to tell.

Facts

  • CharacteristicPublic
  • Readership554 000
  • Reach10.4 %
  • Distributed circulation115 259
  • 1/1 page, gross rateCHF 21 900
  • Frequency7x per year
  • DistributionGerman-speaking
    Switzerland
  • Cost-per-thousandCHF 40

Source for readership and reach in % for titles with distribution in German-speaking Switzerland = MACH Basic 2024-2, (basis: German-speaking language group of 5 305 000 people)
Source for distributed circulation: WEMF Circulation Bulletin 2024

Media Facts

Media Facts

Readers (thousand)RangeStructureAffinity
Total55410.4100.0100
Gender
Male1485.626.754
Female40615.273.3146
Age
14 – 34 years523.59.433
35 – 54 years1428.025.676
55+ years36017.965.0171
Age
14 – 19 years113.22.031
20 – 29 years223.14.030
30 – 39 years475.18.449
40 – 49 years698.112.577
50 – 59 years11011.919.9114
60+ years29519.053.1182
Household income in CHF
Up to 3 99910214.818.4141
4 000 – 7 99925512.846.0122
8 000+1987.535.772
Type of residential area
Metropolitan area: central core4049.672.892
Outside metropolitan areas15113.427.2129
Employment
Full time1105.319.850
Part time15312.927.7124
In education/training92.61.624
Unemployed28216.750.9160
Education
Compulsory10912.719.6121
Medium28512.351.4118
High1617.529.072
Very strong/generally strong interest
Living and furnishing27913.350.3127
Animals and nature45512.882.0123
Cosmetics, body care, beauty15912.728.7122
Family, children and partnership36812.466.4119
Gastronomy, food and cooking39212.470.8119
Source: MACH Basic 2024-2 / Base: German-speaking language group of 5 305 000 people

Publication and advertising deadlines

Publication and advertising deadlines

IssueFocusPublicationAdvertising deadlineDeadline for print material
01Garden06.02.202514.01.202514.01.2025
02Spring awakening20.03.202525.02.202525.02.2025
03In may08.05.202515.04.202515.04.2025
04 / 05Summer edition19.06.202527.05.202527.05.2025
06Beginning of autumn28.08.202505.08.202505.08.2025
07Autumn magic09.10.202516.09.202516.09.2025
08Holiday magic20.11.202528.10.202528.10.2025

Rates

Rates

Premium formats

FormatsPlacementFull bleed in mm (W x H)Gross price in CHF
1/1 pageOpposite the imprint210 x 28224,000

Standard formats

FormatsFull bleed in mm (W x H)Gross price in CHF
1/1 page210 x 28221,900
1/2 landscape*210 x 14016,600
1/2 portrait*104 x 28216,600
1/3 vertical*71 x 28210,800
1/3 landscape*210 x 9610,800
1/4 vertical*56 x 2828,900
1/4 landscape*210 x 748,900
1/4 corner*104 x 1408,900
1/6 vertical*61 x 1296,600
with text connection

Additional costs

Additional costsSurcharge additional costs*
Placement guarantee for 1/2 page and larger10 %
Placement guarantee for 1/4 page to 1/3 page20 %
*Based on gross price in CHF

Cover pages

FormatsFull bleed in mm (W x H)Gross price in CHF
2nd cover page210 x 28227,500
4th cover page210 x 28227,500

Double-page spreads

FormatsFull bleed in mm (W x H)Gross price in CHF
2/1 page420 x 28243,800
2 x 1/2 landscape420 x 14033,200

Special formats

FormatsPagesFull bleed in mm (W x H)Gross price in CHF
Gatefolder3 pages – folded inwards630 x 28292,000

Advertorials

FormatsFull bleed in mm (W x H)Gross price in CHF
2/1 page420 x 28246,900
1/1 page210 x 28225,000
Advertorials delivery by customers

Production surcharges

The following production surcharges apply when print material (text and design) is produced by the Brand Studio*:

FormatsLayoutFull bleed in mm (W x H)Gross price in CHF**
2/1 pageMagazine or journal format420 x 2825,000
1/1 pageMagazine or journal format210 x 2823,300
*Exclusive shooting – further adaptations and translations on request
**Neither tiered discount nor entitled for Advisory commission or Annual turnover premium

Bound supplement

  • Heavy specialities on request
Weights in grammGross price in CHF
≤ 1545,080
16 – 2548,020
26 – 3551,100
36 – 5054,180

Tip-on

  • Heavy specialities on request
Weights in grammGross price in CHF
≤ 1515,820
16 – 2517,640
26 – 3521,000
36 – 5025,200

Piggyback

Weights in grammGross price in CHF
≤ 1552,220
16 – 2555,020
26 – 3557,960
36 – 5060,900

Loose supplement

  • Heavy specialities on request
  • 30 % surcharge for inserts with samples.
Weights in grammGross price in CHF
≤ 1545,080
16 – 2548,020
26 – 3551,100
36 – 5054,180

Product sample

Weights in grammGross price in CHF
≤ 1530,240
16 – 2530,240

Categories

PiazzaThe classifieds of Schweizer LandLiebe are marketed by an external partner. We kindly ask you to handle your advertisement order directly through Media Schweiz AG.
Prices & datesMedia Schweiz AG is responsible for all prices and data. Coordination of publication in «LandLiebe» is carried out in collaboration with us as Ringier Advertising.
Contact details for prices and dataMedia Schweiz AG
+41 58 404 04 44
kleinanzeiger@media-schweiz.com
Other informationRingier Advertising
Media Service Print
+41 44 259 88 44
mediaserviceprint@ringier.ch

General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1st January 2025.

Specials

Specials

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Specifications & delivery

Specifications & delivery

Publishing title

Circulation
TitleCirculation 2025SubscriptionsKiosk sales
Schweizer LandLiebe140,000*98,00042,000
*Supplements within a special can only be booked as a total print run.
Technical conditions
Print processOffset
Magazine format210 x 282 mm
Bleed advertisements+5 mm trim on all sides. Text and image elements that may not be trimmed must be 8 mm away from the edge of the magazine
UCR300 % (sum C+M+Y+K)
ICC profileISO Coated_V2_300_eci
Print material coloursTo ensure optimum reproduction of the advert, the print shop requires a binding quality proof in accordance with the Iso Coated Standard by the deadline. There must be a fogra media wedge on the proof. If no colour proof is available as a reference, your order will be printed according to the PSO standard.
Colour compositionAll advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black)
Bitmap845 dpi, greyscale and colour: 300 dpi. Format: PDF. No RGB, DCS or OPI images
Panorama pagesIn the case of 2/1 pages with overflowing text, always take the gutter allowance into account or consult Ringier Advertising
Data formatDelivery as a PDF file is considered standard and is preferable to delivery in other file formats
DocumentsPDF/X-4 (other documents on request). For the settings, please see www.pdfx-ready.ch.
Data transmission
AddressRingier AG
Ringier Advertising
Classifieds & Prepress
Flurstrasse 55
8021 Zürich

anzeigen-prod@ringier.ch

Requirements for the creation of advertorials

Publishing titleThe name and logo of the title and its categories may not be used
Typography & LayoutThe advertorial  must be clearly distinguishable from the editorial section in terms of typography and layout in order to be recognisable to the reader
ClientThe advertiser must be clearly recognisable
NoteThe advertorial must be labelled “PUBLIREPORTAGE” at the top left or right
AutorisationBefore publication, we request a layout for approval by the publisher

Bound supplement

Technical conditions
FormatsMinimum: 115 x 140 mm
Maximum: 210 x 282 mm
ScopeMinimum: 2 pages
Maximum: 48 pages (higher number of pages following the presentation of a dummy version)
Paper2 pages: max. 100 – 240 gm2
4 – 8 pages: max. 60 gm2
From 8 pages: max. 40 gm2
TrimHeader trim: 3 mm
Footer trim: min. 5mm and max. 10mm (ideal)
LayoutMulti-page supplements can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplements is stuck into the binding. Supplements with more than 4 pages should not be stapled. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement.
Booking & Cancellation5 weeks before publication.
Dummy versionThe final acceptance (good to go) requires a binding sample to be provided on time.
SchedulingMultiple bound supplements are possible per issue.
Third-party adsThird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). four or more third-party ads on request.
DesignFor bleed designs, texts and image elements that must not be cut must be 8 mm from the edge of the format (cut differences and fold rise).
PositioningBetween 2 printed sheets.
*Only bookable on request
Packaging specifications
  • Quantities suitable for handling
  • A grip height of maximum 12 cm per layer
  • Not entwined or bound, cleanly palletised
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Stack inserts and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – Euro pallet (dimensions 800 x 1,200 mm):

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times & delivery address

Request at mediaserviceprint@ringier.ch

Tip-ons

Technical conditions
FormatsMinimum: 60 x 80 mm
Maximum: 170 x 252 mm
Scopemin. 2 pages
Weightmax. 20 g
Thicknessmax. 2 mm
QualityPostcards must comply with postal regulations. Paper weight for 2-page tip-ons: min. 120 gm2 and max. 300 gm2.
RestrictionsBound tip-ons on agreement only (stapling position)
LayoutMulti-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the tip-on must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the tip-on. Placement errors equating to 2 % of the total quantity provided are reserved (positional deviations, missing carrier or tip-on etc.).
Booking/Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time. In the event of deviating technical conditions, a blank sample must be submitted at least 10 working days before the actual delivery
Third-party adsThird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request
Glue strips3 mm from the left edge (glue strips on the item to be glued)
Positioning1st page on a sheet, on the right-hand advert page and on the top or bottom half of the page (according to the insertion scheme)
Positional deviations+/- 9 mm possible (horizontal/vertical) / 4° axial
Carrier adMin. format 1/1 page
Packaging specifications
  • Quantities suitable for handling
  • A grip height of maximum 12 cm per layer
  • Not entwined or bound, cleanly palletised
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Stack inserts and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – Euro pallet (dimensions 800 x 1,200 mm):

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times & delivery address

Request at mediaserviceprint@ringier.ch

Piggyback

Technische Bedingungen
FormatsMinimum: 148 x 210 mm
Maximum: 210 x 282 mm
ScopeMinimum: 2 pages
Maximum: 64 pages
PaperIndividual sheet(2-sided): 120 – 350 gm2
4 – 8 pages: 80 gm2 (higher on request)
Ab 8 pages: 60 gm2 (higher on request)
Weightmax. 100 g (higher weight following the presentation of a dummy
Thicknessmax. 3 mm (thicker product on request)
LayoutMulti-page piggyback inserts can only be processed if they have a cross, centre or wrap fold. Zigzag folds cannot be processed. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the piggyback insert.
Booking/Cancellation5 weeks prior to publication
Dummy versionThe final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time. In the event of deviating technical conditions, a blank sample must be submitted at least 10 working days before the actual delivery
DispositionSeveral piggyback inserts per issue are possible
Third-party adsThird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request.
PositioningPlaced on the back of the magazine. The magazine will be shrink-wrapped.
SplitSplit surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking.
Packaging specifications
  • Quantities suitable for handling
  • A grip height of maximum 12 cm per layer
  • Not entwined or bound, cleanly palletised
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Stack inserts and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – Euro pallet (dimensions 800 x 1,200 mm):

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times & delivery address

Request at mediaserviceprint@ringier.ch

Loose supplements

Technical conditions
FormatsMinimum: 100 x 150 mm
Maximum: 195 x 267 mm
ScopeMinimum: 2 pages
Maximum: 32 pages (higher number of pages following the presentation of a dummy)
PaperIndividual sheet (2-sided): max. 120 – 300 gm2
4 – 8 pages: 80 gm2 (higher on request)
From 8 pages: 60 gm2 (higher on request)
Weightmax. 49 g (higher weight following the presentation of a dummy)
Thicknessmax. 2 mm (thicker product on request)
LayoutMulti-page supplements can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplement must point towards the binding.
In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement.
Booking/Cancellation5 weeks prior to publication
Dummy versionThe final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time. In the event of deviating technical conditions, a blank sample must be submitted at least 10 working days before the actual delivery
DispositionMultiple loose supplements are possible per issue.
Third-party adsThird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request.
PositioningAnywhere inside the magazine.
SplitSplit surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking.
Third-party logoLogos of Ringier Media Switzerland titles may only be used after consultation.
Packaging specifications
  • Quantities suitable for handling
  • A grip height of maximum 12 cm per layer
  • Not entwined or bound, cleanly palletised
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Stack inserts and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – Euro pallet (dimensions 800 x 1,200 mm):

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times & delivery address

Request at mediaserviceprint@ringier.ch

Product sample

Technical conditions
FormatsMinimum: 65 x 84 mm
Maximum: 110 x 170 mm
Weightmax. 20 g (higher weight following the presentation of a dummy version)
Thicknessmax. 2 mm
Glue strips3 mm
Booking & Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided. A test run may also have to be performed. To this end, the client must provide 150 original samples free of charge.
SchedulingOnly one product sample is possible per magazine and issue.
Positioning1st page on a sheet, on the right-hand advert page and on the top or bottom half of the page (according to the insertion scheme)
Carrier adMinimum format 1/1 page
Plastic bag properties
  • Bags must lie flat and contain as little air as possible. If a product comes glued in, the seal must not be positioned at the bottom (magazine baseline) or on the same side as the binding.
  • Plastic bags containing liquid: all sealed edges must be completely flat and at least 8 mm wide. They must not bulge out over the bag.
  • Plastic bags containing granules or powder: the top and right-hand sealed edges must be flat and at least 8 mm wide. The left-hand sealed edge (binding side) must be at least 20 mm wide and the lower sealed edge (magazine baseline) must be at least 12 mm wide. They must not bulge out over the bag. Bags containing granules or powder must be divided into 2 chambers.
Material

The bag material must generally be tailored to the contents and comply with specified load requirements. Samples must not have any hazardous content or impair the processing or dispatch of a printed magazine. The publishing house must be relieved of all liability in relation to third-party claims resulting from the provision of a product sample. The publishing house must furthermore be compensated for any damages it incurs due to non-observance of the technical requirements. In the event of any processing difficulties due to poor quality bag material, completion of the magazine print run will take priority over gluing in the bags.

Strain

Bags containing liquid must withstand the following weights:

Static pressure1,000 kg for 15 seconds or 600 kg for 8 hours
Dynamic pressure600 kg for 1 hour
Heat resistancemin. 200°C
Quality standards

95 % of the magazines in the print run contain correctly glued-in tip-ons. A maximum of 5 % can lie outside standard tolerances or have the following defects:

  • Positional deviations
    • horizontal/vertical: max. +/- 8 mm
    • axial: max. 5°
  • Missing tip-ons
  • Tip-ons glued in the wrong way round
Packaging of product samples for delivery

Bags that are delivered randomly mixed up or that stick to each other cannot be processed.

  • Plastic bags containing liquid: all bags must be packaged lined up, facing the same direction and upright! The individual rows and layers (max. 3 layers) must be separated by cardboard. Packaged on a longitudinal side, standing up in boxes. Do not package standing on the seal.
  • Plastic bags containing granules or powder: all bags packaged flat and lined up. To differentiate between the rows, the individual layers must be separated by solid cardboard and stabilised with diagonally positioned card (cross strips) at 15 cm intervals.
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – Euro pallet (dimensions 800 x 1,200 mm):

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 10 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times & delivery address

Request at mediaserviceprint@ringier.ch

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Conditions & Discounts

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