Back to nature: Schweizer LandLiebe, the high-end magazine from von Ringier Medien Schweiz, is embracing this trend. We show Switzerland from a truly authentic perspective. We move with the seasons. Instead of seeking out celebrities, we look for people who are rooted in their living environment and have stories to tell.

Facts

  • CharacteristicPublic
  • Readership511 000
  • Distributed circulation129 917
  • 1/1 page, gross rateCHF 21 900
  • DistributionGerman-speaking Switzerland
  • Cost-per-thousandCHF 43
  • Frequency7x per year
  • Reach D-CH9.7 %

Source for readership and reach: MACH Basic 2023-2 (basis: German-speaking language group of 5,255,000 people)
Source for distributed circulation: WEMF-Auflagenbulletin 2023

Media Facts

Media Facts

Readers (thousand)Range (%)Structure (%)Affinity
Total5119.7100.0100
Gender
Male1455.528.457
Female36613.971.6143
Age (years)
14 – 34 years573.711.139
35 – 54 years1347.626.278
55+ years32116.262.7167
Age (years)
14 – 19 years164.63.147
20 – 29 years223.14.331
30 – 39 years434.88.449
40 – 49 years647.612.678
50 – 59 years10311.020.1113
60+ years26317.451.5179
Household income in CHF
Up to 3,99910213.919.9142
4,00 – 7,99922711.044.4113
8,000+1837.435.776
Type of residential area
Metropolitan area: central core3648.871.290
Outside metropolitan areas14713.228.8136
Employment
Full time1105.221.453
Part time13511.926.3122
in education/training123.72.438
Unemployed25515.249.8156
Education
Compulsory9811.219.2116
Medium27411.553.5118
High1397.027.372
Very strong/generally strong interest
Living and furnishing24811.848.5122
Animals and nature41411.780.9120
Family, children and partnership34211.766.9120
Cosmetics, body care, beauty14411.628.1119
Gastronomy, food and cooking36611.571.6118
Source
Source: MACH Basic 2023-2 / Base: German-speaking language group of 5,255,000 people

Publication and advertising deadlines

Publication and advertising deadlines

IssueMain focusPublicationAdvertising deadlines
01Garden01.02.202409.01.2024
02Spring awakening21.03.202427.02.2024
03In May02.05.202409.04.2024
04 / 05Summer edition13.06.202421.05.2024
06Beginning of autumn05.09.202413.08.2024
07The magic of autumn10.10.202417.09.2024
08Magical christmas season21.11.202429.10.2024
Deadline for printing material

The deadline for print material is 15 working days before the publication date, similar to the advertising deadline.

Advertising rates

Advertising rates

Premium formats
FormatsFull bleed (width x height in mm)Print space (width x height in mm)Gross price CHF
1/1 page – opposite the imprint210 x 282189 x 26124,000
Standard formats
FormatsFull bleed (width x height in mm)Print space (width x height in mm)Gross price CHF
1/1 page210 x 282189 x 26121,900
1/2 landscape with text connection210 x 140189 x 12916,600
1/2 portrait with text connection104 x 28293 x 26116,600
1/3 vertical with text connection71 x 28261 x 26110,800
1/3 landscape with text connection210 x 96189 x 8510,800
1/4 vertical with text connection56 x 28245 x 2618,900
1/4 landscape with text connection210 x 74189 x 638,900
1/4corner with text connection104 x 1408,900
1/6 vertical with text connection61 x 1296,600
Additional costs
Surcharge additional costs*
Placement guarantee for 1/2 page and larger10 %
Placement guarantee for 1/3 page to 1/2 page20 %
Per third-party advertisement (neither conclusion discount, nor entitled for Annual turnover premium or Advisory commission)30 %

*Based on gross price in CHF

Cover pages
FormatsFull bleed (width x height in mm)Print space (width x height in mm)Gross price CHF
2nd cover page210 x 282189 x 26127’500
4th cover page210 x 282189 x 26127’500
Double-page spreads
FormatsFull bleed (width x height in mm)Print space (width x height in mm)Gross price CHF
2/1 page420 x 282398 x 26143’800
2 x 1/2 landscape420 x 140398 x 12933’200
Sonderformate
FormateRandangeschnitten
Breite x Höhe in mm
Bruttopreis CHF
Gatefolder 3 Seiten – nach innen geklappt630 x 28292’000
Publireportagen
FormateRandangeschnitten
Breite x Höhe in mm
Satzspiegel
Breite x Höhe in mm
Bruttopreis CHF*
2 x 1/1 Seite420 x 282  398 x 261  46’900
1/1 Seite210 x 282 189 x 261 25’000

* Publireportagen Anlieferung seitens Kunden.

Produktionszuschläge

Bei Erstellung des Druckmaterials über das Brand Studio gelten folgende Produktionszuschläge:

Formate Pauschalpreis CHF**
2/1 SeiteLayout und Redaktion
– Tabloid
5’000
1/1 SeiteLayout und Redaktion
– Tabloid
3’300
1/1 SeiteLayout und Redaktion
– Broadsheet
5’000

** Exklusiv Shooting – weitere Adaption und Übersetzungen auf Anfrage.

Requirements for the creation of advertorials
  • The name and logo of the title and its sections may not be used.
  • The advertorial  must be clearly distinguishable from the editorial section in terms of typography and layout in order to be recognisable to the reader.
  • The advertiser must be clearly recognisable.
  • The advertorial must be labelled “PUBLIREPORTAGE” at the top left or right.
  • Before publication, we request a layout for approval by the publisher
General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1 January 2024.

Offers

‘Quattro’ – the ideal combination offer

Ringier Advertising’s extensive range of magazines and newspapers covers all interesting topics, is informative and often opinion-forming.

With our new «Quattro» offer, you can not only optimally adapt your advertising message to your target groups, but also optimise the desired reach while saving costs.

With the ‘Quattro-Più’ you have the opportunity to place your message in Ticino by means of a fifth advertisement in ‘La Domenica‘»’ or ‘Corriere del Ticino‘.

OfferTitle selectionFormat2Discount3
‘Quattro’Selection from 11 titles 11/1 page 4c20 %
1 Beobachter, CôtéNature, GlücksPost, INTERVIEW, L’illustré, Schweizer Illustrierte, Schweizer LandLiebe, Tele, TV-Star, Blick and SonntagsBlick
2 Other formats on request
3 Offer includes eligibility for volume and final discount as well as advisor commission; Prices in CHF excl. VAT

Supplements and special advertising formats

Supplements and special advertising formats

Weights and prices
Weights (g)Gross price CHF
≤ 1547,012
16 – 2550,078
26 – 3553,290
36 – 5056,502

Heavy specialities on request.

Technical conditions
FormatsMinimum: 115 x 140 mm
Maximum: 210 x 282 mm
ScopeMinimum: 2 pages
Maximum: 48 pages (higher number of pages following the presentation of a dummy version)
Paper2 pages: 100-240 gm2 (max.)
4 – 8 pages: Maximum 60 gm2
From 8 pages: Maximum 40 gm2
TrimHeader trim: 5 mm
Footer trim: minimum 5 mm and maximum 23 mm (ideal)
LayoutMulti-page supplements can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplements is stuck into the binding. Supplements with more than 4 pages should not be stapled. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement.
Further information
Booking/ Cancellation5 weeks before publication.
Dummy versionThe final acceptance (good to go) requires a binding sample to be provided on time.
SchedulingMultiple bound supplements are possible per issue.
Third-party adsThird-party ads with up to 3 pages will be charged at +30 % of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). 4 or more third-party ads on request.
DesignFor bleed designs, texts and image elements that must not be cut must be 8 mm from the edge of the format (cut differences and fold rise).
PositioningBetween 2 printed sheets.
SplitSplit surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking.
– By postcode (subscribers)
– Cycle split (e.g. every 3rd subscriber)
Weights and prices
Weights (g)Gross price CHF
≤ 1516,498
16 – 2518,396
26 – 3521,900
36 – 5026,280

Heavy specialities on request.

Technical conditions
  • Formats:
    • Minimum: 60 x 80 mm
    • Maximum: 170 x 252 mm
  • Scope (minimum): 2 pages
  • Weight (maximum weight): 20 g
  • Thickness (maximum): 2 mm
  • Quality: postcards must comply with postal regulations. Paper weight for 2-page tip-ons: minimum 120 gm2 and maximum 300 gm2
  • Restrictions: bound tip-ons on agreement only (stapling position)
Layout

Multi-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the tip-on must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the tip-on. Placement errors equating to 2 % of the total quantity provided are reserved (positional deviations, missing carrier or tip-on etc.).

Further information
  • Booking/ Cancellation: 5 weeks before publication.
  • Dummy version: the final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time.
  • Third-party ads: third-party ads with up to 3 pages will be charged at +30% of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). 4 or more third-party ads on request.
  • Glue strips: 3 mm from the left edge (glue strips on the item to be glued)
  • Positioning:
    • 1st page on a sheet with header positioning
    • On the right-hand ad page
    • On the top or bottom half of the page (according to the tip-on diagram)
  • Positional deviations: +/- 9 mm possible (horizontal/vertical) / 4° axial
  • Carrier ad: minimum format 1/1 page
Weights and prices
Weights (g)Gross price CHF
≤ 1554,458
16 – 2557,378
26 – 3560,444
36 – 5063,510

Heavy specialities on request.

Bound supplements / loose supplements and piggybacks: insert with sample 30% surcharge.

Technical conditions
  • Formats:
    • Minimum: 148 x 210 mm
    • Maximum: 210 x 282 mm
  • Scope:
    • Minimum: 2 pages
    • Maximum: 64 pages
  • Paper:
    • Individual sheet, double-sided: 120 – 350 gm2
    • 4 – 8 pages: minimum 80 gm2 (higher on request)
    • From 8 pages: minimum 60 gm2 (higher on request)
  • Weight (maximum weight): 100 g (higher weight following the presentation of a dummy version)
  • Thickness (maximum): 3 mm (thicker product on request)
Layout

Multi-page inserts can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the insert.

Further information
  • Booking/ Cancellation: 5 weeks before publication.
  • Dummy version: the final acceptance (good to go) requires a binding sample to be provided on time.
  • Scheduling: multiple inserts are possible per issue.
  • Third-party ads: third-party ads with up to 3 pages will be charged at +30% of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). 4 or more third-party ads on request.
  • Positioning: placed on the back of the magazine. The magazine will be shrink-wrapped.
  • Split: split surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking.
    • By postcode (subscribers)
    • Cycle split (e.g. every 3rd subscriber)
Weights and prices
Weights (g)Gross price CHF
≤ 1547,012
16 – 2550,078
26 – 3553,290
36 – 5056,502

Heavy specialities on request.

Supplements, loose supplements and piggybacks: 30% surcharge for inserts with samples.

Technical conditions
FormatsMinimum: 100 x 150 mm
Maximum: 195 x 267 mm
ScopeMinimum: 2 pages
Maximum: 32 pages (higher number of pages following the presentation of a dummy version)
PaperIndividual sheet, double-sided: 120 – 300 gm2 (maximum)
4 – 8 pages: 80 gm2 (higher on request)
From 8 pages: 60 gm2 (higher on request)
Weight (maximum weight)49 g (higher weight following the presentation of a dummy version)
Thickness (maximum)2 mm (thicker product on request)
LayoutMulti-page supplements can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplement must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement.
Further information
Booking/ Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample and precise positional diagram to be provided on time.
SchedulingMultiple loose supplements are possible per issue.
Third-party adsThird-party ads with up to 3 pages will be charged at +30% of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). 4 or more third-party ads on request.
PositioningAnywhere inside the magazine.
SplitSplit surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking.
– By postcode (subscribers)
– Cycle split (e.g. every 3rd subscriber)
Weights and prices
Weights (g)Gross prices CHF
≤ 1531,536
16 – 2531,536

Heavy specialities on request.

Technical conditions
  • Formats:
    • Minimum: 65 x 84 mm
    • Maximum: 110 x 170 mm
  • Weight (maximum weight): 20 g (higher weight following the presentation of a dummy version)
  • Thickness (maximum): 2 mm
  • Glue strips: 3 mm
  • Plastic bag properties:
    • Bags must lie flat and contain as little air as possible. If a product comes glued in, the seal must not be positioned at the bottom (magazine baseline) or on the same side as the binding.
    • Plastic bags containing liquid: all sealed edges must be completely flat and at least 8 mm wide. They must not bulge out over the bag.
    • Plastic bags containing granules or powder: the top and right-hand sealed edges must be flat and at least 8 mm wide. The left-hand sealed edge (binding side) must be at least 20 mm wide and the lower sealed edge (magazine baseline) must be at least 12 mm wide. They must not bulge out over the bag. Bags containing granules or powder must be divided into 2 chambers.
  • Material: the bag material must generally be tailored to the contents and comply with specified load requirements.

Samples must not have any hazardous content or impair the processing or dispatch of a printed magazine. The publishing house must be relieved of all liability in relation to third-party claims resulting from the provision of a product sample. The publishing house must furthermore be compensated for any damages it incurs due to non-observance of the technical requirements. In the event of any processing difficulties due to poor quality bag material, completion of the magazine print run will take priority over gluing in the bags.

Strain

Bags containing liquid must withstand the following weights:

  • Static pressure: 1,000 kg for 15 seconds or 600 kg for 8 hours
  • Dynamic pressure: 600 kg for 1 hour
  • Heat resistance: minimum 200°C
Quality standards

95% of the magazines in the print run contain correctly glued-in tip-ons. A maximum of 5 % can lie outside standard tolerances or have the following defects:

  • Positional deviations: horizontal/vertical: maximum +/- 8 mm, axial: maximum 5°
  • Missing tip-ons
  • Tip-ons glued in the wrong way round
Packaging of product samples for delivery

Bags that are delivered randomly mixed up or that stick to each other cannot be processed.

  • Plastic bags containing liquid: all bags must be packaged lined up, facing the same direction and upright! The individual rows and layers (max. 3 layers) must be separated by cardboard. Packaged on a longitudinal side, standing up in boxes. Do not package standing on the seal.
  • Plastic bags containing granules or powder: all bags packaged flat and lined up. To differentiate between the rows, the individual layers must be separated by solid cardboard and stabilised with diagonally positioned card (cross strips) at 15 cm intervals.
Further information
  • Booking/ Cancellation: 5 weeks before publication.
  • Dummy version: the final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided. A test run may also have to be performed. To this end, the client must provide 150 original samples free of charge.
  • Scheduling: only one product sample is possible per magazine and issue.
  • Positioning:
    • In the front part of the magazine
    • On the right-hand ad page
    • On the top or bottom half of the page (according to the tip-on diagram)
  • Carrier ad: minimum format 1/1 page
Packaging specifications
  • Quantities suitable for handling
  • Not entwined or bound, cleanly palletised
  • Unverschränkt, nicht bandiert, sauber abpalettiert
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Stack inserts and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – pallet dimensions 800 x 1,200 mm:

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 10 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times

Warenannahme Swissprinters AG, Zofingen: Tel. +41 58 787 34 32 / 33 60
Monday – Thursday: 07.00h – 11.30h oder 13.30h – 15.30h
Friday: 07.00h – 11.30h

Delivery

Ringier Zeitschriften
Swissprinters AG
Rampe 1 – 3
Brühlstrasse 5
4800 Zofingen
Tel. +41 58 787 34 32 / 33 60

Delivery from outside Switzerland

The order must clearly indicate that the client and not the recipient is liable for any customs costs and import sales tax.

TitleAuflage 2024AbonnementsKioskverkauf
LandLiebe146,000*108,00038,000

* Supplements within a special can only be booked as a total print run.

General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1 January 2024.

Discounts

Discounts

Cumulative turnover

The annual gross turnover* in CHF (excl. VAT) in all Ringier print publications is cumulative.

Cumulative turnover CHF (excl. VAT)*Discount in %
30,0002
50,0004
75,0005
100,0006
150,0007
200,0008
300,0009
400,00010
500,00011
750,00012
1,000,00013
1,500,00014
2,000,00015
2,500,00016
3,000,00017
3,500,00018
4,000,00019
4,500,00020
5,000,00021
5,500,00022
6,000,00023
* Gross according to the rate minus all special discounts and plus all additional costs (positioning surcharges)
Dynamic pricing offer
  • With ‘Dynamic Pricing’, all bookings defined in the final agreements must occur dynamically in the predetermined period.
  • It is not possible to switch back and forth between dynamic and classic pricing.
  • All bookings must occur via the web-based marketplace.
  • The following staggered contract discounts apply to all customers who use dynamic pricing.
  • Discounts granted unjustifiably, for example due to cancellations, will be charged retrospectively.
  • The advertising rates and general insertion conditions found at ringier-advertising.ch/en/legal continue to apply.
  • Further information: Dynamic Pricing
The following staggered contract discounts apply to all customers who use dynamic pricing:
Cumulative turnover CHF (excl. VAT)Discount in %
100,0002
200,0003
400,0005
500,0006
750,0007
1,000,0008
1,250,0009
1,500,00010
1,750,00011
2,000,00012
2,500,00013
3,000,00014
3,500,00015
Special discounts
Discount in %
Training and development ads12
Political ads15
Cultural and events ads30
ZEWO charitable discount 150
1 All ZEWO-listed organisations/companies can avail of this discount. The ads must not serve any commercial purposes. This discount may not be used as a basis for contract bonuses, agency commissions or annual sales bonuses.
Advisory commission

Media, advertising and communication agencies are entitled to an advisory commission.

Commission rates:

  • 15 % from net
  • 5% of net for inserts of all kinds and special forms of advertising
  • Those eligible for Advisory commission are not eligible for Annual turnover premium
Annual turnover premium

The annual turnover bonus is linked to a minimum turnover of CHF 30,000 (excluding classified ads and VAT).

Premium amount:

  • 15 % from net
  • Those eligible for Annual turnover premium are not eligible for Advisory commission.

Specials

Specials 2024

TopicsPublicationAdvertising deadlineType of specialFactsheets will follow
Giardina01.02.202409.01.2024Magazine & Booklet within magazine main topicRead more
Spring Awakening21.03.202427.02.2024Magazine & Booklet within magazine main topicRead more
Holiday magic21.11.202429.10.2024Magazine & Booklet within magazine main topicRead more

Technical conditions

Technical conditions

Printing process
Print processOffset
UCR300 % (sum of C+M+Y+K)
ICC profileISO Coated_V2_300_eci
Print material colours

To optimally reproduce advertisements, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. The proof must have a Fogra media wedge on it. If no colour proof is available as a reference, your order will be printed in line with the PSO standard.

Data preparation
Data formatDelivery as a PDF file is considered standard and is preferable to delivery in other file formats
DocumentsPDF/X-4. Other documents on request (for the settings, please see www.pdfx-ready.ch)
Bitmap845 dpi, greyscale and colour: 300 dpi. Format: PDF. No RGB, DCS or OPI images
Colour compositionAll advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black)
Panorama pagesIn the case of 2/1 pages with overflowing text, always take the gutter allowance into account or consult Ringier Advertising
Technical data
Magazine format210 x 282 mm
Bleed advertisements+5 mm trim on all sides. Text and image elements that may not be trimmed must be 8 mm away from the edge of the magazine.
Address for data transfer

Ringier AG
Ringier Advertising
Classifieds & Prepress
Flurstrasse 55
8021 Zürich

anzeigen-prod@ringier.ch

PRINT

Dynamic Pricing

All clients and agencies have the opportunity o benefit from Dynamic Pricing. Here, a discount is granted for each booking, which is based on the following five criteria: Seasonality, Sales Development, Placement, Timing and Flexibility. In addition to the dynamic discount, clients and agencies continue to receive a final discount, which is based on the gross annual turnover. For the calculation of this discount, a uniform print closing discount scale applies.

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