Livesystems is Switzerland’s leading provider of digital out-of-home (DOOH) advertising and reaches people wherever they are in their daily lives. With a network of over 13,000 digital screens across Switzerland – from public transport and petrol stations to post offices – the brand is part of people’s everyday lives.
Le portefeuille de Livesystems
contacts
4.5 Mio.
de contacts par semaine
écrans
>13’000
écrans en Suisse
Emplacements
>3’500
emplacements
réseau
>50
entreprises de transport en Suisse
Portée nationale
96 %
en 8 semaines
Advertising media
Your content in the right context
Public transport
Reach the mobile population exactly where they are most attentive: on the go. During commuter times in particular, you benefit from maximum frequency and high levels of attention. Placed between news, weather, and events, your message becomes a relevant companion in the daily public transport routine.
Net reach: Up to 2,890,000 per week on more than 9,000 screens
CPM Gross: CHF 12
Petrol station/Shop
Use the specific dwell time during refueling for your message. On the screens at the pump or clearly visible at the shop entrance, you reach a mobile, affluent target group at a moment of high receptiveness. Your advertising is particularly effective here, close to the moment of purchase.
Net reach: Up to 1,850,000 per week on more than 2,800 screens
CPM Gross: CHF 17 – 30
Centres and streets
Focus on large-scale image campaigns in the high-traffic areas of cities, towns, and train stations. Our screens offer you the perfect stage to emotionally connect with a broad, urban target group. Ideal for sustainable brand building and maximum visibility.
Net reach: Up to 2,170,000 per week on more than 200 screens
CPM Gross: CHF 17 – 30
Post network
Benefit from the waiting times in Swiss post office branches. In this trustworthy environment, you reach an affluent target group at a moment when they are particularly open to inspiration and new offers. The ideal place to effectively position your promotions and messages.
Net reach: Up to 850,000 per week, on more than 700 screens
CPM Gross: CHF 17
Overview of technical requirements
Large landscape format at train stations, squares, and high-traffic locations
| File type | Produced still image: JPG |
| File size | not limited |
| Aspect ratio | 2:1 |
| Resolution | 1920 x 960 px |
| Spot length | Still image |
| Color mode | RGB |
| Audio | none |
Eye-catching landscape format in public transport or directly at the petrol pump
| File type | Produced spot: MP4 (H.264), AVI, WMV, JPG, PNG |
| File size | not limited |
| Aspect ratio | 16:9 |
| Resolution | 1920 x 1080 px, 25 fps |
| Spot length | according to booking |
| Color mode | RGB |
| Audio | none |
Portrait format for your message in cities, towns, and train stations
| File type | Produced spot: MP4 (H.264), AVI, WMV, JPG, PNG |
| File size | not limited |
| Aspect ratio | 9:16 |
| Resolution | 1080 x 1920 px, 25 fps |
| Spot length | according to booking |
| Color mode | RGB |
| Audio | none |
Landscape format at the POS – at migrolino, the post office, and other locations
| File type | Produced spot: MP4 (H.264), AVI, WMV, JPG, PNG |
| File size | not limited |
| Aspect ratio | 16:9 |
| Resolution | 1920 x 1080 px, 25 fps |
| Spot length | according to booking |
| Color mode | RGB |
| Audio | none |
Example Case
From the web directly into real life
With a digital Branded Story, you can reach your target group in the editorial environment of our brands. Our Brand Studio designs and writes the content according to your briefing, using journalistic expertise and a keen sense for impactful messages. We utilize the full range of digital storytelling, from product placements and interactive elements to integrated video and image content. This brings your brand to life.
Thanks to the new cooperation with Livesystems, this digital story extends directly into the public space, accompanying your target group from the website into their daily lives.
Your Points of Contact
Corinna Rota
Director Account Management
+41 58 269 25 49
corinna.rota@ringier.ch
Soeren Beermann
Head of Sales Third Inventory and Acquisition
+41 44 259 89 21
soeren.beermann@ringier.ch
