Personalities, exciting conversations, a modern visual language and a fresh layout: that’s «Interview by Ringier».

The premium magazine focuses on people who make a difference, who touch people, who surprise and convince. These people are worldly, give unusual insights into their lives, talk about ideas and successes – and talk about things that have shaped and changed them. Internationally renowned photographers capture the people in moving images. Creative and small-scale interview formats complement big conversations.

The magazine evokes a wow effect. It gives pleasure to all those who engage in a cultivated and stimulating exchange. It appeals to customers – and convinces advertising partners.

interviewbyringier.ch

Facts

  • CharacteristicLifestyle
  • Print edition130’000
  • 1/1 page, gross rateCHF 19’500
  • DistributionGerman-speaking Switzerland
  • Frequency2x per year

Source for readership and reach: MACH Basic 2022-2 (basis: German-speaking language group of 4,898,000 people)
Source for distributed circulation: WEMF-Auflagenbulletin 2022

Publication and advertising deadlines

Publication and advertising deadlines

IssuePublicationAdvertising deadline
0113.06.202311.05.2023
0214.11.202317.10.2023
Deadline for printing material

The deadline for print material is 15 working days before the publication date.

Advertising rates

Advertising rates

Premium formats
FormatsFull bleed (width x height in mm)Gross price CHF
1/1 page –
opposite Editorial (right side)		223 x 30024’500
Standard formats
FormatsFull bleed (width x height in mm)Gross price CHF
1/1 page223 x 30019’500
1/2 landscape223 x 14810’500
Cover pages
Formats Full bleed (width x height in mm)Gross price CHF
2nd cover page223 x 30023’400
3rd cover page223 x 30021’450
4th cover page223 x 30029’500
Opening – 2nd cover page and page 3446 x 30043’900
Double-page spreads
FormatsFull bleed (width x height in mm)Gross price CHF
2/1 page446 x 30039’000
Advertorials
FormatsFull bleed (width x height in mm)Print space (width x height in mm)Gross price CHF*
1/1 page210 x 282189 x 26122’600

*Advertorials: delivery by customers.

Production surcharges

The following production surcharges apply when creating print material via the Brand Studio:

Formats All-inclusive price CHF**
1/1 pageLayout and Editing
– Tabloid		3’300
1/1 pageLayout and Editing
– Broadsheet		5’000

** Exclusive shooting – further adaptations and translations on request.

General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 7.7% VAT; prices are valid from 1 January 2023.

Offers

«Quattro» – the ideal combination offer

Ringier Advertising’s extensive range of magazines and newspapers covers all interesting topics, is informative and often opinion-forming.

With our new «Quattro» offer, you can not only optimally adapt your advertising message to your target groups, but also optimise the desired reach while saving costs.

With the «Quattro-Più» you have the opportunity to place your message in Ticino by means of a fifth advertisement in «La Domenica» or «Corriere del Ticino».

OfferTitle selectionFormat 2Discount in % 3
«Quattro»Selection from 12 titles 11/1 page 4c20

1 Beobachter, CôtéNature Suisse, Glückspost, Interview by Ringier, L’illustré, Schweizer Illustrierte, Schweizer LandLiebe, Tele, TV8, TVstar, Blick und SonntagsBlick.
2 Other formats on request.
3 Offer includes eligibility for volume and final discount as well as advisor commission; Prices in CHF excl. VAT.

Supplements and special advertising formats

Supplements and special advertising formats

Weights and prices
Weights (g)Gross price CHF
≤ 1514’605
16 – 2516’330
26 – 3519’435
36 – 5023’345

Heavy specialities on request.

Technical conditions
  • Formats:
    • Minimum: 60 x 80 mm
    • Maximum: 170 x 252 mm
  • Scope (minimum): 2 pages
  • Weight (maximum weight): 20 g
  • Thickness (maximum): 2 mm
  • Quality: postcards must comply with postal regulations. Paper weight for 2-page tip-ons: minimum 120 gm2 and maximum 300 gm2
  • Restrictions: bound tip-ons on agreement only (stapling position)
Layout

Multi-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the tip-on must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the tip-on. Placement errors equating to 2% of the total quantity provided are reserved (positional deviations, missing carrier or tip-on etc.).

Further information
  • Booking/ Cancellation: 5 weeks before publication.
  • Dummy version: the final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time.
  • Third-party ads: third-party ads with up to 3 pages will be charged at +30% of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). 4 or more third-party ads on request.
  • Glue strips: 3 mm from the left edge (glue strips on the item to be glued)
  • Positioning:
    • 1st page on a sheet with header positioning
    • On the right-hand ad page
    • On the top or bottom half of the page (according to the tip-on diagram)
  • Positional deviations: +/- 9 mm possible (horizontal/vertical) / 4° axial
  • Carrier ad: minimum format 1/1 page
Weights and prices
Weights (g)Gross price CHF
≤ 1514’605
16 – 2516’330
26 – 3519’435
36 – 5023’345

Heavy specialities on request.

Supplements, loose supplements and piggybacks: 30% surcharge for inserts with samples.

Technical conditions
  • Formats:
    • Minimum: 100 x 150 mm
    • Maximum: 195 x 267 mm
  • Scope:
    • Minimum: 2 pages
    • Maximum: 32 pages (higher number of pages following the presentation of a dummy version)
  • Paper:
    • Individual sheet, double-sided: 120 – 300 gm2 (maximum)
    • 4 – 8 pages: 80 gm2 (higher on request)
    • From 8 pages: 60 gm2 (higher on request)
  • Weight (maximum weight): 49 g (higher weight following the presentation of a dummy version)
  • Thickness (maximum): 2 mm (thicker product on request)
Layout

Multi-page supplements can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplement must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement.

Further information
  • Booking/ Cancellation: 5 weeks before publication.
  • Dummy version: the final acceptance (good to go) requires a binding sample and precise positional diagram to be provided on time.
  • Scheduling: multiple loose supplements are possible per issue.
  • Third-party ads: third-party ads with up to 3 pages will be charged at +30% of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). 4 or more third-party ads on request.
  • Positioning: anywhere inside the magazine.
  • Split: split surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking.
    • By postcode (subscribers)
    • Cycle split (e.g. every 3rd subscriber)
Packaging specifications
  • Quantities suitable for handling
  • A grip height of maximum 12 cm per layer
  • Not entwined or bound, cleanly palletised
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Stack inserts and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – pallet dimensions 800 x 1,200 mm:

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 10 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times

Warenannahme Swissprinters AG, Zofingen: Tel. +41 58 787 34 32 / 33 60
Monday – Thursday: 07.00h – 11.30h oder 13.30h – 15.30h
Friday: 07.00h – 11.30h

Delivery

Ringier Zeitschriften
Swissprinters AG
Rampe 1 – 3
Brühlstrasse 5
4800 Zofingen
Tel. +41 58 787 34 32 / 33 60

Delivery from outside Switzerland

The order must clearly indicate that the client and not the recipient is liable for any customs costs and import sales tax.

TitleCirculation 2023SubscriptionsKiosk sales
Interview*130’000––

*Only the total print run is bookable.

Discounts

Cumulative turnover

The annual gross turnover* in CHF (excl. VAT) in all Ringier print publications is cumulative

Cumulative turnover CHF (excl. VAT)*Discount in %
30’0002
50’0004
75’0005
100’0006
150’0007
200’0008
300’0009
400’00010
500’00011
750’00012
1’000’00013
1’500’00014
2’000’00015
2’500’00016
3’000’00017
3’500’00018
4’000’00019
4’500’00020
5’000’00021
5’500’00022
6’000’00023

* Gross according to the rate minus all special discounts and plus all additional costs (positioning surcharges).

Dynamic pricing offer
The following staggered contract discounts apply to all customers who use dynamic pricing:
Cumulative turnover CHF (excl. VAT)Discount in %
100’0002
200’0003
400’0005
500’0006
750’0007
1’000’0008
1’250’0009
1’500’00010
1’750’00011
2’000’00012
2’500’00013
3’000’00014
3’500’00015
Special discounts
Discount in %
Training and development ads12
Political ads15
Cultural and events ads30
ZEWO charitable discount 150

1 All ZEWO-listed organisations/companies can avail of this discount. The ads must not serve any commercial purposes. This discount may not be used as a basis for contract bonuses, agency commissions or annual sales bonuses.

Advisory commission

Media, advertising and communication agencies are entitled to an advisory commission.

Commission rates:

  • 15 % from net
  • 5% of net for inserts of all kinds as well as special forms of advertising
  • Those eligible for Advisory commission are not eligible for Annual turnover premium
Annual turnover premium

With a minimum purchase of 3 pages per year in one or more titles of Ringier Axel Springer Medien Schweiz AG.

Premium amount:

  • 15 % from net
  • Those eligible for Annual turnover premium are not eligible for Advisory commission.

Technical conditions

Technical conditions

Print process: Offset
  • UCR: 300% (sum of C+M+Y+K)
  • ICC profile: PSOuncoated_v3_FOGRA52.icc
Print material colours

To optimally reproduce advertisements, the printer must receive a binding Qualiproof in accordance with Fogra52 by the specified deadline.
The proof must have a Fogra media wedge on it. If no colour proof is available as a reference, your order will be printed in line with the PSO standard.

Data preparation
  • Data format: Delivery as a PDF file is considered standard and is preferable to delivery in other file formats.
  • Documents: PDF/X-4. Other documents on request (for the settings, please see http://www.pdfx-ready.ch).
  • Image resolution: Bitmap: 845 dpi, greyscale and colour: 300 dpi. Format: PDF. No RGB, DCS or OPI images.
  • Colour composition: All advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black).
  • Panorama pages: In the case of 2/1 pages with overflowing text, always take the gutter allowance into account or consult Ringier Advertising.
Technical data
  • Magazine format: 223 x 300 mm
  • Bleed advertisements: +5 mm trim on all sides. Text and image elements that may not be trimmed must be 8 mm away from the edge of the magazine.
Address for data transfer
  • Email: anzeigen-prod@ringier.ch
  • Postal address: Ringier AG, Ringier Advertising, Classifieds & Prepress, Flurstrasse 55, 8021 Zürich

PRINT

Dynamic Pricing

All clients and agencies have the opportunity o benefit from Dynamic Pricing. Here, a discount is granted for each booking, which is based on the following five criteria: Seasonality, Sales Development, Placement, Timing and Flexibility. In addition to the dynamic discount, clients and agencies continue to receive a final discount, which is based on the gross annual turnover. For the calculation of this discount, a uniform print closing discount scale applies.

Read more

Interview by ringier

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