Magazincover von TV Land & Lüt
Magazincover von TV Land & Lüt

CHF 21’900

1/1 page, gross rate

2x per year

Frequency

100’000

Distributed circulation

Source: Publisher

Print

Publication formats

Publication and advertising deadlines

IssuePublicationAdvertising deadlineDeadline for print material
0112.06.202612.05.202612.05.2026
0220.11.202620.10.202620.10.2026

Rates

Standard formats

FormatsFull bleed in mm (B x H)Gross price in CHF
1/1 page210 x 28221,900

Cover pages

FormatePlacementFull bleed in mm (B x H)Gross price in CHF
3rd cover page210 x 28222,900
4th cover page210 x 28224,900
Opening2nd cover page and page 3420 x 28249,990

Double-page spreads

FormatePlacementFull bleed in mm (B x H)Gross price in CHF
2/1 premium1st position420 x 28248,300
2/1 premium2nd position420 x 28246,700
2/1 page420 x 28243,800

Advertorials

FormatsFull bleed in mm (W x H)Gross price in CHF
2/1 page420 x 28246,900
1/1 page210 x 28225,000
Advertorials delivery by customers

Bound supplement

  • 30 % surcharge for bound supplements with samples
Weights in grammGross price in CHF
≤ 1532,500
16 – 2538,000
26 – 3543,000
36 – 5051,500

Tip-on

Weights in grammGross price in CHF
≤ 1516,800
16 – 2524,700
26 – 3529,800
36 – 5035,900

Loose supplements

  • Heavy specialities on request
  • 30 % surcharge for loose supplements with samples
Weights in grammGross price in CHF
≤ 1532,500
16 – 2538,000
26 – 3543,000
36 – 5051,500

Product sample

Weights in grammGross price in CHF
≤ 1529,000
16 – 2529,000

General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1st January 2026.

Specifications & delivery

Publishing title

Circulation
TitleCirculation 2026SubscriptionsSingle-copy sales
Caminada. Das Magazin.100,000*
Technical conditions
Technical conditions
Print processOffset
Magazine format210 x 282 mm
Bleed advertisements+5 mm trim on all sides. Text and image elements that may not be trimmed must be 8 mm away from the edge of the magazine
UCR300 % (sum C+M+Y+K)
ICC profileISO Coated_V2_300_eci
Print material coloursTo ensure optimum reproduction of the advert, the print shop requires a binding quality proof in accordance with the Iso Coated Standard by the deadline. There must be a fogra media wedge on the proof. If no colour proof is available as a reference, your order will be printed according to the PSO standard.
Colour compositionAll advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black)
Bitmap845 dpi, greyscale and colour: 300 dpi. Format: PDF. No RGB, DCS or OPI images
Panorama pagesIn the case of 2/1 pages with overflowing text, always take the gutter allowance into account or consult Ringier Advertising
Data formatDelivery as a PDF file is considered standard and is preferable to delivery in other file formats
DocumentsPDF/X-4 (other documents on request). For the settings, please see www.pdfx-ready.ch.
Data transmission
AddressRingier AG
Ringier Advertising
Classifieds & Prepress
Flurstrasse 55
8021 Zürich

anzeigen-prod@ringier.ch

Requirements for the creation of advertorials

Publishing titleThe name and logo of the title and its categories may not be used
Typography & LayoutThe advertorial  must be clearly distinguishable from the editorial section in terms of typography and layout in order to be recognisable to the reader
ClientThe advertiser must be clearly recognisable
NoteThe advertorial must be labelled “PUBLIREPORTAGE” at the top left or right
AutorisationBefore publication, we request a layout for approval by the publisher

Bound supplement

Technical conditions
FormatsMinimum: 115 x 140 mm
Maximum: 210 x 282 mm
ScopeMinimum: 2 pages
Maximum: 48 pages (higher number of pages following the presentation of a dummy version)
Paper2 pages: max. 100 – 240 gm2
4 – 8 pages: max. 60 gm2
From 8 pages: max. 40 gm2
TrimHeader trim: 5 mm
Footer trim: min. 5 mm and max. 23 mm (ideal)
LayoutMulti-page supplements can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplements is stuck into the binding. Supplements with more than 4 pages should not be stapled. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement.
Booking & Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample to be provided on time.
SchedulingMultiple bound supplements per issue.
Third-party adsThird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request.
DesignFor bleed designs, texts and image elements that must not be cut must be 8 mm from the edge of the format (cut differences and fold rise).
PositioningBetween 2 printed sheets.
SplitSplit surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking. By postcode (subscribers) and cycle split (e.g. every 3rd subscriber)
Packaging specifications
  • By-products: By-products must be delivered without bent corners, creases, or displaced backs.
  • Pallet securing: Ensure protection against deformation and moisture.
  • Grip height: Maximum 12 cm per layer, manageable quantities, uncrossed and not banded.
  • Pallet weight: Maximum 650 kg
  • Pallet loading height: Maximum 120 cm
  • Materials: Reusable exchange pallets (Euro pallets, 800 x 1200 mm) → Avoid untreated solid wood; avoid pallets made from other materials.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Piggyback and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides:

  1. Delivery address
  2. Supplier & delivery date
  3. Client with contact person
  4. Item number (item code including issue number)
  5. Item description (type of specialty, publication title, publication date including calendar week)
  6. Number of items per pallet
  7. Number of items per type
  8. Number of pallets per type
  9. Weight of the pallet
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

Delivery dates are specified in the order confirmation In all events, the confirmed delivery deadlines must be observed.

Delivery times & delivery address

Request to mediaserviceprint@ringier.ch

Delivery from abroad

The order must clearly state that customs duties and import sales tax are to be charged to the customer and not to the recipient.

Tip-on

Technical conditions
FormatsMinimum: 60 x 80 mm
Maximum: 170 x 252 mm
Scopemin. 2 pages
Weightmax. 20 g
Thicknessmax. 2 mm
QualityPostcards must comply with postal regulations. Paper weight for 2-page tip-ons: minimum 120 gm2 and maximum 300 gm2.
RestrictionsBound tip-ons on agreement only (stapling position).
LayoutMulti-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the tip-on must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the tip-on. Placement errors equating to 2 % of the total quantity provided are reserved (positional deviations, missing carrier or tip-on etc.).
Booking & Cancellation5 weeks before publication.
Dummy versionThe final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time.
Third-party adsThird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request.
Glue strips3 mm from the left edge (glue strips on the item to be glued)
Positioning– On the right-hand ad page
– On the top or bottom half of the page (according to the tip-on diagram)
Positional deviations+/- 9 mm possible (horizontal/vertical) / 4° axial
Carrier adMinimum format 1/1 page
Packaging specifications
  • By-products: By-products must be delivered without bent corners, creases, or displaced backs.
  • Pallet securing: Ensure protection against deformation and moisture.
  • Grip height: Maximum 12 cm per layer, manageable quantities, uncrossed and not banded.
  • Pallet weight: Maximum 650 kg
  • Pallet loading height: Maximum 120 cm
  • Materials: Reusable exchange pallets (Euro pallets, 800 x 1200 mm) → Avoid untreated solid wood; avoid pallets made from other materials.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Piggyback and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides:

  1. Delivery address
  2. Supplier & delivery date
  3. Client with contact person
  4. Item number (item code including issue number)
  5. Item description (type of specialty, publication title, publication date including calendar week)
  6. Number of items per pallet
  7. Number of items per type
  8. Number of pallets per type
  9. Weight of the pallet
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

Delivery dates are specified in the order confirmation In all events, the confirmed delivery deadlines must be observed.

Delivery times & delivery address

Request to mediaserviceprint@ringier.ch

Delivery from abroad

The order must clearly state that customs duties and import sales tax are to be charged to the customer and not to the recipient.

Loose supplements

Technical conditions
FormatsMinimum: 100 x 150 mm
Maximum: 195 x 267 mm
ScopeMinimum: 2 pages
Maximum: 32 pages (higher number of pages following the presentation of a dummy version)
PaperIndividual sheet, double-sided: max. 120 – 300 gm2
4 – 8 pages: 80 gm2 (higher on request)
From 8 pages: 60 gm2 (higher on request)
Weight (maximum weight)49 g (higher weight following the presentation of a dummy version)
Thickness (maximum)2 mm (thicker product on request)
LayoutMulti-page supplements can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplement must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement.
Booking & Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample and precise positional diagram to be provided on time.
SchedulingMultiple loose supplements are possible per issue.
Third-party adsThird-party ads with up to 3 pages will be charged at +30% of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). 4 or more third-party ads on request.
PositioningAnywhere inside the magazine.
SplitSplit surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking. By postcode (subscribers) and cycle split (e.g. every 3rd subscriber)
Third party logoLogos of Ringier Media Switzerland titles may only be used after consultation.
Packaging specifications
  • By-products: By-products must be delivered without bent corners, creases, or displaced backs.
  • Pallet securing: Ensure protection against deformation and moisture.
  • Grip height: Maximum 12 cm per layer, manageable quantities, uncrossed and not banded.
  • Pallet weight: Maximum 650 kg
  • Pallet loading height: Maximum 120 cm
  • Materials: Reusable exchange pallets (Euro pallets, 800 x 1200 mm) → Avoid untreated solid wood; avoid pallets made from other materials.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Piggyback and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides:

  1. Delivery address
  2. Supplier & delivery date
  3. Client with contact person
  4. Item number (item code including issue number)
  5. Item description (type of specialty, publication title, publication date including calendar week)
  6. Number of items per pallet
  7. Number of items per type
  8. Number of pallets per type
  9. Weight of the pallet
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

Delivery dates are specified in the order confirmation In all events, the confirmed delivery deadlines must be observed.

Delivery times & delivery address

Request to mediaserviceprint@ringier.ch

Delivery from abroad

The order must clearly state that customs duties and import sales tax are to be charged to the customer and not to the recipient.

Product sample

Technical conditions
FormatsMinimum: 65 x 84 mm
Maximum: 110 x 170 mm
Weightmax. 20 g (higher weight following the presentation of a dummy version)
Thicknessmax. 2 mm
Glue strips3 mm
Booking & Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided. A test run may also have to be performed. To this end, the client must provide 150 original samples free of charge.
SchedulingOnly one product sample is possible per magazine and issue.
PositioningIn the front part of the magazine, on the right-hand ad page and on the top or bottom half of the page (according to the tip-on diagram)
Carrier adMinimum format 1/1 page
Packaging of product samples for delivery
  • Bags must lie flat and contain as little air as possible. If a product comes glued in, the seal must not be positioned at the bottom (magazine baseline) or on the same side as the binding.
  • Plastic bags containing liquid: All sealed edges must be completely flat and at least 8 mm wide. They must not bulge out over the bag.
  • Plastic bags containing granules or powder: The top and right-hand sealed edges must be flat and at least 8 mm wide. The left-hand sealed edge (binding side) must be at least 20 mm wide and the lower sealed edge (magazine baseline) must be at least 12 mm wide. They must not bulge out over the bag. Bags containing granules or powder must be divided into 2 chambers.
Material

The bag material must generally be tailored to the contents and comply with specified load requirements. Samples must not have any hazardous content or impair the processing or dispatch of a printed magazine. The publishing house must be relieved of all liability in relation to third-party claims resulting from the provision of a product sample. The publishing house must furthermore be compensated for any damages it incurs due to non-observance of the technical requirements. In the event of any processing difficulties due to poor quality bag material, completion of the magazine print run will take priority over gluing in the bags.

Strain

Bags containing liquid must withstand the following weights:

Static pressure1,000 kg for 15 seconds or 600 kg for 8 hours
Dynamic pressure600 kg for 1 hour
Heat resistanceminimum 200°C
Quality standards

95 % of the magazines in the print run contain correctly glued-in tip-ons. A maximum of 5 % can lie outside standard tolerances or have the following defects:

  • Positional deviations: horizontal/vertical: maximum +/- 8 mm, axial: maximum 5°
  • Missing tip-ons
  • Tip-ons glued in the wrong way round
Packaging of product samples for delivery

Bags that are delivered randomly mixed up or that stick to each other cannot be processed.

  • Plastic bags containing liquid: all bags must be packaged lined up, facing the same direction and upright! The individual rows and layers (max. 3 layers) must be separated by cardboard. Packaged on a longitudinal side, standing up in boxes. Do not package standing on the seal.
  • Plastic bags containing granules or powder: all bags packaged flat and lined up. To differentiate between the rows, the individual layers must be separated by solid cardboard and stabilised with diagonally positioned card (cross strips) at 15 cm intervals.
Packaging specifications
  • By-products: By-products must be delivered without bent corners, creases, or displaced backs.
  • Pallet securing: Ensure protection against deformation and moisture.
  • Grip height: Maximum 12 cm per layer, manageable quantities, uncrossed and not banded.
  • Pallet weight: Maximum 650 kg
  • Pallet loading height: Maximum 120 cm
  • Materials: Reusable exchange pallets (Euro pallets, 800 x 1200 mm) → Avoid untreated solid wood; avoid pallets made from other materials.
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides:

  1. Delivery address
  2. Supplier & delivery date
  3. Client with contact person
  4. Item number (item code including issue number)
  5. Item description (type of specialty, publication title, publication date including calendar week)
  6. Number of items per pallet
  7. Number of items per type
  8. Number of pallets per type
  9. Weight of the pallet
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

Delivery dates are specified in the order confirmation In all events, the confirmed delivery deadlines must be observed.

Delivery times & delivery address

Request to mediaserviceprint@ringier.ch

Delivery from abroad

The order must clearly state that customs duties and import sales tax are to be charged to the customer and not to the recipient.

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