What is bonanza? bonanza wasn’t just Ben, Hoss and Little Joe Cartwright – role models for adolescent men for fourteen years. Above all, bonanza stands for happiness and prosperity, for a found vein of gold, i.e. for a good time and a good mood.

Facts

  • Readers (D-CH)109 000
  • Readers (F-CH)43 000
  • Circulation (D-CH)32 259
  • Circulation (F-CH)14 062
  • 1/1 page gross (D-CH)14 900
  • 1/1 page gross (F-CH)8 550
  • Thousand Readers’ Price (D-CH)CHF 137
  • Thousand Readers’ Price (F-CH)CHF 201
  • Frequency (D-CH)2x jährlich
  • Frequency (F-CH)2x jährlich
  • Reach (D-CH)2.1%
  • Reach (F-CH)2.4%


Source for readers and reach: MACH Basic 2023-2 (Based on German-speaking language group of 5,255,000 people and French-speaking language group of 1’786’000 people)
Source for widespread circulation: WEMF circulation bulletin 2023
The values ​​correspond to the carrier titles Bilanz and PME

Media Facts

Media Facts

Readers (thousand)Range (%)Structure (%)Affinity
Total1512.1100.0100
Gender    
Male1153.376.4154
Female361.023.647
Age (years)    
14-34 years311.520.470
35-54 years562.437.1110
55+ years642.542.4115
Age (years)    
14-19 years40.82.638
20-29 years141.49.467
30-39 years272.317.8105
40-49 years252.216.6102
50-59 years352.823.0131
60++ years462.330.6108
Household income in CHF    
Up to 3’999111.07.047
4’000 – 7’999411.527.369
8’000 ++993.165.7145
Type of residential area    
Metropolitan area: central core1292.385.0106
Outside metropolitan areas231.615.075
Employement    
Fulltime853.156.5143
Part time211.514.168
in education/training51.03.347
Unemployed391.726.080
Education    
Compulsory131.08.849
Medium501.633.074
High883.358.2155
Very strong/generally strong interest    
Consumer information9160.26.0279
Economy12582.84.5208
Cars and motorcycles4831.83.5164

Professional and working world, career
9260.73.5163
Science and technology10468.83.0139
Source
MACH Basic 2023-2 / Basis: German and French language group, 7,040,000 people
The values ​​are based on the combination of the carrier titles Bilanz and PME

Publication and advertising deadlines

Publication and advertising deadlines

IssuePublication
Bilanz
(DE-CH)
Publication
PME

(FR-CH)
Publication
Bilanz
(DE-CH)
Publication
PME
(FR-CH)
0128.06.202426.06.202410.06.202405.06.2024
0220.12.202418.12.202424.11.202427.11.2024
Deadline for printing material

The deadline for print material is 15 working days before the publication date.

Advertising rates

Advertising rates

Standart formats
FormatsFull bleed (width x height in mm)Gross price CHF
Bilanz
Gross price CHF
PME
Gross price CHF
Bilanz & PME
1/1 Page*210 x 28214’9008’55022’277
1/2 Seite landscape210 x 1399’3236’60015’127
1/3 Seite landscape210 x 996’6755’64011’700
*Top placements and other forms of advertising on request
Additional costs
Surcharge additional costs*
Placement guarantee for 1/2 page and larger10%
Placement guarantee for 1/3 page to 1/2 page20%
Per third-party advertisement (neither conclusion discount, nor entitled for Advisory commission or Annual turnover premium)30%
*Based on gross price in CHF
Cover pages
FormatsFull bleed (width x height in mm)Gross price CHF
Bilanz
Gross price CHF
PME
Gross price CHF
Bilanz & PME
2/1 Seite Panorama420 x 28237’6908’55022’277
2. Umschlagseite210 x 28223’09511’12032’505
3. Umschlagseite210 x 28214’9008’55022’277
4. Umschlagseite210 x 28223’09511’12032’505
Double-page spreads
FormatsFull bleed (width x height in mm)Gross price CHF
Bilanz
Gross price CHF
PME
Gross price CHF
Bilanz & PME
2. Umschlagseite210 x 28223’09511’12032’505
3. Umschlagseite210 x 28214’9008’55022’277
4. Umschlagseite210 x 28223’09511’12032’505
General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1 January 2024.

Supplements and special advertising formats

Supplements and special advertising formats

Weights and prices
Weight (g)Gross price CHF
≤ 15Upon request
16 – 25Upon request
26 – 35Upon request
36 – 50Upon request
  • Heavy specialities on request.
  • Bound supplements / loose supplements and piggybacks: insert with sample 30% surcharge.
Technical conditions
  • Formats:
    • Minimum: 105/115 x 148 mm
    • Maximum: 210/ 210 x 282 mm
  • Scope:
    • Minimum: 4 pages
    • Maximum: 32 pages (higher number of pages following the presentation of a dummy version)
  • Paper:
    • 4 pages: 300 gm2 (max.)
    • 4 – 8 pages: 90 gm2
    • From 8 pages: 54 gm2
  • Weight (maximum weight): 49 g (higher weight following the presentation of a dummy version)
  • Thickness (maximum): 2 mm (thicker product on request)
  • Trim:
    • Header trim: 5 mm
    • Footer trim: maximum 23 mm
  • Overfold: 10 mm overfold on the back half of the sheet. (The supplement can also be delivered without an overfold, but it must be ‘closed at the top’).
Layout

Multi-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplement must point towards the binding. Supplements with more than 4 pages should not be stapled. The coating on the supplement must not be damaged along the fold. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement.

Further information
  • Booking/ Cancellation: 5 weeks before publication.
  • Dummy version: the final acceptance (good to go) requires a binding sample to be provided on time.
  • Scheduling: only one supplement is possible per magazine and issue.
  • Third-party ads: third-party ads with up to 3 pages will be charged at +30% of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). 4 or more third-party ads on request.
  • Design: for bleed designs, texts and image elements that must not be cut must be 8 mm from the edge of the format (cut differences and fold rise).
  • Positioning: in the centre of the magazine.
  • Split: split surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking.
    • By postcode (subscribers)
    • Cycle split (e.g. every 3rd subscriber)
Weights and prices
Weight (g)Gross price CHF
Bilanz & PME
(Kombi National)
Gross price CHF
Bilanz

(D-CH)
Gross price CHF
PME

(F-CH)
≤ 15Upon requestUpon requestUpon request
16 – 25Upon requestUpon requestUpon request
26 – 35Upon requestUpon requestUpon request
36 – 50Upon requestUpon requestUpon request

Heavy specialities on request.

Technical conditions
  • Formats:
    • Minimum: 60 x 80 mm
    • Maximum: 170 x 252 mm
  • Scope (minimum): 2 pages
  • Weight (maximum weight): 20 g
  • Thickness (maximum): 2 mm
  • Quality: postcards must comply with postal regulations. Paper weight for 2-page tip-ons: minimum 120 gm2 and maximum 300 gm2
  • Restrictions: bound tip-ons on agreement only (stapling position)
Layout

Multi-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the tip-on must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the tip-on. Placement errors equating to 2 % of the total quantity provided are reserved (positional deviations, missing carrier or tip-on etc.).

Further information
  • Booking/ Cancellation: 5 weeks before publication.
  • Dummy version: the final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time.
  • Third-party ads: third-party ads with up to 3 pages will be charged at +30% of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). 4 or more third-party ads on request.
  • Glue strips: 3 mm from the left edge (glue strips on the item to be glued)
  • Positioning:
    • 1st page on a sheet with header positioning
    • On the right-hand ad page
    • On the top or bottom half of the page (according to the tip-on diagram)
  • Positional deviations: +/- 9 mm possible (horizontal/vertical) / 4° axial
  • Carrier ad: minimum format 1/1 page
Weight and prices
Weight (g)Gross price CHF
Bilanz & PME
(Kombi National)
Gross price CHF
Bilanz

(D-CH)
Grosss price CHF
PME

(F-CH)
≤ 15Upon RequestUpon RequestUpon Request
16 – 25Upon RequestUpon RequestUpon Request

Heavy specialities on request.

Technical conditions
  • Formats:
    • Minimum: 65 x 84 mm
    • Maximum: 110 x 170 mm
  • Weight (maximum weight): 20 g (higher weight following the presentation of a dummy version)
  • Thickness (maximum): 2 mm
  • Glue strips: 3 mm
  • Plastic bag properties:
    • Bags must lie flat and contain as little air as possible. If a product comes glued in, the seal must not be positioned at the bottom (magazine baseline) or on the same side as the binding.
    • Plastic bags containing liquid: all sealed edges must be completely flat and at least 8 mm wide. They must not bulge out over the bag.
    • Plastic bags containing granules or powder: the top and right-hand sealed edges must be flat and at least 8 mm wide. The left-hand sealed edge (binding side) must be at least 20 mm wide and the lower sealed edge (magazine baseline) must be at least 12 mm wide. They must not bulge out over the bag. Bags containing granules or powder must be divided into 2 chambers.
  • Material: the bag material must generally be tailored to the contents and comply with specified load requirements.

Samples must not have any hazardous content or impair the processing or dispatch of a printed magazine. The publishing house must be relieved of all liability in relation to third-party claims resulting from the provision of a product sample. The publishing house must furthermore be compensated for any damages it incurs due to non-observance of the technical requirements. In the event of any processing difficulties due to poor quality bag material, completion of the magazine print run will take priority over gluing in the bags.

Strain

Bags containing liquid must withstand the following weights:

  • Static pressure: 1,000 kg for 15 seconds or 600 kg for 8 hours
  • Dynamic pressure: 600 kg for 1 hour
  • Heat resistance: minimum 200°C
Quality standards

95% of the magazines in the print run contain correctly glued-in tip-ons. A maximum of 5 % can lie outside standard tolerances or have the following defects:

  • Positional deviations: horizontal/vertical: maximum +/- 8 mm, axial: maximum 5°
  • Missing tip-ons
  • Tip-ons glued in the wrong way round
Packaging of product samples for delivery

Bags that are delivered randomly mixed up or that stick to each other cannot be processed.

  • Plastic bags containing liquid: all bags must be packaged lined up, facing the same direction and upright! The individual rows and layers (max. 3 layers) must be separated by cardboard. Packaged on a longitudinal side, standing up in boxes. Do not package standing on the seal.
  • Plastic bags containing granules or powder: all bags packaged flat and lined up. To differentiate between the rows, the individual layers must be separated by solid cardboard and stabilised with diagonally positioned card (cross strips) at 15 cm intervals.
Further information
  • Booking/ Cancellation: 5 weeks before publication.
  • Dummy version: the final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided. A test run may also have to be performed. To this end, the client must provide 150 original samples free of charge.
  • Scheduling: only one product sample is possible per magazine and issue.
  • Positioning:
    • In the front part of the magazine
    • On the right-hand ad page
    • On the top or bottom half of the page (according to the tip-on diagram)
  • Carrier ad: minimum format 1/1 page
Packaging specifications
  • Quantities suitable for handling
  • A grip height of maximum 12 cm per layer
  • Not entwined or bound, cleanly palletised
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Stack inserts and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – pallet dimensions 800 x 1,200 mm:

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 10 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times

Warenannahme Swissprinters AG, Zofingen: Tel. +41 58 787 34 32 / 33 60
Monday – Thursday: 07.00h – 11.30h oder 13.30h – 15.30h
Friday: 07.00h – 11.30h

Delivery

Ringier Zeitschriften
Swissprinters AG
Rampe 1 – 3
Brühlstrasse 5
4800 Zofingen
Tel. +41 58 787 34 32 / 33 60

Delivery from outside Switzerland

The order must clearly indicate that the client and not the recipient is liable for any customs costs and import sales tax.

TitleCirculation 2024SubscriptionsKiosk sales
Bolero D-CH*46’000
Bolero F-CH*18’000
*Only the entire circulation can be booked
General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1 January 2024.

Discounts

Cumulative turnover

The annual gross turnover* in CHF (excl. VAT) in all Ringier print publications is cumulative.

Cumulative turnover CHF (excl. VAT)*Discount in %
30,0002
50,0004
75,0005
100,0006
150,0007
200,0008
300,0009
400,00010
500,00011
750,00012
1,000,00013
1,500,00014
2,000,00015
2,500,00016
3,000,00017
3,500,00018
4,000,00019
4,500,00020
5,000,00021
5,500,00022
6,000,00023
* Gross according to the rate minus all special discounts and plus all additional costs (positioning surcharges)
Dynamic pricing offer
  • With ‘Dynamic Pricing’, all bookings defined in the final agreements must occur dynamically in the predetermined period.
  • It is not possible to switch back and forth between dynamic and classic pricing.
  • All bookings must occur via the web-based marketplace.
  • The following staggered contract discounts apply to all customers who use dynamic pricing.
  • Discounts granted unjustifiably, for example due to cancellations, will be charged retrospectively.
  • The advertising rates and general insertion conditions found at ringier-advertising.ch/en/legal continue to apply.
  • Further information: Dynamic Pricing
The following staggered contract discounts apply to all customers who use dynamic pricing:
Cumulative turnover CHF (excl. VAT)Discount in %
100,0002
200,0003
400,0005
500,0006
750,0007
1,000,0008
1,250,0009
1,500,00010
1,750,00011
2,000,00012
2,500,00013
3,000,00014
3,500,00015
Special discounts
Discount in %
Training and development ads12
Political ads15
Cultural and events ads30
ZEWO charitable discount 150
1 All ZEWO-listed organisations/companies can avail of this discount. The ads must not serve any commercial purposes. This discount may not be used as a basis for contract bonuses, agency commissions or annual sales bonuses.
Advisory commission

Media, advertising and communication agencies are entitled to an advisory commission.

Commission rates:

  • 15 % from net
  • 5 % of net for inserts of all kinds and special forms of advertising
  • Those eligible for Advisory commission are not eligible for Annual turnover premium

Annual turnover premium

The annual turnover bonus is linked to a minimum turnover of CHF 30,000 (excluding classified ads and VAT).

Premium amount:

  • 15 % from net
  • Those eligible for Annual turnover premium are not eligible for Advisory commission.

Technical conditions

Technical conditions

Druckverfahren
DruckverfahrenOffset
UCR300% (Summe C+M+Y+K)
ICC-Profil für UmschlagISO Coated v2 300% (ECI) für gestrichenes Papier
ICC-Profil für InhaltPSO Uncoated v3 (FOGRA52) für ungestrichenes Papier
Farben des Druckmaterials

Um eine optimale Wiedergabe der Anzeige zu gewährleisten, benötigt die Druckerei termingerecht ein verbindliches Qualiproof nach Iso Coated Standard. Auf dem Proof muss ein Fogra-Medienkeil sein. Liegt kein Farbproof als Referenz vor, wird Ihr Auftrag nach dem PSO-Standard gedruckt.

Datenaufbereitung
DatenformatDie Anlieferung als PDF-Datei gilt als Standard und ist der Lieferung anderer Dateiformate vorzuziehen
DokumentePDF/X-4. Andere Dokumente auf Anfrage (Einstellungen unter http://www.pdfx-ready.ch)
BildauflösungBitmap 845 dpi, Graustufen und mehrfarbig 300 dpi. Format: PDF, keine RGB-, DCS- oder OPI-Bilder
FarbaufbauAlle Anzeigen müssen mit den Skalafarben (Cyan, Magenta, Yellow, Black) aufgebaut sein.
Panorama-SeitenBei 2/1 Seiten mit überlaufendem Text unbedingt Bundkompensation beachten oder Rücksprache mit Ringier Advertising nehmen.
Technische Daten
Heftformat210 x 282 mm
Randangeschnittene Inserate+5 mm Beschnitt auf allen Seiten. Texte und Bildteile, die nicht angeschnitten werden dürfen, müssen 8 mm vom Heftrand entfernt sein.
Adresse für Datenübermittlung

Ringier AG
Ringier Advertising
Classifieds & Prepress
Flurstrasse 55
8021 Zürich

anzeigen-prod@ringier.ch

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Dynamic Pricing

All clients and agencies have the opportunity o benefit from Dynamic Pricing. Here, a discount is granted for each booking, which is based on the following five criteria: Seasonality, Sales Development, Placement, Timing and Flexibility. In addition to the dynamic discount, clients and agencies continue to receive a final discount, which is based on the gross annual turnover. For the calculation of this discount, a uniform print closing discount scale applies.

Your Points of Contact