What is BONANZA? BONANZA wasn’t just Ben, Hoss and Little Joe Cartwright – role models for adolescent men for fourteen years. Above all, BONANZA stands for happiness and prosperity, for a found vein of gold, i.e. for a good time and a good mood.
Print (DE & FR)
158’000
Readership
DE: 77.1 %
FR: 22.9 %
Readership share by language
24.3 % F
75.7 % M
Gender
Cars
High affinity
Sources for readers and reach in % for titles distributed in German- and French-speaking Switzerland = MACH Basic 2026-1, German and French language groups, analysis based on the titles Bilanz and PME
CHF 22’277
1/1 page, gross rate
2.2 %
Print Reach
2x per year
Frequency
32’369 (BIL)
16’838 (PME)
Distributed circulation
Source for distributed circulation = WEMF Circulation Bulletin 2025
Publication formats
Media Facts
| Readers (thousand) | Range | Structure | Affinity | |
|---|---|---|---|---|
| Total | 158 | 2,2 | 100,0 | 100 |
| Gender | ||||
| Male | 120 | 3,3 | 75,7 | 153 |
| Female | 39 | 1,1 | 24,3 | 48 |
| Age | ||||
| 14 – 34 years | 26 | 1,3 | 16,7 | 58 |
| 35 – 54 years | 56 | 2,3 | 35,2 | 106 |
| 55+ years | 76 | 2,8 | 48,1 | 128 |
| Age | ||||
| 14 – 19 years | 4 | 0,8 | 2,7 | 39 |
| 20 – 29 years | 12 | 1,2 | 7,4 | 55 |
| 30 – 39 years | 23 | 1,8 | 14,2 | 83 |
| 40 – 49 years | 26 | 2,2 | 16,6 | 102 |
| 50 – 59 years | 36 | 2,9 | 22,7 | 132 |
| 60+ years | 58 | 2,8 | 36,4 | 126 |
| Household income in CHF | ||||
| Up to 3,999 | 9 | 0,8 | 5,4 | 38 |
| 4,000 – 7,999 | 43 | 1,6 | 26,9 | 74 |
| 8,000+ | 107 | 3,0 | 67,7 | 137 |
| Type of residential area | ||||
| Metropolitan area: central core | 135 | 2,3 | 85,6 | 107 |
| Outside metropolitan areas | 23 | 1,6 | 14,4 | 73 |
| Employment | ||||
| Full time | 84 | 3,0 | 53,3 | 136 |
| Part time | 22 | 1,4 | 13,9 | 65 |
| In education/training | 6 | 1,1 | 3,5 | 49 |
| Unemployed | 46 | 2,0 | 29,3 | 91 |
| Education | ||||
| Compulsory | 11 | 0,9 | 7,1 | 42 |
| Medium | 53 | 1,7 | 33,3 | 78 |
| High | 94 | 3,3 | 59,6 | 149 |
| Very strong/generally strong interest | ||||
| Stock market, investment, financial markets | 101 | 6,0 | 64,0 | 275 |
| Economy | 134 | 4,7 | 84,5 | 212 |
| Cars and motorbikes | 54 | 3,6 | 34,4 | 166 |
| Working world, career | 89 | 3,3 | 56,2 | 151 |
| Computers and informatics | 69 | 3,0 | 43,3 | 139 |
Publication and advertising deadlines
| Issue | Publication Bilanz (D-CH) | Publication PME (F-CH) | Advertising deadline Bilanz (D-CH) | Advertising deadline PME (F-CH) | Deadline for print material Bilanz (D-CH) & PME (F-CH) |
| 01/26 | 19.12.2025 | 17.12.2025 | 26.11.2025 | 18.11.2025 | 25.11.2025 |
| 02 | 26.06.2026 | 24.06.2026 | 03.06.2026 | 03.06.2026 | 03.06.2026 |
| 01/27 | 18.12.2026 | 16.12.2026 | 25.11.2026 | 25.11.2026 | 25.11.2026 |
Rates
Standard formats
| Formats | Full bleed in mm (W x H) | Gross price in CHF Bilanz (D-CH) | Gross price in CHF PME (F-CH) | Gross price in CHF Bilanz & PME (Combi national) |
|---|---|---|---|---|
| 1/1 page* | 210 x 282 | 14,900 | 8,550 | 22,277 |
| 1/2 page landscape | 210 x 139 | 9,323 | 6,600 | 15,127 |
| 1/3 page landscape | 210 x 99 | 6,675 | 5,640 | 11,700 |
Additional costs
| Additional costs | Surcharge additional costs* |
|---|---|
| Placement guarantee for 1/4 page and larger | 25 % |
| Per third-party advertisement (neither conclusion discount, nor entitled for Annual turnover premium and Advisory commission) | 30 % |
Cover pages
| Formats | Full bleed in mm (W x H) | Gross price in CHF Bilanz (D-CH) | Gross price in CHF PME (F-CH) | Gross price in CHF Bilanz & PME (Combi national) |
|---|---|---|---|---|
| 2/1 page panorama | 420 x 282 | 37,690 | 8,550 | 22,277 |
| 2nd cover page | 210 x 282 | 23,095 | 11,120 | 32,505 |
| 3rd cover page | 210 x 282 | 14,900 | 8,550 | 22,277 |
| 4th cover page | 210 x 282 | 23,095 | 11,120 | 32,505 |
Double-page spreads
| Formats | Full bleed in mm (W x H) | Gross price in CHF Bilanz (D-CH) | Gross price in CHF PME (F-CH) | Gross price in CHF Bilanz & PME (Combi national) |
|---|---|---|---|---|
| 2nd cover page | 210 x 282 | 23,095 | 11,120 | 32,505 |
| 3rd cover page | 210 x 282 | 14,900 | 8,550 | 22,277 |
| 4th cover page | 210 x 282 | 23,095 | 11,120 | 32,505 |
Supplement
| Weights in gramm | Gross price in CHF |
|---|---|
| ≤ 15 | On request |
| 16 – 25 | On request |
| 26 – 35 | On request |
| 36 – 50 | On request |
Tip-on
| Formats | Gross price in CHF Bilanz (D-CH) | Gross price in CHF PME (F-CH) | Gross price in CHF Bilanz & PME (Combi national) |
|---|---|---|---|
| ≤ 15 | On request | On request | On request |
| 16 – 25 | On request | On request | On request |
| 26 – 35 | On request | On request | On request |
| 36 – 50 | On request | On request | On request |
Product sample
| Formats | Gross price in CHF Bilanz (D-CH) | Gross price in CHF PME (F-CH) | Gross price in CHF Bilanz & PME (Combi national) |
|---|---|---|---|
| ≤ 15 | On request | On request | On request |
| 16 – 25 | On request | On request | On request |
General policies
The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1st January 2026.
Specifications & delivery
Publishing title
Circulation
| Title | Gross circulation 2026 |
|---|---|
| Bonanza D-CH | 46,000* |
| Bonanza F-CH | 27,000* |
Technical conditions
| Printing process | Offset |
| Magazine format | 210 x 282 mm |
| Adverts trimmed at the edges | +5 mm bleed on all pages. Text and image sections that must not be trimmed must be 8 mm from the edge of the booklet. |
| UCR | 300 % (Sum C+M+Y+K) |
| ICC-Profil for cover | ISO Coated v2 300% (ECI) for coated paper |
| ICC-Profil for content | PSO Uncoated v3 (FOGRA52) for uncoated paper |
| Colour | Must be resolved in CMYK |
| Print material colours | To optimally reproduce advertisements, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. The proof must have a Fogra media wedge on it. If no colour proof is available as a reference, your order will be printed in line with the PSO standard. |
| Colour composition | All advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black) |
| Bitmap | 845 dpi, greyscale and colour: 300 dpi. Format: PDF. No RGB, DCS or OPI images |
| Panorama pages | In the case of 2/1 pages with overflowing text, always take the gutter allowance into account or consult Ringier Advertising |
| Data format | Delivery as a PDF file is considered standard and is preferable to delivery in other file formats |
| Documents | PDF/X-4 (other documents on request. For the settings, please see www.pdfx-ready.ch. |
Data transmission
| Address | Ringier AG Ringier Advertising Classifieds & Prepress Flurstrasse 55 8021 Zürich anzeigen-prod@ringier.ch |
Supplement
Technical conditions
| Formats | Minimum: 105/115 x 148 mm Maximum: 210/210 x 282 mm |
| Scope | Minimum: 4 pages Maximum: 32 pages (higher number of pages following the presentation of a dummy version) |
| Paper | 4 pages: max. 300 gm2 4 – 8 pages: 90 gm2 From 8 pages: 54 gm2 |
| Weight | max. 49 g (higher weight following the presentation of a dummy version) |
| Thickness | max. 2 mm (thicker product on request) |
| Trim | Header trim: 5 mm Footer trim: max. 23 mm |
| Overfold | 10 mm overfold on the back half of the sheet. (The supplement can also be delivered without an overfold, but it must be ‘closed at the top’). |
| Layout | Multi-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplement must point towards the binding. Supplements with more than 4 pages should not be stapled. The coating on the supplement must not be damaged along the fold. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement. |
| Booking & Cancellation | 5 weeks before publication |
| Dummy version | The final acceptance (good to go) requires a binding sample to be provided on time |
| Scheduling | Only one supplement is possible per magazine and issue. |
| Third-party ads | Third-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request. |
| Design | For bleed designs, texts and image elements that must not be cut must be 8mm from the edge of the format (cut differences and fold rise). |
| Positioning | In the centre of the magazine |
| Split | Split surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking. By postcode (subscribers) and cycle split (e.g. every 3rd subscriber) |
Packaging specifications
- By-products: By-products must be delivered without bent corners, creases, or displaced backs.
- Pallet securing: Ensure protection against deformation and moisture.
- Grip height: Maximum 12 cm per layer, manageable quantities, uncrossed and not banded.
- Pallet weight: Maximum 650 kg
- Pallet loading height: Maximum 120 cm
- Materials: Reusable exchange pallets (Euro pallets, 800 x 1200 mm) → Avoid untreated solid wood; avoid pallets made from other materials.
Stacking
- Stack loose, glued-in and bound-in supplements cover-side up
- Piggyback and tip-ons cover-side down
Pallet labelling
The pallets must be labelled with the following information by attaching a pallet label to at least two sides:
- Delivery address
- Supplier & delivery date
- Client with contact person
- Item number (item code including issue number)
- Item description (type of specialty, publication title, publication date including calendar week)
- Number of items per pallet
- Number of items per type
- Number of pallets per type
- Weight of the pallet
Delivery note
The following information must be provided:
- Customer
- Type of supplement
- Circulation
- Host magazine
- Issue number
Sample copies
Two loose sample copies must be provided for each product.
Delivery date
Delivery dates are specified in the order confirmation In all events, the confirmed delivery deadlines must be observed.
Delivery times & delivery address
Request to mediaserviceprint@ringier.ch
Delivery from abroad
The order must clearly state that customs duties and import sales tax are to be charged to the customer and not to the recipient.
Tip-on
Technical conditions
| Formats | Minimum: 60 x 80 mm Maximum: 170 x 252 mm |
| Scope | min. 2 pages |
| Weight | max. 20 g |
| Thickness | max. 2 mm |
| Quality | Postcards must comply with postal regulations. Paper weight for 2-page tip-ons: minimum 120 gm2 and maximum 300 gm2. |
| Restrictions | Bound tip-ons on agreement only (stapling position). |
| Layout | Multi-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the tip-on must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the tip-on. Placement errors equating to 2 % of the total quantity provided are reserved (positional deviations, missing carrier or tip-on etc.). |
| Booking & Cancellation | 5 weeks before publication. |
| Dummy version | The final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time. |
| Third-party ads | Third-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request. |
| Glue strips | 3 mm from the left edge (glue strips on the item to be glued) |
| Positioning | – On the right-hand ad page – On the top or bottom half of the page (according to the tip-on diagram) |
| Positional deviations | +/- 9 mm possible (horizontal/vertical) / 4° axial |
| Carrier ad | Minimum format 1/1 page |
Packaging specifications
- By-products: By-products must be delivered without bent corners, creases, or displaced backs.
- Pallet securing: Ensure protection against deformation and moisture.
- Grip height: Maximum 12 cm per layer, manageable quantities, uncrossed and not banded.
- Pallet weight: Maximum 650 kg
- Pallet loading height: Maximum 120 cm
- Materials: Reusable exchange pallets (Euro pallets, 800 x 1200 mm) → Avoid untreated solid wood; avoid pallets made from other materials.
Stacking
- Stack loose, glued-in and bound-in supplements cover-side up
- Piggyback and tip-ons cover-side down
Pallet labelling
The pallets must be labelled with the following information by attaching a pallet label to at least two sides:
- Delivery address
- Supplier & delivery date
- Client with contact person
- Item number (item code including issue number)
- Item description (type of specialty, publication title, publication date including calendar week)
- Number of items per pallet
- Number of items per type
- Number of pallets per type
- Weight of the pallet
Delivery note
The following information must be provided:
- Customer
- Type of supplement
- Circulation
- Host magazine
- Issue number
Sample copies
Two loose sample copies must be provided for each product.
Delivery date
Delivery dates are specified in the order confirmation In all events, the confirmed delivery deadlines must be observed.
Delivery times & delivery address
Request to mediaserviceprint@ringier.ch
Delivery from abroad
The order must clearly state that customs duties and import sales tax are to be charged to the customer and not to the recipient.
Product sample
Technical conditions
| Formats | Minimum: 65 x 84 mm Maximum: 110 x 170 mm |
| Weight | max. 20 g (higher weight following the presentation of a dummy version) |
| Thickness | max. 2 mm |
| Glue strips | 3 mm |
| Booking & Cancellation | 5 weeks before publication |
| Dummy version | The final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided. A test run may also have to be performed. To this end, the client must provide 150 original samples free of charge. |
| Scheduling | Only one product sample is possible per magazine and issue. |
| Positioning | In the front part of the magazine, on the right-hand ad page and on the top or bottom half of the page (according to the tip-on diagram) |
| Carrier ad | Minimum format 1/1 page |
Packaging of product samples for delivery
- Bags must lie flat and contain as little air as possible. If a product comes glued in, the seal must not be positioned at the bottom (magazine baseline) or on the same side as the binding.
- Plastic bags containing liquid: All sealed edges must be completely flat and at least 8 mm wide. They must not bulge out over the bag.
- Plastic bags containing granules or powder: The top and right-hand sealed edges must be flat and at least 8 mm wide. The left-hand sealed edge (binding side) must be at least 20 mm wide and the lower sealed edge (magazine baseline) must be at least 12 mm wide. They must not bulge out over the bag. Bags containing granules or powder must be divided into 2 chambers.
Material
The bag material must generally be tailored to the contents and comply with specified load requirements. Samples must not have any hazardous content or impair the processing or dispatch of a printed magazine. The publishing house must be relieved of all liability in relation to third-party claims resulting from the provision of a product sample. The publishing house must furthermore be compensated for any damages it incurs due to non-observance of the technical requirements. In the event of any processing difficulties due to poor quality bag material, completion of the magazine print run will take priority over gluing in the bags.
Strain
Bags containing liquid must withstand the following weights:
| Static pressure | 1,000 kg for 15 seconds or 600 kg for 8 hours |
| Dynamic pressure | 600 kg for 1 hour |
| Heat resistance | minimum 200°C |
Quality standards
95 % of the magazines in the print run contain correctly glued-in tip-ons. A maximum of 5 % can lie outside standard tolerances or have the following defects:
- Positional deviations: horizontal/vertical: maximum +/- 8 mm, axial: maximum 5°
- Missing tip-ons
- Tip-ons glued in the wrong way round
Packaging of product samples for delivery
Bags that are delivered randomly mixed up or that stick to each other cannot be processed.
- Plastic bags containing liquid: all bags must be packaged lined up, facing the same direction and upright! The individual rows and layers (max. 3 layers) must be separated by cardboard. Packaged on a longitudinal side, standing up in boxes. Do not package standing on the seal.
- Plastic bags containing granules or powder: all bags packaged flat and lined up. To differentiate between the rows, the individual layers must be separated by solid cardboard and stabilised with diagonally positioned card (cross strips) at 15 cm intervals.
Packaging specifications
- By-products: By-products must be delivered without bent corners, creases, or displaced backs.
- Pallet securing: Ensure protection against deformation and moisture.
- Grip height: Maximum 12 cm per layer, manageable quantities, uncrossed and not banded.
- Pallet weight: Maximum 650 kg
- Pallet loading height: Maximum 120 cm
- Materials: Reusable exchange pallets (Euro pallets, 800 x 1200 mm) → Avoid untreated solid wood; avoid pallets made from other materials.
Pallet labelling
The pallets must be labelled with the following information by attaching a pallet label to at least two sides:
- Delivery address
- Supplier & delivery date
- Client with contact person
- Item number (item code including issue number)
- Item description (type of specialty, publication title, publication date including calendar week)
- Number of items per pallet
- Number of items per type
- Number of pallets per type
- Weight of the pallet
Delivery note
The following information must be provided:
- Customer
- Type of supplement
- Circulation
- Host magazine
- Issue number
Sample copies
Two loose sample copies must be provided for each product.
Delivery date
Delivery dates are specified in the order confirmation In all events, the confirmed delivery deadlines must be observed.
Delivery times & delivery address
Request to mediaserviceprint@ringier.ch
Delivery from abroad
The order must clearly state that customs duties and import sales tax are to be charged to the customer and not to the recipient.
Conditions & Discounts
Benefit from special discounts, find out about our commissions and bonuses, use our dynamic pricing system for print bookings and find out more about our special deals.
Your Points of Contact
Thierry Hansen
Head of Sales Wirtschaft, Lifestyle, Living und Luxus
+41 44 259 88 52
thierry.hansen@ringier.ch
Print Services
Media Service Print
+41 44 259 88 44
mediaserviceprint@ringier.ch
