What is «Bonanza»? «Bonanza» wasn’t just Ben, Hoss and Little Joe Cartwright – role models for adolescent men for fourteen years. Above all, bonanza stands for happiness and prosperity, for a found vein of gold, i.e. for a good time and a good mood.

Facts

  • CharacteristicMen’s magazine
  • Frequency2x per year
  • Readership154 000
  • Circulation (Bilanz)31 599
  • Circulation (PME)14 250
  • 1/1 page, gross rate CHF 22 277
  • Cost-per-thousand CHF 144
  • Reach 2.2 %

The values ​​correspond to the carrier titles Bilanz and PME
Source for readership and reach: MACH Basic 2024-1 (basis: German- and French-speaking language group of 7 040 000 people)
Source for widespread circulation: WEMF circulation bulletin 2023

Media Facts

Media Facts

Readers (thousand)RangeStructureAffinity
Total1542.2 %100 %100
Gender
Male1203.4 %77.7 %157
Female341 %22.3 %44
Age
14 – 34 years311.5 %20 %68
35 – 54 years592.5 %38.3 %114
55+ years642.5 %41.7 %113
Age
14 – 19 years40.8 %2.4 %36
20 – 29 years161.6 %10.3 %74
30 – 39 years252.1 %15.9 %94
40 – 49 years272.4 %17.5 %107
50 – 59 years373 %23.9 %136
60+ years462.3 %29.8 %106
Household income in CHF
Up to 3,999141.3 %8.8 %59
4,000 – 7,999361.3 %23.5 %60
8,000+1043.2 %67.7 %147
Type of residential area
Metropolitan area: central core1292.3 %83.9 %105
Outside metropolitan areas251.8 %16.1 %81
Employment
Full time903.3 %58 %149
Part time201.4 %13.3 %62
In education/training40.9 %2.8 %40
Unemployed401.7 %25.9 %79
Education
Compulsory121 %7.8 %43
Medium521.7 %33.9 %76
High903.4 %58.2 %155
Very strong/generally strong interest
Stock market. investment. financial markets1006.5 %65.1 %299
Economy1324.8 %85.5 %219
Cars and motorbikes503.6 %32.5 %167
Professional and working world. career963.6 %62.1 %164
Science and technology1043 %67.2 %137
Source: MACH Basic 2024-1 / Base: German- and French-speaking language group of 7 040 000 people

Publication and advertising deadlines

Publication and advertising deadlines

IssuePublication
Bilanz (D-CH)
Publication
PME (F-CH)
Advertising
Bilanz (D-CH)
Advertising
PME (F-CH)
Deadline for print material
Bilanz (D-CH) & PME (F-CH)
0128.06.202426.06.202410.06.202405.06.202406.06.2024
0220.12.202418.12.202424.11.202427.11.202428.11.2024

Rates

Rates

Standard formats

FormatsFull bleed in mm
(W x H)
Gross price in CHF
Bilanz (D-CH)
Gross price in CHF
PME (F-CH)
Gross price in CHF
Bilanz & PME (Combi national)
1/1 page*210 x 28214,9008,55022,277
1/2 page landscape210 x 1399,3236,60015,127
1/3 page landscape210 x 996,6755,64011,700
*Top placements and other forms of advertising on request

Additional costs

Additional costsSurcharge additional costs*
Placement guarantee for 1/4 page and larger25 %
Per third-party advertisement (neither conclusion discount, nor entitled for Annual turnover premium and Advisory commission)30 %
*Based on gross price in CHF

Cover pages

FormatsFull bleed in mm
(W x H)
Gross price in CHF
Bilanz (D-CH)
Gross price in CHF
PME (F-CH)
Gross price in CHF
Bilanz & PME (Combi national)
2/1 page panorama420 x 28237,6908,55022,277
2nd cover page210 x 28223,09511,12032,505
3rd cover page210 x 28214,9008,55022,277
4th cover page210 x 28223,09511,12032,505

Double-page spreads

FormatsFull bleed in mm
(W x H)
Gross price in CHF
Bilanz (D-CH)
Gross price in CHF
PME (F-CH)
Gross price in CHF
Bilanz & PME (Combi national)
2nd cover page210 x 28223,09511,12032,505
3rd cover page210 x 28214,9008,55022,277
4th cover page210 x 28223,09511,12032,505

Supplement

Weights in grammGross price in CHF
≤ 15On request
16 – 25On request
26 – 35On request
36 – 50On request

Tip-on

FormatsGross price in CHF
Bilanz (D-CH)
Gross price in CHF
PME (F-CH)
Gross price in CHF
Bilanz & PME (Combi national)
≤ 15On requestOn requestOn request
16 – 25On requestOn requestOn request
26 – 35On requestOn requestOn request
36 – 50On requestOn requestOn request

Product sample

FormatsGross price in CHF
Bilanz (D-CH)
Gross price in CHF
PME (F-CH)
Gross price in CHF
Bilanz & PME (Combi national)
≤ 15On requestOn requestOn request
16 – 25On requestOn requestOn request

General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1st January 2024.

Specifications & delivery

Specifications & delivery

Publishing title

Circulation
TitleCirculation 2024SubscriptionsKiosk sales
Bonanza D-CH46,000*
Bonanza F-CH18,000*
*Only the entire circulation can be booked
Technical conditions
Printing processOffset
Magazine format210 x 282 mm
Adverts trimmed at the edges+5 mm bleed on all pages. Text and image sections that must not be trimmed must be 8 mm from the edge of the booklet.
UCR300 % (Sum C+M+Y+K)
ICC-ProfilISO Coated_V2_300_eci
ICC-Profil for coverISO Coated v2 300% (ECI) for coated paper
ICC-Profil for contentPSO Uncoated v3 (FOGRA52) for uncoated paper
ColourMust be resolved in CMYK
Print material coloursTo optimally reproduce advertisements, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. The proof must have a Fogra media wedge on it. If no colour proof is available as a reference, your order will be printed in line with the PSO standard.
Colour compositionAll advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black)
Bitmap845 dpi, greyscale and colour: 300 dpi. Format: PDF. No RGB, DCS or OPI images
Panorama pagesIn the case of 2/1 pages with overflowing text, always take the gutter allowance into account or consult Ringier Advertising
Data formatDelivery as a PDF file is considered standard and is preferable to delivery in other file formats
DocumentsPDF/X-4 (other documents on request. For the settings, please see www.pdfx-ready.ch.
Data transmission
AddressRingier AG
Ringier Advertising
Classifieds & Prepress
Flurstrasse 55
8021 Zürich

anzeigen-prod@ringier.ch

Supplement

Technical conditions
FormatsMinimum: 105/115 x 148 mm
Maximum: 210/210 x 282 mm
ScopeMinimum: 4 pages
Maximum: 32 pages (higher number of pages following the presentation of a dummy version)
Paper4 pages: max. 300 gm2
4 – 8 pages: 90 gm2
From 8 pages: 54 gm2
Weightmax. 49 g (higher weight following the presentation of a dummy version)
Thicknessmax. 2 mm (thicker product on request)
TrimHeader trim: 5 mm
Footer trim: max. 23 mm
Overfold10 mm overfold on the back half of the sheet. (The supplement can also be delivered without an overfold, but it must be ‘closed at the top’).
LayoutMulti-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplement must point towards the binding. Supplements with more than 4 pages should not be stapled. The coating on the supplement must not be damaged along the fold. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement.
Booking & Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample to be provided on time
SchedulingOnly one supplement is possible per magazine and issue.
Third-party adsThird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request.
DesignFor bleed designs, texts and image elements that must not be cut must be 8mm from the edge of the format (cut differences and fold rise).
PositioningIn the centre of the magazine
SplitSplit surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking. By postcode (subscribers) and cycle split (e.g. every 3rd subscriber)
Packaging specifications
  • Quantities suitable for handling
  • A grip height of maximum 12 cm per layer
  • Not entwined or bound, cleanly palletised
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Stack inserts and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – pallet dimensions 800 x 1,200 mm:

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times
Monday – Thursday07.00h – 11.30h or 13.30h – 15.30h
Friday07.00h – 11.30h
Before public holidays, the goods receiving department closes at 12.00 noon
Delivery times

Ringier Zeitschriften
Swissprinters AG
Rampe 1 – 3
Brühlstrasse 5
4800 Zofingen
+41 58 787 34 32 or +41 58 787 33 60

Delivery from outside Switzerland

The order must clearly indicate that the client and not the recipient is liable for any customs costs and import sales tax.

Tip-on

Technical conditions
FormatsMinimum: 60 x 80 mm
Maximum: 170 x 252 mm
Scopemin. 2 pages
Weightmax. 20 g
Thicknessmax. 2 mm
QualityPostcards must comply with postal regulations. Paper weight for 2-page tip-ons: minimum 120 gm2 and maximum 300 gm2.
RestrictionsBound tip-ons on agreement only (stapling position).
LayoutMulti-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the tip-on must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the tip-on. Placement errors equating to 2 % of the total quantity provided are reserved (positional deviations, missing carrier or tip-on etc.).
Booking & Cancellation5 weeks before publication.
Dummy versionThe final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time.
Third-party adsThird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request.
Glue strips3 mm from the left edge (glue strips on the item to be glued)
Positioning– On the right-hand ad page
– On the top or bottom half of the page (according to the tip-on diagram)
Positional deviations+/- 9 mm possible (horizontal/vertical) / 4° axial
Carrier adMinimum format 1/1 page
Packaging specifications
  • Quantities suitable for handling
  • A grip height of maximum 12 cm per layer
  • Not entwined or bound, cleanly palletised
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Stack inserts and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – pallet dimensions 800 x 1,200 mm:

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times
Monday – Thursday07.00h – 11.30h or 13.30h – 15.30h
Friday07.00h – 11.30h
Before public holidays, the goods receiving department closes at 12.00 noon
Delivery times

Ringier Zeitschriften
Swissprinters AG
Rampe 1 – 3
Brühlstrasse 5
4800 Zofingen
+41 58 787 34 32 or +41 58 787 33 60

Delivery from outside Switzerland

The order must clearly indicate that the client and not the recipient is liable for any customs costs and import sales tax.

Product sample

Technical conditions
FormatsMinimum: 65 x 84 mm
Maximum: 110 x 170 mm
Weightmax. 20 g (higher weight following the presentation of a dummy version)
Thicknessmax. 2 mm
Glue strips3 mm
Booking & Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided. A test run may also have to be performed. To this end, the client must provide 150 original samples free of charge.
SchedulingOnly one product sample is possible per magazine and issue.
PositioningIn the front part of the magazine, on the right-hand ad page and on the top or bottom half of the page (according to the tip-on diagram)
Carrier adMinimum format 1/1 page
Packaging of product samples for delivery
  • The closure seal should not be at the bottom (magazine base line) or on the bundle side of the finished product.
  • Plastic bags containing liquid: all bags must be packaged lined up, facing the same direction and upright! The individual rows and layers (max. 3 layers) must be separated by cardboard. Packaged on a longitudinal side, standing up in boxes. Do not package standing on the seal.
  • Plastic bags containing granules or powder: all bags packaged flat and lined up. To differentiate between the rows, the individual layers must be separated by solid cardboard and stabilised with diagonally positioned card (cross strips) at 15 cm intervals.
Material

The bag material must generally be tailored to the contents and comply with specified load requirements. Samples must not have any hazardous content or impair the processing or dispatch of a printed magazine. The publishing house must be relieved of all liability in relation to third-party claims resulting from the provision of a product sample. The publishing house must furthermore be compensated for any damages it incurs due to non-observance of the technical requirements. In the event of any processing difficulties due to poor quality bag material, completion of the magazine print run will take priority over gluing in the bags.

Strain

Bags containing liquid must withstand the following weights:

Static pressure1,000 kg for 15 seconds or 600 kg for 8 hours
Dynamic pressure600 kg for 1 hour
Heat resistanceminimum 200°C
Quality standards

95 % of the magazines in the print run contain correctly glued-in tip-ons. A maximum of 5 % can lie outside standard tolerances or have the following defects:

  • Positional deviations: horizontal/vertical: maximum +/- 8 mm, axial: maximum 5°
  • Missing tip-ons
  • Tip-ons glued in the wrong way round
Packaging of product samples for delivery

Bags that are delivered randomly mixed up or that stick to each other cannot be processed.

  • Plastic bags containing liquid: all bags must be packaged lined up, facing the same direction and upright! The individual rows and layers (max. 3 layers) must be separated by cardboard. Packaged on a longitudinal side, standing up in boxes. Do not package standing on the seal.
  • Plastic bags containing granules or powder: all bags packaged flat and lined up. To differentiate between the rows, the individual layers must be separated by solid cardboard and stabilised with diagonally positioned card (cross strips) at 15 cm intervals.
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – pallet dimensions 800 x 1,200 mm:

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 10 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times
Monday – Thursday07.00h – 11.30h or 13.30h – 15.30h
Friday07.00h – 11.30h
Before public holidays, the goods receiving department closes at 12.00 noon
Delivery times

Ringier Zeitschriften
Swissprinters AG
Rampe 1 – 3
Brühlstrasse 5
4800 Zofingen
+41 58 787 34 32 or +41 58 787 33 60

Delivery from outside Switzerland

The order must clearly indicate that the client and not the recipient is liable for any customs costs and import sales tax.

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