AD FORMAT

Inbox Native Line

With the Inbox Native Line, you can place your message exclusively in the top line of the Bluewin e-mail environment. This puts your advertising directly in the field of vision of numerous webmail users – unobtrusive yet eye-catching.

bluenews.ch

blue News is the Swiss news portal with the VIP pass to the world of sports and entertainment. The portal offers its content in German, French, Italian and English and informs over half a million readers daily about global events, always from a Swiss perspective. The football tickers, highlight videos, and analyses of the most exciting national and European leagues make blue News indispensable for every football fan. Additionally, blue News is right there on Switzerland’s biggest festival stages, delivering live concerts, star interviews, or behind-the-scenes stories directly to your phone or laptop.

Rates & specifications

Rates

CPCCHF 1.50

Specifications

Advertising material (width x height)Ideally 300 x 250 px (regardless of the size, the icon is scaled to 15 x 15 px)
File sizemax. 1 MB
Title and textTitle: max. 28 characters including spaces
Body text: max. 102 characters including spaces
On smaller viewports, texts are truncated with «…».

The template allows you to upload an icon and an image. If an icon is available, it is given priority in the delivery. However, if only an image is uploaded, it replaces the icon. If both an icon and an image are available, the icon takes priority.

Preview

Mockup als Preview der Inbox Native Line. Ein Laptop dessen Screen eine Mailbox anzeigt, das Ad ist zur

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – on request
  • General terms and conditions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.

More information

Advertising material delivery deadlines

  • Standard formats: three working days
  • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days

A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.

Delivery address for display and newsletter advertising material:

SSLAll thirdparty tags, tag-in tags and references in an HTML5 file must be delivered via SSL (https://).
SoundAudio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). 
Audio for instream video formats should be switched to ‘sound on’.
FlashFlash files are not allowed.
Number of subjectsFor each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
Heavy Ad InterventionThe contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog
HTML5Download PDF
AdReloadAn ad reload takes place after 30 seconds at the earliest.
  • Digital Services

    Media Service Digital
    +41 58 909 99 63
    digitalservices@ringier.ch