522’000

Readership

DE: 56.9 % 
FR: 43.1 %

Readership share by language

62.7 % F
37.3 % M

Gender

Fashion

High affinity

Sources for readers and reach in % for titles distributed in German- and French-speaking Switzerland = MACH Basic 2026-1, German and French language groups, analysis based on the titles Schweizer Illustrierte and L’Illustré

28’350

1/1 page, gross rate

7.2

Print Reach

4x per year

Frequency

68’080 (SI)
57’145 (ILLE)

Distributed circulation

Source for distributed circulation = WEMF Circulation Bulletin 2025

Print

Advertising formats

Media Facts

Readers (thousand)RangeStructureAffinity
Total5227,2100,0100
Gender
Male1945,437,375
Female3279,062,7124
Age
14 – 34 years562,710,737
35 – 54 years1255,224,072
55+ years34112,565,3173
Age
14 – 19 years132,62,536
20 – 29 years282,95,440
30 – 39 years342,86,538
40 – 49 years584,911,168
50 – 59 years1078,620,6120
60+ years28113,453,9186
Household income in CHF
Up to 3,99910310,119,7140
4,000 – 7,9992308,744,2121
8,000+1885,336,173
Type of residential area
Metropolitan area: central core4057,077,797
Outside metropolitan areas1168,122,3112
Employment
Full time1284,524,562
Part time1117,221,3100
In education/training142,82,738
Unemployed26811,551,5160
Education
Compulsory1139,121,6126
Medium2588,349,5115
High1515,228,972
Very strong/generally strong interest
Stories about celebrities14011,726,8162
Cosmetics, body care, beauty1549,229,5127
Living and furnishing2398,745,8120
Clothes and fashion1698,632,4119
Family, children and partnership3208,261,4113
Source: MACH Basic 2026-1 / Base: German- and French-speaking language group of 7,221,000 people

Publication and advertising deadlines

IssuePublication
STYLE (D-CH)
Publication
STYLE (F-CH)
Advertising deadline
STYLE (D-CH & F-CH)
Deadline for print material
STYLE (D-CH & F-CH)
0127.03.2026Do. 02.04.2606.03.202606.03.2026
0222.05.2026Do. 28.05.2630.04.202608.05.2026
0325.09.2026Do. 01.10.2604.09.202604.09.2026
0420.11.2026Do. 26.11.2630.10.202630.10.2026

Advertising formats & Rates

Premium formats

FormatsPlacementFull bleed in mm (W x H)Gross price in CHF
Schweizer Illustrierte & L’illustré (Combi National)
Coverspread420 x 28266,790
Vis-à-vis EditorialLeft side210 x 28232,130
Imprint210 x 28231,180
Content 1210 x 28230,240
4th Coverpage210 x 28242,291

Standard formats

FormatsFull bleed
in mm (W x H)
Gross price in CHF
Schweizer Illustrierte
(D-CH)
Gross price in CHF
L’illustré
(F-CH)
Gross price in CHF
Schweizer Illustrierte & L’illustré
(Combi National)
1/1 page210 x 28221,90020,90028,350
1/2 landscape210 x 14013,51013,40024,200
1/2 vertical104 x 28213,51013,40024,200

Double-page spreads

FormatsPlacementFull bleed
in mm (W x H)
Gross price in CHF
Schweizer Illustrierte
(D-CH)
Gross price in CHF
L’illustré
(F-CH)
Gross price in CHF
Schweizer Illustrierte & L’illustré
(Combi National)
2/1 premium1st position420 x 28262,790
2/1 premium2nd position420 x 28260,027
2/1 premium3rd position420 x 28260,027
2/1 page420 x 28243,80041,80054,600

Advertorials

FormatsFull bleed in mm (W x H)Gross price in CHF
Schweizer Illustrierte
(D-CH)
Gross price in CHF
L’illustré
(F-CH)
Gross price in CHF
Schweizer Illustrierte & L’illustré
(Combi National)
2/1 page420 x 28246,90043,30058,050
1/1 page210 x 28225,00022,40031,800
Advertorial delivery by customers

Production surcharges

The following production surcharges apply when print material (text and design) is produced by the Brand Studio*:

FormatsLayoutFull bleed in mm (W x H)Gross price in CHF**
2/1 pageMagazine or journal format420 x 2825,000
1/1 pageMagazine or journal format210 x 2823,300
*Exclusive shooting – further adaptations and translations on request
**Neither tiered discount nor entitled for Advisory commission or Annual turnover premium

Bound supplement

  • Heavy specialities on request
Weights in grammGross price in CHF
Schweizer Illustrierte (D-CH)
Gross price in CHF
L’illustré (F-CH)
Gross price in CHF
Schweizer Illustrierte & L’illustré (Combi National)
≤ 1530,12916,575On request
16 – 2532,03818,265On request
26 – 3534,19620,150On request
36 – 5036,27123,205On request

Tip-on

  • Heavy specialities on request
Weights in grammGross price in CHF
Schweizer Illustrierte (D-CH)
Gross price in CHF
L’illustré (F-CH)
Gross price in CHF
Schweizer Illustrierte & L’illustré (Combi National)
≤ 1510,5417,800On request
16 – 2511,7869,620On request
26 – 3514,02711,570On request
36 – 5016,84914,105On request

Loose supplements

Weights in grammGross price in CHF
Schweizer Illustrierte (D-CH)
Gross price in CHF
L’illustré (F-CH)
Gross price in CHF
Schweizer Illustrierte & L’illustré (Combi National)
≤ 1530,12917,550On request
16 – 2532,03819,435On request
26 – 3534,19621,320On request
36 – 5036,27124,570On request
  • Heavy specialities on request
  • 30 % surcharge for inserts with samples

Product sample

  • Heavy specialities on request
Weights in grammGross price in CHF
Schweizer Illustrierte (D-CH)
Gross price in CHF
L’illustré (F-CH)
Gross price in CHF
Schweizer Illustrierte & L’illustré (Combi National)
≤ 1518,75814,885On request
16 – 2518,75814,885On request

General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1st January 2026.

Specifications & delivery

Publishing title

Circulation
TitleGross circulation 2026
STYLE D-CH83,000*
STYLE F-CH65,000*
*Only the total print run is bookable
Technical conditions
Print processOffset
Magazine format210 x 282 mm
Bleed advertisements+5 mm trim on all sides. Text and image elements that may not be trimmed must be 8 mm away from the edge of the magazine
UCR300 % (sum C+M+Y+K)
ICC profileISO Coated_V2_300_eci
Print material coloursTo ensure optimum reproduction of the advert, the print shop requires a binding quality proof in accordance with the Iso Coated Standard by the deadline. There must be a fogra media wedge on the proof. If no colour proof is available as a reference, your order will be printed according to the PSO standard.
Colour compositionAll advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black)
Bitmap845 dpi, greyscale and colour: 300 dpi. Format: PDF. No RGB, DCS or OPI images
Panorama pagesIn the case of 2/1 pages with overflowing text, always take the gutter allowance into account or consult Ringier Advertising
Data formatDelivery as a PDF file is considered standard and is preferable to delivery in other file formats
DocumentsPDF/X-4 (other documents on request). For the settings, please see www.pdfx-ready.ch.
Data transmission
AddressRingier AG
Ringier Advertising
Classifieds & Prepress
Flurstrasse 55
8021 Zürich

anzeigen-prod@ringier.ch

Requirements for the creation of advertorials

Publishing titleThe name and logo of the title and its categories may not be used
Typography & LayoutThe advertorial  must be clearly distinguishable from the editorial section in terms of typography and layout in order to be recognisable to the reader
ClientThe advertiser must be clearly recognisable
NoteThe advertorial must be labelled “PUBLIREPORTAGE” at the top left or right
AutorisationBefore publication, we request a layout for approval by the publisher

Bound supplement

Technical conditions
FormatsMinimum: 115 x 140 mm
Maximum: 210 x 282 mm
ScopeMinimum: 2 pages
Maximum: 48 pages (higher number of pages following the presentation of a dummy version)
Paper2 pages: max. 100 – 240 gm2
4 – 8 pages: max. 60 gm2
From 8 pages: max. 40 gm2
TrimHeader trim: 5 mm
Footer trim: min. 5 mm and max. 23 mm (ideal)
LayoutMulti-page supplements can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplements is stuck into the binding. Supplements with more than 4 pages should not be stapled. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement.
Booking & Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample to be provided on time.
SchedulingMultiple bound supplements per issue.
Third-party adsThird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request.
DesignFor bleed designs, texts and image elements that must not be cut must be 8 mm from the edge of the format (cut differences and fold rise).
PositioningBetween 2 printed sheets.
SplitSplit surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking. By postcode (subscribers) and cycle split (e.g. every 3rd subscriber)
Packaging specifications
  • By-products: By-products must be delivered without bent corners, creases, or displaced backs.
  • Pallet securing: Ensure protection against deformation and moisture.
  • Grip height: Maximum 12 cm per layer, manageable quantities, uncrossed and not banded.
  • Pallet weight: Maximum 650 kg
  • Pallet loading height: Maximum 120 cm
  • Materials: Reusable exchange pallets (Euro pallets, 800 x 1200 mm) → Avoid untreated solid wood; avoid pallets made from other materials.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Piggyback and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides:

  1. Delivery address
  2. Supplier & delivery date
  3. Client with contact person
  4. Item number (item code including issue number)
  5. Item description (type of specialty, publication title, publication date including calendar week)
  6. Number of items per pallet
  7. Number of items per type
  8. Number of pallets per type
  9. Weight of the pallet
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

Delivery dates are specified in the order confirmation In all events, the confirmed delivery deadlines must be observed.

Delivery times & delivery address

Request to mediaserviceprint@ringier.ch

Delivery from abroad

The order must clearly state that customs duties and import sales tax are to be charged to the customer and not to the recipient.

Tip-on

Technical conditions
FormatsMinimum: 60 x 80 mm
Maximum: 170 x 252 mm
Scopemin. 2 pages
Weightmax. 20 g
Thicknessmax. 2 mm
QualityPostcards must comply with postal regulations. Paper weight for 2-page tip-ons: minimum 120 gm2 and maximum 300 gm2.
RestrictionsBound tip-ons on agreement only (stapling position).
LayoutMulti-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the tip-on must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the tip-on. Placement errors equating to 2 % of the total quantity provided are reserved (positional deviations, missing carrier or tip-on etc.).
Booking & Cancellation5 weeks before publication.
Dummy versionThe final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time.
Third-party adsThird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request.
Glue strips3 mm from the left edge (glue strips on the item to be glued)
Positioning– On the right-hand ad page
– On the top or bottom half of the page (according to the tip-on diagram)
Positional deviations+/- 9 mm possible (horizontal/vertical) / 4° axial
Carrier adMinimum format 1/1 page
Packaging specifications
  • By-products: By-products must be delivered without bent corners, creases, or displaced backs.
  • Pallet securing: Ensure protection against deformation and moisture.
  • Grip height: Maximum 12 cm per layer, manageable quantities, uncrossed and not banded.
  • Pallet weight: Maximum 650 kg
  • Pallet loading height: Maximum 120 cm
  • Materials: Reusable exchange pallets (Euro pallets, 800 x 1200 mm) → Avoid untreated solid wood; avoid pallets made from other materials.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Piggyback and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides:

  1. Delivery address
  2. Supplier & delivery date
  3. Client with contact person
  4. Item number (item code including issue number)
  5. Item description (type of specialty, publication title, publication date including calendar week)
  6. Number of items per pallet
  7. Number of items per type
  8. Number of pallets per type
  9. Weight of the pallet
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

Delivery dates are specified in the order confirmation In all events, the confirmed delivery deadlines must be observed.

Delivery times & delivery address

Request to mediaserviceprint@ringier.ch

Delivery from abroad

The order must clearly state that customs duties and import sales tax are to be charged to the customer and not to the recipient.

Loose supplements

Technical conditions
FormatsMinimum: 100 x 150 mm
Maximum: 195 x 267 mm
ScopeMinimum: 2 pages
Maximum: 32 pages (higher number of pages following the presentation of a dummy version)
PaperIndividual sheet, double-sided: max. 120 – 300 gm2
4 – 8 pages: 80 gm2 (higher on request)
From 8 pages: 60 gm2 (higher on request)
Weight (maximum weight)49 g (higher weight following the presentation of a dummy version)
Thickness (maximum)2 mm (thicker product on request)
LayoutMulti-page supplements can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplement must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement.
Booking & Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample and precise positional diagram to be provided on time.
SchedulingMultiple loose supplements are possible per issue.
Third-party adsThird-party ads with up to 3 pages will be charged at +30% of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). 4 or more third-party ads on request.
PositioningAnywhere inside the magazine.
SplitSplit surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking. By postcode (subscribers) and cycle split (e.g. every 3rd subscriber)
Third party logoLogos of Ringier Media Switzerland titles may only be used after consultation.
Packaging specifications
  • By-products: By-products must be delivered without bent corners, creases, or displaced backs.
  • Pallet securing: Ensure protection against deformation and moisture.
  • Grip height: Maximum 12 cm per layer, manageable quantities, uncrossed and not banded.
  • Pallet weight: Maximum 650 kg
  • Pallet loading height: Maximum 120 cm
  • Materials: Reusable exchange pallets (Euro pallets, 800 x 1200 mm) → Avoid untreated solid wood; avoid pallets made from other materials.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Piggyback and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides:

  1. Delivery address
  2. Supplier & delivery date
  3. Client with contact person
  4. Item number (item code including issue number)
  5. Item description (type of specialty, publication title, publication date including calendar week)
  6. Number of items per pallet
  7. Number of items per type
  8. Number of pallets per type
  9. Weight of the pallet
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

Delivery dates are specified in the order confirmation In all events, the confirmed delivery deadlines must be observed.

Delivery times & delivery address

Request to mediaserviceprint@ringier.ch

Delivery from abroad

The order must clearly state that customs duties and import sales tax are to be charged to the customer and not to the recipient.

Product sample

Technical conditions
FormatsMinimum: 65 x 84 mm
Maximum: 110 x 170 mm
Weightmax. 20 g (higher weight following the presentation of a dummy version)
Thicknessmax. 2 mm
Glue strips3 mm
Booking & Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided. A test run may also have to be performed. To this end, the client must provide 150 original samples free of charge.
SchedulingOnly one product sample is possible per magazine and issue.
PositioningIn the front part of the magazine, on the right-hand ad page and on the top or bottom half of the page (according to the tip-on diagram)
Carrier adMinimum format 1/1 page
Packaging of product samples for delivery
  • Bags must lie flat and contain as little air as possible. If a product comes glued in, the seal must not be positioned at the bottom (magazine baseline) or on the same side as the binding.
  • Plastic bags containing liquid: All sealed edges must be completely flat and at least 8 mm wide. They must not bulge out over the bag.
  • Plastic bags containing granules or powder: The top and right-hand sealed edges must be flat and at least 8 mm wide. The left-hand sealed edge (binding side) must be at least 20 mm wide and the lower sealed edge (magazine baseline) must be at least 12 mm wide. They must not bulge out over the bag. Bags containing granules or powder must be divided into 2 chambers.
Material

The bag material must generally be tailored to the contents and comply with specified load requirements. Samples must not have any hazardous content or impair the processing or dispatch of a printed magazine. The publishing house must be relieved of all liability in relation to third-party claims resulting from the provision of a product sample. The publishing house must furthermore be compensated for any damages it incurs due to non-observance of the technical requirements. In the event of any processing difficulties due to poor quality bag material, completion of the magazine print run will take priority over gluing in the bags.

Strain

Bags containing liquid must withstand the following weights:

Static pressure1,000 kg for 15 seconds or 600 kg for 8 hours
Dynamic pressure600 kg for 1 hour
Heat resistanceminimum 200°C
Quality standards

95 % of the magazines in the print run contain correctly glued-in tip-ons. A maximum of 5 % can lie outside standard tolerances or have the following defects:

  • Positional deviations: horizontal/vertical: maximum +/- 8 mm, axial: maximum 5°
  • Missing tip-ons
  • Tip-ons glued in the wrong way round
Packaging of product samples for delivery

Bags that are delivered randomly mixed up or that stick to each other cannot be processed.

  • Plastic bags containing liquid: all bags must be packaged lined up, facing the same direction and upright! The individual rows and layers (max. 3 layers) must be separated by cardboard. Packaged on a longitudinal side, standing up in boxes. Do not package standing on the seal.
  • Plastic bags containing granules or powder: all bags packaged flat and lined up. To differentiate between the rows, the individual layers must be separated by solid cardboard and stabilised with diagonally positioned card (cross strips) at 15 cm intervals.
Packaging specifications
  • By-products: By-products must be delivered without bent corners, creases, or displaced backs.
  • Pallet securing: Ensure protection against deformation and moisture.
  • Grip height: Maximum 12 cm per layer, manageable quantities, uncrossed and not banded.
  • Pallet weight: Maximum 650 kg
  • Pallet loading height: Maximum 120 cm
  • Materials: Reusable exchange pallets (Euro pallets, 800 x 1200 mm) → Avoid untreated solid wood; avoid pallets made from other materials.
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides:

  1. Delivery address
  2. Supplier & delivery date
  3. Client with contact person
  4. Item number (item code including issue number)
  5. Item description (type of specialty, publication title, publication date including calendar week)
  6. Number of items per pallet
  7. Number of items per type
  8. Number of pallets per type
  9. Weight of the pallet
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

Delivery dates are specified in the order confirmation In all events, the confirmed delivery deadlines must be observed.

Delivery times & delivery address

Request to mediaserviceprint@ringier.ch

Delivery from abroad

The order must clearly state that customs duties and import sales tax are to be charged to the customer and not to the recipient.

Print

Conditions & Discounts

Benefit from special discounts, find out about our commissions and bonuses, use our dynamic pricing system for print bookings and find out more about our special deals.

Social media

Channels & Reach

Schweizer Illustrierte

Stories that move people in Switzerland! The country’s most popular and most-read people magazine with fast and professional reporting on national and international stars. The editorial team also tackles emotive topics that get people talking: family, education, health, travel, love and sexuality.

Account LinkPlatformFocusSubscribersAgeReachPrices
@schweizer_illustriertePeople news &
entertainment
39 30035 – 54 years40 000Story: CHF 1 400
@SchweizerIllustriertePeople news &
entertainment
69 70035 – 54 years80 000CHF 2 900

STYLE

The latest fashion, beauty and living trends. Content from H&M to Hermès, from Micasa to Minotti, from street style to catwalk, from eco lux to haute couture. Always with style!

Account LinkPlatformFocusSubscribersAgeReachPrices
@stylemagazin_chFashion, beauty,
body & health, lifestyle
28 80035 – 54 years20 000Feed: CHF 2 900
Story: CHF 1 400
@stylemagazinchFashion, beauty,
body & health, lifestyle
9 90035 – 54 years40 000CHF 2 900
@stylemagazin_chFashion, beauty,
body & health, lifestyle
17 60025 – 34 years20 000CHF 1 200

Offers

Our sponsorship opportunities

Logo integration & reporting

Benefit from maximum visibility through logo placement across all channels – from the invitation to the photo wall at the venue.

On-site presence & ticket allocation

Benefit from maximum visibility through logo placement across all channels – from the invitation to the photo wall at the venue.

Panel participation & expertise

Depending on the event format, you will be given the opportunity to host your own panel discussion, allowing you to showcase your expertise to a wide audience and firmly establish your brand through the content you present.

Case

Bucherer & STYLE

Bucherer & STYLE invited guests to an exclusive event for financially independent women interested in fashion and jewellery. Bucherer served as the host whilst STYLE took charge of promotion activities. The highlight of the evening was an inspiring talk with Silvia Binggeli on the topic of fine jewellery. A stylish event combining elegance, expertise and exclusive insights.

Your Points of Contact