Print

Print means leisure, depth and experience. Print means finding something you didn’t know you were looking for. And: to us, print also means innovation – such as with new magazines like «Interview», «EqualVoice» and «CôtéNature», or with services and offerings such as dynamic pricing. This ensures that your adverts stand out in an ideal, high-quality environment, whilst also making the process more attractive for you. Print is truly agile.

Print is effective

Why print advertising?

Print is effective – centrally or as a supplement
Print is effective as a standalone, attention-grabbing channel or as a booster for digital campaigns. Print creates lasting brand presence, is reputable, and is equally suitable for concrete sales and promotional messages. From attention directly to action: QR codes and promotions connect print with digital channels and the point of sale.
Credible. Valuable. Trustworthy.
Advertising benefits from a strong editorial environment. The quality and credibility of the journalism transfer to the advertising message – and make print advertising particularly valuable. Unlike on social media, print ads are not perceived as disruptive.
Full attention instead of scrolling
Print is consumed consciously and without distraction. No ad-blockers, no swiping away: Readers take time for content and advertising. Magazines also remain present in the household for an extended period, creating additional contacts. BILANZ, for example, is picked up an average of 3.1 times per issue.
The right target group in the right environment
Print brings your message to where your target audience reads. Whether it’s broad national reach with Blick, lifestyle & passion with Schweizer Illustrierte, or business & decision-makers with BILANZ – with the right title, you reach exactly the reader worlds that fit your brand.
Brand safety
with Swiss quality
Those who advertise with Ringier are choosing a controlled, reliable, and secure environment. Brand safety is a top priority for us. At the same time, the advertising budget flows into the domestic Swiss media market and strengthens independent journalism locally.