Back to nature: Schweizer LandLiebe, the high-end magazine from Ringier Media Switzerland, is embracing this trend. We show Switzerland from a truly authentic perspective. We move with the seasons. Instead of seeking out celebrities, we look for people who are rooted in their living environment and have stories to tell.
Facts
- CharacteristicPublic
- Readership504 000
- Reach9.4 %
- Distributed circulation102 904
- 1/1 page, gross rateCHF 21 900
- Frequency7x per year
- DistributionGerman-speaking
Switzerland - Cost-per-thousandCHF 43
Source for readership and reach in % for titles with distribution in German-speaking Switzerland = MACH Basic 2025-2, German-speaking language group
Source for distributed circulation: WEMF Circulation Bulletin 2025
Media Facts
Media Facts
| Readers (thousand) | Range | Structure | Affinity | |
|---|---|---|---|---|
| Total | 504 | 9.4 | 100.0 | 100 |
| Gender | ||||
| Male | 134 | 5.0 | 26.5 | 53 |
| Female | 370 | 13.7 | 73.5 | 146 |
| Age | ||||
| 14 – 34 years | 41 | 2.7 | 8.0 | 28 |
| 35 – 54 years | 135 | 7.5 | 26.9 | 81 |
| 55+ years | 328 | 15.9 | 65.1 | 170 |
| Household income in CHF | ||||
| Up to 3 999 | 100 | 14.7 | 19.9 | 157 |
| 4 000 – 7 999 | 217 | 11.1 | 43.0 | 118 |
| 8 000+ | 187 | 6.8 | 37.1 | 73 |
Publication and advertising deadlines
Publication and advertising deadlines
| Issue | Focus | Publication | Advertising deadline | Deadline for print material |
| 01 | Garden | 05.02.2026 | 06.01.2026 | 08.01.2026 |
| 02 | Spring awakening | 19.03.2026 | 17.02.2026 | 19.02.2026 |
| 03 | In may | 07.05.2026 | 07.04.2026 | 09.04.2026 |
| 04 / 05 | Summer edition | 18.06.2026 | 19.05.2026 | 21.05.2026 |
| 06 | Beginning of autumn | 03.09.2026 | 04.08.2026 | 06.08.2026 |
| 07 | Autumn magic | 15.10.2026 | 15.09.2026 | 17.09.2026 |
| 08 | Holiday magic | 26.11.2026 | 27.10.2026 | 29.10.2026 |
Rates
Rates
Cover pages
| Formats | Full bleed in mm (W x H) | Gross price in CHF |
|---|---|---|
| 2nd cover page | 210 x 282 | 27,500 |
| 4th cover page | 210 x 282 | 27,500 |
Double-page spreads
| Formats | Full bleed in mm (W x H) | Gross price in CHF |
|---|---|---|
| 2/1 page | 420 x 282 | 43,800 |
| 2 x 1/2 landscape | 420 x 140 | 33,200 |
Special formats
| Formats | Pages | Full bleed in mm (W x H) | Gross price in CHF |
|---|---|---|---|
| Gatefolder | 3 pages – folded inwards | 630 x 282 | 92,000 |
Advertorials
| Formats | Full bleed in mm (W x H) | Gross price in CHF |
|---|---|---|
| 2/1 page | 420 x 282 | 46,900 |
| 1/1 page | 210 x 282 | 25,000 |
Production surcharges
The following production surcharges apply when print material (text and design) is produced by the Brand Studio*:
| Formats | Layout | Full bleed in mm (W x H) | Gross price in CHF** |
|---|---|---|---|
| 2/1 page | Magazine or journal format | 420 x 282 | 5,000 |
| 1/1 page | Magazine or journal format | 210 x 282 | 3,300 |
**Neither tiered discount nor entitled for Advisory commission or Annual turnover premium
Bound supplement
- Heavy specialities on request
| Weights in gramm | Gross price in CHF |
|---|---|
| ≤ 15 | 43,792 |
| 16 – 25 | 46,648 |
| 26 – 35 | 49,640 |
| 36 – 50 | 52,632 |
Tip-on
- Heavy specialities on request
| Weights in gramm | Gross price in CHF |
|---|---|
| ≤ 15 | 15,368 |
| 16 – 25 | 17,136 |
| 26 – 35 | 20,400 |
| 36 – 50 | 24,480 |
Piggyback
| Weights in gramm | Gross price in CHF |
|---|---|
| ≤ 15 | 50,728 |
| 16 – 25 | 53,448 |
| 26 – 35 | 56,304 |
| 36 – 50 | 59,160 |
Loose supplement
- Heavy specialities on request
- 30 % surcharge for inserts with samples.
| Weights in gramm | Gross price in CHF |
|---|---|
| ≤ 15 | 43,792 |
| 16 – 25 | 46,648 |
| 26 – 35 | 49,640 |
| 36 – 50 | 52,632 |
Product sample
| Weights in gramm | Gross price in CHF |
|---|---|
| ≤ 15 | 29,376 |
| 16 – 25 | 29,376 |
Categories
| Piazza | The classifieds of Schweizer LandLiebe are marketed by an external partner. We kindly ask you to handle your advertisement order directly through Media Schweiz AG. |
| Prices & dates | Media Schweiz AG is responsible for all prices and data. Coordination of publication in «LandLiebe» is carried out in collaboration with us as Ringier Advertising. |
| Contact details for prices and data | Media Schweiz AG +41 58 404 04 44 kleinanzeiger@media-schweiz.com |
| Other information | Ringier Advertising Media Service Print +41 44 259 88 44 mediaserviceprint@ringier.ch |
General policies
The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1st January 2026.
Specifications & delivery
Specifications & delivery
Publishing title
Circulation
| Title | Circulation 2026 | Subscriptions | Kiosk sales |
|---|---|---|---|
| Schweizer LandLiebe | 136,000* | 96,000 | 40,000 |
Technical conditions
| Print process | Offset |
| Magazine format | 210 x 282 mm |
| Bleed advertisements | +5 mm trim on all sides. Text and image elements that may not be trimmed must be 8 mm away from the edge of the magazine |
| UCR | 300 % (sum C+M+Y+K) |
| ICC profile | ISO Coated_V2_300_eci |
| Print material colours | To ensure optimum reproduction of the advert, the print shop requires a binding quality proof in accordance with the Iso Coated Standard by the deadline. There must be a fogra media wedge on the proof. If no colour proof is available as a reference, your order will be printed according to the PSO standard. |
| Colour composition | All advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black) |
| Bitmap | 845 dpi, greyscale and colour: 300 dpi. Format: PDF. No RGB, DCS or OPI images |
| Panorama pages | In the case of 2/1 pages with overflowing text, always take the gutter allowance into account or consult Ringier Advertising |
| Data format | Delivery as a PDF file is considered standard and is preferable to delivery in other file formats |
| Documents | PDF/X-4 (other documents on request). For the settings, please see www.pdfx-ready.ch. |
Data transmission
| Address | Ringier AG Ringier Advertising Classifieds & Prepress Flurstrasse 55 8021 Zürich anzeigen-prod@ringier.ch |
Requirements for the creation of advertorials
| Publishing title | The name and logo of the title and its categories may not be used |
| Typography & Layout | The advertorial must be clearly distinguishable from the editorial section in terms of typography and layout in order to be recognisable to the reader |
| Client | The advertiser must be clearly recognisable |
| Note | The advertorial must be labelled “PUBLIREPORTAGE” at the top left or right |
| Autorisation | Before publication, we request a layout for approval by the publisher |
Bound supplement
Technical conditions
| Formats | Minimum: 115 x 140 mm Maximum: 210 x 282 mm |
| Scope | Minimum: 2 pages Maximum: 48 pages (higher number of pages following the presentation of a dummy version) |
| Paper | 2 pages: max. 100 – 240 gm2 4 – 8 pages: max. 60 gm2 From 8 pages: max. 40 gm2 |
| Trim | Header trim: 5 mm Footer trim: min. 5 mm and max. 23 mm (ideal) |
| Layout | Multi-page supplements can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplements is stuck into the binding. Supplements with more than 4 pages should not be stapled. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement. |
| Booking & Cancellation | 5 weeks before publication |
| Dummy version | The final acceptance (good to go) requires a binding sample to be provided on time. |
| Scheduling | Multiple bound supplements per issue. |
| Third-party ads | Third-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request. |
| Design | For bleed designs, texts and image elements that must not be cut must be 8 mm from the edge of the format (cut differences and fold rise). |
| Positioning | Between 2 printed sheets. |
| Split | Split surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking. By postcode (subscribers) and cycle split (e.g. every 3rd subscriber) |
Packaging specifications
- By-products: By-products must be delivered without bent corners, creases, or displaced backs.
- Pallet securing: Ensure protection against deformation and moisture.
- Grip height: Maximum 12 cm per layer, manageable quantities, uncrossed and not banded.
- Pallet weight: Maximum 650 kg
- Pallet loading height: Maximum 120 cm
- Materials: Reusable exchange pallets (Euro pallets, 800 x 1200 mm) → Avoid untreated solid wood; avoid pallets made from other materials.
Stacking
- Stack loose, glued-in and bound-in supplements cover-side up
- Piggyback and tip-ons cover-side down
Pallet labelling
The pallets must be labelled with the following information by attaching a pallet label to at least two sides:
- Delivery address
- Supplier & delivery date
- Client with contact person
- Item number (item code including issue number)
- Item description (type of specialty, publication title, publication date including calendar week)
- Number of items per pallet
- Number of items per type
- Number of pallets per type
- Weight of the pallet
Delivery note
The following information must be provided:
- Customer
- Type of supplement
- Circulation
- Host magazine
- Issue number
Sample copies
Two loose sample copies must be provided for each product.
Delivery date
Delivery dates are specified in the order confirmation In all events, the confirmed delivery deadlines must be observed.
Delivery times & delivery address
Request to mediaserviceprint@ringier.ch
Delivery from abroad
The order must clearly state that customs duties and import sales tax are to be charged to the customer and not to the recipient.
Tip-on
Technical conditions
| Formats | Minimum: 60 x 80 mm Maximum: 170 x 252 mm |
| Scope | min. 2 pages |
| Weight | max. 20 g |
| Thickness | max. 2 mm |
| Quality | Postcards must comply with postal regulations. Paper weight for 2-page tip-ons: minimum 120 gm2 and maximum 300 gm2. |
| Restrictions | Bound tip-ons on agreement only (stapling position). |
| Layout | Multi-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the tip-on must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the tip-on. Placement errors equating to 2 % of the total quantity provided are reserved (positional deviations, missing carrier or tip-on etc.). |
| Booking & Cancellation | 5 weeks before publication. |
| Dummy version | The final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time. |
| Third-party ads | Third-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request. |
| Glue strips | 3 mm from the left edge (glue strips on the item to be glued) |
| Positioning | – On the right-hand ad page – On the top or bottom half of the page (according to the tip-on diagram) |
| Positional deviations | +/- 9 mm possible (horizontal/vertical) / 4° axial |
| Carrier ad | Minimum format 1/1 page |
Packaging specifications
- By-products: By-products must be delivered without bent corners, creases, or displaced backs.
- Pallet securing: Ensure protection against deformation and moisture.
- Grip height: Maximum 12 cm per layer, manageable quantities, uncrossed and not banded.
- Pallet weight: Maximum 650 kg
- Pallet loading height: Maximum 120 cm
- Materials: Reusable exchange pallets (Euro pallets, 800 x 1200 mm) → Avoid untreated solid wood; avoid pallets made from other materials.
Stacking
- Stack loose, glued-in and bound-in supplements cover-side up
- Piggyback and tip-ons cover-side down
Pallet labelling
The pallets must be labelled with the following information by attaching a pallet label to at least two sides:
- Delivery address
- Supplier & delivery date
- Client with contact person
- Item number (item code including issue number)
- Item description (type of specialty, publication title, publication date including calendar week)
- Number of items per pallet
- Number of items per type
- Number of pallets per type
- Weight of the pallet
Delivery note
The following information must be provided:
- Customer
- Type of supplement
- Circulation
- Host magazine
- Issue number
Sample copies
Two loose sample copies must be provided for each product.
Delivery date
Delivery dates are specified in the order confirmation In all events, the confirmed delivery deadlines must be observed.
Delivery times & delivery address
Request to mediaserviceprint@ringier.ch
Delivery from abroad
The order must clearly state that customs duties and import sales tax are to be charged to the customer and not to the recipient.
Insert
Technical conditions
| Formats | Minimum: 148 x 210 mm Maximum: 210 x 282 mm |
| Scope | Minimum: 2 pages Maximum: 64 pages |
| Paper | Individual sheet, double-sided: 120 – 350 gm2 4 – 8 pages: min. 80 gm2 (higher on request) From 8 pages: min. 60g m2 (higher on request) |
| Weight | max. 100 g (higher weight following the presentation of a dummy version) |
| Thickness | max. 3 mm (thicker product on request) |
| Layout | Multi-page inserts can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the insert. |
| Booking/Cancellation | 5 weeks before publication |
| Dummy version | The final acceptance (good to go) requires a binding sample to be provided on time |
| Scheduling | Multiple inserts are possible per issue |
| Third-party ads | Third-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request. |
| Placement | Placed on the back of the magazine. The magazine will be shrink-wrapped. |
| Split | Split surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking by postcode (subscribers) and cycle split (e.g. every 3rd subscriber). |
Packaging specifications
- By-products: By-products must be delivered without bent corners, creases, or displaced backs.
- Pallet securing: Ensure protection against deformation and moisture.
- Grip height: Maximum 12 cm per layer, manageable quantities, uncrossed and not banded.
- Pallet weight: Maximum 650 kg
- Pallet loading height: Maximum 120 cm
- Materials: Reusable exchange pallets (Euro pallets, 800 x 1200 mm) → Avoid untreated solid wood; avoid pallets made from other materials.
Stacking
- Stack loose, glued-in and bound-in supplements cover-side up
- Piggyback and tip-ons cover-side down
Pallet labelling
The pallets must be labelled with the following information by attaching a pallet label to at least two sides:
- Delivery address
- Supplier & delivery date
- Client with contact person
- Item number (item code including issue number)
- Item description (type of specialty, publication title, publication date including calendar week)
- Number of items per pallet
- Number of items per type
- Number of pallets per type
- Weight of the pallet
Delivery note
The following information must be provided:
- Customer
- Type of supplement
- Circulation
- Host magazine
- Issue number
Sample copies
Two loose sample copies must be provided for each product.
Delivery date
Delivery dates are specified in the order confirmation In all events, the confirmed delivery deadlines must be observed.
Delivery times & delivery address
Request to mediaserviceprint@ringier.ch
Delivery from abroad
The order must clearly state that customs duties and import sales tax are to be charged to the customer and not to the recipient.
Loose supplements
Technical conditions
| Formats | Minimum: 100 x 150 mm Maximum: 195 x 267 mm |
| Scope | Minimum: 2 pages Maximum: 32 pages (higher number of pages following the presentation of a dummy version) |
| Paper | Individual sheet, double-sided: max. 120 – 300 gm2 4 – 8 pages: 80 gm2 (higher on request) From 8 pages: 60 gm2 (higher on request) |
| Weight (maximum weight) | 49 g (higher weight following the presentation of a dummy version) |
| Thickness (maximum) | 2 mm (thicker product on request) |
| Layout | Multi-page supplements can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplement must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement. |
| Booking & Cancellation | 5 weeks before publication |
| Dummy version | The final acceptance (good to go) requires a binding sample and precise positional diagram to be provided on time. |
| Scheduling | Multiple loose supplements are possible per issue. |
| Third-party ads | Third-party ads with up to 3 pages will be charged at +30% of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). 4 or more third-party ads on request. |
| Positioning | Anywhere inside the magazine. |
| Split | Split surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking. By postcode (subscribers) and cycle split (e.g. every 3rd subscriber) |
| Third party logo | Logos of Ringier Media Switzerland titles may only be used after consultation. |
Packaging specifications
- By-products: By-products must be delivered without bent corners, creases, or displaced backs.
- Pallet securing: Ensure protection against deformation and moisture.
- Grip height: Maximum 12 cm per layer, manageable quantities, uncrossed and not banded.
- Pallet weight: Maximum 650 kg
- Pallet loading height: Maximum 120 cm
- Materials: Reusable exchange pallets (Euro pallets, 800 x 1200 mm) → Avoid untreated solid wood; avoid pallets made from other materials.
Stacking
- Stack loose, glued-in and bound-in supplements cover-side up
- Piggyback and tip-ons cover-side down
Pallet labelling
The pallets must be labelled with the following information by attaching a pallet label to at least two sides:
- Delivery address
- Supplier & delivery date
- Client with contact person
- Item number (item code including issue number)
- Item description (type of specialty, publication title, publication date including calendar week)
- Number of items per pallet
- Number of items per type
- Number of pallets per type
- Weight of the pallet
Delivery note
The following information must be provided:
- Customer
- Type of supplement
- Circulation
- Host magazine
- Issue number
Sample copies
Two loose sample copies must be provided for each product.
Delivery date
Delivery dates are specified in the order confirmation In all events, the confirmed delivery deadlines must be observed.
Delivery times & delivery address
Request to mediaserviceprint@ringier.ch
Delivery from abroad
The order must clearly state that customs duties and import sales tax are to be charged to the customer and not to the recipient.
Product sample
Technical conditions
| Formats | Minimum: 65 x 84 mm Maximum: 110 x 170 mm |
| Weight | max. 20 g (higher weight following the presentation of a dummy version) |
| Thickness | max. 2 mm |
| Glue strips | 3 mm |
| Booking & Cancellation | 5 weeks before publication |
| Dummy version | The final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided. A test run may also have to be performed. To this end, the client must provide 150 original samples free of charge. |
| Scheduling | Only one product sample is possible per magazine and issue. |
| Positioning | In the front part of the magazine, on the right-hand ad page and on the top or bottom half of the page (according to the tip-on diagram) |
| Carrier ad | Minimum format 1/1 page |
Packaging of product samples for delivery
- Bags must lie flat and contain as little air as possible. If a product comes glued in, the seal must not be positioned at the bottom (magazine baseline) or on the same side as the binding.
- Plastic bags containing liquid: All sealed edges must be completely flat and at least 8 mm wide. They must not bulge out over the bag.
- Plastic bags containing granules or powder: The top and right-hand sealed edges must be flat and at least 8 mm wide. The left-hand sealed edge (binding side) must be at least 20 mm wide and the lower sealed edge (magazine baseline) must be at least 12 mm wide. They must not bulge out over the bag. Bags containing granules or powder must be divided into 2 chambers.
Material
The bag material must generally be tailored to the contents and comply with specified load requirements. Samples must not have any hazardous content or impair the processing or dispatch of a printed magazine. The publishing house must be relieved of all liability in relation to third-party claims resulting from the provision of a product sample. The publishing house must furthermore be compensated for any damages it incurs due to non-observance of the technical requirements. In the event of any processing difficulties due to poor quality bag material, completion of the magazine print run will take priority over gluing in the bags.
Strain
Bags containing liquid must withstand the following weights:
| Static pressure | 1,000 kg for 15 seconds or 600 kg for 8 hours |
| Dynamic pressure | 600 kg for 1 hour |
| Heat resistance | minimum 200°C |
Quality standards
95 % of the magazines in the print run contain correctly glued-in tip-ons. A maximum of 5 % can lie outside standard tolerances or have the following defects:
- Positional deviations: horizontal/vertical: maximum +/- 8 mm, axial: maximum 5°
- Missing tip-ons
- Tip-ons glued in the wrong way round
Packaging of product samples for delivery
Bags that are delivered randomly mixed up or that stick to each other cannot be processed.
- Plastic bags containing liquid: all bags must be packaged lined up, facing the same direction and upright! The individual rows and layers (max. 3 layers) must be separated by cardboard. Packaged on a longitudinal side, standing up in boxes. Do not package standing on the seal.
- Plastic bags containing granules or powder: all bags packaged flat and lined up. To differentiate between the rows, the individual layers must be separated by solid cardboard and stabilised with diagonally positioned card (cross strips) at 15 cm intervals.
Packaging specifications
- By-products: By-products must be delivered without bent corners, creases, or displaced backs.
- Pallet securing: Ensure protection against deformation and moisture.
- Grip height: Maximum 12 cm per layer, manageable quantities, uncrossed and not banded.
- Pallet weight: Maximum 650 kg
- Pallet loading height: Maximum 120 cm
- Materials: Reusable exchange pallets (Euro pallets, 800 x 1200 mm) → Avoid untreated solid wood; avoid pallets made from other materials.
Pallet labelling
The pallets must be labelled with the following information by attaching a pallet label to at least two sides:
- Delivery address
- Supplier & delivery date
- Client with contact person
- Item number (item code including issue number)
- Item description (type of specialty, publication title, publication date including calendar week)
- Number of items per pallet
- Number of items per type
- Number of pallets per type
- Weight of the pallet
Delivery note
The following information must be provided:
- Customer
- Type of supplement
- Circulation
- Host magazine
- Issue number
Sample copies
Two loose sample copies must be provided for each product.
Delivery date
Delivery dates are specified in the order confirmation In all events, the confirmed delivery deadlines must be observed.
Delivery times & delivery address
Request to mediaserviceprint@ringier.ch
Delivery from abroad
The order must clearly state that customs duties and import sales tax are to be charged to the customer and not to the recipient.
Conditions & Discounts
Benefit from special discounts, find out about our commissions and bonuses, use our dynamic pricing system for print bookings and find out more about our special deals.
schweizer landliebe
Advertising formats
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Your Points of Contact
Annick Cochard
Head of Sales Food, Mobilität, Sport und Reisen
+41 58 269 24 63
annick.cochard@ringier.ch
Print Services
Media Service Print
+41 44 259 88 44
mediaserviceprint@ringier.ch
