Sports year 2026:
Your brand at the heart of the action

We stand for sport with passion, reach and journalistic quality. As Switzerland’s leading sports marketer, we create visibility for brands where sporting enthusiasm thrives. With Blick, blue News, kicker.ch and sport.ch, we combine strong media brands, credible content and digital innovation.

2026 will be a year full of excitement. The Winter Olympics in Italy, the Ice Hockey World Championship in Switzerland and the Football World Cup in North America will thrill millions of fans. We will be covering these moments across all channels: authentically, relevantly and attentively. With Blick, blue News, kicker.ch and sport.ch, we market the most diverse range of sports content in Switzerland. These brands cover sport at all levels, from major international competitions to national highlights. Digitally, in print, on social media, in videos and podcasts, they tell the stories that move people.

Image of a smartphone mock-up with the Blick app showing a sports article about Swiss national team coach Murat Yakin.
Image of a smartphone mock-up with the kicker.ch app, showing news about the Swiss national team and player Fabian Fassnacht.
Image of a smartphone mock-up with the blue news app displaying a current sports article.

The sports platforms Blick, kicker.ch and blue News offer sports news and excitement at the click of a button.

With the founding of RSMG kicker Schweiz AG, Ringier Sports Media Group AG and kicker ventures GmbH (Olympia Publishing House) have created a digital sports ecosystem that is having a lasting impact on Swiss sport. The combination of international expertise and local sports competence makes RSMG kicker Schweiz AG a central platform for sports enthusiasts and brands.

Be part of the sporting highlights of 2026

Whether it’s the Winter Olympics, the Ice Hockey World Championship or the Football World Cup, our sponsorship packages allow you to reach a sports-mad target group across all channels. Benefit from extensive reach and a wide range of integration options in both digital and traditional media environments.

Advertising opportunities

  • Channel, table, medal table and live score sponsorship on Blick, blue News and kicker.ch
  • Contextual ads in live and Olympic tickers
  • Branded stories, special zones and video formats
  • Newsletter sponsorship (e.g. ‘Olympics’, ‘Schliifts’, ‘Après-Ski’)
  • Print integrations, specials and congratulatory advertisements
  • Social media activations

What the facts say

Fact #1

70 %
Interest in sport

Around 70 % of online users of Blick, blue News, kicker.ch and sport.ch have an above-average interest in sports content.

Fact #2

65 %
Brand affinity

65 % of people interested in sport pay more attention to brand messages in advertising in an editorial context than the average population.

Fact #3

58 %
digital usage

58 % of the Swiss population prefers to consume sports content online – and this trend is on the rise.

Source: MACH Strategy 2025

Podcasts: accessible, relevant and authentic

Our podcasts combine a passion for sport with journalistic expertise. They offer brands a credible platform for reaching sports-loving target groups in the long term.

  • Cover image for Blick Podcast ‘Après-Ski’ – photo taken by Marcel W. Perren outdoors. The blue sky can be seen in the background. He is wearing a red jacket and looking at the camera – close-up.

    Après-Ski

    The Blick ski podcast with Marcel Perren covers the entire season, from World Cup races to the Olympic Games.

    Formats and channels

    • Video podcast on Blick and YouTube
    • Audio podcast on all popular platforms
    • Weekly ‘Après-Ski’ newsletter from October to March
    • Social media distribution

    Sponsorship integration
    Logo, audio intro or midroll, teasers and banners in articles, social media integration

  • Cover image for Blick podcast ‘SCHLIIFTS?’ – Dark background. The two presenters, Dino Kessler and Raphael Walser, were photographed from above at an angle in a recording studio.

    Schliifts?

    The Blick hockey podcast with Dino Kessler and Raphael Walser provides in-depth analysis and entertaining discussions for all hockey fans.

    Formats and channels

    • Video and audio podcast on Blick and YouTube
    • Social media and newsletter ‘Schliifts’ twice a week from September to May
    • Optional: Print integration in Blick and SonntagsBlick

    Sponsorship integration
    13-part video podcast series with logo presence in articles, banners and social media

Yallo TV: Live sports, digital and everywhere

Yallo TV expands our sports offering with a dynamic streaming environment featuring over 280 channels and a young, digitally savvy audience. This creates new opportunities for brands to position themselves authentically and measurably in the video environment – more cost-effectively than on linear TV.

Read more
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Sport Pool

Sport Pool in the Ringier Digital Network

The RDN Sport Pool brings together all of our high-quality sports platforms and environments. These include Blick, blue News, sport.ch, transfermarkt.ch and kicker.ch. With one booking, you can reach millions of Swiss sports fans and benefit from a wide range of advertising formats for desktop and mobile. On request, we also offer targeting options for individual sports.

To the RDN Sports Pool

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