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Bolero
 
Bolero thumbnail
The Swiss magazine for fashion and culture

Bolero is Switzerland's leading luxury magazine about fashion, beauty and culture. In 2015, 25 years after establishment, the magazine had a makeover. Fashion shoots, interviews and portraits from fashion capitals such as Paris, Milan, London and New York give each edition an international flair. Stories with a strong link to Switzerland are also included. Bolero gets to the heart of the matter. The magazine contains extensive photo spreads and articles for readers to take their time and enjoy.

Facts & Figures
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Characteristic:
fashion magazine
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Distributed circulation:
85'000 copies
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1/1 page, gross rate:
4c CHF 19'880
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Distribution:
German-speaking Switzerland
Overview
 
Advertising rates 2021
 
 
Basic Rates
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
2/1 first panorama
402 x 268
420 x 282
50 295
 
 
icon
2/1 second panorama
402 x 268
420 x 282
48 109
 
 
icon
2/1 third panorama
402 x 268
420 x 282
43 735
 
 
icon
2/1 panorama
402 x 268
420 x 282
43 735
 
 
icon
1/1 page
189 x 268
210 x 282
19 880
 
 
icon
1/1 page, 1st right-hand page Contents
189 x 268
210 x 282
21'800
 
 
icon
1/1 page, 2nd right-hand page Editorial / publishing details
189 x 268
210 x 282
21'270
 
 
icon
1/1 page, 3rd right-hand page contributors
189 x 268
210 x 282
20'815
 
 
icon
1/2 portrait
95 x 268
104 x 282
12 425
 
 
icon
1/2 landscape
189 x 134
210 x 140
12 425
 
 
icon
1/3 portrait
63 x 268
71 x 282
8 615
 
 
icon
1/3 landscape
189 x 92
210 x 96
8 615
 
 
 
 
Cover pages
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
3rd cover
189 x 268
210 x 282
19 880
 
 
icon
outside back cover
189 x 268
210 x 282
25 850
 
 
icon
Opening; 2nd. Cover page + 3rd page
402 x 268
420 x 282
56 855
 
 
 
 
Advertorial
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
1/1 page
189 x 268
210 x 282
19 880
 
 
icon
2/1 page
402 x 268
420 x 282
43 735
 
 

The following Ads can only be booked nationally with TMag
Opening / 2nd cover / outside back cover / 1st panorama / 2nd panorama / 3d panorama / 1st right-handed page / 2nd right-handed page / 3rd right-handed page


This position is only available with a confirmed booking six weeks before publication date. In case of cancellation of an order we
charge 50% of the price:
1/1 page, 1st right-hand page Contents / 1/1 page, 3rd right-hand page contributors / 1st panorama / 2nd panorama / 3rd panorama / opening 2nd cover + page 3 / outside back cover.

Advertorials are not eligible for volume discounts, agency commission or YTP.

Design guidelines:

– Name and logo of the publication and its sections may not be used.
– The typography and layout must ensure that the reader can clearly distinguish between the advertorial and editorial content.
– The client must be clearly visible.
– The advertorial must feature the word ADVERTORIAL at the top right or top left.
– Prior to publication, we require a layout for approval by the publisher

Advertisment guidelines:

– Advertisements taking up less than 1/4 of a page are framed for layouting purposes.
– For bleed-off, trim +5 mm applies on all 4 edges.
– Text and parts which may not be trimmed must be 8 mm from the edge.
– All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black).
– Several colour advertisements can be placed on one page.
Advertising rates effective 01.01.2021; rates are subject to change; all rates in CHF gross plus 7.7% VAT; invoices in Euro on
request.


 
 
Discounts
 
 
Discounts

Turnover discounts in CHF can be accumulated with Bilanz, Homes, Guides, Bolero, Handelszeitung, Le Temps, PME Magazine and all their specials.

 
 
Turnover accumulated
Discount
 
 
40 000
3%
 
 
80 000
4%
 
 
120 000
5%
 
 
180 000
6%
 
 
240 000
7%
 
 
300 000
8%
 
 
400 000
9%
 
 
500 000
10%
 
 
600 000
11%
 
 
700 000
12%
 
 
800 000
13%
 
 
900 000
14%
 
 
1 000 000
15%
 
 
1 100 000
16%
 
 
1 200 000
17%
 
 
1 300 000
18%
 
 
1 400 000
20%
 
 
1 500 000
21%
 
 
 
 
Agency commission AC

For authorised media and advertising agencies: 15% of net
Specialities: 5% of net

 
 
Yearly turnover bonus YTP

Minimum volume of 3 pages per year in one or more titles of Ringier Axel Springer Medien Schweiz AG: 15% of net
Specialities (inserts, bound inserts, etc.): 5% of net
*Gross according to rate less special discounts, plus additional costs (placement surcharges)

Different discounts apply for dynamic pricing (www.ringier-advertising.ch/dynamic-pricing)

 
 
Extra costs
 
 
Ad placement guarantee

1/2 page and larger: 10% of gross rate
Smaller than 1/2 page: 20% of gross rate
Minimum format: 1/3 page portrait or landscape

 
 
Common campaign

Per third-party ad: 30% of the gross rate 1/1 page. Without turnover discount, AC or YTP. Template must be submitted to
the publisher

General terms and conditions apply

 
 
Specialities 2021
 
 
Prices of specialities

Printed circulation 85 000 copies + 3% surcharges

All prices in CHF plus value added tax.

 
 
Weight
Glued insert
Product sample
Bound insert
Loose insert
Piggyback
 
 
up to 15 g
14 280
24 650
27 625
27 625
 
 
16 to 25 g
20 995
24 650
32 300
32 300
 
 
26 to 35 g
25 330
36 550
36 550
 
 
36 to 50 g
30 515
43 775
43 775
 
 
51 to 75 g
54 485
51 850
 
 
76 to 100 g
68 255
62 050
 
 
 
 
smartFinishing
 
 
 
 
 
Advertisement
Glued insert
Bound insert
Loose insert
Piggyback
 
 
Split surcharge
3 000
3 000
3 000
3 000
3 000
 
 

Split surcharge is not eligible for turnover discounts, AC or YTP.

 
 
Formats / Weights
 
 
 
 
 
Glued insert
Product sample
Bound insert
Loose insert
Piggyback
 
 
Size min
2 Pages
2 Pages
2 Pages
2 Pages
 
 
Size max.
24 Pages
48 Pages Format related
32 Pages
64 Pages
 
 
Thickness max
2 mm
2 mm
2 mm
3 mm
 
 
Format min. width
60 mm
65 mm
115 mm
100 mm
148 mm
 
 
Format min. height
80 mm
84 mm
140 mm
150 mm
210 mm
 
 
Format max. width
170 mm
110 mm
Magazine format
195 mm
Magazine format
 
 
Format max. height
252 mm
170 mm
Magazine format
267 mm
Magazine format
 
 
Paper weight min. 2 pages
120 gm2
100 gm2
120 gm2
120 gm2
 
 
Paper weight min. 4–8 pages
60 gm2
80 gm2
80 gm2
 
 
Paper weight min. > 8 pages
40 gm2
50 gm2
50 gm2
 
 
Paper weight max. 4 pages
300 gm2
240 gm2
300 gm2
350 gm2
 
 
Total weight min.
2 g
2 g
2 g
2 g
2 g
 
 
Total weight max.
20g
20g
 
 
Grind-off margin
3 mm
 
 
Head trim (fixed inserts only)
5 mm
 
 
Foot trim max.
23 mm
 
 
Glue strips
3 mm from the left edge
3 mm from the left edge
 
 
Max allowances +/-
9 mm / axial 4°
9 mm / axial 4°
 
 
Split options
Kiosk/Abo
Kiosk/Abo
 
 
Layout errors
2%
2%
2%
2%
2%
 
 

Note the trimming in the format table. Deviations from these standards must always be arranged in advance.
Third-party adverts up to 3 pages will be billed with a 30% surcharge on the gross price of a 1/1 page and are not eligible for volume discounts, AC or YT

 
 
Dates
 
 

Schedule

 
 
Issue
Publication date
Advertising deadline
Topic
First sale day
 
 
1
25.02.2021
28.01.2021
Fashion
Handelszeitung 25.02. / Bilanz 26.02.
 
 
2
25.03.2021
25.02.2021
Beauty, Accessoires
Handelszeitung 25.03. / Bilanz 26.03.
 
 
3
27.05.2021
29.04.2021
Design
Handelszeitung 27.05. / Bilanz 28.05.
 
 
4
26.08.2021
29.07.2021
Fashion
Handelszeitung 26.08. / Bilanz 27.08.
 
 
5
30.09.2021
26.08.2021
Travel, Accessoires
Handelszeitung 30.09. / Bilanz 24.09.
 
 
6
25.11.2021
28.10.2021
Christmas, Watches & Jewellery
Handelszeitung 25.11. / Bilanz 26.11.
 
 

Published: 6x per year
First day of sale: varies, depending on carrier title
Delivery of data: 20 working days before publication

 
 
Technical specifications
 
 

Print material

Colours
In order to guarantee the best possible reproduction of the advertisement, the printer must receive a
binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra
media wedge must be present on the proof. If no colour proof is available as a reference, your order will
be printed in line with our PSO standard
Print process Offset
UCR 300% (sum of C+M+Y+K)
ICC profile ISO Coated_V2_300_eci

Data preparation

Data format Delivery as a PDF file is considered standard and is preferable to the delivery of other file formats.
Documents PDF/X-3. Other documents on request
Images
Resolution: Bitmap 845 dpi, greyscale and colour 300 dpi. Format: PDF, Tiff. EPS or JPEG, no RGB, DCS
or OPI images
Colour composition
All advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan,
Magenta, Yellow, Black).
Panorama pages For 2/1 pages with overflowing text, take the gutter allowance into account or consult Ringier Advertising.

Data transfer
E-Mail anzeigen-prod@ringier.ch
Postal address Ringier AG, Ringier Advertising, Classifieds & Prepress, Flurstrasse 55, 8021 Zurich

Technical data
Magazine format 210 x 282 mm
Bleed advertisements
+5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from
the booklet edge

 
Good to know
 
Dynamic pricing – manage your discount in print media

Directly influence the price in print media and invest efficiently: thanks to dynamic pricing, you can dynamically determine and manage your discount according to five criteria.

Marketplace – the booking platform for print advertising

Marketplace gives you direct access to our entire print portfolio of 30 high-quality titles. From the quote through to the booking and invoicing: your campaign can be dynamically managed and your expenditure optimised as required with just a few clicks.

 
Your Contacts
Antoine
Paillette
Consultant Media Service Print
Media Services Print & Digital
Lorris
Kennel
Consultant Media Service International & Allmedia
Sales International
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich