Livesystems: Where stories become visible
We now offer DOOH advertising in cooperation with Livesystems. For you, this means: your advertising featured alongside the latest news in public spaces.
Since January 1, Ringier Media Switzerland has been providing national news and first-class content for Livesystems’ more than 13,000 digital screens. Thanks to this collaboration, high-quality news and entertainment formats are displayed in a variety of environments, such as on public transport, at petrol stations, and in post office branches, reaching specific target groups. For you as an advertiser, this means clear added value: benefit from the powerful combination of extensive reach and a credible environment.
The Livesystems portfolio
Contacts
4.5 m
contacts per week
Screens
>13,000
screens in Switzerland
Locations
>3,500
locations
Network
>50
public transport companies in Switzerland
National Reach
96 %
in 8 weeks
Example Case
From the web directly into real life
With a digital Branded Story, you can reach your target group in the editorial environment of our brands. Our Brand Studio designs and writes the content according to your briefing, using journalistic expertise and a keen sense for impactful messages. We utilize the full range of digital storytelling, from product placements and interactive elements to integrated video and image content. This brings your brand to life.
Thanks to the new cooperation with Livesystems, this digital story extends directly into the public space, accompanying your target group from the website into their daily lives.
Advertising media
Your content in the right context
Public transport
Reach the mobile population exactly where they are most attentive: on the go. During commuter times in particular, you benefit from maximum frequency and high levels of attention. Placed between news, weather, and events, your message becomes a relevant companion in the daily public transport routine.
Net reach: Up to 2,890,000 per week on more than 9,000 screens
CPM Gross: CHF 12
Petrol station/Shop
Use the specific dwell time during refueling for your message. On the screens at the pump or clearly visible at the shop entrance, you reach a mobile, affluent target group at a moment of high receptiveness. Your advertising is particularly effective here, close to the moment of purchase.
Net reach: Up to 1,850,000 per week on more than 2,800 screens
CPM Gross: CHF 17 – 30
Centres and streets
Focus on large-scale image campaigns in the high-traffic areas of cities, towns, and train stations. Our screens offer you the perfect stage to emotionally connect with a broad, urban target group. Ideal for sustainable brand building and maximum visibility.
Net reach: Up to 2,170,000 per week on more than 200 screens
CPM Gross: CHF 17 – 30
Post network
Benefit from the waiting times in Swiss post office branches. In this trustworthy environment, you reach an affluent target group at a moment when they are particularly open to inspiration and new offers. The ideal place to effectively position your promotions and messages.
Net reach: Up to 850,000 per week, on more than 700 screens
CPM Gross: CHF 17
Overview of technical requirements
Large landscape format at train stations, squares, and high-traffic locations
| File type | Produced still image: JPG |
| File size | not limited |
| Aspect ratio | 2:1 |
| Resolution | 1920 x 960 px |
| Spot length | Still image |
| Color mode | RGB |
| Audio | none |
Eye-catching landscape format in public transport or directly at the petrol pump
| File type | Produced spot: MP4 (H.264), AVI, WMV, JPG, PNG |
| File size | not limited |
| Aspect ratio | 16:9 |
| Resolution | 1920 x 1080 px, 25 fps |
| Spot length | according to booking |
| Color mode | RGB |
| Audio | none |
Portrait format for your message in cities, towns, and train stations
| File type | Produced spot: MP4 (H.264), AVI, WMV, JPG, PNG |
| File size | not limited |
| Aspect ratio | 9:16 |
| Resolution | 1080 x 1920 px, 25 fps |
| Spot length | according to booking |
| Color mode | RGB |
| Audio | none |
Landscape format at the POS – at migrolino, the post office, and other locations
| File type | Produced spot: MP4 (H.264), AVI, WMV, JPG, PNG |
| File size | not limited |
| Aspect ratio | 16:9 |
| Resolution | 1920 x 1080 px, 25 fps |
| Spot length | according to booking |
| Color mode | RGB |
| Audio | none |
Your Points of Contact
Corinna Rota
Director Account Management
+41 58 269 25 49
corinna.rota@ringier.ch
Soeren Beermann
Head of Sales Third Inventory and Acquisition
+41 44 259 89 21
soeren.beermann@ringier.ch
