Echt Schweiz
What is genuinely Swiss? Mountains, cheese, traditional costumes, and punctuality? Certainly that, too. But far from only that. For our new special «Echt Schweiz», the Ringier Advertising Brand Studio took a closer look and discovered a Switzerland where heritage and the future are astonishingly close.
Echt Schweiz: Between heritage and the future
In this special, you will encounter a Switzerland between traditional costumes and tattoos, Mediterranean vibes on Lake Thun, rare grape varieties, and rather quirky municipal coats of arms. But also a Switzerland that is among the most important players in global coffee trading and at the forefront internationally in robotics. Perhaps «truly Swiss» therefore means one thing above all: being close. Close to the people, the stories, and the developments that genuinely shape this country.
Swissness as a strong advertising environment
Switzerland stands for quality, reliability, and trust. These attributes give «Made in Switzerland» its value and create an attractive advertising environment for brands.
With the special Echt Schweiz, you position your brand in an environment that brings Swiss values to life and puts a sense of home at the center. The supplement is published in German and French and is distributed with our heritage brands Blick, SonntagsBlick, Schweizer Illustrierte, and L’illustré. This brings your brand closer to Switzerland and your customers.
Reach at a glance
- Distributed circulation: 263’414 copies
- Readership: 915’000 readers
- Reach: 12,7 %
- Contacts: 1’056’000
Are you interested in advertising in this brand-safe environment? Please feel free to contact us.
Christian Brütsch, Director Brand Studio, Ringier Advertising«The special Echt Schweiz celebrates the Swiss way of life in all its facets. We show that «Made in Switzerland» is not a dusty seal, but a living promise of quality with a future.»
