Ringier Advertising exclusively markets DAZN in Switzerland

Ringier Advertising now handles the exclusive marketing of DAZN in Switzerland. The partnership with the global sports streaming platform offers advertisers access to premium sports content and innovative programmatic advertising formats in the rapidly growing Connected TV market.

DAZN is available in more than 200 countries and broadcasts 86,000 live sporting events each year—including top international football and American sports. The platform stands out for its particularly high level of engagement: viewing time on Connected TV reaches 80 percent.

For advertisers in Switzerland, the partnership between Ringier Advertising and DAZN opens up new possibilities in media planning: the combination of high-quality live content, precise programmatic targeting, and an attention-grabbing environment creates premium inventory in a rapidly growing segment.

Soeren Beermann, Head of Sales Third Inventory and Acquisition at Ringier Advertising: «DAZN offers our clients access to a highly attractive live sports environment, with high viewing time and excellent targeting capabilities. Access to top-tier international football and American sports is particularly important for our rapidly growing sports portfolio.»

Haruka Gruber, Senior Vice President Media Central EU at DAZN: «This partnership sends a clear signal to the Swiss market: DAZN is investing, expanding, and making premium sports visible to even more fans. In collaboration with Ringier Advertising, we combine reach, technology, and editorial strength. Together, we are creating the most powerful digital sports ecosystem in Switzerland. For advertisers, this opens up an entirely new level of premium inventory in the rapidly growing CTV market.»

The original text was published here.