
TVStar is the people magazine about stars and celebrities from the TV and show business. In addition, the biweekly program guide offers exciting background stories about all aspects of television. Plus a host of tips and highlights for every day – produced, rated and recommended by the TVStar editorial team.
Facts
- CharacteristicTV-Magazine
- Readership114 000
- Distributed circulation47 327
- 1/1 page, gross rateCHF 5 900
- DistributionGerman-speaking Switzerland
- Cost-per-thousandCHF 52
- Frequencyevery 2 weeks
- Reach D-CH2.2 %
Source for readership and reach: MACH Basic 2023-2 (basis: German-speaking language group of 4,898,000 people)
Source for distributed circulation: WEMF-Auflagenbulletin 2023
Media Facts
Media Facts
Readers (thousand) | Range (%) | Structure (%) | Affinity | |
---|---|---|---|---|
Total | 114 | 2.2 | 100.0 | 100 |
Gender | ||||
Male | 52 | 2.0 | 45.5 | 91 |
Female | 62 | 2.4 | 54.5 | 108 |
Female | ||||
Age (years) | ||||
14 – 34 years | 10 | 0.7 | 8.6 | 30 |
35 – 54 years | 17 | 1.0 | 14.9 | 44 |
55+ years | 88 | 4.4 | 76.5 | 204 |
Age (years) | ||||
14 – 19 years | 4 | 1.3 | 3.8 | 58 |
20 – 29 years | 5 | 0.7 | 4.3 | 32 |
30 – 39 years | 6 | 0.7 | 5.5 | 32 |
40 – 49 years | 7 | 0.8 | 6.1 | 38 |
50 – 59 years | 14 | 1.5 | 12.3 | 69 |
60+ years | 78 | 5.2 | 68.0 | 237 |
Household income in CHF | ||||
Up to 3,999 | 25 | 3.4 | 22.0 | 158 |
4,00 – 7,999 | 55 | 2.7 | 47.9 | 122 |
8,000+ | 35 | 1.4 | 30.2 | 64 |
Type of residential area | ||||
Metropolitan area: central core | 98 | 2.4 | 85.3 | 108 |
Outside metropolitan areas | 17 | 1.5 | 14.7 | 69 |
Employment | ||||
Full time | 20 | 1.0 | 17.7 | 44 |
Part time | 14 | 1.2 | 12.1 | 56 |
in education/training | 4 | 1.2 | 3.6 | 57 |
Unemployed | 76 | 4.5 | 66.6 | 209 |
Education | ||||
Compulsory | 27 | 3.1 | 23.6 | 142 |
Medium | 57 | 2.4 | 49.5 | 109 |
High | 31 | 1.5 | 26.9 | 71 |
Very strong/generally strong interest | ||||
Stories about celebrities | 24 | 2.6 | 20.7 | 121 |
Stock exchange, investment, financial markets | 30 | 2.5 | 25.9 | 113 |
Economy | 52 | 2.4 | 45.4 | 112 |
Entertainment, Humour | 78 | 2.4 | 68 | 110 |
Cosmetics, Body Care, Beauty | 29 | 2.4 | 25.5 | 108 |
Source | ||||
Source: MACH Basic 2023-2 / Base: German-speaking language group of 5,255,000 people |
Publication and advertising deadlines
Publication and advertising deadlines
Issue | Publication | Advertising deadline |
---|---|---|
25 | 29.11.2023 | 15.11.2023 |
26 | 13.12.2023 | 29.11.2023 |
01 | 27.12.2023 | 13.12.2023 |
02 | 10.01.2024 | 27.12.2023 |
03 | 24.01.2024 | 10.01.2024 |
04 | 07.02.2024 | 24.01.2024 |
05 | 21.02.2024 | 07.02.2024 |
06 | 06.03.2024 | 21.02.2024 |
07 | 20.03.2024 | 06.03.2024 |
08 | 03.04.2024 | 20.03.2024 |
09 | 17.04.2024 | 03.04.2024 |
10 | 30.04.2024 | 16.04.2024 |
11 | 15.05.2024 | 01.05.2024 |
12 | 29.05.2024 | 15.05.2024 |
13 | 12.06.2024 | 29.05.2024 |
14 | 26.06.2024 | 12.06.2024 |
15 | 10.07.2024 | 26.06.2024 |
16 | 24.07.2024 | 10.07.2024 |
17 | 07.08.2024 | 24.07.2024 |
18 | 21.08.2024 | 07.08.2024 |
19 | 04.09.2024 | 21.08.2024 |
20 | 18.09.2024 | 04.09.2024 |
21 | 02.10.2024 | 18.09.2024 |
22 | 16.10.2024 | 02.10.2024 |
23 | 30.10.2024 | 16.10.2024 |
24 | 13.11.2024 | 30.10.2024 |
25 | 27.11.2024 | 13.11.2024 |
26 | 11.12.2024 | 27.11.2024 |
Deadline for printing material
The deadline for print material is 10 working days before the publication date, similar to the advertising deadline.
Advertising rates
Advertising rates
Cover pages spreads
Formats | Full bleed (width x height in mm) | Print space (width x height in mm) | Gross price CHF |
2nd cover page | 210 x 282 | 189 x 261 | 6,785 |
4th cover page | 210 x 282 | 189 x 261 | 7,080 |
Double-page spreads
Formats | Full bleed (width x height in mm) | Print space (width x height in mm) | Gross price CHF |
2/1 Premium – in the programme section – side section | 420 x 282 | – | 12,980 |
2/1 page | 420 x 282 | 396 x 240 | 11,800 |
2 x 1/2 landscape | 420 x 140 | 398 x 129 | 7,000 |
Special formats
Formats | Print space (width x height in mm) | Gross price CHF |
panorama bar in the programme section | 396 x 44 | 3,675 |
Daily tips – 1/8 bar in the programme section | 190 x 44 | 1,875 |
Daily tips – 1/32 corner in the programme section | 43 x 44 | 600 |
Advertorials
Formats | Full bleed (width x height in mm) | Print space (width x height in mm) | Gross price CHF |
2/1 page | 420 x 282 | 396 x 240 | 14,900 |
1/1 page | 210 x 282 | 181 x 240 | 9,590 |
* Publicity reports delivery by customers.
Production surcharges
The following production surcharges apply when creating print material via the Brand Studio:
Formats | Flat rate CHF** | ||
2/1 page | Layout and editorial – Tabloid | 5’000 | |
1/1 page | Layout and editorial – Tabloid | 3’300 | |
1/1 page | Layout and editorial – Broadsheet | 5’000 |
** Exclusive shooting – further adaptations and translations on request.
Requirements for the creation of advertorials
- The name and logo of the title and its sections may not be used.
- The advertorial must be clearly distinguishable from the editorial section in terms of typography and layout in order to be recognisable to the reader.
- The advertiser must be clearly recognisable.
- The advertorial must be labelled “PUBLIREPORTAGE” at the top left or right.
- Before publication, we request a layout for approval by the publisher
General policies
The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1 January 2024.
Offers
‘Quattro’ – the ideal combination offer
Ringier Advertising’s extensive range of magazines and newspapers covers all interesting topics, is informative and often opinion-forming.
With our new «Quattro» offer, you can not only optimally adapt your advertising message to your target groups, but also optimise the desired reach while saving costs.
With the ‘Quattro-Più’ you have the opportunity to place your message in Ticino by means of a fifth advertisement in ‘La Domenica’»’ or ‘Corriere del Ticino’.

Offer | Title selection | Format2 | Discount3 |
‘Quattro’ | Selection from 11 titles 1 | 1/1 page 4c | 20 % |
2 Other formats on request
3 Offer includes eligibility for volume and final discount as well as advisor commission; Prices in CHF excl. VAT
Supplements and special advertising formats
Supplements and special advertising formats
Weights and prices
Weights (g) | Gross price CHF |
≤ 15 | 10,036 |
16 – 25 | 10,660 |
26 – 35 | 12,116 |
36 – 50 | 13,832 |
- Heavy specialities on request.
- Bound supplements / loose supplements and piggybacks: insert with sample 30% surcharge.
Technical conditions
- Formats:
- Minimum: 105/115 x 148 mm
- Maximum: 210/ 210 x 282 mm
- Scope:
- Minimum: 4 pages
- Maximum: 32 pages (higher number of pages following the presentation of a dummy version)
- Paper:
- 4 pages: 300 gm2 (max.)
- 4 – 8 pages: 90 gm2
- From 8 pages: 54 gm2
- Weight (maximum weight): 49 g (higher weight following the presentation of a dummy version)
- Thickness (maximum): 2 mm (thicker product on request)
- Trim:
- Header trim: 5 mm
- Footer trim: maximum 23 mm
- Overfold: 10 mm overfold on the back half of the sheet. (The supplement can also be delivered without an overfold, but it must be ‘closed at the top’).
Layout
Multi-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplement must point towards the binding. Supplements with more than 4 pages should not be stapled. The coating on the supplement must not be damaged along the fold. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement.
Further information
- Booking/ Cancellation: 5 weeks before publication.
- Dummy version: the final acceptance (good to go) requires a binding sample to be provided on time.
- Scheduling: only one supplement is possible per magazine and issue.
- Third-party ads: third-party ads with up to 3 pages will be charged at +30% of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). 4 or more third-party ads on request.
- Design: for bleed designs, texts and image elements that must not be cut must be 8 mm from the edge of the format (cut differences and fold rise).
- Positioning: in the centre of the magazine.
- Split: split surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking.
- By postcode (subscribers)
- Cycle split (e.g. every 3rd subscriber)
Weights and prices
Weights (g) | Gross price CHF |
≤ 15 | 6,032 |
16 – 25 | 7,020 |
26 – 35 | 9,100 |
36 – 50 | 11,024 |
Heavy specialities on request.
Technical conditions
- Formats:
- Minimum: 60 x 80 mm
- Maximum: 175 x 210 mm
- Scope (minimum): 2 pages
- Weight (maximum weight): 20 g
- Thickness (maximum): 2 mm
- Quality: postcards must comply with postal regulations. Paper weight for 2-page tip-ons: minimum 120 gm2 and maximum 300 gm2
- Restrictions: bound tip-ons on agreement only (stapling position)
Layout
Multi-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the tip-on must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the tip-on. Placement errors equating to 2% of the total quantity provided are reserved (positional deviations, missing carrier or tip-on etc.).
Further information
- Booking/ Cancellation: 5 weeks before publication.
- Dummy version: the final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time.
- Third-party ads: third-party ads with up to 3 pages will be charged at +30% of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). 4 or more third-party ads on request.
- Glue strips: 3 mm from the left edge (glue strips on the item to be glued)
- Positioning:
- In the front part of the magazine
- On the right-hand ad page
- On the top or bottom half of the page (according to the tip-on diagram)
- Positional deviations: +/- 9 mm possible (horizontal/vertical) / 4° axial
- Carrier ad: minimum format 1/1 page
Weights and prices
Weights (g) | Gross price CHF |
≤ 15 | 15,496 |
16 – 25 | 16,224 |
26 – 35 | 17,212 |
36 – 50 | 18,720 |
Heavy specialities on request.
Supplements / loose supplements and piggybacks: insert with sample 30% surcharge.
Technical conditions
- Formats
- Minimum: 105 x 148 mm
- Maximum: 195 x 262 mm
- Scope:
- Minimum: 2 pages
- Maximum: 32 pages (higher number of pages following the presentation of a dummy version)
- Paper:
- Individual sheet, double-sided: 120 – 300 gm2 (maximum)
- 4 – 8 pages: 80 gm2 (higher on request)
- From 8 pages: 60 gm2 (higher on request)
- Weight (maximum weight): 49 g (higher weight following the presentation of a dummy version)
- Thickness (maximum): 2 mm (thicker product on request)
Layout
Multi-page supplements can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplement must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement.
Further information
- Booking/ Cancellation: 5 weeks before publication.
- Dummy version: the final acceptance (good to go) requires a binding sample and precise positional diagram to be provided on time.
- Scheduling: multiple loose supplements are possible per issue.
- Third-party ads: third-party ads with up to 3 pages will be charged at +30% of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). 4 or more third-party ads on request.
- Positioning: anywhere inside the magazine.
- Split: split surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking.
- By postcode (subscribers)
- Cycle split (e.g. every 3rd subscriber)
Weights and prices
Weights (g) | Gross price CHF |
≤ 15 | 9,672 |
36 – 50 | 9,672 |
Heavy specialities on request.
Technical conditions
- Formats:
- Minimum: 65 x 84 mm
- Maximum: 110 x 170 mm
- Weight (maximum weight): 20 g (higher weight following the presentation of a dummy version)
- Thickness (maximum): 2 mm
- Glue strips: 3 mm
- Plastic bag properties:
- Bags must lie flat and contain as little air as possible. If a product comes glued in, the seal must not be positioned at the bottom (magazine baseline) or on the same side as the binding.
- Plastic bags containing liquid: all sealed edges must be completely flat and at least 8 mm wide. They must not bulge out over the bag.
- Plastic bags containing granules or powder: the top and right-hand sealed edges must be flat and at least 8 mm wide. The left-hand sealed edge (binding side) must be at least 20 mm wide and the lower sealed edge (magazine baseline) must be at least 12 mm wide. They must not bulge out over the bag. Bags containing granules or powder must be divided into 2 chambers.
- Material: the bag material must generally be tailored to the contents and comply with specified load requirements.
Samples must not have any hazardous content or impair the processing or dispatch of a printed magazine. The publishing house must be relieved of all liability in relation to third-party claims resulting from the provision of a product sample. The publishing house must furthermore be compensated for any damages it incurs due to non-observance of the technical requirements. In the event of any processing difficulties due to poor quality bag material, completion of the magazine print run will take priority over gluing in the bags.
Strain
Bags containing liquid must withstand the following weights:
- Static pressure: 1,000 kg for 15 seconds or 600 kg for 8 hours
- Dynamic pressure: 600 kg for 1 hour
- Heat resistance: minimum 200°C
Quality standards
95% of the magazines in the print run contain correctly glued-in tip-ons. A maximum of 5 % can lie outside standard tolerances or have the following defects:
- Positional deviations: horizontal/vertical: maximum +/- 8 mm, axial: maximum 5°
- Missing tip-ons
- Tip-ons glued in the wrong way round
Packaging of product samples for delivery
Bags that are delivered randomly mixed up or that stick to each other cannot be processed.
- Plastic bags containing liquid: all bags must be packaged lined up, facing the same direction and upright! The individual rows and layers (max. 3 layers) must be separated by cardboard. Packaged on a longitudinal side, standing up in boxes. Do not package standing on the seal.
- Plastic bags containing granules or powder: all bags packaged flat and lined up. To differentiate between the rows, the individual layers must be separated by solid cardboard and stabilised with diagonally positioned card (cross strips) at 15 cm intervals.
Further information
- Booking/ Cancellation: 5 weeks before publication.
- Dummy version: the final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided. A test run may also have to be performed. To this end, the client must provide 150 original samples free of charge.
- Scheduling: only one product sample is possible per magazine and issue.
- Positioning:
- In the front part of the magazine
- On the right-hand ad page
- On the top or bottom half of the page (according to the tip-on diagram)
- Carrier ad: minimum format 1/1 page
Packaging specifications
- Quantities suitable for handling
- A grip height of maximum 12 cm per layer
- Not entwined or bound, cleanly palletised
- Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
- The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
- Stack loose, glued-in and bound-in supplements cover-side up
- Stack inserts and tip-ons cover-side down
Pallet labelling
The pallets must be labelled with the following information by attaching a pallet label to at least two sides – pallet dimensions 800 x 1,200 mm:
- Supplement name, especially type description (code and similar)
- Item
- Issue/no.
- Product type
- Copies per pallet
- Pallet number
- Client
- Sender
- Production date
Delivery note
The following information must be provided:
- Customer
- Type of supplement
- Circulation
- Host magazine
- Issue number
Sample copies
Two loose sample copies must be provided for each product.
Delivery date
The latest delivery date is 10 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.
Delivery times
Warenannahme Swissprinters AG, Zofingen: Tel. +41 58 787 34 32 / 33 60
Monday – Thursday: 07.00h – 11.30h oder 13.30h – 15.30h
Friday: 07.00h – 11.30h
Delivery
Ringier Zeitschriften
Swissprinters AG
Rampe 1 – 3
Brühlstrasse 5
4800 Zofingen
Tel. +41 58 787 34 32 / 33 60
Delivery from outside Switzerland
The order must clearly indicate that the client and not the recipient is liable for any customs costs and import sales tax.
Title | Issue 2024 | Subcribtions | Kiosk sale |
TV Star | 52,000 | 44,000 | 8,000 |
General policies
The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1 January 2024.
Discounts
Discounts
Cumulative turnover
The annual gross turnover* in CHF (excl. VAT) in all Ringier print publications is cumulative.
Cumulative turnover CHF (excl. VAT)* | Discount in % |
30,000 | 2 |
50,000 | 4 |
75,000 | 5 |
100,000 | 6 |
150,000 | 7 |
200,000 | 8 |
300,000 | 9 |
400,000 | 10 |
500,000 | 11 |
750,000 | 12 |
1,000,000 | 13 |
1,500,000 | 14 |
2,000,000 | 15 |
2,500,000 | 16 |
3,000,000 | 17 |
3,500,000 | 18 |
4,000,000 | 19 |
4,500,000 | 20 |
5,000,000 | 21 |
5,500,000 | 22 |
6,000,000 | 23 |
Dynamic pricing offer
- With ‘Dynamic Pricing’, all bookings defined in the final agreements must occur dynamically in the predetermined period.
- It is not possible to switch back and forth between dynamic and classic pricing.
- All bookings must occur via the web-based marketplace.
- The following staggered contract discounts apply to all customers who use dynamic pricing.
- Discounts granted unjustifiably, for example due to cancellations, will be charged retrospectively.
- The advertising rates and general insertion conditions found at ringier-advertising.ch/en/legal continue to apply.
- Further information: Dynamic Pricing
The following staggered contract discounts apply to all customers who use dynamic pricing:
Cumulative turnover CHF (excl. VAT) | Discount in % |
100,000 | 2 |
200,000 | 3 |
400,000 | 5 |
500,000 | 6 |
750,000 | 7 |
1,000,000 | 8 |
1,250,000 | 9 |
1,500,000 | 10 |
1,750,000 | 11 |
2,000,000 | 12 |
2,500,000 | 13 |
3,000,000 | 14 |
3,500,000 | 15 |
Special discounts
Discount in % | |
12 | |
Political ads | 15 |
30 | |
ZEWO charitable discount 1 | 50 |
Technical conditions
Technical conditions
Printing process
Print process | Offset |
UCR | 300 % (sum of C+M+Y+K) |
ICC profile | ISO Coated_V2_300_eci |
Print material colours
To optimally reproduce advertisements, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. The proof must have a Fogra media wedge on it. If no colour proof is available as a reference, your order will be printed in line with the PSO standard.
Data preparation
Data format | Delivery as a PDF file is considered standard and is preferable to delivery in other file formats |
Documents | PDF/X-4. Other documents on request (for the settings, please see www.pdfx-ready.ch) |
Bitmap | 845 dpi, greyscale and colour: 300 dpi. Format: PDF. No RGB, DCS or OPI images |
Colour composition | All advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black) |
Panorama pages | In the case of 2/1 pages with overflowing text, always take the gutter allowance into account or consult Ringier Advertising |
Technical data
Magazine format | 210 x 282 mm |
Bleed advertisements | +5 mm trim on all sides. Text and image elements that may not be trimmed must be 8 mm away from the edge of the magazine. |
Address for data transfer
Ringier AG
Ringier Advertising
Classifieds & Prepress
Flurstrasse 55
8021 Zürich
Downloads
Dynamic Pricing
All clients and agencies have the opportunity o benefit from Dynamic Pricing. Here, a discount is granted for each booking, which is based on the following five criteria: Seasonality, Sales Development, Placement, Timing and Flexibility. In addition to the dynamic discount, clients and agencies continue to receive a final discount, which is based on the gross annual turnover. For the calculation of this discount, a uniform print closing discount scale applies.
