Magazincover von TELE
TELE logo

166’000

Readership

53.4 % F
46.6 % M

Gender

3.1 %

Print Reach

Classical music

High affinity

Sources for readership and reach (in %) for titles distributed in German-speaking Switzerland = MACH Basic 2026-1, German-speaking group

CHF 10’900

1/1 page, gross rate

Wednesdays

Frequency

59’406

Distributed circulation

Source for distributed circulation = WEMF Circulation Bulletin 2025

Print

Publication formats

Media Facts

Readers (thousand)RangeStructureAffinity
Total1663,1100,0100
Gender
Male782,946,694
Female893,353,4106
Age
14 – 34 years120,87,526
35 – 54 years231,313,641
55+ years1316,478,9206
Age
14 – 19 years41,22,639
20 – 29 years50,83,225
30 – 39 years40,52,715
40 – 49 years111,26,540
50 – 59 years232,413,779
60+ years1197,571,3242
Household income in CHF
Up to 3,999365,221,9170
4,000 – 7,999774,046,4131
8,000+531,931,761
Type of residential area
Metropolitan area: central core1373,282,2104
Outside metropolitan areas302,617,884
Employment
Full time331,520,050
Part time171,510,347
In education/training30,91,828
Unemployed1136,667,8215
Education
Compulsory333,920,0125
Medium903,854,0124
High432,026,064
Very strong/generally strong interest
Stories about celebrities434,725,7153
Cosmetics, body care, beauty453,727,3119
Entertainment, humour1133,567,9112
Economy753,444,9110
Animals and nature1203,472,0109
Source: MACH Basic 2026-1 / Base: German-speaking language group of 5,386,000 people

Publication and advertising deadlines

IssuePublicationAdvertising deadlineDeadline for print material
52 / 0118.12.202528.11.202504.12.2025
0230.12.202516.12.202516.12.2025
0308.01.202624.12.202524.12.2025
0415.01.202630.12.202530.12.2025
0522.01.202608.01.202608.01.2026
0629.01.202615.01.202615.01.2026
0705.02.202622.01.202622.01.2026
0812.02.202629.01.202629.01.2026
0919.02.202605.02.202605.02.2026
1026.02.202612.02.202612.02.2026
1105.03.202619.02.202619.02.2026
1212.03.202626.02.202626.02.2026
1319.03.202605.03.202605.03.2026
1426.03.202612.03.202612.03.2026
15 / 1601.04.202618.03.202618.03.2026
1716.04.202602.04.202602.04.2026
1823.04.202609.04.202609.04.2026
1929.04.202615.04.202615.04.2026
2007.05.202623.04.202623.04.2026
2113.05.202629.04.202629.04.2026
2221.05.202607.05.202607.05.2026
2328.05.202613.05.202613.05.2026
2404.06.202621.05.202621.05.2026
2511.06.202628.05.202628.05.2026
2618.06.202604.06.202604.06.2026
2725.06.202611.06.202611.06.2026
2802.07.202618.06.202618.06.2026
2909.07.202625.06.202625.06.2026
30 / 3116.07.202602.07.202602.07.2026
3230.07.202616.07.202616.07.2026
3306.08.202623.07.202623.07.2026
3413.08.202630.07.202630.07.2026
3520.08.202606.08.202606.08.2026
3627.08.202613.08.202613.08.2026
3703.09.202620.08.202620.08.2026
3810.09.202627.08.202627.08.2026
3917.09.202603.09.202603.09.2026
4024.09.202610.09.202610.09.2026
4101.10.202617.09.202617.09.2026
4208.10.202624.09.202624.09.2026
4315.10.202601.10.202601.10.2026
4422.10.202608.10.202608.10.2026
4529.10.202615.10.202615.10.2026
4605.11.202622.10.202622.10.2026
4712.11.202629.10.202629.10.2026
4819.11.202605.11.202605.11.2026
4926.11.202612.11.202612.11.2026
5003.12.202619.11.202619.11.2026
5110.12.202626.11.202626.11.2026
52 / 5317.12.202603.12.202603.12.2026
01/2730.12.202616.12.202616.12.2026

Advertising formats & rates

Premium formats

FormatsPlacementFull bleed in mm (W x H)Gross price in CHF
1/1 pageIn the programme section210 x 28211,990

Standard formats

FormatsFull bleed in mm (W x H)Gross price in CHF
1/1 page210 x 28210,900
1/2 landscape210 x 1406,500
1/2 vertical104 x 2826,500
1/3 landscape210 x 964,400
1/3 vertical71 x 2824,400
1/4 landscape210 x 743,700
1/4 vertical56 x 2823,700
1/4 corner half high104 x 1403,700

Additional costs

Additional costsSurcharge additional costs*
Placement guarantee on 1/2 page and larger10 %
Placement guarantee on 1/4 page up to 1/2 page20 %
Base gross price CHF

Cover pages spreads

FormatsFull bleed in mm (W x H)Gross price in CHF
2nd cover page210 x 282 12,535
4th cover page210 x 282 13,080

Double-page spreads

FormatsPlacementFull bleed in mm (W x H)Gross price in CHF
2/1 pageIn the programme section – page sections420 x 28223,980
2/1 page420 x 28221,800
2 x 1/2 landscape420 x 14013,000

Special formats

FormatsTipsPlacementFull bleed in mm (W x H)Gross price in CHF
Panorama barsFilm tipsIn the programme section266 x 705,925
1/8 barFilm tipsIn the programme section125 x 703,000
1/32 cornerFilm tipsIn the programme section60 x 441,013
Panorama barsSection tipsIn the programme section396 x 344,350
1/8 barSection tipsIn the programme section190 x 342,175
1/32 cornerSection tipsIn the programme section60 x 34788

Advertorials

FormatsFull bleed in mm (W x H)Gross price in CHF
2/1 page420 x 282 24,900
1/1 page210 x 28214,000
Publicity reports delivery by customers

Production surcharges

The following production surcharges apply when print material (text and design) is produced by the Brand Studio*:

FormatsLayoutFull bleed in mm (W x H)Gross price in CHF**
2/1 pageMagazine or journal format420 x 2825,000
1/1 pageMagazine or journal format210 x 2823,300
*Exclusive shooting – further adaptations and translations on request
**Neither tiered discount nor entitled for Advisory commission or Annual turnover premium

Supplement

Weights in grammGross price in CHF
≤ 1512,352
16 – 2513,120
26 – 3514,912
36 – 5017,024

Tip-on

Weights in grammGross price in CHF
≤ 157,424
16 – 258,640
26 – 3511,200
36 – 5013,568

Loose supplements

Weights in grammGross price in CHF
≤ 1519,072
16 – 2519,968
26 – 3521,184
36 – 5023,040

Product sample

Weights in grammGross price in CHF
≤ 1511,904
16 – 2511,904

General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1st January 2026.

Specifications & delivery

Publishing title

Circulation
TitleCirculation 2026SubscriptionsSingle-copy sales
TELE64,00058,0006,000
Technical conditions
Print processOffset
Magazine format210 x 282 mm
Bleed advertisements+5 mm trim on all sides. Text and image elements that may not be trimmed must be 8 mm away from the edge of the magazine
UCR300 % (sum C+M+Y+K)
ICC profileISO Coated_V2_300_eci
Print material coloursTo ensure optimum reproduction of the advert, the print shop requires a binding quality proof in accordance with the Iso Coated Standard by the deadline. There must be a fogra media wedge on the proof. If no colour proof is available as a reference, your order will be printed according to the PSO standard.
Colour compositionAll advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black)
Bitmap845 dpi, greyscale and colour: 300 dpi. Format: PDF. No RGB, DCS or OPI images
Panorama pagesIn the case of 2/1 pages with overflowing text, always take the gutter allowance into account or consult Ringier Advertising
Data formatDelivery as a PDF file is considered standard and is preferable to delivery in other file formats
DocumentsPDF/X-4 (other documents on request). For the settings, please see www.pdfx-ready.ch.
Data transmission
AddressRingier AG
Ringier Advertising
Classifieds & Prepress
Flurstrasse 55
8021 Zürich

anzeigen-prod@ringier.ch

Requirements for the creation of advertorials

Publishing titleThe name and logo of the title and its categories may not be used
Typography & LayoutThe advertorial  must be clearly distinguishable from the editorial section in terms of typography and layout in order to be recognisable to the reader
ClientThe advertiser must be clearly recognisable
NoteThe advertorial must be labelled “PUBLIREPORTAGE” at the top left or right
AutorisationBefore publication, we request a layout for approval by the publisher

Supplement

Technical conditions
FormatsMinimum: 105/115 x 148 mm
Maximum: 210/210 x 282 mm
ScopeMinimum: 4 pages
Maximum: 32 pages (higher number of pages following the presentation of a dummy version)
Paper4 pages: max. 300 gm2
4 – 8 pages: 90 gm2
From 8 pages: 54 gm2
Weightmax. 49 g (higher weight following the presentation of a dummy version)
Thicknessmax. 2 mm (thicker product on request)
TrimHeader trim: 5 mm
Footer trim: max. 23 mm
Overfold10 mm overfold on the back half of the sheet. (The supplement can also be delivered without an overfold, but it must be ‘closed at the top’).
LayoutMulti-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplement must point towards the binding. Supplements with more than 4 pages should not be stapled. The coating on the supplement must not be damaged along the fold. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement.
Booking & Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample to be provided on time
SchedulingOnly one supplement is possible per magazine and issue.
Third-party adsThird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request.
DesignFor bleed designs, texts and image elements that must not be cut must be 8mm from the edge of the format (cut differences and fold rise).
PositioningIn the centre of the magazine
SplitSplit surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking. By postcode (subscribers) and cycle split (e.g. every 3rd subscriber)
Packaging specifications
  • By-products: By-products must be delivered without bent corners, creases, or displaced backs.
  • Pallet securing: Ensure protection against deformation and moisture.
  • Grip height: Maximum 12 cm per layer, manageable quantities, uncrossed and not banded.
  • Pallet weight: Maximum 650 kg
  • Pallet loading height: Maximum 120 cm
  • Materials: Reusable exchange pallets (Euro pallets, 800 x 1200 mm) → Avoid untreated solid wood; avoid pallets made from other materials.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Piggyback and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides:

  1. Delivery address
  2. Supplier & delivery date
  3. Client with contact person
  4. Item number (item code including issue number)
  5. Item description (type of specialty, publication title, publication date including calendar week)
  6. Number of items per pallet
  7. Number of items per type
  8. Number of pallets per type
  9. Weight of the pallet
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

Delivery dates are specified in the order confirmation In all events, the confirmed delivery deadlines must be observed.

Delivery times & delivery address

Request to mediaserviceprint@ringier.ch

Delivery from abroad

The order must clearly state that customs duties and import sales tax are to be charged to the customer and not to the recipient.

Tip-on

Technical conditions
FormatsMinimum: 60 x 80 mm
Maximum: 175 x 210 mm
Scopemin. 2 pages
Weightmax. 20 g
Thicknessmax. 2 mm
QualityPostcards must comply with postal regulations. Paper weight for 2-page tip-ons: min. 120 gm2 and max. 300 gm2.
RestrictionsBound tip-ons on agreement only (stapling position)
LayoutMulti-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the tip-on must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the tip-on. Placement errors equating to 2 % of the total quantity provided are reserved (positional deviations, missing carrier or tip-on etc.).
Booking/Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time
Third-party adsThird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request
Glue strips3 mm from the left edge (glue strips on the item to be glued)
PositioningIn the front part of the magazine, on the right-hand advert page and on the top or bottom half of the page (according to the insertion scheme)
Positional deviations+/- 9 mm possible (horizontal/vertical) / 4° axial
Carrier adMin. format 1/1 page
Packaging specifications
  • By-products: By-products must be delivered without bent corners, creases, or displaced backs.
  • Pallet securing: Ensure protection against deformation and moisture.
  • Grip height: Maximum 12 cm per layer, manageable quantities, uncrossed and not banded.
  • Pallet weight: Maximum 650 kg
  • Pallet loading height: Maximum 120 cm
  • Materials: Reusable exchange pallets (Euro pallets, 800 x 1200 mm) → Avoid untreated solid wood; avoid pallets made from other materials.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Piggyback and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides:

  1. Delivery address
  2. Supplier & delivery date
  3. Client with contact person
  4. Item number (item code including issue number)
  5. Item description (type of specialty, publication title, publication date including calendar week)
  6. Number of items per pallet
  7. Number of items per type
  8. Number of pallets per type
  9. Weight of the pallet
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

Delivery dates are specified in the order confirmation In all events, the confirmed delivery deadlines must be observed.

Delivery times & delivery address

Request to mediaserviceprint@ringier.ch

Delivery from abroad

The order must clearly state that customs duties and import sales tax are to be charged to the customer and not to the recipient.

Loose supplements

Technical conditions
FormatsMinimum: 105 x 148 mm
Maximum: 195 x 262 mm
ScopeMinimum: 2 pages
Maximum: 32 pages (higher number of pages following the presentation of a dummy version)
PaperIndividual sheet, double-sided: max. 120 – 300 gm2
4 – 8 pages: 80 gm2 (higher on request)
From 8 pages: 60 gm2 (higher on request)
Weightmax. 49 g (higher weight following the presentation of a dummy version)
Thicknessmax. 2 mm (thicker product on request)
LayoutMulti-page supplements can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplement must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement.
Booking/Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample and precise positional diagram to be provided on time
SchedulingMultiple loose supplements are possible per issue
Third-party adsthird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request.
PlacementAnywhere inside the magazine
SplitSplit surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking by postcode (subscribers) and cycle split (e.g. every 3rd subscriber).
Third party logoLogos of Ringier Media Switzerland titles may only be used after consultation.
Packaging specifications
  • By-products: By-products must be delivered without bent corners, creases, or displaced backs.
  • Pallet securing: Ensure protection against deformation and moisture.
  • Grip height: Maximum 12 cm per layer, manageable quantities, uncrossed and not banded.
  • Pallet weight: Maximum 650 kg
  • Pallet loading height: Maximum 120 cm
  • Materials: Reusable exchange pallets (Euro pallets, 800 x 1200 mm) → Avoid untreated solid wood; avoid pallets made from other materials.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Piggyback and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides:

  1. Delivery address
  2. Supplier & delivery date
  3. Client with contact person
  4. Item number (item code including issue number)
  5. Item description (type of specialty, publication title, publication date including calendar week)
  6. Number of items per pallet
  7. Number of items per type
  8. Number of pallets per type
  9. Weight of the pallet
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

Delivery dates are specified in the order confirmation In all events, the confirmed delivery deadlines must be observed.

Delivery times & delivery address

Request to mediaserviceprint@ringier.ch

Delivery from abroad

The order must clearly state that customs duties and import sales tax are to be charged to the customer and not to the recipient.

Product sample

Technical conditions
FormatsMinimum: 65 x 84 mm
Maximum: 110 x 170 mm
Weightmax. 20 g (higher weight following the presentation of a dummy version)
Thicknessmax. 2 mm
Glue strips3 mm
Booking & Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided. A test run may also have to be performed. To this end, the client must provide 150 original samples free of charge.
SchedulingOnly one product sample is possible per magazine and issue.
PositioningIn the front part of the magazine, on the right-hand ad page and on the top or bottom half of the page (according to the tip-on diagram)
Carrier adMinimum format 1/1 page
Packaging of product samples for delivery
  • Bags must lie flat and contain as little air as possible. If a product comes glued in, the seal must not be positioned at the bottom (magazine baseline) or on the same side as the binding.
  • Plastic bags containing liquid: All sealed edges must be completely flat and at least 8 mm wide. They must not bulge out over the bag.
  • Plastic bags containing granules or powder: The top and right-hand sealed edges must be flat and at least 8 mm wide. The left-hand sealed edge (binding side) must be at least 20 mm wide and the lower sealed edge (magazine baseline) must be at least 12 mm wide. They must not bulge out over the bag. Bags containing granules or powder must be divided into 2 chambers.
Material

The bag material must generally be tailored to the contents and comply with specified load requirements. Samples must not have any hazardous content or impair the processing or dispatch of a printed magazine. The publishing house must be relieved of all liability in relation to third-party claims resulting from the provision of a product sample. The publishing house must furthermore be compensated for any damages it incurs due to non-observance of the technical requirements. In the event of any processing difficulties due to poor quality bag material, completion of the magazine print run will take priority over gluing in the bags.

Strain

Bags containing liquid must withstand the following weights:

Static pressure1,000 kg for 15 seconds or 600 kg for 8 hours
Dynamic pressure600 kg for 1 hour
Heat resistanceminimum 200°C
Quality standards

95 % of the magazines in the print run contain correctly glued-in tip-ons. A maximum of 5 % can lie outside standard tolerances or have the following defects:

  • Positional deviations: horizontal/vertical: maximum +/- 8 mm, axial: maximum 5°
  • Missing tip-ons
  • Tip-ons glued in the wrong way round
Packaging of product samples for delivery

Bags that are delivered randomly mixed up or that stick to each other cannot be processed.

  • Plastic bags containing liquid: all bags must be packaged lined up, facing the same direction and upright! The individual rows and layers (max. 3 layers) must be separated by cardboard. Packaged on a longitudinal side, standing up in boxes. Do not package standing on the seal.
  • Plastic bags containing granules or powder: all bags packaged flat and lined up. To differentiate between the rows, the individual layers must be separated by solid cardboard and stabilised with diagonally positioned card (cross strips) at 15 cm intervals.
Packaging specifications
  • By-products: By-products must be delivered without bent corners, creases, or displaced backs.
  • Pallet securing: Ensure protection against deformation and moisture.
  • Grip height: Maximum 12 cm per layer, manageable quantities, uncrossed and not banded.
  • Pallet weight: Maximum 650 kg
  • Pallet loading height: Maximum 120 cm
  • Materials: Reusable exchange pallets (Euro pallets, 800 x 1200 mm) → Avoid untreated solid wood; avoid pallets made from other materials.
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides:

  1. Delivery address
  2. Supplier & delivery date
  3. Client with contact person
  4. Item number (item code including issue number)
  5. Item description (type of specialty, publication title, publication date including calendar week)
  6. Number of items per pallet
  7. Number of items per type
  8. Number of pallets per type
  9. Weight of the pallet
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

Delivery dates are specified in the order confirmation In all events, the confirmed delivery deadlines must be observed.

Delivery times & delivery address

Request to mediaserviceprint@ringier.ch

Delivery from abroad

The order must clearly state that customs duties and import sales tax are to be charged to the customer and not to the recipient.

Print

Conditions & Discounts

Benefit from special discounts, find out about our commissions and bonuses, use our dynamic pricing system for print bookings and find out more about our special deals.

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