This weekly TV guide sets out the listings for over 100 channels. TELE also offers exciting background stories on TV topics and detailed reporting on entertainment, sport, nature, culture and info. As well as daily tips and highlights, TELE also features the top formats from streaming platforms such as Netflix, Sky Show, Disney+ and more.

tele.ch

Facts

  • CharacteristicTV-Magazine
  • Readership190 000
  • Reach3.6 %
  • Distributed circulation65 440
  • 1/1 page, gross rateCHF 10 900
  • FrequencyWednesdays
  • DistributionGerman-speaking Switzerland
  • Cost-per-thousandCHF 57

Sources lecteurs et pénétration en % pour les titres diffusés en Suisse alémanique = MACH Basic 2024-2, (base: groupe linguistique allemand, 5 305 000 personnes)
Source for distributed circulation: WEMF Circulation Bulletin 2024

Media Facts

Media Facts

Readers (thousand)RangeStructureAffinity
Total1903.6100.0100
Gender
Male903.447.595
Female1003.752.5105
Age
14 – 34 years140.97.526
35 – 54 years281.614.944
55+ years1487.377.7205
Age
14 – 19 years41.22.233
20 – 29 years71.03.828
30 – 39 years70.83.722
40 – 49 years111.35.735
50 – 59 years333.617.6100
60+ years1278.267.1230
Household income in CHF
Up to 3 999365.319.1147
4 000 – 7 999874.445.9122
8 000+662.535.071
Type of residential area
Metropolitan area: central core1513.679.2100
Outside metropolitan areas393.520.898
Employment
Full time422.021.955
Part time232.012.355
In education/training41.11.929
Unemployed1217.263.9201
Education
Compulsory374.319.6121
Medium1034.554.4125
High502.326.165
Very strong/generally strong interest
Stories about celebrities434.922.4135
Cosmetics, body care, beauty564.529.4125
Stock market, investment, financial markets564.329.3121
Economy914.248.0118
Entertainment and communication devices834.143.5115
Source: MACH Basic 2024-2 / Base: German-speaking language group of 5 305 000 people

Publication and advertising deadlines

Publication and advertising deadlines

IssuePublicationAdvertising deadlineDeadline for print material
0203.01.202420.12.202320.12.2023
0310.01.202427.12.202327.12.2023
0417.01.202403.01.202403.01.2024
0524.01.202410.01.202410.01.2024
0631.01.202417.01.202417.01.2024
0707.02.202424.01.202424.01.2024
0814.02.202431.01.202431.01.2024
0921.02.202407.02.202407.02.2024
1028.02.202414.02.202414.02.2024
1106.03.202421.02.202421.02.2024
1213.03.202428.02.202428.02.2024
1320.03.202406.03.202406.03.2024
1427.03.202413.03.202413.03.2024
15/1610.04.202427.03.202427.03.2024
1717.04.202403.04.202403.04.2024
1824.04.202410.04.202410.04.2024
1930.04.202417.04.202416.04.2024
2008.05.202424.04.202424.04.2024
2115.05.202430.04.202430.04.2024
2222.05.202408.05.202408.05.2024
2329.05.202415.05.202415.05.2024
2405.06.202422.05.202422.05.2024
2512.06.202429.05.202429.05.2024
2619.06.202405.06.202405.06.2024
2726.06.202412.06.202412.06.2024
2803.07.202419.06.202419.06.2024
2910.07.202426.06.202426.06.2024
30/3117.07.202403.07.202403.07.2024
3231.07.202417.07.202417.07.2024
3307.08.202424.07.202424.07.2024
3414.08.202431.07.202431.07.2024
3521.08.202407.08.202407.08.2024
3628.08.202414.08.202414.08.2024
3704.09.202421.08.202421.08.2024
3811.09.202428.08.202428.08.2024
3918.09.202404.09.202404.09.2024
4025.09.202411.09.202411.09.2024
41*03.10.202419.09.202419.09.2024
42*10.10.202426.09.202426.09.2024
43*17.10.202403.10.202403.10.2024
44*24.10.202410.10.202410.10.2024
45*31.10.202417.10.202417.10.2024
46*07.11.202424.10.202424.10.2024
47*14.11.202431.10.202431.10.2024
48*21.11.202407.11.202407.11.2024
49*28.11.202414.11.202414.11.2024
50*05.12.202421.11.202421.11.2024
51*12.12.202428.11.202428.11.2024
52*19.12.202405.12.202405.12.2024
*Changed weekday from Wednesday to Thursday

Rates

Rates

Premium formats

FormatsPlacementFull bleed in mm (W x H)Gross price in CHF
1/1 pageIn the programme section210 x 28211,990

Standard formats

FormatsFull bleed in mm (W x H)Print space in mm (W x H)Gross price in CHF
1/1 page210 x 282189 x 26110,900
1/2 landscape210 x 140189 x 1296,500
1/2 vertical104 x 28293 x 2406,500
1/3 landscape210 x 96181 x 804,400
1/3 vertical71 x 28261 x 2614,400
1/4 landscape210 x 74181 x 603,700
1/4 vertical56 x 28245 x 2403,700
1/4 corner half high104 x 14090.5 x 1203,700

Additional costs

Additional costsSurcharge additional costs*
Placement guarantee on 1/2 page and larger10 %
Placement guarantee on 1/4 page up to 1/2 page20 %
Base gross price CHF

Cover pages spreads

FormatsFull bleed in mm (W x H)Print space in mm (W x H)Gross price in CHF
2nd cover page210 x 282 189 x 261 12,535
4th cover page210 x 282 189 x 261 13,080

Double-page spreads

FormatsPlacementFull bleed in mm (W x H)Print space in mm (W x H)Gross price in CHF
2/1 pageIn the programme section – page sections420 x 282–23,980
2/1 page–420 x 282396 x 12021,800
2 x 1/2 landscape–420 x 140–13,000

Special formats

FormatsTipsPlacementPrint space in mm (W x H)Gross price in CHF
Panorama barsFilm tipsIn the programme section266 x 705,925
1/8 barFilm tipsIn the programme section125 x 703,000
1/32 cornerFilm tipsIn the programme section60 x 441,013
Panorama barsSection tipsIn the programme section396 x 344,350
1/8 barSection tipsIn the programme section190 x 342,175
1/32 cornerSection tipsIn the programme section60 x 34788

Advertorials

FormatsFull bleed in mm (W x H)Print space in mm (W x H)Gross price in CHF
2/1 page420 x 282 398 x 26124,900
1/1 page210 x 282189 x 26114,000
Publicity reports delivery by customers

Production surcharges

The following production surcharges apply when print material (text and design) is produced by the Brand Studio*:

FormatsLayoutFull bleed in mm (W x H)Gross price in CHF**
2/1 pageMagazine or journal format420 x 2825,000
1/1 pageMagazine or journal format210 x 2823,300
*Exclusive shooting – further adaptations and translations on request
**Neither tiered discount nor entitled for Advisory commission or Annual turnover premium

Supplement

Weights in grammGross price in CHF
≤ 1514,475
16 – 2515,375
26 – 3517,475
36 – 5019,950

Tip-on

Weights in grammGross price in CHF
≤ 158,700
16 – 2510,125
26 – 3513,125
36 – 5015,900

Loose supplements

Weights in grammGross price in CHF
≤ 1522,350
16 – 2523,400
26 – 3524,825
36 – 5027,000

Product sample

Weights in grammGross price in CHF
≤ 1513,950
16 – 2513,950

General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1st January 2024.

Specifications & delivery

Specifications & delivery

Publishing title

Circulation
TitleCirculation 2024SubscriptionsKiosk sales
Tele75,00068,0007,000
Technical conditions
Print processOffset
Magazine format210 x 282 mm
Bleed advertisements+5 mm trim on all sides. Text and image elements that may not be trimmed must be 8 mm away from the edge of the magazine
UCR300 % (sum C+M+Y+K)
ICC profileISO Coated_V2_300_eci
Print material coloursTo ensure optimum reproduction of the advert, the print shop requires a binding quality proof in accordance with the Iso Coated Standard by the deadline. There must be a fogra media wedge on the proof. If no colour proof is available as a reference, your order will be printed according to the PSO standard.
Colour compositionAll advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black)
Bitmap845 dpi, greyscale and colour: 300 dpi. Format: PDF. No RGB, DCS or OPI images
Panorama pagesIn the case of 2/1 pages with overflowing text, always take the gutter allowance into account or consult Ringier Advertising
Data formatDelivery as a PDF file is considered standard and is preferable to delivery in other file formats
DocumentsPDF/X-4 (other documents on request). For the settings, please see www.pdfx-ready.ch.
Data transmission
AddressRingier AG
Ringier Advertising
Classifieds & Prepress
Flurstrasse 55
8021 Zürich

anzeigen-prod@ringier.ch

Requirements for the creation of advertorials

Publishing titleThe name and logo of the title and its categories may not be used
Typography & LayoutThe advertorial  must be clearly distinguishable from the editorial section in terms of typography and layout in order to be recognisable to the reader
ClientThe advertiser must be clearly recognisable
NoteThe advertorial must be labelled “PUBLIREPORTAGE” at the top left or right
AutorisationBefore publication, we request a layout for approval by the publisher

Supplement

Technical conditions
FormatsMinimum: 105 / 115 x 148 mm
Maximum: 210 / 210 x 282 mm
ScopeMinimum: 4 pages
Maximum: 32 pages (higher number of pages following the presentation of a dummy version)
Paper4 pages: max. 300 gm2
4 – 8 pages: 90 gm2
From 8 pages: 54 gm2
Weightmax. 49 g (higher weight following the presentation of a dummy version)
Thicknessmax. 2 mm (thicker product on request)
TrimHeader trim: 3 mm
Footer trim: max. 10 mm
Overfold10 mm overfold on the back half of the sheet. (The supplement can also be delivered without an overfold, but it must be ‘closed at the top’).
LayoutMulti-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplement must point towards the binding. Supplements with more than 4 pages should not be stapled. The coating on the supplement must not be damaged along the fold. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement.
Booking & Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time. In the event of deviating technical conditions, a blank sample must be submitted at least 10 working days before the actual delivery
SchedulingOnly one supplement is possible per magazine and issue.
Third-party adsThird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request.
DesignFor bleed designs, texts and image elements that must not be cut must be 8mm from the edge of the format (cut differences and fold rise).
PositioningIn the centre of the magazine
SplitSplit surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking.
Packaging specifications
  • Quantities suitable for handling
  • A grip height of maximum 12 cm per layer
  • Not entwined or bound, cleanly palletised
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Stack inserts and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – Euro pallet (dimensions 800 x 1,200 mm):

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times & delivery address

Request at mediaserviceprint@ringier.ch

Tip-ons

Technical conditions
FormatsMinimum: 60 x 80 mm
Maximum: 175 x 210 mm
Scopemin. 2 pages
Weightmax. 20 g
Thicknessmax. 2 mm
QualityPostcards must comply with postal regulations. Paper weight for 2-page tip-ons: min. 120 gm2 and max. 300 gm2.
RestrictionsBound tip-ons on agreement only (stapling position)
LayoutMulti-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the tip-on must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the tip-on. Placement errors equating to 2 % of the total quantity provided are reserved (positional deviations, missing carrier or tip-on etc.).
Booking/Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time. In the event of deviating technical conditions, a blank sample must be submitted at least 10 working days before the actual delivery
Third-party adsThird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request
Glue strips3 mm from the left edge (glue strips on the item to be glued)
PositioningIn the front part of the magazine, on the right-hand advert page and on the top or bottom half of the page (according to the insertion scheme)
Positional deviations+/- 9 mm possible (horizontal/vertical) / 4° axial
Carrier adMin. format 1/1 page
Packaging specifications
  • Quantities suitable for handling
  • A grip height of maximum 12 cm per layer
  • Not entwined or bound, cleanly palletised
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Stack inserts and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – Euro pallet (dimensions 800 x 1,200 mm):

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times & delivery address

Request at mediaserviceprint@ringier.ch

Loose supplements

Technical conditions
FormatsMinimum: 105 x 148 mm
Maximum: 195 x 262 mm
ScopeMinimum: 2 pages
Maximum: 32 pages (higher number of pages following the presentation of a dummy
PaperIndividual sheet (2-sided): max. 120 – 300 gm2
4 – 8 pages: 80 gm2 (higher on request)
From 8 pages: 60 gm2 (higher on request)
Weightmax. 49 g (higher weight following the presentation of a dummy
Thicknessmax. 2 mm (thicker product on request)
LayoutMulti-page supplements can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplement must point towards the binding.
In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement.
Booking/Cancellation5 weeks prior to publication
Dummy versionThe final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time. In the event of deviating technical conditions, a blank sample must be submitted at least 10 working days before the actual delivery
DispositionMultiple loose supplements are possible per issue.
Third-party adsThird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request.
PositioningAnywhere inside the magazine.
SplitSplit surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking.
Third-party logoLogos of Ringier Media Switzerland titles may only be used after consultation.
Packaging specifications
  • Quantities suitable for handling
  • A grip height of maximum 12 cm per layer
  • Not entwined or bound, cleanly palletised
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Stack inserts and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – Euro pallet (dimensions 800 x 1,200 mm):

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times & delivery address

Request at mediaserviceprint@ringier.ch

Product sample

Technical conditions
FormatsMinimum: 65 x 84 mm
Maximum: 110 x 170 mm
Weightmax. 20 g (higher weight following the presentation of a dummy version)
Thicknessmax. 2 mm
Glue strips3 mm
Booking & Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided. A test run may also have to be performed. To this end, the client must provide 150 original samples free of charge.
SchedulingOnly one product sample is possible per magazine and issue.
Positioning– On the right-hand ad page
– On the top or bottom half of the page (according to the tip-on diagram)
Carrier adMinimum format 1/1 page
Plastic bag properties
  • Bags must lie flat and contain as little air as possible. If a product comes glued in, the seal must not be positioned at the bottom (magazine baseline) or on the same side as the binding.
  • Plastic bags containing liquid: all sealed edges must be completely flat and at least 8 mm wide. They must not bulge out over the bag.
  • Plastic bags containing granules or powder: the top and right-hand sealed edges must be flat and at least 8 mm wide. The left-hand sealed edge (binding side) must be at least 20 mm wide and the lower sealed edge (magazine baseline) must be at least 12 mm wide. They must not bulge out over the bag. Bags containing granules or powder must be divided into 2 chambers.
Material

The bag material must generally be tailored to the contents and comply with specified load requirements. Samples must not have any hazardous content or impair the processing or dispatch of a printed magazine. The publishing house must be relieved of all liability in relation to third-party claims resulting from the provision of a product sample. The publishing house must furthermore be compensated for any damages it incurs due to non-observance of the technical requirements. In the event of any processing difficulties due to poor quality bag material, completion of the magazine print run will take priority over gluing in the bags.

Strain

Bags containing liquid must withstand the following weights:

Static pressure1,000 kg for 15 seconds or 600 kg for 8 hours
Dynamic pressure600 kg for 1 hour
Heat resistancemin. 200°C
Quality standards

95 % of the magazines in the print run contain correctly glued-in tip-ons. A maximum of 5 % can lie outside standard tolerances or have the following defects:

  • Positional deviations
    • horizontal/vertical: max. +/- 8 mm
    • axial: max. 5°
  • Missing tip-ons
  • Tip-ons glued in the wrong way round
Packaging of product samples for delivery

Bags that are delivered randomly mixed up or that stick to each other cannot be processed.

  • Plastic bags containing liquid: all bags must be packaged lined up, facing the same direction and upright! The individual rows and layers (max. 3 layers) must be separated by cardboard. Packaged on a longitudinal side, standing up in boxes. Do not package standing on the seal.
  • Plastic bags containing granules or powder: all bags packaged flat and lined up. To differentiate between the rows, the individual layers must be separated by solid cardboard and stabilised with diagonally positioned card (cross strips) at 15 cm intervals.
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – Euro pallet (dimensions 800 x 1,200 mm):

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 10 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times & delivery address

Request at mediaserviceprint@ringier.ch

PRINT

Conditions & Discounts

Benefit from special discounts, find out about our commissions and bonuses, use our dynamic pricing system for print bookings and find out more about our special deals.

Read more

TELE

Advertising formats

Loading…

Your Points of Contact