This weekly TV guide sets out the listings for over 100 channels. “Tele” also offers exciting background stories on TV topics and detailed reporting on entertainment, sport, nature, culture and info. As well as daily tips and highlights, “Tele” also features the top formats from streaming platforms such as Netflix, Sky Show, Disney+ and more.

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Facts

  • CharacteristicTV-Magazine
  • Readership203 000
  • Reach3.9 %
  • Distributed circulation74 604
  • 1/1 page, gross rateCHF 10 900
  • FrequencyWednesdays
  • DistributionGerman-speaking Switzerland
  • Cost-per-thousandCHF 54

Source for readership and reach: MACH Basic 2024-1 (basis: German-speaking language group of 5 255 000 people)
Source for distributed circulation: WEMF Circulation Bulletin 2023

Media Facts

Media Facts

Readers (thousand)RangeStructureAffinity
Total2033.9 %100 %100
Gender
Male953.6 %46.8 %94
Female1084.1 %53.2 %106
Age
14 – 34 years120.8 %6 %21
35 – 54 years331.9 %16.4 %49
55+ years1578 %77.6 %207
Age
14 – 19 years30.9 %1.6 %25
20 – 29 years70.9 %3.3 %24
30 – 39 years70.8 %3.5 %20
40 – 49 years131.6 %6.6 %41
50 – 59 years353.8 %17.3 %98
60+ years1379.1 %67.7 %235
Household income in CHF
Up to 3,999426 %20.8 %155
4,000 – 7,999924.6 %45.6 %118
8,000+682.7 %33.6 %70
Type of residential area
Metropolitan area: central core1644 %80.8 %103
Outside metropolitan areas393.5 %19.2 %90
Employment
Full time442.1 %21.6 %54
Part time252.2 %12.5 %56
In education/training31 %1.6 %25
Unemployed1307.8 %64.3 %202
Education
Compulsory414.7 %20.4 %123
Medium1134.7 %55.7 %123
High482.4 %23.8 %63
Very strong/generally strong interest
Stories about celebrities475.4 %23.1 %139
Cosmetics. body care. beauty604.9 %29.8 %127
Entertainment. humour1454.5 %71.7 %116
Clothes and fashion634.4 %31.2 %115
Entertainment and communication devices894.4 %43.8 %115
Source: MACH Basic 2024-1 / Base: German-speaking language group of 5 255 000 people

Publication and advertising deadlines

Publication and advertising deadlines

IssuePublicationAdvertising deadlineDeadline for print material
0203.01.202420.12.202320.12.2023
0310.01.202427.12.202327.12.2023
0417.01.202403.01.202403.01.2024
0524.01.202410.01.202410.01.2024
0631.01.202417.01.202417.01.2024
0707.02.202424.01.202424.01.2024
0814.02.202431.01.202431.01.2024
0921.02.202407.02.202407.02.2024
1028.02.202414.02.202414.02.2024
1106.03.202421.02.202421.02.2024
1213.03.202428.02.202428.02.2024
1320.03.202406.03.202406.03.2024
1427.03.202413.03.202413.03.2024
15/1610.04.202427.03.202427.03.2024
1717.04.202403.04.202403.04.2024
1824.04.202410.04.202410.04.2024
1930.04.202417.04.202416.04.2024
2008.05.202424.04.202424.04.2024
2115.05.202430.04.202430.04.2024
2222.05.202408.05.202408.05.2024
2329.05.202415.05.202415.05.2024
2405.06.202422.05.202422.05.2024
2512.06.202429.05.202429.05.2024
2619.06.202405.06.202405.06.2024
2726.06.202412.06.202412.06.2024
2803.07.202419.06.202419.06.2024
2910.07.202426.06.202426.06.2024
30/3117.07.202403.07.202403.07.2024
3231.07.202417.07.202417.07.2024
3307.08.202424.07.202424.07.2024
3414.08.202431.07.202431.07.2024
3521.08.202407.08.202407.08.2024
3628.08.202414.08.202414.08.2024
3704.09.202421.08.202421.08.2024
3811.09.202428.08.202428.08.2024
3918.09.202404.09.202404.09.2024
4025.09.202411.09.202411.09.2024
4102.10.202418.09.202418.09.2024
4209.10.202425.09.202425.09.2024
4316.10.202402.10.202402.10.2024
4423.10.202409.10.202409.10.2024
4530.10.202416.10.202416.10.2024
4606.11.202423.10.202423.10.2024
4713.11.202430.10.202430.10.2024
4820.11.202406.11.202406.11.2024
4927.11.202413.11.202413.11.2024
5004.12.202420.11.202420.11.2024
5111.12.202427.11.202427.11.2024
5218.12.202404.12.202404.12.2024

Rates

Rates

Premium formats

FormatsPlacementFull bleed in mm (W x H)Gross price in CHF
1/1 pageIn the programme section210 x 28211,990

Standard formats

FormatsFull bleed in mm (W x H)Print space in mm (W x H)Gross price in CHF
1/1 page210 x 282189 x 26110,900
1/2 landscape210 x 140189 x 1296,500
1/2 vertical104 x 28293 x 2406,500
1/3 landscape210 x 96181 x 804,400
1/3 vertical71 x 28261 x 2614,400
1/4 landscape210 x 74181 x 603,700
1/4 vertical56 x 28245 x 2403,700
1/4 corner half high104 x 14090.5 x 1203,700

Additional costs

Additional costsSurcharge additional costs*
Placement guarantee on 1/2 page and larger10 %
Placement guarantee on 1/4 page up to 1/2 page20 %
Base gross price CHF

Cover pages spreads

FormatsFull bleed in mm (W x H)Print space in mm (W x H)Gross price in CHF
2nd cover page210 x 282 189 x 261 12,535
4th cover page210 x 282 189 x 261 13,080

Double-page spreads

FormatsPlacementFull bleed in mm (W x H)Print space in mm (W x H)Gross price in CHF
2/1 pageIn the programme section – page sections420 x 282–23,980
2/1 page–420 x 282396 x 12021,800
2 x 1/2 landscape–420 x 140–13,000

Special formats

FormatsTipsPlacementPrint space in mm (W x H)Gross price in CHF
Panorama barsFilm tipsIn the programme section266 x 705,925
1/8 barFilm tipsIn the programme section125 x 703,000
1/32 cornerFilm tipsIn the programme section60 x 441,013
Panorama barsSection tipsIn the programme section396 x 344,350
1/8 barSection tipsIn the programme section190 x 342,175
1/32 cornerSection tipsIn the programme section60 x 34788

Advertorials

FormatsFull bleed in mm (W x H)Print space in mm (W x H)Gross price in CHF
2/1 page420 x 282 398 x 26124,900
1/1 page210 x 282189 x 26114,000
Publicity reports delivery by customers

Production surcharges

The following production surcharges apply when creating print material (text and design) via the Brand Studio*:

FormatsLayoutFull bleed in mm (W x H)Gross price in CHF**
2/1 pageMagazine or journal format420 x 2825,000
1/1 pageMagazine or journal format210 x 2823,300
*Exclusive shooting – further adaptations and translations on request
**Neither tiered discount nor entitled for Advisory commission or Annual turnover premium

Supplement

Weights in grammGross price in CHF
≤ 1514,475
16 – 2515,375
26 – 3517,475
36 – 5019,950

Tip-on

Weights in grammGross price in CHF
≤ 158,700
16 – 2510,125
26 – 3513,125
36 – 5015,900

Loose supplement

Weights in grammGross price in CHF
≤ 1522,350
16 – 2523,400
26 – 3524,825
36 – 5027,000

Product sample

Weights in grammGross price in CHF
≤ 1513,950
16 – 2513,950

General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1st January 2024.

Specifications & delivery

Specifications & delivery

Publishing title

Circulation
TitleCirculation 2024SubscriptionsKiosk sales
Tele75,00068,0007,000
Technical conditions
Print processOffset
Magazine format210 x 282 mm
Bleed advertisements+5 mm trim on all sides. Text and image elements that may not be trimmed must be 8 mm away from the edge of the magazine
UCR300 % (sum C+M+Y+K)
ICC profileISO Coated_V2_300_eci
Print material coloursTo optimally reproduce advertisements, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. The proof must have a Fogra media wedge on it. If no colour proof is available as a reference, your order will be printed in line with the PSO standard.
Colour compositionAll advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black)
Bitmap845 dpi, greyscale and colour: 300 dpi. Format: PDF. No RGB, DCS or OPI images
Panorama pagesIn the case of 2/1 pages with overflowing text, always take the gutter allowance into account or consult Ringier Advertising
Data formatDelivery as a PDF file is considered standard and is preferable to delivery in other file formats
DocumentsPDF/X-4 (other documents on request). For the settings, please see www.pdfx-ready.ch.
Data transmission
AddressRingier AG
Ringier Advertising
Classifieds & Prepress
Flurstrasse 55
8021 Zürich

anzeigen-prod@ringier.ch

Requirements for the creation of advertorials

Publishing titleThe name and logo of the title and its sections may not be used
Typography & LayoutThe advertorial  must be clearly distinguishable from the editorial section in terms of typography and layout in order to be recognisable to the reader
ClientThe advertiser must be clearly recognisable
NoteThe advertorial must be labelled “PUBLIREPORTAGE” at the top left or right
AutorisationBefore publication, we request a layout for approval by the publisher

Supplement

Technical conditions
FormatsMinimum: 105/115 x 148 mm
Maximum: 210/210 x 282 mm
ScopeMinimum: 4 pages
Maximum: 32 pages (higher number of pages following the presentation of a dummy version)
Paper4 pages: max. 300 gm2
4 – 8 pages: 90 gm2
From 8 pages: 54 gm2
Weightmax. 49 g (higher weight following the presentation of a dummy version)
Thicknessmax. 2 mm (thicker product on request)
TrimHeader trim: 5 mm
Footer trim: max. 23 mm
Overfold10 mm overfold on the back half of the sheet. (The supplement can also be delivered without an overfold, but it must be ‘closed at the top’).
LayoutMulti-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplement must point towards the binding. Supplements with more than 4 pages should not be stapled. The coating on the supplement must not be damaged along the fold. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement.
Booking & Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample to be provided on time
SchedulingOnly one supplement is possible per magazine and issue.
Third-party adsThird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request.
DesignFor bleed designs, texts and image elements that must not be cut must be 8mm from the edge of the format (cut differences and fold rise).
PositioningIn the centre of the magazine
SplitSplit surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking. By postcode (subscribers) and cycle split (e.g. every 3rd subscriber)
Packaging specifications
  • Quantities suitable for handling
  • A grip height of maximum 12 cm per layer
  • Not entwined or bound, cleanly palletised
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Stack inserts and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – pallet dimensions 800 x 1,200 mm:

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times
Monday – Thursday07.00h – 11.30h or 13.30h – 15.30h
Friday07.00h – 11.30h
Before public holidays, the goods receiving department closes at 12.00 noon
Delivery times

Ringier Zeitschriften
Swissprinters AG
Rampe 1 – 3
Brühlstrasse 5
4800 Zofingen
+41 58 787 34 32 or +41 58 787 33 60

Delivery from outside Switzerland

The order must clearly indicate that the client and not the recipient is liable for any customs costs and import sales tax.

Tip-on

Technical conditions
FormatsMinimum: 60 x 80 mm
Maximum: 175 x 210 mm
Scopemin. 2 pages
Weightmax. 20 g
Thicknessmax. 2 mm
QualityPostcards must comply with postal regulations. Paper weight for 2-page tip-ons: min. 120 gm2 and max. 300 gm2.
RestrictionsBound tip-ons on agreement only (stapling position)
LayoutMulti-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the tip-on must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the tip-on. Placement errors equating to 2 % of the total quantity provided are reserved (positional deviations, missing carrier or tip-on etc.).
Booking/Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time
Third-party adsThird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request
Glue strips3 mm from the left edge (glue strips on the item to be glued)
PositioningIn the front part of the magazine, on the right-hand advert page and on the top or bottom half of the page (according to the insertion scheme)
Positional deviations+/- 9 mm possible (horizontal/vertical) / 4° axial
Carrier admin. format 1/1 page
Packaging specifications
  • Quantities suitable for handling
  • A grip height of maximum 12 cm per layer
  • Not entwined or bound, cleanly palletised
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Stack inserts and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – pallet dimensions 800 x 1,200 mm:

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times
Monday – Thursday07.00h – 11.30h or 13.30h – 15.30h
Friday07.00h – 11.30h
Before public holidays, the goods receiving department closes at 12.00 noon
Delivery times

Ringier Zeitschriften
Swissprinters AG
Rampe 1 – 3
Brühlstrasse 5
4800 Zofingen
+41 58 787 34 32 or +41 58 787 33 60

Delivery from outside Switzerland

The order must clearly indicate that the client and not the recipient is liable for any customs costs and import sales tax.

Loose supplement

Technical conditions
FormatsMinimum: 105 x 148 mm
Maximum: 195 x 262 mm
ScopeMinimum: 2 pages
Maximum: 32 pages (higher number of pages following the presentation of a dummy version)
PaperIndividual sheet, double-sided: max. 120 – 300 gm2
4 – 8 pages: 80 gm2 (higher on request)
From 8 pages: 60 gm2 (higher on request)
Weightmax. 49 g (higher weight following the presentation of a dummy version)
Thicknessmax. 2 mm (thicker product on request)
LayoutMulti-page supplements can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplement must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement.
Booking/Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample and precise positional diagram to be provided on time
SchedulingMultiple loose supplements are possible per issue
Third-party adsthird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request.
PlacementAnywhere inside the magazine
SplitSplit surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking by postcode (subscribers) and cycle split (e.g. every 3rd subscriber).
Packaging specifications
  • Quantities suitable for handling
  • A grip height of maximum 12 cm per layer
  • Not entwined or bound, cleanly palletised
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Stack inserts and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – pallet dimensions 800 x 1,200 mm:

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times
Monday – Thursday07.00h – 11.30h or 13.30h – 15.30h
Friday07.00h – 11.30h
Before public holidays, the goods receiving department closes at 12.00 noon
Delivery times

Ringier Zeitschriften
Swissprinters AG
Rampe 1 – 3
Brühlstrasse 5
4800 Zofingen
+41 58 787 34 32 or +41 58 787 33 60

Delivery from outside Switzerland

The order must clearly indicate that the client and not the recipient is liable for any customs costs and import sales tax.

Product sample

Technical conditions
FormatsMinimum: 65 x 84 mm
Maximum: 110 x 170 mm
Weightmax. 20 g (higher weight following the presentation of a dummy version)
Thicknessmax. 2 mm
Glue strips3 mm
Booking & Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided. A test run may also have to be performed. To this end, the client must provide 150 original samples free of charge.
SchedulingOnly one product sample is possible per magazine and issue.
PositioningIn the front part of the magazine, on the right-hand ad page and on the top or bottom half of the page (according to the tip-on diagram)
Carrier adMinimum format 1/1 page
Packaging of product samples for delivery
  • The closure seal should not be at the bottom (magazine base line) or on the bundle side of the finished product.
  • Plastic bags containing liquid: all bags must be packaged lined up, facing the same direction and upright! The individual rows and layers (max. 3 layers) must be separated by cardboard. Packaged on a longitudinal side, standing up in boxes. Do not package standing on the seal.
  • Plastic bags containing granules or powder: all bags packaged flat and lined up. To differentiate between the rows, the individual layers must be separated by solid cardboard and stabilised with diagonally positioned card (cross strips) at 15 cm intervals.
Material

The bag material must generally be tailored to the contents and comply with specified load requirements. Samples must not have any hazardous content or impair the processing or dispatch of a printed magazine. The publishing house must be relieved of all liability in relation to third-party claims resulting from the provision of a product sample. The publishing house must furthermore be compensated for any damages it incurs due to non-observance of the technical requirements. In the event of any processing difficulties due to poor quality bag material, completion of the magazine print run will take priority over gluing in the bags.

Strain

Bags containing liquid must withstand the following weights:

Static pressure1,000 kg for 15 seconds or 600 kg for 8 hours
Dynamic pressure600 kg for 1 hour
Heat resistanceminimum 200°C
Quality standards

95 % of the magazines in the print run contain correctly glued-in tip-ons. A maximum of 5 % can lie outside standard tolerances or have the following defects:

  • Positional deviations: horizontal/vertical: maximum +/- 8 mm, axial: maximum 5°
  • Missing tip-ons
  • Tip-ons glued in the wrong way round
Packaging of product samples for delivery

Bags that are delivered randomly mixed up or that stick to each other cannot be processed.

  • Plastic bags containing liquid: all bags must be packaged lined up, facing the same direction and upright! The individual rows and layers (max. 3 layers) must be separated by cardboard. Packaged on a longitudinal side, standing up in boxes. Do not package standing on the seal.
  • Plastic bags containing granules or powder: all bags packaged flat and lined up. To differentiate between the rows, the individual layers must be separated by solid cardboard and stabilised with diagonally positioned card (cross strips) at 15 cm intervals.
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – pallet dimensions 800 x 1,200 mm:

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 10 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times
Monday – Thursday07.00h – 11.30h or 13.30h – 15.30h
Friday07.00h – 11.30h
Before public holidays, the goods receiving department closes at 12.00 noon
Delivery times

Ringier Zeitschriften
Swissprinters AG
Rampe 1 – 3
Brühlstrasse 5
4800 Zofingen
+41 58 787 34 32 or +41 58 787 33 60

Delivery from outside Switzerland

The order must clearly indicate that the client and not the recipient is liable for any customs costs and import sales tax.

Packaging specifications
  • Quantities suitable for handling
  • A grip height of maximum 12 cm per layer
  • Not entwined or bound, cleanly palletised
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Stack inserts and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – pallet dimensions 800 x 1,200 mm:

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times
Monday – Thursday07.00h – 11.30h or 13.30h – 15.30h
Friday07.00h – 11.30h
Before public holidays, the goods receiving department closes at 12.00 noon
Delivery times

Ringier Zeitschriften
Swissprinters AG
Rampe 1 – 3
Brühlstrasse 5
4800 Zofingen
+41 58 787 34 32 or +41 58 787 33 60

Delivery from outside Switzerland

The order must clearly indicate that the client and not the recipient is liable for any customs costs and import sales tax.

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