Ringier Advertising remains the exclusive marketer of blue News

Ringier Advertising will remain the exclusive marketer of blue News, one of Switzerland’s leading news portals and part of blue Entertainment AG, after 2025. Following a multi-stage pitch process, blue News decided to continue its successful collaboration with its trusted partner.

Ringier Advertising, which has been responsible for the marketing of blue News since 2016, successfully prevailed over several competitors in a multi-stage pitch process and once again secured the trust of blue Entertainment AG. This decision underlines the close and trusting partnership and the successful collaboration between the two companies in recent years.

Cyril Wick, CEO of blue Entertainment AG, comments: “Ringier Advertising convinced us with its strategic focus, technical expertise and deep understanding of our brand. We look forward to continuing our successful partnership and developing the future of blue News together.”

Thomas Passen, Managing Director Ringier Advertising, adds: “The fact that we can continue to market blue News exclusively is a great honour for our team. We look forward to continuing this strong partnership and working together to provide innovative impetus in the digital advertising market.”

blue News is one of the leading Swiss news portals and offers content in German, French, Italian and English. The portal informs over half a million readers every day about world events, always from a Swiss perspective, and is particularly well known for its comprehensive coverage of the world of sport and entertainment. Ringier Advertising has already been responsible for marketing the platform for several years and will continue to do so beyond 2026.

The original text was published here.