Ringier Advertising and Betty Bossi to Launch Advertising Sales Partnership in 2027

Ringier Advertising and Swiss culinary brand Betty Bossi are entering into a long-term advertising sales partnership starting in 2027. In addition to managing internal sales operations and new customer acquisition, the partnership will focus primarily on the strategic expansion of digital advertising offerings. Advertisers will benefit from a trusted, high-reach environment and enhanced digital advertising opportunities.

From 2027, Ringier Advertising and Betty Bossi will join forces in advertising sales. As part of the partnership, Ringier Advertising will take over internal sales operations and new customer acquisition in the Swiss advertising market. Betty Bossi will draw on Ringier Advertising’s extensive digital expertise. Existing customer relationships will remain unchanged, while the advertising offerings will be strategically developed further.

From 2027, advertisers will thus gain access to a culinary platform with extensive reach and high relevance in Switzerland. Through the Betty Bossi newspaper, the brand reaches 1.55 million readers and records 4.8 million visits to bettybossi.ch every month.