The Brand Studio puts ASICS in motion

The Brand Studio of Ringier Advertising is now responsible for the creation and communication of the Japanese sports and street style brand ASICS for the Swiss market. Under the claim ‘Move your Body / Move your Mind’, it has launched the first campaign, strengthening ASICS’ positioning as a popular sports and street style brand.

ASICS stands for Anima Sana In Corpore Sano – a sound mind in a sound body. Movement is essential for this, and the Brand Studio has brought it to life in a visually striking way for the ASICS SportStyle collection. The image campaign aims to reinforce ASICS’ perception in both the sports and street style segments.

Under the claim ‘Move your Body / Move your Mind’, the world of ASICS is literally turned upside down, making an immediate impact in visuals and videos. It is an invitation to get the mind moving through physical activity.

The 360-degree campaign is being rolled out online, on social media, and in print media, complemented by both informative and inspiring content. A partnership with rising rap star Jule X adds an extra dimension to the campaign, bringing the ASICS SportStyle collection to his fans on social media and into Swiss clubs.

Responsible at Ringier Advertising: Fabian Zürcher (Director Brand Studio), Jana Leonhard (Head of Creative Concepts), Thomas Rickenbach (Head of Content), Daniel Marx (Head of Video), Janine Bucher (Video Producer), Ulli Glantz (Fotochef), Elgee Wee (Art Director), Alexander Witzig (Art Director), Jennifer Walder (Account Management), Annick Cochard (Head of Sales)

The original text was published here.