Artisanal – Craft & Passion
The Ringier Advertising Brand Studio launched the exclusive Artisanal magazine for Coop in autumn 2024. The magazine highlights Swiss culinary craftsmanship and portrays people who produce their products in the traditional way with passion and skill. From innovative cheesemakers and dedicated Coop apprentices to creative ravioli producers – Artisanal provides a fascinating look behind the scenes and tells the stories of the people behind the unique Swiss specialities.
Artisanal: The magazine on culinary craftsmanship
The magazine was published bilingually, both in German and French, and was distributed by Coop itself as well as being included in selected Ringier titles. Artisanal has succeeded in placing culinary craftsmanship centre stage – a tradition that is of great importance to Coop. It is very important to Coop to offer its customers authentic, artisanal products and to promote this culture of enjoyment.
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«The publication Artisanal – Craft & Passion provides an insight into the culinary craft tradition at Coop and in Switzerland. It shows how special products are created through passion and skill. An inspiring magazine for all those who are enthusiastic about the variety and quality of handmade delicacies and want to take a look behind the scenes»
Nicola Schöpfer, Projektleiter Werbung Coop & Patrizia Sigg, Projektleiterin Werbung Coop
