Social Media

Nowhere else can you engage in such an authentic and interactive dialogue with your fans or customers than on Instagram and Co. Our portfolio includes love brands with a huge and dedicated community and verticals for every topic. We always find a way to cleverly integrate your brand on the right channels with a striking presence – whether you want to focus solely on social media or want to further boost traffic for your native ads and 360° campaigns. Like & share!

social media

Our formats

Social Media

Sponsored Post

Extend content to social media quickly and easily and get your message across to even more people in your target group.

Social Media

Branded Video

Moving images on social media are like trump cards. Comedic formats, street surveys or profile and explanatory videos are ideal for presenting your message.

Social Media

Ad

Want your campaign to specifically address your target group on social media? Then an ad that is tailored to the tone of social media is right for you.

Social Media

Contextual Post

Are you looking for the right environment for your product or service? We will find it for you and create a visual that relates to the editorial content to further reinforce your message.

Social Media

Carousel Post

Do you have a message that can be clearly presented through several visuals? Then the carousel post is the perfect format for you.

Social Media

Corporate Channel

The business card for companies and brands on social media. We take care of the strategy, establish and manage the community and even create the content.

Offers & Pricing

social media

Our channels

Blick Group

Pricing Reach Blick Group

ProductionBlick LBlick MBlick S
*Image Post: CHF 500
**Social Contextuals: CHF 1 000
*Carousel Post: CHF 1 000
*Story Post: CHF 500		CHF 4 950
excl. production		CHF 3 450
excl. production		CHF 1 950
excl. production
BrandsReachReachReach
Blick850 000450 000195 000
Blick Sport,
Blick Romandie		550 000300 000130 000

*For national campaigns, the following translation costs apply for combined posts: (Image Post CHF 300, Carousel Post CHF 500 and Story Post CHF 300)
**If the social contextuals refer to a daily topicality, it is not possible to guarantee a reach.

Pricing Views Blick Group

ProductionBlick LBlick MBlick S
Production of video post incl. adaptation of existing video on Instagram CHF 1 000
Production costs video, existing image material (d) CHF 3 500
Production costs reel CHF from 2 500

* The video is played on Facebook, Instagram and/or TikTok according to the target group and tonality.		CHF 4 950
excl. production		CHF 3 450
excl. production		CHF 1 950
excl. production
BrandsViewsViewsViews
Blick300 000200 00065 000

*The choice of channels is made by the Blick Group and is suggested to the customer; the customer’s wishes are taken into account as much as possible.

Blick

Blick is one of the top news channels in German-speaking Switzerland. With videos, instantly shareable content and links to Blick.ch articles, we supply the most important news every single day.

Account LinkPlatformFocusGender (M:F)AgeSubscribers
@blickNews & background50:5025 – 34 years193 000
@blickNews & background59:4125 – 44 Jahre449 600
@blickNews & background59:41upon request292 800

Blick Sport

Blick Sport, Blick Fussball («Football») and Blick Eishockey («Ice hockey») cover the latest news and information from the world of sport in Switzerland and beyond.

Account LinkPlatformFocusGender (M:F)AgeSubscribers
@blickfussball
@blickeishockey
@blicksport		Sport: Quick news80:2018 – 45 years136 400
@blickchsportSport: Quick news75:2525 – 34 years134 300
@blicksportSport: Quick news71:2918 – 24 years22 700

Blick Romandie

At the heart of Western Switzerland: Blick brings you the news that moves French-speaking Switzerland. Every day, we provide our community with relevant videos, viral content and the most important background information on our various portals.

Account LinkPlatformSubscribers
@blick_media58 600
@blickfr119 900
@blickfr32 600

Handelszeitung

Handelszeitung

As Switzerland’s leading business newspaper, the Handelszeitung is packed with news, interviews and career advice as well as information about changing jobs and start-ups. Topics that move the business world in Switzerland and beyond.

Account LinkPlatformFocusSubscribersAgeReachPrices
@handelszeitungEconomy44 00025 – 54 years30 000CHF 2 900
@handelszeitungEconomy23 70035 – 54 years80 000CHF 2 900
@handelszeitungEconomy3 80035 – 54 years40 000Story: CHF 1 400

Bilanz

Bilanz

As the leading Swiss economic magazine, Bilanz covers all facets of business activities, offering personalised, well-researched business journalism in magazine format and online.

Account LinkPlatformFocusSubscribersAgeReachPrices
@bilanzchEconomic journalism5 00025 – 44 years40 000Story: CHF 1 400
@bilanzEconomic journalism20 70025 – 44 years80 000CHF 2 900
@bilanzchEconomic journalism47 00025 – 44 yearsupon requestCHF 2 900

Beobachter

Beobachter

The Beobachter has the highest readership of non-free magazines in Switzerland and offers its readers effective assistance with all legal and everyday matters. It comes packed with well-founded information on the latest current affairs topics and extensive advice. Knowledge is power.

Account LinkPlatformFocusSubscribersAgeReachPrices
@beobachtermagazinHealth, work,
consumption, housing,
Legal advice		24 60035 – 54 years40 000Story: CHF 1 400
@beobachtermagazinHealth, work,
consumption, housing,
Legal advice		67 60035 – 54 years80 000CHF 2 900
@beobachtermagazinHealth, work,
consumption, housing,
Legal advice		10 20034 – 44 yearsupon requestupon request

blue news

blue News

Swisscom blue is the Swiss news and entertainment portal and provides over half a million readers with the latest news from Switzerland and around the world quickly and clearly every day.

Account LinkPlatformFocusSubscribersAgeReachPrices
@bluenews.chNews & Entertainment49 30035 – 65 years100 000CHF 2 900
@bluenews.chNews & Entertainment21 00018 – 45 years100 000CHF 2 900
@bluenews.chNews & Entertainment91 40035 – 54 years100 000CHF 2 900

blue Sport

Blue Sport Logo, geschwungenes weisses Swisscom Logo und weisser blue+ Schriftzug auf dunkelblauem Grund

blue Sport

blue Sport is the Swiss platform for sports fans, offering daily live reports and highlights. Whether football, ice hockey or international competitions – Blue Sport keeps sports fans up to date and provides quick, clear information on important sporting events.

Account LinkPlatformFocusSubscribersAgeReachPrices
@bluesport.chSport530 00025 – 44 years100 000CHF 2 900
@bluesport.chSport158 00018 – 35 yearsupon requestupon request
@bluenews.chSport887 00018 – 34 yearsupon requestupon request

Schweizer Illustrierte

Schweizer Illustrierte

Stories that move people in Switzerland! The country’s most popular and most-read people magazine with fast and professional reporting on national and international stars. The editorial team also tackles emotive topics that get people talking: family, education, health, travel, love and sexuality.

Account LinkPlatformFocusSubscribersAgeReachPrices
@schweizer_illustriertePeople news &
entertainment		39 30035 – 54 years40 000Story: CHF 1 400
@SchweizerIllustriertePeople news &
entertainment		69 70035 – 54 years80 000CHF 2 900

Style

Style

The latest fashion, beauty and living trends. Content from H&M to Hermès, from Micasa to Minotti, from street style to catwalk, from eco lux to haute couture. Always with style!

Account LinkPlatformFocusSubscribersAgeReachPrices
@stylemagazin_chFashion, beauty,
body & health, lifestyle		28 80035 – 54 years20 000Feed: CHF 2 900
Story: CHF 1 400
@stylemagazinchFashion, beauty,
body & health, lifestyle		9 90035 – 54 years40 000CHF 2 900
@stylemagazin_chFashion, beauty,
body & health, lifestyle		17 60025 – 34 years20 000CHF 1 200

Illustré

L’illustré

Unique, dedicated and generous – just like the people of French-speaking Switzerland! L’illustré is a positive, open magazine that addresses all generations.

Account LinkPlatformFocusSubscribersAgeReachPrices
@illustreMoving personalities
& fates		19 70035 – 54 years40 000Story: CHF 1 400
@Magazine.IllustreMoving personalities
& fates		264 20025 – 44 years80 000CHF 2 900

PME

PME

If you want to stay up-to-date with the business world in French-speaking Switzerland, there’s only one place to go: PME. Besides news, the magazine also reports on topics such as management, start-ups, mergers and takeovers, innovation, cybercrime and investments.

Account LinkPlatformFocusSubscribersAgeReachPrices
@pme-magazinechEconomy of French-speaking
Switzerland		29 00044 – 54 years30 000CHF 2 900
@pmemagazineEconomy of French-speaking
Switzerland		4 70044 – 54 years80 000CHF 2 900

LandLiebe

LandLiebe

The finest sides of rural life in Switzerland and a slower pace of life. Fascinating photographic reports, mouth-watering farmhouse cuisine, refined knitting ideas and profiles of down-to-earth people.

Account LinkPlatformFocusSubscribersAgeReachPrices
@schweizer_landliebeThe most beautiful sides of
Swiss country life		6 70035 – 55 years40 000Story: CHF 1 400
@SchweizerLandLiebeThe most beautiful sides of
Swiss country life		20 90045 – 64 years80 000CHF 2 900

Bolero

Bolero

As Switzerland’s leading fashion and lifestyle magazine, Bolero delights its readers time and again with new stories. Bolero’s particular strengths lie in its close relationships with internationally recognised decision-makers from the fashion and beauty sector.

Account LinkPlatformFocusSubscribersAgeReachPrices
@boleromagazinFashion, Style & Culture19 10025 – 44 years40 000Feed: CHF 2 900
Story: CHF 1 400
@boleromagazinFashion, Style & Culture12 00025 – 44 years40 000CHF 2 900

Energy

Energy

Every day, hundreds of thousands of people enjoy multi-media content that has been optimised for and directly published on social media. Customers too can avail of this storytelling expertise and the large social community.

Account LinkPlatformFocusSubscribersAgeReachPrices
@energy_chEntertainment, Humour288 00018 – 34 Jahrevariousupon request
@EnergyZuerich
@energybern
@energybasel		Entertainment, Humour437 60018 – 34 Jahrevariousupon request
@energy_chEntertainment, Humour169 50018 – 24 Jahrevariousupon request

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