Digital Ad Trust (DAT) renews video certification: Leading Swiss publishers continue to provide an ad-safe environment

20 Minuten, Audienzz, Goldbach Audience, Teads, Ringier Advertising and Watson have once again met the strict criteria of Digital Ad Trust (DAT). In an increasingly complex digital advertising market, this recertification offers advertisers the highest possible protection against ad fraud and safeguards their brand values through verified standards.

Digital Ad Trust Switzerland (DAT) has confirmed the successful recertification of leading Swiss publishers in the video sector. 20 Minuten, Audienzz, Goldbach Audience, Teads, Ringier Advertising and Watson continue to meet the high standards and remain DAT video-certified for the period from 1 April 2026 to 31 March 2027.

DAT video certification stands for the highest standards in the areas of brand safety, ad fraud, visibility and user experience (UX). Advertisers thus benefit from verified, transparent and high-quality video inventory in the Swiss digital market.

The renewed certification confirms that the participating publishers consistently meet the strict criteria. These include, amongst other things, the use of internationally recognised monitoring tools, clearly defined thresholds for ad fraud and brand safety, and transparent performance metrics.

Roland Ehrler, President of Digital Ad Trust Switzerland, emphasises the importance of continuous quality assurance: “The renewed video certification of these leading publishers demonstrates that high standards are becoming firmly established in the Swiss digital market. It builds trust among advertisers and enhances transparency within the digital advertising ecosystem.”

Through annual recertification, Digital Ad Trust ensures that quality standards are not only met but also maintained and further developed over the long term.

The original text was published here.