Since 1 March 2026, AdUnit has been part of Ringier Media Switzerland and is operationally integrated into Ringier Advertising. As a result of the transaction, eleven employees have moved to Ringier Advertising. The aim is to simplify access to high-quality Swiss digital environments and, in particular, to make it easier for regionally based advertisers, SMEs and small and medium-sized agencies to get started. In an interview, Managing Director Thomas Passen explains the strategic significance of this move.
Read the full interview from the March issue of persönlich magazine here:
Mr Passen, why has Ringier Media Switzerland acquired AdUnit? We have long observed a sharp rise in demand for simple, scalable advertising solutions, particularly in the regional market. With AdUnit, we are bringing in-house an established technology and a wealth of operational expertise that is precisely tailored to meet this need. For us, this is a logical next step in our strategic development, enabling us to expand our digital offering in a targeted manner, tap into additional demand for our high-quality platforms and further strengthen our market position.
What exactly is AdUnit, and what are its practical benefits for advertisers? AdUnit is a software solution for the integrated planning, delivery and evaluation of digital campaigns, acting as a one-stop shop for advertisers and agencies, both for self-booking and as a managed service. The added value lies in consolidation: via a single interface, clients gain access to our entire inventory as well as other relevant digital channels such as YouTube, TikTok, Meta and LinkedIn. The offering is complemented by Digital Out of Home (DOOH), audio and CTV. This makes campaign management significantly more efficient and transparent.
«What matters most to us is achieving advertising impact where it matters: locally, precisely and in an integrated way.»
Thomas Passen, Managing Director Ringier Advertising
In what ways does AdUnit most significantly simplify day-to-day campaign management for advertisers? The key benefit is operational simplification. The user interface is deliberately designed to be intuitive, enabling campaigns to be activated more quickly. At the same time, automated reporting and cross-channel billing based on the ‘one campaign, one invoice’ principle ensure that administrative effort is significantly reduced. Combined with our multi-channel strategy, clients gain one thing above all else: efficiency coupled with high-quality control.
You emphasise the regional market. What makes AdUnit particularly relevant here? We see a high demand for solutions that combine precise local targeting with digital reach, particularly among companies with a large branch network, certain agencies and SMEs. This is exactly where AdUnit comes in: it enables campaigns to be targeted precisely whilst ensuring a presence in brand-safe, high-quality environments. In this way, we bridge the gap between regional target audience targeting and the efficiency of modern digital advertising.
How does AdUnit fit into your existing portfolio of services? It complements our existing model very well. We remain strong in personal consultancy and bespoke solutions. At the same time, AdUnit provides us with an additional, flexible channel of access. It becomes particularly exciting where we can combine the platform with existing offerings, such as in the Digital Out of Home sector. This is leading to an increasing number of integrated campaigns across multiple channels.
What role does Livesystems play in conjunction with AdUnit? Livesystems is a key component of our integrated offering strategy. With AdUnit, we can integrate digital campaigns even more closely with our DOOH solutions. If, for example, a client is planning a regional campaign, they can use AdUnit to plan and centrally review all media types via a simplified booking mechanism. As our partner, Livesystems is available via the tool alongside other DOOH providers, thereby complementing the regional rollout of the campaign, which can also be delivered via social media or traditional digital inventory. This gives advertisers the opportunity to plan regional campaigns across multiple channels and effectively reach their target audiences in public spaces as well.
«With AdUnit, we bridge the gap between targeting regional audiences and the efficiency of modern digital advertising.»
Thomas Passen, Managing Director Ringier Advertising
Where do you see the next steps in the development of AdUnit? We will continue to develop the platform systematically and align it even more closely with the needs of our advertising clients. The focus is on further simplifying campaign management, additional integrations across various channels, and expanding data-driven optimisation options. At the same time, our aim remains to further strengthen the combination of regional relevance and digital scaling, and to offer the most seamless and efficient access possible to high-quality advertising environments.
Finally: How do you measure the success of AdUnit? If we manage to attract new advertisers to our high-quality environments whilst making it easier and more efficient to run campaigns, we are on the right track. What matters most to us is achieving advertising impact where it is relevant to our clients – namely, locally, precisely and in an integrated manner.
