Special Print Formats
Emotion and credibility with lasting advertising impact – thanks to special print formats.
Those who believe print advertising is outdated are mistaken. Print builds trust, leaves a lasting impression, and provides the perfect stage for powerful brand presentations.
What makes print advertising so special? It operates in a different context. Print is not only perceived more consciously — it is also considered significantly more informative and credible than online or TV advertising. Studies show that readers remember brands better when they encounter them in newspapers or magazines. No surprise — reading print media is a focused, unhurried moment, free from scrolling stress or digital distractions.
Here, we present five special print formats that will help you hit your target with precision.
Customer Magazines
Your brand, your story, your magazine.
Our customer magazines offer (almost) unlimited creative freedom. Tell your story across high-quality pages – with interesting content, powerful visuals, helpful tips, custom graphics, and in-depth reports.
Whether for brand awareness, employer branding, or product presentation – your brand takes center stage: credible, tasteful, and exclusive.
Example: The View Magazine for Jungfraubahnen
Examplel: Audemars Piguet Anniversary in our Bolero Magazine
Beispiel: Mercedes Benz
Papillon
Unfold and dive in.
With the Papillon format, a double page transforms into a fold-out stage for your brand. As it unfolds, the brand experience comes to life – capturing full attention.
Your print advertising — glossy and in full scale: emotional, immersive, and impossible to overlook. For those who truly want to make an impression with print.
The Papillon format is available in the magazine with 4 + 4 pages, or as a fold-out cover with 2 pages.
Branded Story
Your story in an editorial look & feel.
Give your advertising journalistic authenticity – with a unique content report that presents your message in an editorial context.
Our Branded Story format allows you to position news or stories within the editorial context of our network. Created and written by our Brand Studio, the content is tailored to match the tone and style of the respective medium – delivering native advertising that seamlessly blends with the editorial content.
Example: Branded Story for Globus
Example: Gatefolder for Rolex
Gatefolder
Unfold and let it make an impact.
With the large-scale Gatefolder format, you ensure maximum attention. The multi-page ad can be unfolded inward or outward, showcasing its full visual impact.
The print special format offers plenty of space for powerful messages, striking visuals, and creative storytelling. A format that creates room – for everything that matters.
Beispiel: Kunden Special für Audi
Customer Specials
Your brand from A to Z.
Our customer specials are supplement magazines dedicated entirely to your brand.
Do you want to credibly position a topic or introduce a new product in depth? Then a customer special in a business or lifestyle publication like Handelszeitung or Schweizer Illustrierte is the perfect placement.
Conceived and realized by the Ringier Advertising Brand Studio, these specials create the ideal space to present your message with impact and effectively support your campaign.
