Ad format

Newsletter

Benefit from our extensive range of newsletters and diverse integration options. Choose the appropriate brand or ideal topic environment to reach your target group with your message.

blick.ch

blick.ch is the most popular media portal in Switzerland. We show our readers the best stories of the day.

Rates & specifications

Tarife

DurationMonday – sunday
Subscribers28'800
Gross PriceCHF 2,500

Rates

Duration1x week/friday
Subscribers11'000
Gross PriceCHF 1,200

Rates

Duration1x per week / saturday
Subscribers7744
Gross PriceCHF 1,200

Rates

Duration1x week / thursday
Subscribers2000
Gross PriceCHF 300

Rates

The Blick+ newsletter will go live in march 2023.

Subscribers3000
Gross PriceCHF 500

Rates

DurationMonday – friday
Subscribers1899
Gross PriceCHF 300

Rates

Duration1x per week / tuesday
Subscribers548
Gross PriceCHF 150

Rates

Duration1x per week / friday
Subscribers675
Gross PriceCHF 150

Rates

Duration1x per week / thursday
Subscribers1532
Gross PriceCHF 300

Rates

Duration1x pro Woche / Mittwoch
Subscribers3090
Gross PriceCHF 500

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – 50%.
  • General terms and conditions

Specifications

Pixel in width × height600 x 200 px
File sizemax. 100 KB
Possible file formatsJPG / GIF (not animated)

beobachter.ch

Beobachter is committed to fairness. It offers sophisticated reporting and skilled advice, and plays an active legal and political role when required.

Rates & specifications

Rates

DurationWeekly / Wednesday and Sunday
Subscribers167'000
Gross PriceCHF 4,600

Rates

Duration1x per week / monday
Subscribers32'000
Gross PriceCHF 1,400

Rates

DurationEvery two weeks on saturday
Subscribers49'000
Gross PriceCHF 2,800

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – 50%.
  • General terms and conditions

Specifications

Pixel in width × height480 x 288 px
File sizemax. 100 KB
Title in characters30 characters incl. spaces as .doc Word
Text in characters200 characters incl. spaces as .doc Word

cash.ch

Cash is Switzerland’s first multimedia business and finance portal. It combines information and banking. Relevant news on money and financial topics is researched and published by the independent in-house editorial team.

Rates & specifications

Rates

DurationMonday to friday
Subscribers11'500
CPM grossCHF 3,500

Rates

DurationMonday to friday
Subscribers37'000
Fixed price grossCHF 6,500

Rates

DurationMonday to friday
Subscribers37'000
Fixed price grossCHF 6,000

Rates

DurationSaturday
Subscribers37'000
Fixed price grossCHF 4,200

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – 50%.
  • General terms and conditions

Specifications – rectangle

Pixel in width × height300 x 250 px
File sizemax. 100 KB
Possible file formatsJPG, PNG or GIF (not animated)

Specifications – image/text

Pixel in width × height280 x 187 px
Possible file formatsJPG, PNG or GIF (not animated)
File sizemax. 100 KB
Headline in characters50 characters incl. spaces as .doc Word
Text in characters300 characters incl. spaces as .doc Word
Call to actione.g. Read more, Continue, Learn more as .doc Word

hzbanking.ch

HZ Banking: Wissen, was in der Bankszene läuft

Der Finanzplatz Schweiz geniesst einen hohen Stellenwert – auch über die eigenen Landesgrenzen hinaus. Dem möchte die Handelszeitung mit dem neuen Angebot «HZ Banking» stärker Rechnung tragen. Seit Anfang Februar 2022 richtet sich der Channel inklusive Newsletter an alle, die wissen wollen, was die Schweizer Bankszene bewegt. Mit Hintergrundberichten, frischen Perspektiven auf die Bankenbranche und Trends.

Rates & specifications

Rates

Duration2x per week on Tuesdays & Thursdays
Subscribers3'700
CPM grossCHF 1,500

Specifications – banner

Pixel in width × height560 x 180
File sizemax. 100 KB
Possible file formatsJPG, PNG or GIF (not animiert)
Call to ActionLearn more

Specifications image/text

Pixel in width × height280 x 187
File sizemax. 100 KB
Possible file formatsJPG, PNG or GIF (not animated)
Headline in characters50 characters inkl. blanks as .doc word
Text in characters300 characters inkl. blanks as .doc word
Call to ActionLearn more

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – 50%.
  • General terms and conditions

hzinsurance.ch

The digital industry platform HZ Insurance offers information about all topics relevant to the insurance industry. Every day, HZ Insurance provides informative articles and background reports on supervision frameworks, markets, customer segments, market developments, trends and new products. HZ Insurance is aimed at stakeholders from primary insurers and reinsurers, health insurance funds, pension funds, institutional investors and brokers.

Rates & specifications

Rates

DurationMonday – friday
Subscribers5'000
CPM BruttoCHF 1,500

Specifications – banner

Pixel in width × height560 x 180
File sizemax. 100 KB
Possible file formatsJPG, PNG or GIF (not animated

Specifications – image/text

Pixel in width × height280 x 187
File sizemax. 100 KB
Possible file formatsJPG, PNG or GIF (not animated)
Headline in characters50 characters inkl. blanks as .doc word
Text in characters300 characters inkl. blanks as .doc word

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – 50%.
  • General terms and conditions

handelszeitung.ch

Handelszeitung.ch – constantly getting to the heart of business: the Handelszeitung online editorial staff provide data, facts, opinions and background – from early in the morning to late at night. During the week and at weekends.

Rates & specifications

Rates

DurationMonday to friday
Subscribers68000
CPM grossCHF 8,000

Specifications – banner

Pixel in width × height560 x 180 px
File sizemax. 100 KB
Possible file formatsJPG, PNG or GIF (not animated)

Specifications – logo/link

Pixel in width × height150 x 55 px
File sizemax. 100 KB
Possible file formatsJPG, PNG or GIF (not animated)
Headline in characters65 characters incl. spaces as .doc Word
Colour for bar can be chosenRGB / Hexa

Specifications – rectangle

Pixel in width × height300 x 250 px
File sizemax. 100 KB
Possible file formatsJPG, PNG or GIF (not animated)

Specifications – image/text

Pixel in width × height280 x 187 px
Possible file formatsJPG, PNG or GIF (not animated)
File sizemax. 100 KB
Headline in characters60 characters incl. spaces as .doc Word
Text in characters200 characters incl. spaces as .doc Word
Call to actione.g. Read more, Continue, Learn more as .doc Word

Rates

Duration1x per week / Tuesday
Subscribers17'000
Fixed price grossCHF 1,500

Specifications– banner

Pixel in width × height560 x 180 px
File sizemax. 100 KB
Possible file formatsJPG, PNG or GIF (not animated)

Specifications – rectangle

Pixel in width × height300 x 250 px
File sizemax. 100 KB
Possible file formatsJPG, PNG or GIF (not animated)

Specifications – image/text

Pixel in width × height1’000 x 1’000 px
File sizemax. 350 KB
Possible file formatsPNG
Headline in characters50 characters incl. spaces as .doc Word
Text in characters360 characters incl. spaces as .doc Word

Rates

Duration1x per day / Monday – Friday
Subscribers5'000
Fixed price grossCHF 1,500

Specifications – banner

Pixel in width × height560 x 180 px
File sizemax. 100 KB
Possible file formatsJPG, PNG or GIF (not animated)

Specifications – image/text

Pixel in width × height250 x 173 px
File sizemax. 100 KB
Possible file formatsJPG, PNG or GIF (not animated)
Headline in characters50 characters incl. spaces as .doc Word
Text in characters360 characters incl. spaces as .doc Word

Rates

Duration1x per week / Thursday
Subscribers16'500
Fixed price grossCHF 1,500

Specifications – banner

Pixel in width × height560 x 180 px
File sizemax. 100 KB
Possible file formatsJPG, PNG or GIF (not animated)
Call to ActionLearn more

Specifications – rectangle

Pixel in width × height300 x 250 px
File sizemax. 100 KB
Possible file formatsJPG, PNG or GIF (not animated)
Call to ActionLearn more

Rates

Duration1x per week / Saturday
Subscribers76800
Fixed price grossCHF 2,000

Specifications– banner

Pixel in width × height560 x 180 px
File sizemax. 100 KB
Possible file formatsJPG, PNG or GIF (not animated)
Call to ActionLearn more

Specifications – image/text

Pixel in width × height250 x 173 px
File sizemax. 100 KB
Possible file formatsJPG, PNG or GIF (not animated)
Headline in characters50 characters incl. spaces as .doc Word
Text in characters360 characters incl. spaces as .doc Word
Call to ActionLearn more

Specifications– rectangle

Pixel in width × height300 x 250 px
File sizemax. 100 KB
Possible file formatsJPG, PNG or GIF (not animated)
Call to ActionLearn more

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – 50%.
  • General terms and conditions

schweizer-illustrierte.ch

Closer to the stars. Popular website Schweizer Illustrierte focuses on its strength: the excitement of the royals. In the ‘People’ section, the online editorial team not only provides information about the royals, but also offers the latest knowledgeable details of Swiss celebrities and international stars. Other sections such as ‘Family’, ‘Lifestyle’ and ‘Body & Health’ offer plenty of daily knowledge and interest, as well as helpful everyday tips and tricks. Current topics that will inspire and are guaranteed to be a talking point!

Rates & specifications

Rates

Duration1x week / friday
Subscribers36'000
Fixed price grossCHF 1,500

Specifications – banner

Pixel in width × height560 x 180 px
Dateigrössemax. 100 KB
Mögliche DateiformenJPG, PNG or GIF (not animated)

Specifications – rectangle

Pixel in width × height300 x 250 px
File sizemax. 100 KB
Possible file formatsJPG, PNG or GIF (not animated)

Specifications – image/text

Pixel in width × height280 x 187 px
File sizemax. 100 KB
Headline in characters45 characters incl. spaces as .doc Word
Text in characters200 characters incl. spaces as .doc Word
Call to actione.g. Read more, Continue, Read more as .doc Word

Rates

Duration1x week / saturday
Subscribers8'000
Fixed price grossCHF 1,400

Specifications – banner

Pixel in width × height600 x 200 px
File sizemax. 100 KB
Possible file formatsJPG, PNG or GIF (not animated)

Specifications – image/text

Pixel in width × height280 x 187 px
File sizemax. 100 KB
Headline in characters45 characters incl. spaces as .doc Word
Text in characters200 characters incl. spaces as .doc Word
Call to actione.g. Read more, Continue, Read more as .doc Word

Rates

Duration1x week / wednesday
Subscribers36'000
Fixed price grossCHF 1,400

Specifications – banner

Pixel in width × height560 x 180 px
File sizemax. 100 KB
Possible file formatsJPG, PNG or GIF (not animated)

Specifications – rectangle

Pixel in width × height300 x 250 px
File sizemax. 100 KB
Possible file formatsJPG, PNG or GIF (not animated)

Specifications – image/text

Pixel in width × height280 x 187 px
File sizemax. 100 KB
Headline in characters45 characters incl. spaces as .doc Word
Text in characters200 characters incl. spaces as .doc Word
Call to actione.g. Read more, Continue, Read more as .doc Word

Rates

Duration1x week / wednesday
Subscribers36'000
Fixed price grossCHF 1,400

Specifications – banner

Pixel in width × height560 x 180 px
File sizemax. 100 KB
Possible file formatsJPG, PNG or GIF (not animated)

Specifications – rectangle

Pixel in width × height300 x 250 px
File sizemax. 100 KB
Possible file formatsJPG, PNG or GIF (not animated)

Specifications – image/text

Pixel in width × height280 x 187 px
File sizemax. 100 KB
Headline in characters45 characters incl. spaces as .doc Word
Text in characters200 characters incl. spaces as .doc Word
Call to actione.g. Read more, Continue, Read more as .doc Word

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – 50%.
  • General terms and conditions

illustre.ch

illustre.ch reports on moving stories from every day life and portrays personalities who shape contemporary events. With its website, L’illustré has developed an attractive online version. In addition to the magazine content – which is available to subscribers online and in PDF format – the online version offers three podcasts and one video per week. It is an interactive website with games, activities and competitions.

Rates & specifications

Rates

Duration1x week / sunday
Subscribers22'000
Fixed price grossCHF 800

Specifications – banner

Pixel in width × height560 x 180 px
File sizemax. 100 KB
Possible file formatsJPG, PNG or GIF (not animated)

Specifications – rectangle

Pixel in width × height300 x 250 px
File sizemax. 100 KB
Possible file formatsJPG, PNG or GIF (not animated)

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – 50%.
  • General terms and conditions

pme.ch

Quality of information and proximity to companies in French-speaking Switzerland are the PME brand’s key commitments. PME therefore sets great store by ensuring that content for all its sales channels (magazine, website, social media and newsletter) is developed by the same editorial team.

Rates & specifications

Rates

Duration1x week / wednesday
Subscribers31'500
Fixed price grossCHF 1,400

Rates

DurationMonday – saturday
Subscribers33'700
Fixed price grossCHF 1,400

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – 50%.
  • General terms and conditions

Specifications – banner

Pixel in width × height560 x 180 px
File sizemax. 100 KB
Possible file formatsJPG, PNG or GIF (not animated)

Specifications – rectangle

Pixel in width × height300 x 250 px
File sizemax. 100 KB
Possible file formatsJPG, PNG or GIF (not animated)

Bilanz

Switzerland’s business magazine.

BILANZ has been published monthly since 2017.

And the decision has paid off: Bilanz reaches a regular readership of 130,000. Advertising clients thus have even more reasons to aim their advertising message at the high-end, loyal, constantly increasing reader base in BILANZ. Since 2019, readers and advertisers have also enjoyed an additional BILANZ benefit: BOLERO, the renowned luxury and lifestyle magazine, is now published as a supplement six times a year. Both titles complement each other exceptionally well in reaching a demanding readership.

Rates & specifications

Rates

Duration1x week / friday
Subscribers26'500
Fixed price grossCHF 3,000

Specifications – banner

Pixel in width × height560 x 180
Dateigrössemax. 100 KB
Mögliche DateiformenJPG / PNG / GIF (not animated)

Specifications – rectangle

Pixel in width × height300 x 250
Dateigrössemax. 100 KB
Mögliche DateiformateJPG / PNG / GIF (not animated)

Specifications – image/text

Pixel in width × height280 x 187 as JPG, PNG or GIF (not animated)
Dateigrössemax. 100 KB
Headline in characters50 characters incl. spaces as .doc Word
Text in characters280 characters incl. spaces as .doc Word
Call to actione.g. Read more, Continue, Read more as .doc Word

Rates

Duration1x Woche/ Freitag
Subscribers26'400
Fixed price grossCHF 4,500

Specifications – banner

Pixel in width × height560 x 180
Dateigrössemax. 100 KB
Mögliche DateiformenJPG / PNG / GIF (not animated)

Specifications – rectangle

Pixel in width × height300 x 250
Dateigrössemax. 100 KB
Mögliche DateiformateJPG / PNG / GIF (not animated)

Specifications – image/text

Pixel in width × height280 x 187 as JPG, PNG or GIF (not animated)
Dateigrössemax. 100 KB
Headline in characters50 characters incl. spaces as .doc Word
Text in characters280 characters incl. spaces as .doc Word
Call to actione.g. Read more, Continue, Read more as .doc Word
  • Alle Preise verstehen sich in CHF und exkl. MwSt.,
  • Tarif netto: 30% Rabatt inkludiert; vor Beraterkomission
  • Beraterkomission: 5%
  • Spezialrabatt: Wohltätige Institutionen (ZEWO-zertifiziert) – 50%
  • Zu den AGB

gaultmillau.ch

Der Gault-Millau-Channel informiert Foodies & Geniesser:innen 365 Tage im Jahr, rund um die Uhr: Rezepte, Videos, Storys, Interviews, Breaking News – direkt aus den besten Küchen im Land. Andreas Caminada ist unser «Anchorman». Der Newsletter, der jeden Sonntag Punkt 9 Uhr erscheint («Wort zum Sonntag»), ist Kult in der Szene. Die Abonnent:innen? Food-Lovers. Und die Profis der Branche.

Rates & specifications

Rates

Duration1x week / sunday
Subscribers42'000
Fixed price grossCHF 6,000

Specifications – banner

Pixel in width × height600 x 200
Dateigrössemax. 50-100 KB
Mögliche DateiformenJPG, PNG or GIF (not animated)

Specifications – image/text

Pixel in width × height480 x 480 as image
Headline in characters45 characters incl. spaces as .doc Word
Text in characters110 characters incl. spaces as .doc Word
Call to actione.g. Read more, Continue, Learn more as .doc Word

Rates

Duration1x week / sunday
Subscribers11'749
Fixed price grossCHF 1,700

Specifications – banner

Pixel in width × height600 x 200
Dateigrössemax. 50-100 KB
Mögliche DateiformenJPG, PNG or GIF (not animated)

Specifications – image/text

Pixel in width × height480 x 480 as image
Headline in characters45 characters incl. spaces as .doc Word
Text in characters110 characters incl. spaces as .doc Word
Call to actione.g. Read more, Continue, Learn more as .doc Word
  • Alle Preise verstehen sich in CHF und exkl. MwSt.,
  • Tarif netto: 30% Rabatt inkludiert; vor Beraterkomission
  • Beraterkomission: 5%
  • Spezialrabatt: Wohltätige Institutionen (ZEWO-zertifiziert) – 50%
  • Zu den AGB

landliebe.ch

LandLiebe slows things down – it is romantic, poetic, free of pomp and circumstance, and utterly Swiss; LandLiebe is not homespun or conventional. LandLiebe loves the land: we roam the country on behalf of our readers. We climb the peaks. We show Switzerland’s pristine, astonishing side.

Rates & specifications

Rates

Duration2x month / sunday
Subscribers28'000
Fixed price grossCHF 1,400

Specifications – banner

Pixel in width × height560 x 180 px
File sizemax. 100 KB
Possible file formatsJPG, PNG or GIF (not animated)

Specifications – image/text

Pixel in width × height250 x 173 px
File sizemax. 100 KB
Possible file formatsJPG, PNG or GIF (not animated)
Headline in characters50 characters incl. spaces as .doc Word
Text in characters280 characters incl. spaces as .doc Word
Call to actione.g. Read more, Continue, Learn more as .doc Word

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – 50%.
  • General terms and conditions

More information

Advertising material delivery deadlines

  • Standard formats: three working days
  • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days

A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.

Delivery address for display and newsletter advertising material:

SSL

All thirdparty tags, tag-in tags and references in an HTML5 file must be delivered via SSL (https://).

Sound

  • Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). 
  • Audio for instream video formats should be switched to ‘sound on’.

Flash

Flash files are not allowed.

Number of subjects

For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.

Heavy Ad Intervention

The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

HTML5

Branding Day background images

Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).

AdReload

An ad reload takes place after 30 seconds at the earliest.

Your Point of Contact