Ad format

Native flex

The native flex is a responsive multi-device advert which automatically adapts to the website appearance depending on the device. Thus, it can seamlessly be embedded into the page.

Ringier Digital Network

The Ringier Digital Network combines all titles from the premium publishers Ringier Axel Springer, Ringier and Swisscom to create one of Switzerland’s highest-coverage digital advertising networks. Around thirty well-known, high-end media brands such as Blick.ch, Bluewin, Le Temps and Handelszeitung ensure top-quality advertising environments. The advertising services include desktop and mobile formats, and can be booked in programmatic or traditional form (via IO).

Rates & specifications

Rates – DE

Gross PriceCHF 25

Rates – FR

Gross PriceCHF 25

Specifications

Pixel in width × heightImage: 1200 x 627 px
Logo: 320 x 180 px (16:9)
File sizemax. 400 KB
Possible file formatsImage: JPG or PNG (without text or logo and not animated)
Logo: PNG (with transparent background, clearly visible on white background, logo should not be white)
Text: .doc Word
ProgrammaticLogo Ratio 16:9
TextTitle: 25 characters incl. blanks
Text: 75 characters incl. blanks
CTA: 21 characters incl. blanks

Safe Area

InfoFor display reasons, parts of the image may be covered by text or cut off completely
Desktop265 px top and bottom
Mobile425 px left and right

Showcase

Rates – DE

Gross PriceCHF 50

Rates – FR

Gross PriceCHF 60

Specifications

Pixel in width × heightImage: 1200 x 627 px
Logo: 320 x 180 px (16:9)
File sizemax. 400 KB
Possible file formatsImage: JPG or PNG (without text or Logo and not animated)
Logo: PNG (with transparent background, clearly visible on white background, logo should not be white)
Text: .doc Word
ProgrammaticLogo ratio (16:9)
TextTitle: 25 characters incl. blanks
Text: 75 characters incl. blanks
CTA: 21 characters incl. blanks

Safe Area

InfoFor presentation reasons, parts of the image may be covered by text or cut off completely.
Desktop265 px left and right
Mobile425 px left and right

Showcase

Rates – DE

Gross PriceCHF 25

Specifications

Pixel in width × height320 x 180 px (16:9)
File sizemax. 100 MB
Possible file formatsMP4, MOV or AVI
LogoWell visible on white background, should not be white. PNG with transparent background
ProgrammaticLogo Ratio 1:1, 16:9 or 2:1 (min. 300 px)
Lengthmax. 30 seconds
TextTitle: 25 characters incl. blanks
Text: 75 characters incl. blanks
CTA: 21 characters incl. blanks

Showcase

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – 50%.
  • General terms and conditions

Ringier Wirtschaftsnetz

Your perfect combination if you want to position yourself in the environment of luxury and top-class business journalism. The business network bundles the leading Swiss financial pages HZ with the content of Handelszeitung, BILANZ and HZ Insurance as well as cash.ch and illuminates all facets of the national and international economy with daily news, in-depth research, exciting background reports or current stock market data.

Tarife & Spezifikationen

Tarife – DE

Gross PriceCHF 70

Spezifikationen

Safe Area

Showcase

Tarife – DE

Gross PriceCHF 90

Spezifikationen

Pixel in width × heightImage: 1200 x 627 px
Logo: 320 x 180 px (16:9)
File sizemax. 400 KB
Possible file formatsImage: JPG or PNG (without text or Logo and not animated)
Logo: PNG (with transparent background, clearly visible on white background, logo should not be white)
Text: .doc Word
ProgrammaticLogo ratio (16:9)
TextTitle: 25 characters incl. blanks
Text: 75 characters incl. blanks
CTA: 21 characters incl. blanks

Safe Area

InfoFor presentation reasons, parts of the image may be covered by text or cut off completely.
Desktop265 px left and right
Mobile425 px left and right

Showcase

Tarife – DE

Gross PriceCHF 70

Spezifikationen

Showcase

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – 50%.
  • General terms and conditions

blick.ch

blick.ch is the most popular media portal in Switzerland. We show our readers the best stories of the day.

Tarife & Spezifikationen

Tarife – DE

Gross PriceCHF 35

Tarife – FR

Gross PriceCHF 35

Spezifikationen

Safe Area

Showcase

Tarife – DE

Gross PriceCHF 60

Tarife – FR

Gross PriceCHF 60

Spezifikationen

Pixel in width × heightImage: 1200 x 627 px
Logo: 320 x 180 px (16:9)
File sizemax. 400 KB
Possible file formatsImage: JPG or PNG (without text or Logo and not animated)
Logo: PNG (with transparent background, clearly visible on white background, logo should not be white)
Text: .doc Word
ProgrammaticLogo ratio (16:9)
TextTitle: 25 characters incl. blanks
Text: 75 characters incl. blanks
CTA: 21 characters incl. blanks

Safe Area

InfoFor presentation reasons, parts of the image may be covered by text or cut off completely.
Desktop265 px left and right
Mobile425 px left and right

Showcase

Tarife – DE

Gross PriceCHF 35

Tarife – FR

Gross PriceCHF 35

Spezifikationen

Showcase

Showcase

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – 50%.
  • General terms and conditions

bluenews.ch

Swisscom blue is Switzerland’s top news and entertainment portal and provides over half a million readers from Switzerland and all over the world with current, quick and clear access to the relevant news every day. Blue News gives you the story behind the story (excitingly packaged in exclusive videos, background reports or interviews), and thanks to its links with blue TV, it also provides a high-quality TV experience with all that implies: as well as keeping an eye on key results via the ticker, sports fans also have a unique opportunity to watch football, ice hockey, tennis and skiing events up close and live on TV.

Tarife & Spezifikationen

Tarife – DE

Gross PriceCHF 35

Spezifikationen

Safe Area

Showcase

Tarife – DE

Gross PriceCHF 60

Spezifikationen

Pixel in width × heightImage: 1200 x 627 px
Logo: 320 x 180 px (16:9)
File sizemax. 400 KB
Possible file formatsImage: JPG or PNG (without text or Logo and not animated)
Logo: PNG (with transparent background, clearly visible on white background, logo should not be white)
Text: .doc Word
ProgrammaticLogo ratio (16:9)
TextTitle: 25 characters incl. blanks
Text: 75 characters incl. blanks
CTA: 21 characters incl. blanks

Safe Area

InfoFor presentation reasons, parts of the image may be covered by text or cut off completely.
Desktop265 px left and right
Mobile425 px left and right

Tarife – DE

Gross PriceCHF 35

Spezifikationen

Showcase

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – 50%.
  • General terms and conditions

beobachter.ch

Beobachter is committed to fairness. It offers sophisticated reporting and skilled advice, and plays an active legal and political role when required.

Tarife & Spezifikationen

Tarife – DE

Gross PriceCHF 70

Spezifikationen

Safe Area

Showcase

Tarife

Gross PriceCHF 90

Spezifikationen

Pixel in width × heightImage: 1200 x 627 px
Logo: 320 x 180 px (16:9)
File sizemax. 400 KB
Possible file formatsImage: JPG or PNG (without text or Logo and not animated)
Logo: PNG (with transparent background, clearly visible on white background, logo should not be white)
Text: .doc Word
ProgrammaticLogo ratio (16:9)
TextTitle: 25 characters incl. blanks
Text: 75 characters incl. blanks
CTA: 21 characters incl. blanks

Safe Area

InfoFor presentation reasons, parts of the image may be covered by text or cut off completely.
Desktop265 px left and right
Mobile425 px left and right

Showcase

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – 50%.
  • General terms and conditions

cash.ch

Cash is Switzerland’s first multimedia business and finance portal. It combines information and banking. Relevant news on money and financial topics is researched and published by the independent in-house editorial team.

Tarife & Spezifikationen

Tarife – DE

Gross PriceCHF 70

Spezifikationen

Safe Area

Showcase

Tarife – DE

Gross PriceCHF 90

Spezifikationen

Pixel in width × heightImage: 1200 x 627 px
Logo: 320 x 180 px (16:9)
File sizemax. 400 KB
Possible file formatsImage: JPG or PNG (without text or Logo and not animated)
Logo: PNG (with transparent background, clearly visible on white background, logo should not be white)
Text: .doc Word
ProgrammaticLogo ratio (16:9)
TextTitle: 25 characters incl. blanks
Text: 75 characters incl. blanks
CTA: 21 characters incl. blanks

Safe Area

InfoFor presentation reasons, parts of the image may be covered by text or cut off completely.
Desktop265 px left and right
Mobile425 px left and right

Showcase

Tarife – DE

Gross PriceCHF 70

Spezifikationen

Showcase

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – 50%.
  • General terms and conditions

handelszeitung.ch

Handelszeitung.ch – constantly getting to the heart of business: the Handelszeitung online editorial staff provide data, facts, opinions and background – from early in the morning to late at night. During the week and at weekends.

Tarife & Spezifikationen

Tarife – DE

Gross PriceCHF 90

Spezifikationen

Safe Area

Showcase

Tarife – DE

Gross PriceCHF 120

Spezifikationen

Pixel in width × heightImage: 1200 x 627 px
Logo: 320 x 180 px (16:9)
File sizemax. 400 KB
Possible file formatsImage: JPG or PNG (without text or Logo and not animated)
Logo: PNG (with transparent background, clearly visible on white background, logo should not be white)
Text: .doc Word
ProgrammaticLogo ratio (16:9)
TextTitle: 25 characters incl. blanks
Text: 75 characters incl. blanks
CTA: 21 characters incl. blanks

Safe Area

InfoFor presentation reasons, parts of the image may be covered by text or cut off completely.
Desktop265 px left and right
Mobile425 px left and right

Showcase

Tarife – DE

Gross PriceCHF 90

Spezifikationen

Showcase

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – 50%.
  • General terms and conditions

schweizer-illustrierte.ch

Closer to the stars. Popular website Schweizer Illustrierte focuses on its strength: the excitement of the royals. In the ‘People’ section, the online editorial team not only provides information about the royals, but also offers the latest knowledgeable details of Swiss celebrities and international stars. Other sections such as ‘Family’, ‘Lifestyle’ and ‘Body & Health’ offer plenty of daily knowledge and interest, as well as helpful everyday tips and tricks. Current topics that will inspire and are guaranteed to be a talking point!

Tarife & Spezifikationen

Tarife – DE

Gross PriceCHF 70

Spezifikationen

Safe Area

Showcase

Tarife – DE

Gross PriceCHF 90

Spezifikationen

Pixel in width × heightImage: 1200 x 627 px
Logo: 320 x 180 px (16:9)
File sizemax. 400 KB
Possible file formatsImage: JPG or PNG (without text or Logo and not animated)
Logo: PNG (with transparent background, clearly visible on white background, logo should not be white)
Text: .doc Word
ProgrammaticLogo ratio (16:9)
TextTitle: 25 characters incl. blanks
Text: 75 characters incl. blanks
CTA: 21 characters incl. blanks

Safe Area

InfoFor presentation reasons, parts of the image may be covered by text or cut off completely.
Desktop265 px left and right
Mobile425 px left and right

Showcase

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – 50%.
  • General terms and conditions

illustre.ch

illustre.ch reports on moving stories from every day life and portrays personalities who shape contemporary events. With its website, L’illustré has developed an attractive online version. In addition to the magazine content – which is available to subscribers online and in PDF format – the online version offers three podcasts and one video per week. It is an interactive website with games, activities and competitions.

Tarife & Spezifikationen

Tarife – FR

Gross PriceCHF 70

Spezifikationen

Safe Area

Showcase

Tarife – FR

Gross PriceCHF 90

Spezifikationen

Pixel in width × heightImage: 1200 x 627 px
Logo: 320 x 180 px (16:9)
File sizemax. 400 KB
Possible file formatsImage: JPG or PNG (without text or Logo and not animated)
Logo: PNG (with transparent background, clearly visible on white background, logo should not be white)
Text: .doc Word
ProgrammaticLogo ratio (16:9)
TextTitle: 25 characters incl. blanks
Text: 75 characters incl. blanks
CTA: 21 characters incl. blanks

Safe Area

InfoFor presentation reasons, parts of the image may be covered by text or cut off completely.
Desktop265 px left and right
Mobile425 px left and right

Showcase

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – 50%.
  • General terms and conditions

More information

Advertising material delivery deadlines

  • Standard formats: three working days
  • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days

A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.

Delivery address for display and newsletter advertising material:

SSL

All thirdparty tags, tag-in tags and references in an HTML5 file must be delivered via SSL (https://).

Sound

  • Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). 
  • Audio for instream video formats should be switched to ‘sound on’.

Flash

Flash files are not allowed.

Number of subjects

For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.

Heavy Ad Intervention

The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

HTML5

Branding Day background images

Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).

AdReload

An ad reload takes place after 30 seconds at the earliest.

Your Point of Contact