Branded Story

What truly makes a brand tangible? A good story. With a Branded Story, we connect your brand to relevant content and the reach of our publishers.

Content marketing is now an essential part of an effective marketing mix, especially for large-scale branding and launch campaigns. The key lies in breaking down a broader concept into its components and turning them into compelling stories. These stories not only strengthen brand identity but also drive engagement by encouraging interaction with the target audience.

The biggest challenge is finding content that is truly relevant to the audience—and discovering the best ways to reach them effectively.

This is exactly where our Brand Studio and the Branded Story come into play. Finding relevant content and turning it into a captivating narrative is our core strength. Combined with the reach of our publishers, Branded Stories are a highly popular format for successful native content campaigns.

Online

The Branded Story Digital

How it works:
With a digital Branded Story, you reach your target audience within the editorial environment of our brands—directly in the news feed on the homepage of the chosen publisher. Your Branded Story is prominently teased on the homepage with a preview image. One click takes users directly to your Branded Story article.

Who provides the Branded Story?
Your Branded Story is developed in-house by our Brand Studio. With journalistic expertise and a keen sense for impactful content, our editors know exactly what suits your brand.

We leverage the diverse possibilities of digital storytelling: through product placements, interactive elements, or integrated video and image content, we bring your message to life.

The example shown is an implementation for clinic utoquai.

Call to Action: Your Brand and Your Product in the Spotlight

To ensure maximum visibility for you and your product, informational boxes with calls to action are placed within the Branded Story as needed.

An informational box provides key facts about your company, product, or service. With prominent buttons, readers can directly access your shop or landing page.

With clearly defined KPIs, we deliver measurable results and valuable insights into the performance of your Branded Story.

Branded Story Plus: The one with the extra reach

Branded Story content is perfect for extending your reach on social media. In addition to placement on the homepage of our publisher, we can also distribute your Branded Story through our social media channels. With targeted ads on Instagram and Facebook, we drive direct traffic to your Branded Story, boosting its reach.

Visibility can also be further increased through display ads within our digital network.

Overview of DIGITAL Reach and Pricing

Examples of digital Branded Stories

Party Police
Client: Malbuner
This case was anything but cheesy: For a limited time only, Malbuner’s Party Sticks were available in the TV-inspired “Tschugger Edition” featuring real raclette cheese. We had them tested by the toughest jury in the world—the police officers at the Fiesch VS station, the real “Tschuggers.” The result: “Hüeru güet!!” (Really good!!)
To the Branded Story
Good fortune in misfortune
Client: SOS 144
“Show, don’t tell.” This success formula also applies to content. For SOS 144 AG, we demonstrated the value of their product using a real-life case. The result: impressive KPIs for the content and, thanks to a 3% CTR directly from the article to the product, many high-quality leads for the client.
To the Branded Story
Run like a pro
Client: Hirslanden
A quarter of Swiss men and women go jogging. Still, too many of them get injured in the process. To change that, athlete Mujinga Kambundji shares her personal prevention tips—supported by her trusted doctor, Dr. Jörg Peter Dünkel from the Hirslanden Group. Valuable advice combined with sender expertise and star power: that’s a winning formula!
To the Branded Story
Conversions for Carvolution (various Branded Stories)
Client: Carvolution
For nearly five years, we have been supporting Carvolution with Branded Stories. Initially, we explained the then-new car subscription concept for Switzerland — today, Carvolution also values our content as a conversion tool.
“The Branded Stories enable us to clearly explain the car subscription. Through storytelling around Carvolution, we also convey our credibility as a reliable alternative to leasing and car purchase. We still see traffic spikes in our analytics tools whenever a Branded Story goes live. Together with the Brand Studio, we turn readers into satisfied customers,” says Léa Miggiano, CMO of Carvolution.
To the Branded Story

Offline

The Branded Story Print

Durable. Tangible. Credible.

With a Branded Story in print, you reach your target audience with a high-quality look and feel in a highly engaging environment—far removed from the digital overload. Print builds trust, credibility, and fosters deep reader loyalty.

Thanks to its premium tactile quality, your message stays memorable longer and is consumed more deliberately. Unlike the fast-paced online world, print enjoys a longer lifespan—whether on magazine shelves, desks, or in waiting rooms.

Your message is placed within an editorial context that conveys value and speaks directly to readers. This creates lasting advertising impact—both emotional and tangible.

And as a bonus? Print content can also be featured on your website or social media channels.

Overview of Print Pricing

Examples of printed Branded Story

Korean wave in Zurich
Client : Museum Rietberg
This Branded Story was Asia entertainment at its finest: The Zurich Rietberg Museum is showcasing Korean culture on a grand stage with the “Hallyu” exhibition. In a four-page special in SonntagsBlick, we explore the Korea hype—from “Gangnam Style” to fashion and the Oscar-winning cult film “Parasite.”
Action cinema in the Bernese Oberland
Client : Schilthorn
The Schilthorn, filming location of the Bond movie “On Her Majesty’s Secret Service,” is now accessible by a new cable car. In this Branded Story presented in a listicle format, we show why a trip there is a highlight and provide reasons in SI 007 why a mountain visit is worthwhile right now.
At home with Daniel Albrecht
Client : BKW
The ski racer built a moon house in Fiesch VS, made entirely from regional wood, harvested during the waning moon. BKW contributed their expertise to the energy supply of this innovative project. With a Branded Story in Green Circle magazine, we took a behind-the-scenes look at the collaboration.